The Holy Trinity of Watches

If you ask a Christian about the Holy Trinity, they are likely to explain it by making the sign of the cross and mentioning the Father, the Son, and the Holy Spirit. For faithful watch enthusiasts, the holy trinity of watches is the absolute pinnacle of their hobby, referencing the three pillars of the Swiss Watch Industry. Every watch nerd aspires to one day own an example of the holy trinity of watches: Patek Philippe, Audemars Piguet, and Vacheron Constantin.

Their names are synonymous with luxury, with horology, and awe-inspiring innovation.

Why are they Called the Holy Trinity?

Enthusiasts often create creative names and titles to denote aspirational purchases and brands. A grail watch is a once-in-a-lifetime purchase, something you are dreaming of purchasing one day—maybe after a promotion or a major life milestone. 

For example, my “grail” watch is the Breguet Tradition 7097BB; will I ever get one? Maybe. And it keeps me motivated in life, serving as a reminder of my hard work and dedication to my career. The holy trinity of wristwatches serves a similar purpose: as role model and inspiration for many smaller, and often independently owned, watch brands seeking to climb Mount Luxury. 

Thus, the “Holy Trinity” term is used to emphasize the unparalleled status and the revered position these three brands hold in the world of horology, making them universally recognized both within and outside the watch industry.

Patek Philippe: A King Among Kings

I remember when I held my first Patek Philippe. I wasn’t even into watches at the time. I had an Invicta my Godfather gifted me, tucked somewhere in a sock drawer, its battery long dead. I was a teenager then, and I was asked to hold a friend’s watch while he played a game of basketball. It was gold and pristine, heavier than what I expected. 

Little did I know that I wouldn’t hold a Patek Philippe in the flesh again for some fifteen years. Holding a Patek Philippe in hand is something special. Pictures just don’t do them justice.

Founded in 1839 in Geneva, Patek Philippe has established itself as a leader in high horology, pioneering many complications and design elements that are now widely adopted across the watch industry. 

Its numerous horological achievements include the creation of the first annual calendar watch and the introduction of wristwatches featuring perpetual calendars and split-second chronographs. 

Patek Philippe enjoys popularity across its collections, but its Aquanaut and Nautilus sports models are some of its most recognizable pieces. It is also worth mentioning the historical relevance of its Calatrava line, first introduced in 1932. The Calatrava continues to serve as a reminder of the beauty in simplicity and the remarkable craftsmanship of Patek Philippe.

Patek Philippe is the king, plain and simple. Their watches have adorned the wrists of many famous individuals, including Queen Victoria, Albert Einstein, and Pablo Picasso. Celebrities like Brad Pitt, Ellen DeGeneres, and John Mayer are also known for their appreciation of the brand’s exceptional timepieces. Athletes, including tennis star Rafael Nadal and basketball legend LeBron James, have been known to wear multiple references from the brand. 

Vacheron Constantin: The Grandpa We All Love

Vacheron Constantin is the grandpa we all love! It is one of the oldest watchmakers in existence today, and it is certainly the oldest, by a wide margin, on this list. I was lucky enough to try on a rose gold Overseas a few years ago. 

I was blown away by the depth of its blue dial, by the finishing of its movement, and by a bracelet that seemed to be constructed by an alien race rather than human hands. It just flowed over my wrist like a waterfall, embracing the contours and curves of my wrist without being unobtrusive or uncomfortable. The watch was perfect—emblematic of Vacheron Constantin as a brand.

Vacheron Constantin, one of the world’s oldest and most prestigious watchmakers, was founded in 1755 by Jean-Marc Vacheron and François Constantin. The company boasts over 250 years of uninterrupted watchmaking, surviving and thriving through multiple world wars, the quartz crisis, the Industrial Revolution, and the digital age. 

Vacheron Constantin is renowned for several innovations in horology. They introduced the first engine-turned dials in 1779 and developed one of the first watches with a date complication in 1790. The company also created the world’s thinnest mechanical watch in 1955 and continues to push boundaries with complex grand complications, such as the Reference 57260, which features 57 complications and is considered one of the most complicated watches ever made.

Although it may not enjoy the same brand recognition as Patek Philippe, Vacheron Constantin watches have been worn by notable figures such as Marlon Brando, Jay-Z, and Eric Clapton. Athletes like Michael Jordan and Tom Brady are also known to sport these prestigious timepieces, showcasing their broad appeal across various fields. Vacheron Constantin offers a rich collection of dressy, sporty, and complicated timepieces. 

Across their line, the Overseas—a sports model offered in steel, titanium, or precious metal—enjoys the most mass appeal and popularity. The Historique American 1921, originally created for the American market in the early 20th century, offers a unique cushion-shaped case and a dial that is tilted at a 45-degree angle for easier viewing while driving.

Audemars Piguet: The Rebellious Teenager

Audemars Piguet, or as the masses refer to it, “A-P,” is the third member of the venerated holy trinity of watches. The brand is not only important and relevant to horology but has also transcended culture, music, sports, and the world of luxury “it” items. LeBron James is a big fan and even has his own special edition. You’ll also see Tom Cruise, Jay-Z, and Lionel Messi rocking AP watches. 

Audemars Piguet has been crafting watches since 1875 when founders Jules Louis Audemars and Edward Auguste Piguet registered the brand in Switzerland’s Vallée de Joux. Today, the company is headquartered in Le Brassus and remains one of the few watchmaking firms still privately owned, with the Audemars family at the helm. 

Known for its innovations, Audemars Piguet created the world’s first-minute repeater movement for wristwatches in 1892 and introduced the first jumping-hour watch in 1921. In 1986, they also launched the first self-winding tourbillon wristwatch.

I have to admit, if I were to close my eyes and envision a luxury sports watch, it would be the Royal Oak every time. Designed by Gérald Genta and released in 1972, the Audemars Piguet Royal Oak was the first true luxury sports watch. 

This iconic design inspired, at least in part, the Nautilus and Overseas models from the two other Holy Trinity brands we’ve explored here, as well as numerous others in the industry. The Code 11.59 is another, more recent collection that has gained popularity in the past few years. It showcases Audemars Piguet’s dedication to innovation and modern design—to pave the future design language of luxury wristwatches. 

Why no Rolex?

Rolex undeniably wears the crown, but its true expertise lies in marketing, brand exposure, and business acumen, with watchmaking coming in second. I don’t mean to say they make second-rate watches because they don’t. Their watches are bulletproof, timeless, and undeniably luxury icons. 

When we mention Rolex, we’re referring to a brand that produces over a million watches annually, with plans for even further expansion. In contrast, the esteemed Holy Trinity of watchmakers collectively manufacture just over 100,000 watches each year. 

Therefore, it’s obvious why Rolex isn’t formally included on this list. For one, they are a relatively newer player in the watch industry, having been founded in 1905. Second, they produce too many watches and lack the human, artisanal element. Finally, they do not hold a candle to any of the big three in terms of finishing and movement innovation. 

Rolex is king of the masses, but the crown still bows to the trinity.

Closing Thoughts

Having the means and allocation luck to acquire a timepiece from any of these three companies is truly a privilege. Patek Philippe stands as the quintessential choice for those drawn to heritage, formal wear, and a touch of understated elegance. 

Vacheron Constantin appeals to those who cherish tradition, impeccable finishing, and a refined aesthetic that effortlessly spans generations. 

Audemars Piguet, on the other hand, caters to individuals who admire bold style, contemporary designs, and a rebellious spirit in luxury watchmaking. No matter your choice or preference, these are three of the most distinguished, acclaimed, and finely crafted timepieces on earth. There are no losers here…