Category: Rolex

When declaring something “locked in the past.” it may come across as an insult to the brand, seemingly associated with stubborn characteristics like the unwillingness to change and adapt to the new market. 

This is a fair criticism for many brands that refuse to shake things up and develop something new. Rolex, however, takes the phrase “locked in the past” and flips it on its head. The 1908 relishes in the past, thriving off of old Rolex fans’ nostalgia for pieces like the Cellini while demonstrating its own aesthetic that seems to blend different styles from different timelines.

Rolex fans remember the original release of the 1908s, but this platinum version that we’re talking about today is something quite different from those pieces we reminisce upon so fondly. The Perpetual 1908 in Platinum is exactly what the 1908 line needed from the start. 

Elegance doesn’t even begin to describe it. Oozing with luxury and dripping with glamor, the platinum version takes an already gorgeous frame and improves the case, dial, and strap while keeping true to the 1908 origins. It’s truly an anomaly, and as we examine the details and design choices, you will see just how special this piece is. 

History

The Perpetual 1908 collection was first introduced in 2023 in an attempt to enhance the traditional techniques that have been used by incorporating modern advancements. Those who love historical craftsmanship will undoubtedly be drawn to the 1908 as it emulates the classic feel of old-timey watchmaking that made us fall in love with the craft in the first place. 

The Perpetual 1908 is a high-end model that seeks to exemplify the technical prowess ushered in by the modern age while keeping true to the legacy of innovation Rolex has been known for since the birth of the company. 

The perpetual collection is named after Rolex’s self-winding mechanism, the perpetual rotor first introduced in 1931. This mechanism enabled automatic winding by simply moving your wrist, eliminating the need for manual winding and enhancing the watch’s precision. 

The stage has now been set for the platinum version to steal all of the attention. In 2024, it hit the market and, as you would expect, was met with immediate praise. But why exactly? I mean, if you’re skeptical about a Rolex watch, then you must know nothing about the craft. 

Arguably the most well-respected watchmakers on the market, Rolex engineers every watch to perfection, but what makes this one so special? Sounds to me like we need a deep dive into what makes this watch tick—physically and metaphorically—and study the different ways it stands out from its competitors and counterparts.

Case

The Rolex Perpetual 1908 features a 39mm case that has slowly become popular due to its curves and edges. Crafted with 950 platinum, the case drips with a luminescent white luster that boasts exceptional resistance to corrosion. 

Iit fits like a dream, adapting to whatever wrist it’s on, and the 9.5mm thickness ensures comfortable wear with a luxurious heft that reminds you of the pristine quality and expensive materials.

With a rare open caseback, Rolex gives you a glimpse into the technical marvel that powers the piece (which we will get to later) and equips it with a sapphire crystal that protects the piece from virtually any scratches. 

The crown subtly protrudes from the side and is embedded with the same high-quality platinum. It is easily windable, so you can set the time without hassle. The curve of the case is interrupted by the edge of the double bezel, adding more texture. 

The impeccable finish is a mixture of polished and brushed surfaces that serve to remind you exactly who you’re buying from. Rolex is no stranger to star-studded cases. The platinum naturally steals the show, but the Perpetual 1908 comes in 18K yellow and white gold that is just as luxurious with the same quality and detail as its platinum counterpart. 

Overall, the case is exactly what you would expect from a watch of this quality, with every curve complimenting another feature, reinforcing the dial’s boldness while maintaining the unique subtlety that has come to be expected with a high-end piece like this. The platinum steals the show, but the dial is also quite notable.

Dial

The dial is a rich, icy blue with white highlights to provoke a more engaging experience. Featuring a staggering guilloche pattern, Rolex communicates its pristine attention to detail while adding an alluring uniqueness that sets the tone of the entire piece. 

Deviating from the traditional Mercedes hands we’ve grown so accustomed to seeing from Rolex, the platinum 1908 features more elegant Breguet-style hands that are immaculately finished along the indices. 

When comparing it to similar pieces like the Day-Date and the Daytona, notice how the blue for the 1908 is much richer than its counterparts. Slight tweaks to the shade of blue and subtle white highlights cause the 1908 to take its own shape with a precise pattern whose repetition and quality speak for themselves. 

The dial features Arabic hour markers at the 12, 3, and 9 positions. The railroad-style tracks for the minute and sub-seconds and the “Superlative chronometer” text are either a hit or a miss, depending on who you ask. 

The hands are well-proportioned. Thick enough to be noticeable but thin enough to not hijack the aesthetic. They do their job well. And the simplistic taste that the watch oozes is well combated by the grainy texture, ensuring that both sides of the spectrum—the bold lovers and the subtle lovers—get what they want. 

The dial is magnificent. Everything flows together well, and the rich blue perfectly compliments the platinum exterior. It definitely communicates that this is a high-end watch.

Movement 

At the heart of the 1908 sits the Calibre 7140, a movement manufactured exclusively by Rolex. It’s a self-winding mechanical movement known for its precision, reliability, and efficiency, operating at 28,800 vph. 

With the open case back, the 1908 allows full vision of the gorgeous engine lying at the heart of the piece. The 7140 is beautiful, with the sunny rays catching the light and allowing it to dance freely all along the back of the watch. 

Featuring the patented Chronergy escapement and the Syloxi hairspring, the 1908 operates with an extremely high energy level while maintaining dependable functions that ensure the wearer of its high-end craftsmanship. The 7140 also includes Paraflex shock absorbers to enhance stock and grant the piece a power reserve of 66 hours. 

Strap

The 1908 comes in either a brown or black matte leather strap, making it the only watch from Rolex not to feature a chain link. The strap is lined with green calfskin underneath and features on-tone stitching, which really illustrates the attention to detail. 

Securing the elegant strap is a double folding clasp made from the same platinum as the case, embodying a new shape that better resembles the shape of a human wrist. Two levers reside on either side of the clasp that must be pressed together simultaneously for it to open. 

Compared with a friction-based clasp, a double-folding clasp like this will feel much safer, causing you to become more confident that you won’t break it if you push too hard. The comfort of the strap compliments the case’s curvy features, as both play a huge role in ensuring a comfortable and tight wear that you will hardly even notice. 

On the wrist

It’s almost as if the 1908 was laced with some sort of magic material, causing it to twist and turn to fit your wrist perfectly. I often prefer leather straps because of the comfort levels they provide. 

Rolex must have heard my praise because if I didn’t know better, I would say that this strap actively massages my wrist while sitting on it. People with average-sized wrists can expect this watch to fit like a dream, which is exactly what Rolex was aiming for. It has the weight and presence to fit those with heavier wrists, but people with wrists smaller than 6 inches will struggle to fit it on. 

In terms of aesthetic presence, what more can you want? The platinum is sleek, the dial magnificent, and the case is large enough to catch the eye of anyone you wear it around. It manages to be just bold enough while not being tacky, but where the true beauty lies is the subtlety of the fine materials that hold the piece together. 

Any outfit can match this piece because the masterpiece on your wrist will immediately overshadow anything you wear. However, since this piece is just shy of $31,000, it may be wise to limit its wear to special occasions, such as formal parties or fancy shows—something to match the vibe in the room. 

If you couldn’t tell by now, this is the kind of piece that doesn’t come around much. A true gem, if you will. Rolex has fully displayed their prowess, mixing all of their refined craftsmanship gained over the years into a piece that will undoubtedly be iconic for generations. 

Pricing

You can find the Rolex Perpetual 1908 from Rolex authorized dealers, like Exquisite Timepieces. We only ship to the US and are authorized dealers, ensuring a 5-year warranty directly from Rolex. A brand-new 1908 platinum can be picked up for $30,900. Pre-owned pieces usually range from $24k-$25k, depending on the condition of the watch. 

Conclusion

At the end of the day, watchmaking is art, and Rolex has been the best artist for a long time. This watch is cemented as one of their masterpieces. The 1908 line is my personal favorite from Rolex, and the platinum just might be the most extravagant and luxurious version of an already magnificent lineup.

If you have the money to spend (and it’s a lot), then I can think of no better piece that deserves your attention. Watches like this are truly an anomaly, and while the price may be very steep, the level of quality is not lacking in the slightest, meaning that if you pull the trigger, you will not be disappointed. 

The day that Rolex drops the ball and delivers something subpar is the day that the watch market collapses. I’m convinced that as long as pieces like these continue to be produced, watch enthusiasts will be in good hands for the years to come.

It’s quite an achievement to be the best in something, but doing it for so long is downright impressive. As time progresses, I think one of the only guarantees in the watch world is that Rolex can be trusted to produce top-of-the-line statements like the 1908 that capture the artistic side of watch-making all of us love so much.

Rolex is the ultimate watch icon. It’s a brand everyone knows, and that’s due to its reputation for luxury, precision, and style. But because Rolex is a big brand, there are many incredible models in its lineup to choose from, making it difficult to know which Rolex watch is right for you. 

If you’re like me, and you prefer something that’s equal parts sophisticated and durable, a watch that seamlessly pairs with a tux or LBD as it does for a weekend adventuring up mountains or simply tackling some DIY, then you’re probably eyeing up one of these two timeless legends: the Rolex Datejust or the Rolex Day-Date. 

But which one is right for you? In this guide, we’ll break down everything you need to know about these two Rolex watches. From their storied histories and famous fans to the endless customization options that make each watch uniquely yours, we’ll help you decide which Rolex deserves a place on your wrist.

The Rolex Datejust Collection

Rolex has always had a knack for shaping the history of horology, and the Datejust is one of its crowning achievements. Introduced in 1945 to celebrate Rolex’s 40th anniversary, the Datejust certainly made a mark in the watch world. On its release, it became the first self-winding chronometer wristwatch to feature an automatic date change at midnight. 

The inaugural Datejust (Reference 4467) featured a 36mm gold case, a fluted bezel, and the now-iconic Jubilee bracelet, which Rolex designed specifically for this model. Fun fact: the Jubilee name was almost given to the watch itself! Over time, the Datejust evolved but always remained true to its original purpose, which was to remain a versatile, timeless watch suitable for any occasion. 

By the 1950s, Rolex introduced stainless steel and two-tone Rolesor versions, making the Datejust more accessible and stylish. 

They also added the Cyclops lens in 1953, magnifying the date display and cementing it as a signature feature. With each decade, the Datejust gained new innovations, like quickset date functionality in the 1970s and scratch-resistant sapphire crystal in the 1980s. By 2009, the Datejust II brought a larger 41mm option for modern tastes, which was refined further in 2016 with the Datejust 41. 

Characteristics of the Rolex Datejust

• Cyclops Lens: This tiny magnifying bubble above the date window doesn’t just improve legibility but it’s also one of Rolex’s most recognizable design elements.

• Instantaneous Date Change: Unlike other watches where the date slowly creeps forward, the Datejust flips the date precisely at midnight, thanks to its innovative movement.

• Oyster Case: Waterproof and durable, the Oyster case has been a hallmark of Rolex watches since 1926, ensuring the Datejust can handle life’s surprises.

• Perpetual Movement: The Datejust features a self-winding movement with a perpetual rotor, guaranteeing accurate timekeeping without the need for manual winding.

• Versatile Bracelets: Whether you prefer the elegant five-link Jubilee bracelet, the sporty three-link Oyster bracelet, or the luxurious President bracelet, the Datejust offers options to suit every wrist. 

Famous Rolex Datejust Models 

Over the decades, the Datejust has graced the wrists of celebrities, world leaders, and pop culture icons. Here are a few standout models and their stories:

• Datejust 126231 – Also known as the “Wimbledon” Model, this was a collaboration with tennis legend Roger Federer, which saw the Datejust pair a steel and rose gold case with a slate-grey dial and green Roman numerals. It’s sporty, sophisticated, and completely unique.

• Datejust 126200 – The Palm Dial Datejust features an olive-green, palm-leaf-patterned dial and highlights Rolex’s playful side.

• Datejust 278289RBR – For those who prefer their wrist candy with a touch of sparkle, this model features diamond hour markers and a mother-of-pearl dial, perfectly blending luxury and femininity.

• Rolex Thunderbird – In the 1950s, Rolex added a Turn-O-Graph bezel to the Datejust, creating the “Thunderbird.” This model became the official watch of the U.S. Air Force Thunderbirds squadron. 

Beyond these models, the Datejust has been a fixture in pop culture. Matthew McConaughey wore one in The Wolf of Wall Street, and icons like Dr. Martin Luther King Jr., Michael Jordan, and Winston Churchill all owned Datejusts. 

Rolex Datejust Sizes and Options 

One of the Rolex Datejust’s most remarkable qualities is its unparalleled versatility, making it a timepiece that suits virtually every style and wrist size. It comes in a range of dimensions from the petite 28mm Lady-Datejust to the bold 41mm option. 

The material options are just as diverse, spanning from the classic elegance of stainless steel to the luxurious allure of solid gold or platinum. For those who appreciate a mix of metals, the Rolesor combination of steel and gold looks and feels exceptional. 

The customization extends beyond size and materials. The Datejust’s bezels, available in smooth, fluted, or diamond-set designs, offer something for every aesthetic preference, with the fluted bezel in gold standing as a signature element of Rolex craftsmanship. 

Dial choices are equally expansive, ranging from classic sunburst finishes to eye-catching patterns like the palm motif, with hour markers that vary from understated indices to sparkling diamonds. Completing the ensemble, the Datejust’s bracelets include the elegant Jubilee, the sporty Oyster, and the iconic President.

The Rolex Day-Date Collection 

The Rolex Day-Date, often referred to as the “President,” has a history intertwined with some of the most influential figures of the 20th century. Introduced in 1956, the Day-Date was revolutionary as the first wristwatch to display the day of the week spelled out in full alongside the date. This innovation, protected under a Swiss patent, cemented the model as a symbol of sophistication and functionality. 

Rolex’s founder, Hans Wilsdorf, was a master of strategic marketing. He believed in the power of association and used product placement to position Rolex as a symbol of achievement. By gifting notable figures like Swiss General Henri Guisan, Winston Churchill, and Dwight Eisenhower with Rolex watches, Wilsdorf associated the brand with leadership and excellence. 

Eisenhower’s gold Day-Date, which he wore during his presidency, is one of the most famous examples of this strategy. Although the nickname “President” originally referred to the bracelet designed specifically for the Day-Date, it quickly became synonymous with the entire watch, partly due to its association with U.S. presidents like Lyndon B. Johnson, who was known to wear the model prominently. 

Beyond its ties to world leaders, the Day-Date has been a hallmark of Rolex’s commitment to craftsmanship and luxury. Available exclusively in precious metals like gold and platinum, the watch has maintained its elite status for decades. Whether through its technical innovations or its cultural significance, the Rolex Day-Date remains a symbol of prestige and timeless elegance. 

Characteristics of the Rolex Day-Date

• Dual Calendar Display: The Day-Date’s most famous feature is its numerical date at 3 o’clock and the day of the week spelled out in full at 12 o’clock, available in 26 languages.

• Oyster Case: Waterproof up to 100 meters, ensuring durability and practicality for everyday use.

• Material Excellence: Crafted exclusively from 18-carat gold (yellow, white, or Everose) or 950 platinum, all sourced from Rolex’s in-house foundry.

• Bezel Options: Available in smooth, fluted, textured, or gem-set designs to suit different tastes.

• President Bracelet: Introduced alongside the Day-Date in 1956, it features semi-circular, three-piece links and a hidden Crownclasp

• Advanced Movements: Equipped with the Caliber 3255 in modern models, offering improved precision, a longer power reserve, and enhanced durability. 

Famous Rolex Day-Date Models 

Over its history, the Day-Date has been reimagined through various models that cater to collectors and connoisseurs alike:

• Day-Date Ref. 6510 and 6511: The original models from 1956 featuring smooth and fluted bezels, these were the first watches to display the day and date in full.

• Rolex Stella Dial Models: Known for their bold lacquered dials in vibrant colors, these models are highly sought after by collectors.

• Day-Date II (41mm): Introduced in 2008, this larger version of the classic Day-Date was discontinued in 2015 but remains popular among those seeking a bolder design.

• Exotic Material Dials: Models with meteorite, mother-of-pearl, or semi-precious stone dials have become incredibly popular, showcasing Rolex’s design prowess.

• Rolex Day-Date “Rainbow” Editions: Limited-edition models with multi-colored gem-set bezels that are both rare and dazzling. 

Rolex Day-Date Sizes and Options 

Like the Datejust, there’s no shortage of Rolex Day-Date options to suit a range of wrist sizes and tastes. While the original 36mm size remains a classic, the collection has expanded to include 40mm options for those seeking a more contemporary look. Although the Day-Date II in 41mm was discontinued, it remains a popular choice among collectors looking for a pre-owned Rolex with bold proportions. 

Dial options include traditional stick indices, Roman or Arabic numerals, and diamond-set markers. Color choices range from classic tones like champagne and silver to striking shades like green and blue. Exotic dials featuring semi-precious stones or rare materials, such as lapis lazuli or meteorite, are also available but harder to obtain.

The President bracelet, introduced alongside the original Day-Date, remains the most iconic bracelet option. Its semi-circular, three-piece links and hidden Crownclasp exemplify Rolex’s attention to detail. While the President bracelet is exclusive to the Day-Date, some models have been paired with Oyster bracelets or leather straps for added versatility.

Rolex Datejust vs Day-Date – How to Choose 

When it comes to choosing between the Rolex Datejust and Day-Date, the decision isn’t simply about functionality or design but about the statement you want to make. Both watches are quintessentially Rolex, sharing iconic design elements like the Oyster case and Cyclops lens. And yet, each model has its own unique character, appealing to different tastes, lifestyles, and budgets. 

For many, the Rolex Datejust is the most versatile of the two. It’s available in a wide range of sizes from as little as 28mm all the way to 41mm. There’s also plenty of case metal options, from classic steel to luxurious two-tone Rolesor versions and dial colors, so no matter your preferences in terms of aesthetics, there’s guaranteed to be something to suit your tastes. 

The Rolex Day-Date, on the other hand, is more focused on its offerings. Available exclusively in precious metals (yellow gold, white gold, Everose gold, and platinum), it is the ultimate symbol of prestige. Case sizes are also a little more limited to 36mm and 40mm. But it’s the Day-Date’s limited configurations that emphasize its exclusivity, catering to wearers who want to make a statement. 

Both watches feature Rolex’s hallmark date complication, magnified by the Cyclops lens. However, the Day-Date takes it a step further with the addition of a day display spelled out in full at 12 o’clock. 

Available in 26 languages, this feature adds a layer of sophistication and practicality, especially for professionals or travelers who value detailed timekeeping. The Datejust, by contrast, embraces simplicity. Its focus is on practicality and everyday wearability, making it the ideal choice for someone who values elegance without added complexity. 

Finally, we should mention the price. Since the Rolex Day-Date is crafted exclusively from precious metals, it’s understandably more expensive than the Datejust. In fact, even entry-level Day-Date models start at around five times the price of a steel Datejust. For example, some of the most affordable Datejust models retail for around $7,000 brand new, while the cheapest Day-Date is currently around $40,000 brand new.

Conclusion

At the end of the day, whether you’re drawn to the Rolex Datejust or the Day-Date, you really can’t go wrong. Both are absolute masterpieces, showcasing Rolex’s genius for design, craftsmanship, and that unmistakable blend of style and functionality. 

The choice between the two ultimately boils down to what fits your personality, lifestyle, and budget. If you’re after a watch that’s endlessly versatile, then the Datejust is the one. It’s practical, accessible, and offers so many options that there’s genuinely something for everyone. On the other hand, if you’re looking for a watch that makes a statement, something bold, luxurious, and a little bit exclusive, the Day-Date is hard to beat. 

As long as you choose the watch that speaks to you, you’ll never go wrong. Both the Datejust and Day-Date are exceptional in their own right, both icons of craftsmanship and design. No matter what others might say or which one seems to be the more popular choice, the decision should always come down to what feels right for you.

If you’re new to the world of watches and you’ve always had your eye on a Rolex, the marketplace full of new and pre-owned models can be a bit overwhelming. We all know by now that Rolex isn’t the easiest of brands to get hold of for a number of reasons, but for many of us, that just makes this watchmaker all the more tempting. 

Especially when it comes to their Datejust watch. It’s an iconic piece with the iconic Oyster case, oversized Cyclops lens, and statement-fluted bezel. 

But when shopping for a Rolex Datejust, how do you know which models are genuine and which are fake? In this guide, we’ll be exploring how to spot a fake Rolex Datejust and how to ensure the one you eventually purchase is the real deal.

The Telltale Signs of a Fake Rolex Oyster Perpetual Datejust

There are a number of ways to spot a fake Rolex Oyster Perpetual Datejust over a real genuine piece. Sure, trained watchmakers and technicians will be able to notice these details quicker than any of us average watch collectors, but that’s not to say you can’t notice a fake Rolex too. Here are some things to look for: 

Check for Quality 

A real Rolex will look and feel like a real Rolex. The materials will feel heavy and of high quality and the finish will be exceptional. For example, Rolex uses a special 904L grade stainless steel called Oystersteel, which is so tough that it moonlights in the aerospace industry. If your watch doesn’t have that hefty, solid feel or the craftsmanship seems off, alarm bells should be ringing. 

A genuine Rolex will also have a nice perfect blend of brushed and polished finishes. Any uneven textures are a big red flag, and the crown, that little knob on the side of the case, should feel smooth and precise when you’re winding the movement inside.

Another way to test the quality is by strapping the Rolex to your wrist. How does it wear? Does the clasp feel secure and satisfyingly click into place? If it feels flimsy, step away. 

Serial & Model Number Engravings 

All genuine Rolex watches, from Datejust to Submariner to GMT Master II watches, will have serial and model numbers. They are commonly found between the lugs on the side of the case at the 6 o’clock side, behind the bracelet. The numbers should be laser-cut, razor-sharp, and glint in the light. If they look blurred or have dotted numbers, there’s a chance you’re dealing with a fake. 

Fakes also sometimes reuse the same serial numbers on multiple watches, but each Rolex should have a unique set of identifiers. We always recommend using a Rolex serial number checker if you’re unsure. 

Markings 

The Rolex crown emblem isn’t just decoration but also a symbol of authenticity. If the logo or the “Rolex” name is missing anywhere, like on the crown or dial, then it’s a fake. Even if they’re not missing, check for the quality of these details. For example, misaligned logos won’t happen with Rolex. They pride themselves on quality and precision, after all. 

Movement 

Inside every genuine Rolex Datejust is an in-house movement. This means the movement has been made by the Swiss watchmakers themselves, so it’s not an easy thing to replicate. If you can open the back (we don’t recommend doing this yourself unless you’re feeling up to the task), you should be able to see a movement that is breathtakingly detailed and engraved. 

Rolex is also known for manufacturing predominantly mechanical movements, with their quartz watches being a rare exception. So, if you spot a quartz caliber where there shouldn’t be one, that’s a big tell-tale sign you’re handling a fake Rolex Datejust. 

Dial, Hands, & Finishing 

The dial is often considered the soul of a Rolex, and it’s here that the brand’s attention to detail often shines. Everything from the fonts used for the lettering to the spacing and alignment of hour markers is executed with precision. 

A counterfeit watch will often falter in these areas, displaying smudged details, uneven lettering, or hour markers that are misaligned. Carefully inspect the dial under good lighting and compare it to official Rolex images. Any noticeable discrepancies could indicate a fake. 

Cyclops 

The Cyclops lens is a signature feature of the Rolex Datejust that magnifies the date display by 2.5 times. This magnification is achieved with incredible clarity, and the lens itself is slightly domed. On a fake, the Cyclops lens may fail to provide the proper magnification or may even lie flat against the crystal. 

Examine the lens closely and check for a distorted or undersized date magnification. Genuine Rolex Oyster Perpetual Datejust watches will have a Cyclops lens that is seamlessly integrated into the design.

Water Resistance

Thanks to the Oyster case, Rolex Datejust watches are designed to endure harsh conditions, including significant water pressure up to 100 meters. This means every watch undergoes rigorous testing to ensure its water resistance capabilities. 

Counterfeit watches often lack the precise engineering needed to create a watertight seal, which is why they fail under pressure—literally. While it’s not advisable to test this at home, professional water resistance tests can easily expose a fake. 

Weight 

The weight of a Rolex is another giveaway. Authentic Rolex watches are crafted from high-quality metals and components, giving them a solid, luxurious heft. If a watch feels surprisingly light, it’s likely made from inferior materials, which is common in counterfeits. 

If you have a particular Rolex Datejust in mind, a quick internet search should help you identify the weight of a genuine watch. You can then compare this to the weight of the model you’re looking to purchase to help you make an informed decision. 

Clear Case Back 

Most Rolex watches, including the Datejust, are known for their solid case backs. Transparent case backs, often showcasing the movement, are almost always a sign of a fake unless you’re dealing with a very specific vintage or rare edition. If you encounter a clear case back on what’s supposed to be a Datejust, it’s time to question its authenticity.

Caseback Engravings 

The case back of a Rolex Datejust is typically smooth and unmarked for most modern models. Any flashy engravings or elaborate designs are immediate red flags unless they’re specific to a limited-edition or vintage release. 

Examine the case back for consistency with the expected design of a Datejust. Again, asking the internet for examples of genuine Datejust case backs can be really helpful with this. 

Micro-etched Crystal 

Last but certainly not least, one of the best ways to spot a fake Rolex Oyster Perpetual Datejust is to check the micro-etched crystal. Since 2002, Rolex has included a subtle micro-etched crown logo on the crystal at the 6 o’clock position. This detail is almost invisible to the naked eye and requires magnification to see. 

Counterfeit watches often fail to replicate this etching accurately, resulting in sloppy, oversized, or even missing logos. Use a magnifying glass to inspect this feature, as it’s one of the more intricate details that sets a genuine Rolex apart from a counterfeit.

Are Fake Rolex Datejust Watches Worth It?

In short: no, they’re not. Sure, a fake Rolex Datejust might seem like an appealing option at first, especially when replicas have gotten increasingly sophisticated in appearance. However, the reality behind these counterfeit timepieces is far less glamorous. 

For example, genuine Rolex watches are meticulously crafted from premium materials and high-end movements. That’s why they have the reputation they do. If you opt for a fake Rolex, you’re going to end up wasting money on a watch that might not even work, have tarnished metals and loose components, and not look like the quality timepiece you were hoping for. 

For many, Rolexes are also an investment piece with authentic models holding their value or even appreciating over time. Counterfeit watches, however, have no resale value. You’re essentially throwing money away on something that won’t retain any long-term worth. 

Finally, purchasing counterfeit goods supports an illegal industry that often has ties to organized crime and unethical labor practices. By buying a fake, you may inadvertently contribute to exploitative working conditions or other illicit activities. Beyond the legal risks, wearing a counterfeit Rolex means knowingly carrying a falsehood on your wrist, which doesn’t feel quite as cool as owning the real deal.

How to Avoid Getting a Fake Rolex Datejust

The world of second hand luxury watches can be exciting, but it’s also rife with pitfalls. Ensuring the authenticity of your Rolex Datejust requires a keen eye and a methodical approach. Here are some key steps: 

Buy From Authorized Dealers 

When it comes to buying a Rolex Datejust, purchasing from an authorized dealer will always and forever be your safest bet. These retailers operate directly under Rolex’s stringent guidelines, ensuring that every watch they sell is 100% authentic and comes with proper documentation. Not only will you receive a genuine timepiece, but you’ll also benefit from warranties and post-purchase services that protect your investment for years to come.

Authorized dealers are also fully trained to provide a premium experience and can answer any questions you have about your watch. If you’re buying new, this route offers the ultimate peace of mind, knowing your Rolex’s origins are beyond question. 

Research the Seller 

In the second hand market, doing your homework on the seller is important. Start by confirming their credibility, like checking their reviews, searching for customer testimonials, and looking for a consistent online presence on reputable platforms. Experienced and reliable sellers will often have a traceable history of transactions, making it easier to trust their listings.

Never be afraid to ask detailed questions about the watch, such as its history, condition, and any accompanying documentation. We also suggest requesting high-resolution images or videos from multiple angles, especially of key details like the serial number and dial. A trustworthy seller will happily accommodate these requests and will always offer full transparency about the item they’re selling. 

Verify the Watch 

Serial numbers are one of the first things you should verify when buying a Rolex Datejust, as they act as unique identifiers for each watch. Ensure the serial number corresponds with the model and production year, and if you notice any inconsistencies, don’t take the risk.

As mentioned earlier, you can also judge the craftsmanship of the timepiece. Beyond numbers, Rolex craftsmanship is renowned for its flawless execution, so examine the dial for clean lines, perfectly aligned markers, and a smooth finish. 

Also, check the case and engravings to ensure they are precise and deeply etched and not rough or uneven. Rolex watches also have a distinct weight due to their high-quality materials, so if the watch feels unusually light, it could be a counterfeit. 

Trust Your Gut 

Sometimes, the best tool you have is your intuition. If you notice discrepancies in the seller’s story, observe inconsistencies in the watch’s appearance, or feel uneasy about the deal, it’s better to walk away than to take a risk. 

Red flags can appear in subtle ways, such as if the seller is reluctant to answer questions or a watch is priced far below market value. Authentic Rolex purchases should feel straightforward and legitimate, so if any part of the transaction feels rushed, confusing, or suspicious, trust your gut and seek out other options.

Conclusion

We promise that finding and buying a genuine Rolex Oyster Perpetual Datejust is worth it. It’s worth taking the time to do your research, checking the small details, and spending more for the real thing. 

The satisfaction of knowing you own an authentic piece far outweighs the shortcuts that lead to disappointment. And hopefully now, since you know what to look for and how to stick to reputable sellers, you’ll be able to find a genuine Rolex Datejust with confidence and ease.

In the watch world, expensive and Rolex are two words that belong together. They are not synonymous as plenty of other expensive watches can make even a Rolex seem affordable, but every Rolex is expensive. Before the watch market boom, there were some examples that could be had relatively affordably, like a vintage Air-King, but even then, Rolex has always been an aspirational brand.

 Like most things in life, there are varying levels of madness. Not every Rolex is the cost of a luxury vehicle, but some certainly are. I would consider my own comfort level as just touching the entry point to the Rolex world. I have dabbled slightly but have always been on the more reasonable (although my wife would disagree) spectrum. One of the fun things about this hobby is that we don’t always have to act with reason. 

Sure, my financial situation may dictate that I don’t get to dip my feet into the world of uber luxury, but that can’t stop a guy from dreaming and writing about it. In this article, we are throwing reason and affordability out of the window and diving right into the most expensive Rolex watches you can buy!

Why are Rolex Watches so Expensive?

There are few questions that will divide the watch community quite like why Rolex watches are so expensive. From one perspective, they are decent watches hyped up by their own over-inflated history and hype marketing. From the other perspective, they are the pinnacle of precision watchmaking, known for their impeccable attention to detail and quality craftsmanship. 

The answer likely falls somewhere in the middle of these 2 extremes. Combine that with some economics 101, and the picture becomes pretty clear. Rolex watches are so expensive because they create a quality product and market it well, and customers will pay the asking price or even over the asking price. They’re not doing anything significantly different from other watch brands, they just happen to do it all incredibly well.

Rolex Watches with Highest Retail Price

In the world of Rolex, there are few terms that are as meaningless as retail price. That being said, we need a place to start, and the retail price seems like as good as any. Keep in mind that even if you are a crypto investor or the CEO of a tech start-up, you probably won’t be able to simply walk into an AD and hand them your money to walk out with one of these watches. This is Rolex we’re talking about after all, nothing is ever that easy!

Rolex Daytona Ice Platinum 

Reference 126506 MSRP $77,800

The Rolex Daytona hardly needs an introduction. The once-overlooked chronograph in the Rolex collection has recovered nicely from its NASA rejection roots to become the hardest to get watch in the world. 

The stainless steel variants of this timepiece are great watches that earn their owner instant clout in any watch circle, but this Ice Platinum example is a whole other level of flex. The 40mm case dimension is consistent with the steel variant, as is the overall design and Cerachrom bezel insert. The Platinum case and bracelet material, as well as the ice blue and brown color scheme, are where this watch differentiates itself cosmetically. 

The 4131 caliber movement receives a slight cosmetic upgrade with a new gold rotor and more refined finishing, while the 72-hour power reserve and +2/-2 accuracy remain. In many ways, this watch is not different from the more affordable stainless-steel variant, but much like the platinum case, this one carries some weight.

Rolex Day-Date 40 Platinum

Reference 228236 $67,800

You would be hard-pressed to find a watch that is synonymous with power as the Rolex Day-Date. Accompanying the wrist of presidents and high level business executives alike, the Rolex Day-Date has become one of the most aspirational watches in the entire Rolex lineup. Unlike the Daytona, there are no stainless-steel variants for us mere mortals. 

The MSRP of this watch is simply based on the type and amount of case material used. In the case of Day-Date, the highest MSRP has been given to the larger 40mm case in platinum. This watch is available in several dial variations that feature a day and date indicator and are powered by the caliber 3255 in-house movement. 

The signature look of the Day-Date complication has been imitated by many brands, but there is no doubt that when you wear the 40mm Rolex Day-Date in platinum, you are wearing the real McCoy.

Rolex Daytona Platinum “Le Mans”

Reference 126529LN MSRP $51,400-Discontinued

There are few watches that have truly surprised me over the last 5 years quite like the Rolex Daytona “Le Mans”. For one, it was completely unexpected and secondly, it was a not-so-subtle nod to the past. Rolex is a brand known for constantly looking forward when it comes to design, and this “Le Mans” limited edition took heavy inspiration from the Paul Newman Daytonas of the 1960s and 1970s (more on them later). 

This version carries over a lot of the design language and mechanics from the Ice Daytona mentioned earlier, but the vibe is completely different. The black Cerchrom bezel with a red highlight at 100, a nod to the 100th anniversary of Le Mans, and reverse panda dial configuration give a perfect vintage aesthetic. Although recently discontinued, this watch was never really available for everyday people, and the 6x second hand prices reflect this.

Rolex Sky-Dweller Everose Oyster

Reference 336935 MSRP $54,000

The Rolex Sky-Dweller is considered by many to be the most complicated watch that Rolex currently makes. The annual calendar and 24 hour disc help to provide some complicated watchmaking on a blueprint not all that different from the Rolex Datejust. While the fluted bezel of the Datejust is simply a design element of the watch, Rolex utilizes this bezel to help control the Ring Command system, a unique bezel-turning system that allows you to interface with your watch without using the crown. 

Although available in stainless steel, the 42mm Sky-Dweller reaches its full potential in precious metal. The Everose example on the jubilee bracelet gives an equally complicated aesthetic to the watchmaking within thanks to the caliber 9002. While the Sky-Dweller may be the newest family of watches on this list, the use of complication is a welcomed return to form some of their vintage masterpieces.

Rolex Yacht-Master 42 Yellow Gold

Reference 226658 MSRP $30,300

The Rolex Yacht-Master is a watch that many people struggle to place. It’s not a more capable Submariner, that honor goes to the Sea-Dweller and Deep Sea line. It’s not a dress watch like the Sky-Dweller or Day-Date. This watch is somewhere in between. The Rolex Yacht Master is powered by the robust Caliber 3255 movement, features a larger 42mm case, and comes paired with a rubber strap. 

All of these features help to give this watch a sportier aesthetic, while the Gold case and detailed construction of the Oysterflex rubber strap help to differentiate this watch into a more luxurious offering. Despite the possible identity crisis and comparably lower MSRP, the Rolex Yacht-Master is a true contender for any watch enthusiast’s Peacock watch.

What’s the Most Expensive Rolex Ever Sold?

As mentioned earlier, the MSRP of a Rolex watch is generally just the beginning. While these watches all carry an MSRP that most of us will never dream of attaining, we have barely scratched the surface of what is possible in the Rolex world. So what is the most expensive Rolex watch ever sold? That honor goes to a heavily used Rolex Daytona, reference 6239, in stainless steel. 

The watch had the famous Paul Newman dial layout and sold for a mere $17,752,500! This watch was no ordinary Paul Newman dial Daytona, as this, of course, was the actual Paul Newman Daytona. This auction reached its meteoric height in the story associated with the watch. Previously thought to have been lost forever, this watch surfaced in 2017, caught the watch community by storm, and shed some light on this fun little hobby for the rest of the world to see. 

That was the first time I read about a watch in a mainstream publication, but it was far from the last. I credit this auction for giving this hobby the credibility it needed to expand beyond the forums and into the real world.

Closing Thoughts

Well, it’s safe to say Rolex can get pretty expensive! Whether you are looking at MSRP, the Gray Market, or trying your luck at a once in a lifetime high profile auction, these little toys on our wrists can break the bank! The good news for us enthusiasts is that there are several options for how to enjoy this hobby. You don’t need to buy a Rolex to be a watch enthusiast, but if it is what you have your heart set on, it’s possible. 

Find yourself a side hustle and start saving every spare dollar you can. Look at me, I only need to write 131 more watch articles and I’ll be on my way! I am just hoping my name comes up on the waitlist before I run out of things to talk about. Happy watch hunting!

The Rolex Datejust and Explorer take the lion’s share of the new, entry-level, and affordable Rolex market, and if you are looking for an “affordable” (yes, please notice the tinge of sarcasm in my voice, hence the quotations) Rolex, then you simply can’t go wrong with either of those models. 

I’ve spent a significant amount of time with both; they are absolutely bullet-proof and timeless designs, but they aren’t the only Rolex watches to consider if affordability is one of your deciding factors. So, to all my kings and queens out there—adjust your crowns, and let’s take a ride together, exploring the new and pre-owned Rolex watch market.

Are There Any Affordable Rolex Watches?

Affordability is a very personal word. For some, a $200,000 watch from a high-end horology house is affordable, while for others, a quartz watch from Macy’s for $79 is at the ceiling of what they’d consider affordable. It’s subjective, folks. That said, I’ve compiled a list of the most affordable new watches from Rolex. 

Rolex Oyster Perpetual 

The Rolex Oyster Perpetual is often the first Rolex many people experience, and for good reason. It’s the perfect blend of luxury and approachability, offering a taste of Rolex’s esteemed craftsmanship without overwhelming your budget. It also helps that the Oyster Perpetual comes in a variety of stylish colors, with green being one of my favorites! 

The Rolex Oyster Perpetual is offered in 41mm and 36mm variations for men, with smaller 34mm and 28mm options available for women. This watch is crafted with a stainless steel case and a COSC-certified automatic movement, making it both robust and precise. 

With a starting price of around $5,550 for the 28mm version and reaching up to $6,400 for the 41mm, the Oyster Perpetual is a great value proposition, especially when considering that these watches really don’t lose their value.

Rolex Explorer

The Explorer is my favorite Rolex—period. I love the mountains and the outdoors, and something about a robust three-hander without complications just gets me going. The Rolex Explorer’s claim to fame came in 1953 when Sir Edmund Hillary and Tenzing Norgay wore Rolex Explorers during their historic ascent of Everest. This iconic moment cemented the watch’s reputation as a reliable companion for those who push the boundaries of exploration.

With its straightforward design and dependable build, the Explorer continues to honor that legacy, offering a blend of ruggedness and elegance that appeals to those who appreciate both adventure and heritage. Today, the standard Explorer—which is all I’m covering here, sorry two-tone and Explorer II fans—is available in 36mm and 40mm, fitting the vast majority of wrists out there, both male and female. The 36mm can be had for $7,250, and the 40mm retails for $7,700.

Rolex Air King 

Ah, yes—the Rolex Air King. Considered by some to be the ugly duckling of Rolex’s line, I myself have always been stricken by the asymmetry of the dial and numerals. The Air King is a great watch for those who want something different or for pilots who need “big ole” numbers to look at. The black dial, with its oversized numerals, is easily legible and gives the Air King a distinctive look that sets it apart from the crowd. 

Like all Rolex watches, the Air King is COSC-certified and guaranteed to deliver an accurate and robust wearing experience. At 40mm, the Air King is sized appropriately for its purpose; it offers a bold, commanding presence while remaining practical for those who need to rely on their watch in demanding environments, whether that be in the air, on land, or in the sea. Priced at $7,450, the Air King is one of Rolex’s most affordable models.

Rolex Datejust

The Rolex Datejust is a watch that effortlessly balances elegance with practicality. It’s one of those pieces that feels both classic and contemporary, making it a versatile choice for almost any occasion. Many consider it to be the quintessential Rolex. For decades, the Datejust has effortlessly navigated from the boardroom, where it complements a fine suit and slips seamlessly under a cuff, to weekend outings, whether you’re enjoying a cocktail or catching a movie, pairing just as effortlessly with jeans and a t-shirt. 

Don’t quote me on this, but the Datejust is considered to be Rolex’s selling watch of all time, and it is offered in a huge plethora of colors, case materials, and sizes. For this “affordable” article, we are going to focus on stainless steel models in 36mm and 41mm configurations—though Rolex does make a 31mm for women. The 36mm retails for $7,450 and $9,050 with the fluted, white gold bezel. The 41mm retails for $8,050 and $10,600 with the fluted, white gold bezel.

What About Pre-Owned Rolex Watches?

Because of their high demand, you’ll often see pre-owned Rolexes going for more than their original retail price—though the market has cooled off as of late. But hey, if you’re into vintage pieces, you might just snag a great deal. There are some classic Rolex models out there that are surprisingly affordable, especially if you’re willing to dig a bit. It’s all about finding the right seller and being patient. There are vintage Datejust watches for sale in the $3,000 to $5,000 price range. Just make sure you verify the authenticity and have a professional open the watch up to ensure it is in good working order!

Conclusion

What if I told you since 1970, inflation has risen by about 700%; you might shrug and say, “well yeah—duh. Things get more expensive.” So, five dollars in 1970 would be around thirty-five dollars today. Now what if I told you that in 1970, a brand new Rolex Submariner cost, depending on the model, around $300? Yeah, I know. Let’s get a time machine and stockpile them! Adjusted for inflation, that same Rolex should cost around $2000.

And yet, a new Submariner cost north of $10,000, with a date. Rolex-flation, since 1970, has eclipsed regular inflation significantly; the actual number stands at over 4000%. An entry-level model, such as the four previously mentioned, is a great way to get ahead of the ever-increasing cost of owning a Rolex. 

Another great way is to browse the tantalizing bargains on the pre-owned market, with special consideration given to vintage Rolex watches. As with anything Rolex, buyer beware: there are many fakes out in the wild, with some claiming that the vast majority of “Rolex” watches sold today are actually fakes. That’s why it is so important to always “buy the seller.” 

Here at Exquisite Timepieces, all of our pre-owned watches go through rigorous testing and authentication, to ensure that your buying experience is as worry-free as possible. We have a wonderful collection of pre-owned Rolex watches for sale on our website. Whatever you choose, owning a piece of the crown is a great way to enjoy the wonders of horology!