Grand Seiko SBGW301 Review: One for the Special Occasions

Over time, the way people dress has gotten more casual. You don’t see men wearing suits every day or even to most jobs. With casual clothes come casual watches. Tool watches such as divers and chronographs fill the collections of many watch lovers.

However, you may need to dress it up every once in a while. You could be invited to a wedding, a job interview, or another event where you need more formal attire. In these situations, you’ll need a watch to match the level of formality. Not that you can’t wear a diver with a suit, but a dress watch will elevate your appearance.

If, like most guys, you have one suit, you should have one dress watch to go with it. You want it to be elegant, accurate, and reliable, and a brand that checks all those boxes is Grand Seiko.

For more than 140 years, the prestigious Japanese watchmaker has been creating timepieces that rival anything coming out of Switzerland. If you are looking for a classic dress watch to complete your best outfits, look no further than the Grand Seiko SBGW301 Elegance Manual. Let’s take a good look at this stunning timepiece.

History

Grand Seiko has produced many mechanical dress watches over the years and continues to update them. The models in the Elegance Collection are among the finest. 

In 2017, the brand released the stunning hand-wound SBGW231, which was a hit with many watch lovers. The simple three-hand, cream-colored dial was appreciated for its simplicity and beauty. It was essentially a newer version of 2001’s SBGW001, which was, in turn, inspired by the original Grand Seiko released in 1960.

More recently, Grand Seiko created an updated version of the 231, the SBGW301. Released in January of 2024, the 301 also has a manual mechanical movement free from complications. With a few slight changes, the newer model is proving to be every bit the classic its older sibling is. 

Case

The 316L stainless steel case is 37.3 mm in diameter, a perfect size for a dress watch. Small enough to be elegant but big enough to suit small to average-size wrists. With a 43.3 mm lug-to-lug and a thickness of 11.7 mm, it will easily slide under a shirt cuff and maintain a low profile, as any good dress watch should. 

The surfaces of the case are brushed and polished using Grand Seiko’s trademark Zaratsu process. This gives it depth, and its sleek lines combined with the gentle curves of the lugs make for a truly beautiful case.

The scratch-resistant sapphire crystal is double-dome, which makes up a significant part of the watch’s thickness. A sapphire is also used for the exhibition case back. It’s nice for fans of fine horology to be able to take a peek at the movement, especially with a brand that puts this much into the design. 

As you would expect, the crown is a simple push-pull and is only needed for winding and setting the time. The water resistance is only 30 m, which is perfectly acceptable for a dress watch. The crown is large, which makes the case seem a bit bulky. But that does make it easy to grip when winding.

Dial

When it comes to watch style, it’s all about the dial. It’s where you look to see the time and draws more attention than any other part of a watch. Grand Seiko excels at pretty much every aspect of watchmaking but it’s their dials that really steal the show.

The dial on the SBGW301 doesn’t have a texture like so many Grand Seiko models. But the smooth finish fits perfectly with its dress watch elegance. The color is a beautiful ivory. White is a suitable color for a dress watch, but it can seem stark and antiseptic. The dial of the 301 is subtle but carries just enough color to give it added interest.

The indices are precision-cut, brushed, and polished stainless batons with double batons at three, six, nine, and 12 o’clock. The hands are also stainless with brushed and polished surfaces. The minute and hour hands taper, and the second hand is a needle. They stand out nicely against the dial, making the watch easy to read but not flashy.

Simple black ticks around the outer edge of the dial form the minute track. Applied at 12 o’clock in stainless steel is the Grand Seiko logo with the name in black underneath. There is no other text on the dial, maintaining the minimalist look. It’s classic Grand Seiko, and the lack of a date complication only adds to the dressy elegance of the dial and the entire watch. 

Movement

The watch is powered by Grand Seiko’s in-house Caliber 9S64 mechanical manual movement. With 24 jewels, it operates at 4Hz and with adjustments at six different points, has an accuracy of -3 to +5 seconds per day. Better than COSC so you won’t have to reset it too often. Although not an automatic movement, the 72-hour power reserve means you won’t have to wind it every day. With a timepiece this nice, you will likely enjoy the winding experience. If you wear it to work, you can put it down over the weekend and it will still be ticking Monday morning. 

It’s an attractive design too. Thanks to the exhibition case back, you can view the brushed and polished stripe pattern and the engraved Grand Seiko logo and name in black. The movement specs are engraved in shiny gold and you can watch the balance wheel do its work.

Straps

The strap of a watch should do more than just hold it on your wrist. Ideally, it complements and enhances the style and character of the timepiece it’s attached to. The SBGW301 has a strap that pairs perfectly with the case.

A deep black crocodile leather strap contrasts the stainless case and also looks great with the ivory dial. The leather is soft, flexible, and very comfortable. It is attached with a pin buckle adorned with a vintage Grand Seiko logo, a tribute to the brand’s heritage that adds to the style of the watch.

The lugs are drilled, making switching out the strap easy. The lug width is on the small side at 19 mm, and it may be tough to find straps in that size. Honestly, you can’t top what Grand Seiko did here and probably won’t want to change the strap anyway.

On-Wrist Experience

Let’s talk about how the SBGW301 looks and feels. My frame of reference is my average-sized 7.25-inch wrist. I prefer watches in the 40-42 mm range. As a high-end dress watch, the small case of the 301 looks good on my wrist. Given that I would only wear it when dressed up, I think I like the smaller case better than my typical size watch. 

If your wrist is small to average size, you are not likely to have a problem with the 301. People with bigger wrists approaching eight inches will probably find it too small, dress watch status notwithstanding.

As for comfort, it feels very nice. It’s not a heavy watch at all and the crocodile strap is soft and supple. If you have it adjusted properly, you may not even be aware that the watch is held on with a strap. It will easily slide under a shirt cuff, tucked away neatly until you need it.

The color scheme is perfectly neutral. I like it better than plain white. Ivory adds interest, but will go with another color you may wish to wear. Hot, warm, cool, earth tones, you name it, you can wear it with the SBGW301.

You don’t have to be in a tux but you will want to be dressed fairly well when you wear it. It will work with a suit, blazer, or sport jacket, with or without a tie. I wouldn’t wear it with something as casual as a polo shirt though. A nice long-sleeve button-up is the way to go.

Price & Availability

The price may surprise you. The SBGW301 retails for $4,900. This is quite a bargain, considering it is just as nice, reliable, and accurate as many watches that cost two, three, or four times as much. You get a lot for your money from Grand Seiko.

You can pick up a brand-new model from a Grand Seiko boutique or their website. These beauties are also available from a Grand Seiko authorized dealer, such as Exquisite Timepieces. If you’re in the neighborhood, stop by our Naples, FL, boutique to try one on.

You can also order one from our website. We offer free domestic shipping, and as an AD, you will receive Grand Seiko’s five-year warranty. Whether you visit in person or online, our knowledgeable and friendly sales staff will be happy to assist you.

Should you decide to take a look at the preowned market, you won’t have any trouble finding a 301 for between $3,500 and $4,500.

Conclusion

Casual is nice. Casual is comfortable. But sometimes, ya gotta dress up a bit. Having the right watch is the finishing touch to a stylish and elegant outfit. Grand Seiko does dress watches well, and with its neutral colorway, small case, elegant, vintage lines, accuracy, and Grand Seiko reliability, you owe it to yourself to take a look at the SBGW301.