Category: Rolex

If you’re new to the world of watches and you’ve always had your eye on a Rolex, the marketplace full of new and pre-owned models can be a bit overwhelming. We all know by now that Rolex isn’t the easiest of brands to get hold of for a number of reasons, but for many of us, that just makes this watchmaker all the more tempting. 

Especially when it comes to their Datejust watch. It’s an iconic piece with the iconic Oyster case, oversized Cyclops lens, and statement-fluted bezel. 

But when shopping for a Rolex Datejust, how do you know which models are genuine and which are fake? In this guide, we’ll be exploring how to spot a fake Rolex Datejust and how to ensure the one you eventually purchase is the real deal.

The Telltale Signs of a Fake Rolex Oyster Perpetual Datejust

There are a number of ways to spot a fake Rolex Oyster Perpetual Datejust over a real genuine piece. Sure, trained watchmakers and technicians will be able to notice these details quicker than any of us average watch collectors, but that’s not to say you can’t notice a fake Rolex too. Here are some things to look for: 

Check for Quality 

A real Rolex will look and feel like a real Rolex. The materials will feel heavy and of high quality and the finish will be exceptional. For example, Rolex uses a special 904L grade stainless steel called Oystersteel, which is so tough that it moonlights in the aerospace industry. If your watch doesn’t have that hefty, solid feel or the craftsmanship seems off, alarm bells should be ringing. 

A genuine Rolex will also have a nice perfect blend of brushed and polished finishes. Any uneven textures are a big red flag, and the crown, that little knob on the side of the case, should feel smooth and precise when you’re winding the movement inside.

Another way to test the quality is by strapping the Rolex to your wrist. How does it wear? Does the clasp feel secure and satisfyingly click into place? If it feels flimsy, step away. 

Serial & Model Number Engravings 

All genuine Rolex watches, from Datejust to Submariner to GMT Master II watches, will have serial and model numbers. They are commonly found between the lugs on the side of the case at the 6 o’clock side, behind the bracelet. The numbers should be laser-cut, razor-sharp, and glint in the light. If they look blurred or have dotted numbers, there’s a chance you’re dealing with a fake. 

Fakes also sometimes reuse the same serial numbers on multiple watches, but each Rolex should have a unique set of identifiers. We always recommend using a Rolex serial number checker if you’re unsure. 

Markings 

The Rolex crown emblem isn’t just decoration but also a symbol of authenticity. If the logo or the “Rolex” name is missing anywhere, like on the crown or dial, then it’s a fake. Even if they’re not missing, check for the quality of these details. For example, misaligned logos won’t happen with Rolex. They pride themselves on quality and precision, after all. 

Movement 

Inside every genuine Rolex Datejust is an in-house movement. This means the movement has been made by the Swiss watchmakers themselves, so it’s not an easy thing to replicate. If you can open the back (we don’t recommend doing this yourself unless you’re feeling up to the task), you should be able to see a movement that is breathtakingly detailed and engraved. 

Rolex is also known for manufacturing predominantly mechanical movements, with their quartz watches being a rare exception. So, if you spot a quartz caliber where there shouldn’t be one, that’s a big tell-tale sign you’re handling a fake Rolex Datejust. 

Dial, Hands, & Finishing 

The dial is often considered the soul of a Rolex, and it’s here that the brand’s attention to detail often shines. Everything from the fonts used for the lettering to the spacing and alignment of hour markers is executed with precision. 

A counterfeit watch will often falter in these areas, displaying smudged details, uneven lettering, or hour markers that are misaligned. Carefully inspect the dial under good lighting and compare it to official Rolex images. Any noticeable discrepancies could indicate a fake. 

Cyclops 

The Cyclops lens is a signature feature of the Rolex Datejust that magnifies the date display by 2.5 times. This magnification is achieved with incredible clarity, and the lens itself is slightly domed. On a fake, the Cyclops lens may fail to provide the proper magnification or may even lie flat against the crystal. 

Examine the lens closely and check for a distorted or undersized date magnification. Genuine Rolex Oyster Perpetual Datejust watches will have a Cyclops lens that is seamlessly integrated into the design.

Water Resistance

Thanks to the Oyster case, Rolex Datejust watches are designed to endure harsh conditions, including significant water pressure up to 100 meters. This means every watch undergoes rigorous testing to ensure its water resistance capabilities. 

Counterfeit watches often lack the precise engineering needed to create a watertight seal, which is why they fail under pressure—literally. While it’s not advisable to test this at home, professional water resistance tests can easily expose a fake. 

Weight 

The weight of a Rolex is another giveaway. Authentic Rolex watches are crafted from high-quality metals and components, giving them a solid, luxurious heft. If a watch feels surprisingly light, it’s likely made from inferior materials, which is common in counterfeits. 

If you have a particular Rolex Datejust in mind, a quick internet search should help you identify the weight of a genuine watch. You can then compare this to the weight of the model you’re looking to purchase to help you make an informed decision. 

Clear Case Back 

Most Rolex watches, including the Datejust, are known for their solid case backs. Transparent case backs, often showcasing the movement, are almost always a sign of a fake unless you’re dealing with a very specific vintage or rare edition. If you encounter a clear case back on what’s supposed to be a Datejust, it’s time to question its authenticity.

Caseback Engravings 

The case back of a Rolex Datejust is typically smooth and unmarked for most modern models. Any flashy engravings or elaborate designs are immediate red flags unless they’re specific to a limited-edition or vintage release. 

Examine the case back for consistency with the expected design of a Datejust. Again, asking the internet for examples of genuine Datejust case backs can be really helpful with this. 

Micro-etched Crystal 

Last but certainly not least, one of the best ways to spot a fake Rolex Oyster Perpetual Datejust is to check the micro-etched crystal. Since 2002, Rolex has included a subtle micro-etched crown logo on the crystal at the 6 o’clock position. This detail is almost invisible to the naked eye and requires magnification to see. 

Counterfeit watches often fail to replicate this etching accurately, resulting in sloppy, oversized, or even missing logos. Use a magnifying glass to inspect this feature, as it’s one of the more intricate details that sets a genuine Rolex apart from a counterfeit.

Are Fake Rolex Datejust Watches Worth It?

In short: no, they’re not. Sure, a fake Rolex Datejust might seem like an appealing option at first, especially when replicas have gotten increasingly sophisticated in appearance. However, the reality behind these counterfeit timepieces is far less glamorous. 

For example, genuine Rolex watches are meticulously crafted from premium materials and high-end movements. That’s why they have the reputation they do. If you opt for a fake Rolex, you’re going to end up wasting money on a watch that might not even work, have tarnished metals and loose components, and not look like the quality timepiece you were hoping for. 

For many, Rolexes are also an investment piece with authentic models holding their value or even appreciating over time. Counterfeit watches, however, have no resale value. You’re essentially throwing money away on something that won’t retain any long-term worth. 

Finally, purchasing counterfeit goods supports an illegal industry that often has ties to organized crime and unethical labor practices. By buying a fake, you may inadvertently contribute to exploitative working conditions or other illicit activities. Beyond the legal risks, wearing a counterfeit Rolex means knowingly carrying a falsehood on your wrist, which doesn’t feel quite as cool as owning the real deal.

How to Avoid Getting a Fake Rolex Datejust

The world of second hand luxury watches can be exciting, but it’s also rife with pitfalls. Ensuring the authenticity of your Rolex Datejust requires a keen eye and a methodical approach. Here are some key steps: 

Buy From Authorized Dealers 

When it comes to buying a Rolex Datejust, purchasing from an authorized dealer will always and forever be your safest bet. These retailers operate directly under Rolex’s stringent guidelines, ensuring that every watch they sell is 100% authentic and comes with proper documentation. Not only will you receive a genuine timepiece, but you’ll also benefit from warranties and post-purchase services that protect your investment for years to come.

Authorized dealers are also fully trained to provide a premium experience and can answer any questions you have about your watch. If you’re buying new, this route offers the ultimate peace of mind, knowing your Rolex’s origins are beyond question. 

Research the Seller 

In the second hand market, doing your homework on the seller is important. Start by confirming their credibility, like checking their reviews, searching for customer testimonials, and looking for a consistent online presence on reputable platforms. Experienced and reliable sellers will often have a traceable history of transactions, making it easier to trust their listings.

Never be afraid to ask detailed questions about the watch, such as its history, condition, and any accompanying documentation. We also suggest requesting high-resolution images or videos from multiple angles, especially of key details like the serial number and dial. A trustworthy seller will happily accommodate these requests and will always offer full transparency about the item they’re selling. 

Verify the Watch 

Serial numbers are one of the first things you should verify when buying a Rolex Datejust, as they act as unique identifiers for each watch. Ensure the serial number corresponds with the model and production year, and if you notice any inconsistencies, don’t take the risk.

As mentioned earlier, you can also judge the craftsmanship of the timepiece. Beyond numbers, Rolex craftsmanship is renowned for its flawless execution, so examine the dial for clean lines, perfectly aligned markers, and a smooth finish. 

Also, check the case and engravings to ensure they are precise and deeply etched and not rough or uneven. Rolex watches also have a distinct weight due to their high-quality materials, so if the watch feels unusually light, it could be a counterfeit. 

Trust Your Gut 

Sometimes, the best tool you have is your intuition. If you notice discrepancies in the seller’s story, observe inconsistencies in the watch’s appearance, or feel uneasy about the deal, it’s better to walk away than to take a risk. 

Red flags can appear in subtle ways, such as if the seller is reluctant to answer questions or a watch is priced far below market value. Authentic Rolex purchases should feel straightforward and legitimate, so if any part of the transaction feels rushed, confusing, or suspicious, trust your gut and seek out other options.

Conclusion

We promise that finding and buying a genuine Rolex Oyster Perpetual Datejust is worth it. It’s worth taking the time to do your research, checking the small details, and spending more for the real thing. 

The satisfaction of knowing you own an authentic piece far outweighs the shortcuts that lead to disappointment. And hopefully now, since you know what to look for and how to stick to reputable sellers, you’ll be able to find a genuine Rolex Datejust with confidence and ease.

In the watch world, expensive and Rolex are two words that belong together. They are not synonymous as plenty of other expensive watches can make even a Rolex seem affordable, but every Rolex is expensive. Before the watch market boom, there were some examples that could be had relatively affordably, like a vintage Air-King, but even then, Rolex has always been an aspirational brand.

 Like most things in life, there are varying levels of madness. Not every Rolex is the cost of a luxury vehicle, but some certainly are. I would consider my own comfort level as just touching the entry point to the Rolex world. I have dabbled slightly but have always been on the more reasonable (although my wife would disagree) spectrum. One of the fun things about this hobby is that we don’t always have to act with reason. 

Sure, my financial situation may dictate that I don’t get to dip my feet into the world of uber luxury, but that can’t stop a guy from dreaming and writing about it. In this article, we are throwing reason and affordability out of the window and diving right into the most expensive Rolex watches you can buy!

Why are Rolex Watches so Expensive?

There are few questions that will divide the watch community quite like why Rolex watches are so expensive. From one perspective, they are decent watches hyped up by their own over-inflated history and hype marketing. From the other perspective, they are the pinnacle of precision watchmaking, known for their impeccable attention to detail and quality craftsmanship. 

The answer likely falls somewhere in the middle of these 2 extremes. Combine that with some economics 101, and the picture becomes pretty clear. Rolex watches are so expensive because they create a quality product and market it well, and customers will pay the asking price or even over the asking price. They’re not doing anything significantly different from other watch brands, they just happen to do it all incredibly well.

Rolex Watches with Highest Retail Price

In the world of Rolex, there are few terms that are as meaningless as retail price. That being said, we need a place to start, and the retail price seems like as good as any. Keep in mind that even if you are a crypto investor or the CEO of a tech start-up, you probably won’t be able to simply walk into an AD and hand them your money to walk out with one of these watches. This is Rolex we’re talking about after all, nothing is ever that easy!

Rolex Daytona Ice Platinum 

Reference 126506 MSRP $77,800

The Rolex Daytona hardly needs an introduction. The once-overlooked chronograph in the Rolex collection has recovered nicely from its NASA rejection roots to become the hardest to get watch in the world. 

The stainless steel variants of this timepiece are great watches that earn their owner instant clout in any watch circle, but this Ice Platinum example is a whole other level of flex. The 40mm case dimension is consistent with the steel variant, as is the overall design and Cerachrom bezel insert. The Platinum case and bracelet material, as well as the ice blue and brown color scheme, are where this watch differentiates itself cosmetically. 

The 4131 caliber movement receives a slight cosmetic upgrade with a new gold rotor and more refined finishing, while the 72-hour power reserve and +2/-2 accuracy remain. In many ways, this watch is not different from the more affordable stainless-steel variant, but much like the platinum case, this one carries some weight.

Rolex Day-Date 40 Platinum

Reference 228236 $67,800

You would be hard-pressed to find a watch that is synonymous with power as the Rolex Day-Date. Accompanying the wrist of presidents and high level business executives alike, the Rolex Day-Date has become one of the most aspirational watches in the entire Rolex lineup. Unlike the Daytona, there are no stainless-steel variants for us mere mortals. 

The MSRP of this watch is simply based on the type and amount of case material used. In the case of Day-Date, the highest MSRP has been given to the larger 40mm case in platinum. This watch is available in several dial variations that feature a day and date indicator and are powered by the caliber 3255 in-house movement. 

The signature look of the Day-Date complication has been imitated by many brands, but there is no doubt that when you wear the 40mm Rolex Day-Date in platinum, you are wearing the real McCoy.

Rolex Daytona Platinum “Le Mans”

Reference 126529LN MSRP $51,400-Discontinued

There are few watches that have truly surprised me over the last 5 years quite like the Rolex Daytona “Le Mans”. For one, it was completely unexpected and secondly, it was a not-so-subtle nod to the past. Rolex is a brand known for constantly looking forward when it comes to design, and this “Le Mans” limited edition took heavy inspiration from the Paul Newman Daytonas of the 1960s and 1970s (more on them later). 

This version carries over a lot of the design language and mechanics from the Ice Daytona mentioned earlier, but the vibe is completely different. The black Cerchrom bezel with a red highlight at 100, a nod to the 100th anniversary of Le Mans, and reverse panda dial configuration give a perfect vintage aesthetic. Although recently discontinued, this watch was never really available for everyday people, and the 6x second hand prices reflect this.

Rolex Sky-Dweller Everose Oyster

Reference 336935 MSRP $54,000

The Rolex Sky-Dweller is considered by many to be the most complicated watch that Rolex currently makes. The annual calendar and 24 hour disc help to provide some complicated watchmaking on a blueprint not all that different from the Rolex Datejust. While the fluted bezel of the Datejust is simply a design element of the watch, Rolex utilizes this bezel to help control the Ring Command system, a unique bezel-turning system that allows you to interface with your watch without using the crown. 

Although available in stainless steel, the 42mm Sky-Dweller reaches its full potential in precious metal. The Everose example on the jubilee bracelet gives an equally complicated aesthetic to the watchmaking within thanks to the caliber 9002. While the Sky-Dweller may be the newest family of watches on this list, the use of complication is a welcomed return to form some of their vintage masterpieces.

Rolex Yacht-Master 42 Yellow Gold

Reference 226658 MSRP $30,300

The Rolex Yacht-Master is a watch that many people struggle to place. It’s not a more capable Submariner, that honor goes to the Sea-Dweller and Deep Sea line. It’s not a dress watch like the Sky-Dweller or Day-Date. This watch is somewhere in between. The Rolex Yacht Master is powered by the robust Caliber 3255 movement, features a larger 42mm case, and comes paired with a rubber strap. 

All of these features help to give this watch a sportier aesthetic, while the Gold case and detailed construction of the Oysterflex rubber strap help to differentiate this watch into a more luxurious offering. Despite the possible identity crisis and comparably lower MSRP, the Rolex Yacht-Master is a true contender for any watch enthusiast’s Peacock watch.

What’s the Most Expensive Rolex Ever Sold?

As mentioned earlier, the MSRP of a Rolex watch is generally just the beginning. While these watches all carry an MSRP that most of us will never dream of attaining, we have barely scratched the surface of what is possible in the Rolex world. So what is the most expensive Rolex watch ever sold? That honor goes to a heavily used Rolex Daytona, reference 6239, in stainless steel. 

The watch had the famous Paul Newman dial layout and sold for a mere $17,752,500! This watch was no ordinary Paul Newman dial Daytona, as this, of course, was the actual Paul Newman Daytona. This auction reached its meteoric height in the story associated with the watch. Previously thought to have been lost forever, this watch surfaced in 2017, caught the watch community by storm, and shed some light on this fun little hobby for the rest of the world to see. 

That was the first time I read about a watch in a mainstream publication, but it was far from the last. I credit this auction for giving this hobby the credibility it needed to expand beyond the forums and into the real world.

Closing Thoughts

Well, it’s safe to say Rolex can get pretty expensive! Whether you are looking at MSRP, the Gray Market, or trying your luck at a once in a lifetime high profile auction, these little toys on our wrists can break the bank! The good news for us enthusiasts is that there are several options for how to enjoy this hobby. You don’t need to buy a Rolex to be a watch enthusiast, but if it is what you have your heart set on, it’s possible. 

Find yourself a side hustle and start saving every spare dollar you can. Look at me, I only need to write 131 more watch articles and I’ll be on my way! I am just hoping my name comes up on the waitlist before I run out of things to talk about. Happy watch hunting!

The Rolex Datejust and Explorer take the lion’s share of the new, entry-level, and affordable Rolex market, and if you are looking for an “affordable” (yes, please notice the tinge of sarcasm in my voice, hence the quotations) Rolex, then you simply can’t go wrong with either of those models. 

I’ve spent a significant amount of time with both; they are absolutely bullet-proof and timeless designs, but they aren’t the only Rolex watches to consider if affordability is one of your deciding factors. So, to all my kings and queens out there—adjust your crowns, and let’s take a ride together, exploring the new and pre-owned Rolex watch market.

Are There Any Affordable Rolex Watches?

Affordability is a very personal word. For some, a $200,000 watch from a high-end horology house is affordable, while for others, a quartz watch from Macy’s for $79 is at the ceiling of what they’d consider affordable. It’s subjective, folks. That said, I’ve compiled a list of the most affordable new watches from Rolex. 

Rolex Oyster Perpetual 

The Rolex Oyster Perpetual is often the first Rolex many people experience, and for good reason. It’s the perfect blend of luxury and approachability, offering a taste of Rolex’s esteemed craftsmanship without overwhelming your budget. It also helps that the Oyster Perpetual comes in a variety of stylish colors, with green being one of my favorites! 

The Rolex Oyster Perpetual is offered in 41mm and 36mm variations for men, with smaller 34mm and 28mm options available for women. This watch is crafted with a stainless steel case and a COSC-certified automatic movement, making it both robust and precise. 

With a starting price of around $5,550 for the 28mm version and reaching up to $6,400 for the 41mm, the Oyster Perpetual is a great value proposition, especially when considering that these watches really don’t lose their value.

Rolex Explorer

The Explorer is my favorite Rolex—period. I love the mountains and the outdoors, and something about a robust three-hander without complications just gets me going. The Rolex Explorer’s claim to fame came in 1953 when Sir Edmund Hillary and Tenzing Norgay wore Rolex Explorers during their historic ascent of Everest. This iconic moment cemented the watch’s reputation as a reliable companion for those who push the boundaries of exploration.

With its straightforward design and dependable build, the Explorer continues to honor that legacy, offering a blend of ruggedness and elegance that appeals to those who appreciate both adventure and heritage. Today, the standard Explorer—which is all I’m covering here, sorry two-tone and Explorer II fans—is available in 36mm and 40mm, fitting the vast majority of wrists out there, both male and female. The 36mm can be had for $7,250, and the 40mm retails for $7,700.

Rolex Air King 

Ah, yes—the Rolex Air King. Considered by some to be the ugly duckling of Rolex’s line, I myself have always been stricken by the asymmetry of the dial and numerals. The Air King is a great watch for those who want something different or for pilots who need “big ole” numbers to look at. The black dial, with its oversized numerals, is easily legible and gives the Air King a distinctive look that sets it apart from the crowd. 

Like all Rolex watches, the Air King is COSC-certified and guaranteed to deliver an accurate and robust wearing experience. At 40mm, the Air King is sized appropriately for its purpose; it offers a bold, commanding presence while remaining practical for those who need to rely on their watch in demanding environments, whether that be in the air, on land, or in the sea. Priced at $7,450, the Air King is one of Rolex’s most affordable models.

Rolex Datejust

The Rolex Datejust is a watch that effortlessly balances elegance with practicality. It’s one of those pieces that feels both classic and contemporary, making it a versatile choice for almost any occasion. Many consider it to be the quintessential Rolex. For decades, the Datejust has effortlessly navigated from the boardroom, where it complements a fine suit and slips seamlessly under a cuff, to weekend outings, whether you’re enjoying a cocktail or catching a movie, pairing just as effortlessly with jeans and a t-shirt. 

Don’t quote me on this, but the Datejust is considered to be Rolex’s selling watch of all time, and it is offered in a huge plethora of colors, case materials, and sizes. For this “affordable” article, we are going to focus on stainless steel models in 36mm and 41mm configurations—though Rolex does make a 31mm for women. The 36mm retails for $7,450 and $9,050 with the fluted, white gold bezel. The 41mm retails for $8,050 and $10,600 with the fluted, white gold bezel.

What About Pre-Owned Rolex Watches?

Because of their high demand, you’ll often see pre-owned Rolexes going for more than their original retail price—though the market has cooled off as of late. But hey, if you’re into vintage pieces, you might just snag a great deal. There are some classic Rolex models out there that are surprisingly affordable, especially if you’re willing to dig a bit. It’s all about finding the right seller and being patient. There are vintage Datejust watches for sale in the $3,000 to $5,000 price range. Just make sure you verify the authenticity and have a professional open the watch up to ensure it is in good working order!

Conclusion

What if I told you since 1970, inflation has risen by about 700%; you might shrug and say, “well yeah—duh. Things get more expensive.” So, five dollars in 1970 would be around thirty-five dollars today. Now what if I told you that in 1970, a brand new Rolex Submariner cost, depending on the model, around $300? Yeah, I know. Let’s get a time machine and stockpile them! Adjusted for inflation, that same Rolex should cost around $2000.

And yet, a new Submariner cost north of $10,000, with a date. Rolex-flation, since 1970, has eclipsed regular inflation significantly; the actual number stands at over 4000%. An entry-level model, such as the four previously mentioned, is a great way to get ahead of the ever-increasing cost of owning a Rolex. 

Another great way is to browse the tantalizing bargains on the pre-owned market, with special consideration given to vintage Rolex watches. As with anything Rolex, buyer beware: there are many fakes out in the wild, with some claiming that the vast majority of “Rolex” watches sold today are actually fakes. That’s why it is so important to always “buy the seller.” 

Here at Exquisite Timepieces, all of our pre-owned watches go through rigorous testing and authentication, to ensure that your buying experience is as worry-free as possible. We have a wonderful collection of pre-owned Rolex watches for sale on our website. Whatever you choose, owning a piece of the crown is a great way to enjoy the wonders of horology!

Rolex is an instantly recognizable name that most non-watch fans have heard of. Its name conjures up imagery of class, luxury, and status. With such a powerful name backing the brand, it may surprise many that Rolex is actually considered a non-profit organization. 

Yes, Rolex is in the same category as other famous organizations like The American Red Cross and Doctors Without Borders. Rolex as a whole is a series of smaller companies that together create the Rolex brand. With the initial surprise out of the way, we’ll explain just how Rolex, the powerhouse watch brand, is a non-profit organization. 

What Constitutes a Non-Profit Company?

One interesting thing to note about Rolex is that they are a Swiss company, so the exact definition of a non-profit organization may change depending on location. However, in general, a non-profit organization is classified as such because it is focused on improving the general public and advances specific social causes. 

Thanks to their status, they are exempt from many different types of taxes and receive certain benefits from the government. They are not focused on purely generating profits and work toward achieving a mission. For example, The American Red Cross lists its mission as “to prevent and relieve suffering with every action.” 

For a primarily aid-based mission, it may be simple to justify its mission to improve the general public, but trying to fit this mold into a luxury watch company is much more challenging.

Is Rolex Actually Non-Profit?

Being a non-profit organization doesn’t mean that it generates no income. After all, it would seem improbable that a hotly demanded item like Rolex doesn’t bring in money to the company. In reality, Rolex is a brand managed by the Hans Wilsdorf Foundation, a non-profit organization named after the founder of Rolex. 

The foundation maintains Rolex and other brands like Tudor under its watchful eyes. As such, Rolex is a non-profit and maintains strong ties to other charities within its parent company. They are able to operate as their own entity, and every action they take seems to influence how the watch industry operates.  

History of the Hans Wilsdorf Foundation

The Hans Wilsdorf Foundation was born from Rolex founder Hans Wilsdorf’s desire to continue the Rolex brand and to commemorate his wife, Florence Frances May Wilsdorf-Crotty. With no children to call his own, Wilsdorf wanted to create a lasting legacy that helped the world. What started as this earnest desire to cement his legacy has turned into a sprawling company affecting the watch world and the world itself. 

Before his death, he sold 100% of his ownership stake in Rolex to the Hans Wilsdorf Foundation. This secured the brand’s future by placing it under the watch of his organization and giving it non-profit status. Rolex’s profits are used to improve the company itself and to promote social causes. Exactly how much of that money goes into charity isn’t known, but it is easy to see that it is substantial. 

Does Rolex Make Money? 

Rolex is a non-profit organization that answers only to itself, but it definitely makes money. The brand remains as popular as ever, and new releases dazzle the watch world. Supply never seems to meet demand, so Rolex invests heavily in itself to increase the brand’s prestige and its ability to create stunning timepieces.

As a non-profit organization that answers only to itself, concrete financial data can be hard to come by. Hans Wilsdorf himself never revealed the secret inner workings of his company and only gave a brief insight into it in a single interview shortly before his death in 1960. Future Rolex leadership seems to follow in their founder’s footsteps and is highly private about the way Rolex operates.

This secrecy is a potential source of scorn for Rolex, as it is impossible to truly follow where the money goes. However, Rolex definitely creates many watches a year and enjoys high demand for their products. The exact profit that they make is not known, but rough estimates can be given. It isn’t required to release this information because they answer only to their parent company, the Hans Wilsdorf Foundation.

Rolex will also never be found in any public stock exchanges because it is privately held. As a non-profit, they also enjoy various government benefits and exemptions related to tax and insurance. After operating costs, salaries, and other business expenses, any leftover money flows back into the company to use for charity and marketing. 

Notable Charities by Rolex 

Rolex and the Hans Wilsdorf Foundation have made their presence known in a variety of charitable causes. Their efforts have had a positive impact on numerous individuals around the world. They contribute to the environment and the arts and sciences.

Rolex supports the Our World-Underwater Scholarship Society, which provides scholarships to young people who want to pursue a career in the marine world. They also provide scientific research grants through the Rolex Explorers Club Grant. Rolex is involved in many explorations of environments like Mount Everest, the deep sea, and the Amazon through its collaboration with organizations like National Geographic and the Royal Geographical Society.

Rolex contributes extensively to Geneva, such as building the Hans Wilsdorf bridge, funding art colleges, and preserving traditional architecture. The Rolex Mentor and Protégé Arts Initiative ensures that artistic expression lives on in the next generation by linking famous masters of the art with teaching institutions around the world.

Conclusion

Rolex is well-known for its iconic designs, and how the company is able to continue making these beloved pieces due to its unique status as a company. Being a non-profit organization allows Rolex to function much differently than its peers. The purchase of an amazing timepiece from Rolex is, in a way, supporting Rolex’s mission to have a positive impact on society.

Rolex supports numerous charitable causes around the world, which may come as a surprise to many people. This duality is what makes Rolex such a fascinating brand and one that will continue to sustain itself for many more generations to come.