Category: News

The landscape of luxury watchmaking is more popular than ever, boasting a global audience of consumers and everyday enthusiasts. Considering the industry’s popularity and the numerous watch brands on the market, it can be challenging to sort through it all. This is especially true if you’re more passive or new to luxury timepieces.

I find myself comparing many different options if I’m looking for a new addition to my collection. To do this effectively requires a little know-how in the mechanics and components you’d want to wear. This article will highlight 10 of the most popular watch brands in 2025, so you don’t have to get lost in the rabbit hole of the timepiece industry.

What Makes a Watch Brand Popular?

A great question nonetheless: a watch brand becomes popularized for numerous reasons. However, first and foremost, it generally stems from the quality of their products, as well as consistency and customer service. In the sections below, you will learn about some of the industry’s most prominent watchmakers with long-standing reputations. 

Prestige

It may be one of the hardest traits to harness in luxury watchmaking, but prestige definitely matters in this industry. Focusing on many subfactors such as craftsmanship, reputation, and overall heritage, prestige isn’t something that’s awarded from a great product alone.

The biggest brands in the watchmaking world worked for years to be able to claim prestige status. In the same vein, although these brands are known for their products, the organizations carry a strong focus on horological traditions.

Quality

As one might expect, luxury watchmakers are keen on quality, and one could argue they have to consider their reputation. I find myself resonating with quality more than any other element of a timepiece. It isn’t hard to get a hold of a mass-produced watch, but that’s nowhere near the same caliber. Not only does quality focus on the longevity of a watch, but also the beauty and traditional cultural reflection in every component.

Heritage

A word that many might overlook when searching for a luxury watch, integrating heritage is a must for any popular watch brand. This is a vital component of any watchmaker’s legacy, with many delivering decades of experience.

Hand-made craftsmanship and honoring tradition are vital for including heritage in any design. It’s also important to highlight innovation, considering the modern market comes with a new wave of interests and demands in watchmaking. 

Materials & Craftsmanship

There are many common materials that are usually a part of any high-end watch. While many of the quality factors mentioned so far tend to overlap, materials are a big selling point to me. For example, I love stainless steel and titanium, but I’m not a huge fan of reflective polish. Some people like that mirrored look, but I love a brushed finish that doesn’t draw too much attention.

Movement

This is a component that newcomers often overlook, but the movement is easily one of the most important factors to any watch. Aside from the fact that this is what drives everything about the watch, you’ll soon learn that movements come in many variations.

Differences such as mechanical and automotive movements, as well as unique design choices, help movements stand out on their own. Speaking for myself, I always look for the open caseback watches just so I can marvel at the movement on the inside.

10 Most Popular Watch Brands

If you were to ask anyone about their favorite watch brands, you’d likely get a wide range of answers. Aside from varying personal opinions, there are some brands that deliver a reputation that’s an undoubted fact. For newcomers and veterans alike, the following watch brands mentioned can easily cover your needs. 

Rolex

A name that commonly speaks for itself, Rolex is easily one of the most globally recognized luxury watchmakers in existence. This isn’t to say they don’t have their fair share of competition, but there are many reasons they sit at the top.

Founded back in 1905 by Alfred Davis and Hans Wilsdorf, the brand has churned out many iconic timepieces over the years. Some of the most notable include the Daytona and Submariner.

You won’t have to worry about quality when it comes to a Rolex. I’m a fan of their use of premium materials and how they utilize 18-karat gold. Moreover, the most common movement in a Rolex is a Caliber 3135. While the brand definitely has some flashy timepieces, I’m always more privy to their more muted designs and colorways.

Audemars Piguet

With its founding year dating back to 1875, you can say Audemars Piguet has had ample time on the market. I have always been drawn to the brand due to its approach to watch design. There are many traditional inclusions, of course, but the watchmaker has no issue driving innovation and style.

Blending advanced technology at every turn on top of unconventional engineering, an AP is something that should be seen as an heirloom. Some of the brand’s most recent eye-popping releases include the Royal Oak Flying Tourbillon and their Code 11.59 collection.

The brand is also known to carry a collaborative spirit with other luxury-focused brands. My favorite movement of theirs is the self-winding chronograph Caliber 2385. Although they aren’t always traditional in every sense of the word, I’ll always defend that Audemars Piguet has never lost touch with its roots.

Patek Philippe

Rich in history and known for timeless creations, Patek Philippe originated back in 1839. It might be hard to believe, but this luxury Swiss watch brand has a reputation that’s older than you or I. You can rely on a blend of traditional and modern qualities with engineering that’ll last longer than a single lifetime.

They utilize an in-house R&D department, which is a major catalyst in the brand’s ability to propel forward and adapt to changing times. More shockingly, the brand has produced less than one million timepieces since its inception, even though they’ve been around for nearly 200 years.

While you can find a long list of popular Patek watches, one of my favorites is the Calatrava model. Some might argue this design panders to a younger audience, but I’m solely focused on the visual and physical quality. Patek Philippe rotors are crafted in 21k or 22k gold, making the watch’s kinetic energy yield more efficient. Although Patek Philippe isn’t my first choice in my collection, I find that it’s one that can be respected and admired by anyone.

Richard Mille

This watchmaker may not have an extensive history compared to some others in this list, but they have found a way to stand tall in a short amount of time. The Richard Mille brand was founded in 2001 but quickly made a name for itself in the global watch market.

Many people lean toward the watchmaker due to their focus on a sportier look in their designs. Of course, this isn’t all you’ll find from Richard Mille, but their tonneau-shaped cases and unique dials help cement the brand’s unique style. 

The brand features a variety of movements, but my personal favorite touch is their take on skeletonized automatic movements. With only 5,000 watches produced per year and a high asking price on many of their models, this watchmaker exudes luxury from every angle.

Cartier

Featuring a special styling of bold geometry and sharp lines with every cut, Cartier designs are a statement piece for the most part. On an interesting note, that brand originally started out as a jewelry maker before shifting its focus to watchmaking over 50 years after its inception.

New and old alike, I’ve always loved the look of a Cartier, but I do find myself struggling to make a decision when shopping around. Not because of the many options available but because certain design choices they make are a bit too bold for my taste.

Nevertheless, many enthusiasts would argue that Cartier is always worth the asking price. I would say this is always debatable based on many factors, but the beauty and reliability of their designs are something that I can’t argue with. With varying mechanical, quartz, and solar-powered movements, you get a great mix of functionality and style. Between the Tank, Santos, and Ballon Bleu, Cartier has proven itself as a luxury watchmaker for a very long time.

Omega

Another watchmaker with over a century of experience, Omega, never falls short in their designs, in my opinion. Most enthusiasts in the market consider the brand’s first significant mark in watchmaking to stem from the world’s first mass-produced wristwatch.

Creating and accessing a luxury timepiece used to be a much more significant feat than how it’s seen in today’s world. Omega released the 19-Ligne back in 1894, which is commonly hailed as the standard in modern advancements for timekeeping fashion and technology. Over time, the brand has also utilized many materials, from steel to titanium, gold, and much more.

More recent creations that highlight the well-known Omega quality include the Omega Seamaster collection and Speedmaster. The watchmaker also likes to use automatic movements quite a bit. 

I’ve always found myself interested in their design approach with the Speedmaster. Omega may not be at the top of my list, but it’s one I hope to add to my collection one day. On a final note, many design aspects of Omega watches are great styling for those with sportier or universally more active lifestyles.

Tudor

Widely regarded as the sister brand to Rolex, the brain behind the Tudor luxury watch also comes from Hans Wilsdorf. Tudor was introduced in 1926 and has done quite well to carry itself as a standalone timepiece rather than a Rolex knockoff. I’m not one to judge watchmaking in that context, and I have never looked at Tudor in a negative light.

The brand has had its fair share of ups and downs, but once they unveiled the Black Bay collection in 2012, that’s when I really started paying attention. I quickly realized there’s plenty to love about the brand. Some of this pertains to in-house COSC-certified movements, plenty of unique designs, and a cost range that’s generous from my point of view.

Jaeger-LeCoultre

Part of what initially amazed me about Jaeger-LeCoultre is that the watchmaker has developed over 1,200 different calibers since its inception in 1833. They’ve clearly had plenty of time on the market, but their long-lasting dedication to continuous improvement and innovation made me take a second look.

Personally, I’m a fan of their use of titanium, as I always feel it should be seen as a new standard over stainless steel. Aside from personal preferences, you won’t have any issue finding meticulously engineered movements and a great mix of historical and modern designs.

Breitling

This watchmaker was founded in 1884 and has since built its reputation by becoming a staple to the luxury Swiss watch market. I’m fond of their approach to pilots and enthusiasts in aviation, as many relatable details can be seen in their various designs.

You can bet on the quality, too, as Breitling is known for its aviator-related functionalities, durability, and commitment to high standards. I feel one of their most iconic moments as a brand started with their Navitimer model in 1952. From their use of the SuperQuartz movement to durability craftsmanship and use cases in extreme conditions, a Breitling is built to last.

Longines

Boasting nearly two centuries in watchmaking, you can assume Longines knows a thing or two about luxury timepieces. A Swiss watchmaker with a global presence, Longines hasn’t skipped on quality since day one. The company started in 1832, and I became a fan of the watchmaker after discovering them through their previous affiliation with the Olympic Games.

The brand also introduced the world’s first chronograph, and another aspect that drew me in was their consistent use of titanium. While Longines has used several movement calibers in its history, I’m a fan of anything with a Caliber 360 in it. For those looking for several options, I’d suggest starting with the Master Collection.

The Bottom Line

Finding your first luxury watch can feel like diving into a rabbit hole you might never come out of. Mainly due to the many options available, but also based on the sentiments and options found by every luxury watchmaker.

This article helps to summarize the noise a bit and guide you towards a dedicated watchmaker you can count on.

Everyone’s eye is drawn to different details—whether it’s color, size, or style. We each have our own idea of perfection, shaped by personal preferences and standards. The same applies to the watches we wear on our wrists.

As an avid movie fan and lover of anything red, when I read about the Grand Seiko limited-edition SBGA405 “Godzilla,” I was elated. But my joy quickly sank as I continued to read that this was indeed very limited. Only 650 pieces were released, making it nearly impossible to find.

After years of convincing myself that the SBGA405 was “just a novelty watch,” I started searching for something more suited to me—something smaller for my wrist, perfect for special occasions, and, of course, something red.

Lo and behold, Grand Seiko unveiled the stunning SBGJ273. In a market where high-end red dial watches are rare, the master craftsmen and women at GS created something so beautiful and exquisite they couldn’t bring themselves to make it a limited edition.

Rejoice, lovers of crimson, and bask in this gem of a timepiece crafted by one of the world’s finest watchmakers; this is the Grand Seiko SBGJ273 “Yuka-Momiji” Hi-Beat GMT.

History

As part of the Elegance Collection, the SBGJ273 joins some of Grand Seiko’s most distinguished pieces. From tributes to the original 62GS case with modern updates to designs inspired by Japan’s changing seasons, this collection adds a touch of refinement and grace to every watch. 

In 2021, Grand Seiko continued drawing inspiration from the nature surrounding their studios, creating timepieces embodying the brand’s essence—elegance, innovation, and a celebration of Japanese heritage.

Their Seasons Collection introduced four new GMT pieces, each with unique dials representing a different phase of the seasons in Japan. These phases, or sekki, are subtle but remarkable, just as the watches that pay homage to them. 

Spring, summer, fall, and winter each had their own watch, with distinct designs representing specific sekki. The SBGJ251 “Shunbun” had a green dial with rose gold accents to capture the essence of the Spring equinox, while the SBGJ249 “Shōsho” featured a light blue wave-textured dial symbolizing early summer. 

Both models were powered by the Hi-Beat 36000 movement. In contrast, the SBGE271 “Kanro” with its black dial embodied the autumn night, and the SBGE269 “Tōji” displayed a beautifully textured white dial representing the Winter solstice—both driven by the Spring Drive movement.

These were wonderful releases with little to critique, but the GMT market already had plenty of watches with white, black, and green dials. 

Then, in April 2023, Grand Seiko revealed the SBGJ273, and the world stopped to marvel at the images. Could it be? A red dial GMT, not loud or flashy, but elegantly poised in its design. Indeed it was. By September 2023, the SBGJ273 was released to the public, receiving widespread acclaim.

Case

As noted, the case design of Grand Seiko watches in the Elegance Collection pays clear homage to the original GS case from the 1960s. With modern updates and the addition of Zaratsu polishing, these cases are as pristine as the dials they encase.

The SBGJ273’s stainless steel case measures a refined 39.5 mm in diameter, ideal for a standout dress watch. It has a 46 mm lug-to-lug width. The band is 19 mm wide and features drilled lugs—a convenient touch for those who like to switch out the bracelet.

The thickness, on the other hand, makes this watch taller than the average dress watch. At 14.1 mm thick, the “Yuka-Momiji” sits on the wrist with its noticeable thickness. However, the case is designed with angled slopes and curved lugs that’ll make the watch sit comfortably on any wrist. 

The thickness is primarily due to the boxed double-domed crystal sitting on top of the dial. The glass looks raised, which is most likely to protect the bezel from getting scratched; this just adds to its vintage dressy look.

The appearance of the SBGJ273 is truly captivating, largely due to its complete Zaratsu polishing. While many models combine Zaratsu with brushed finishing, this watch features an entirely Zaratsu-polished bezel, lugs, and case sides. This meticulous finishing gives the case a mirror-like quality, reflecting light beautifully from every angle.

The see-through caseback lets you see the Hi-Beat 9S86 at work, which is always my preference. The vintage screwed-down crown with the engraved GS logo sits at the 3 o’clock marker. Considering that this is a dress watch, the SBGJ273 only offers 30 meters of water resistance. 

Dial

Of course, the star of the show is the “Yuka-Momiji” dial—an astonishing autumn red with a beautifully lacquered design. Understanding the inspiration behind the dial is as simple as knowing the meaning of “Yuka-Momiji.”

“Yuka” means floor, and “Momiji” refers to the red maple leaves during autumn. The dial’s inspiration comes from the reflection of these vibrant leaves on the wooden floorboards of a Buddhist temple in Japan.

The dial features vertical lines and subtle grooves, capturing the essence of a wooden floorboard. If I’ve ever remarked on a Grand Seiko dial playing with light (which I often have), forget that. The SBGJ273’s dial truly comes alive in any lighting, thriving under every shade.

Typically, the dial presents a darker, burgundy shade with hints of orange that subtly masks its intricate lines, giving it an almost seductive allure. Red, the color of passion, draws the wearer in, urging them to bring the watch into the light to unveil its true brilliance. Once illuminated, the SBGJ273 transforms into a striking crimson masterpiece, gleaming and revealing its captivating design from every angle.

The hour indices are Zaratsu-polished, with the 6, 9, and 12 markers featuring double indices for added emphasis, while a silver-plated date window sits neatly at the 3 o’clock position. The hour and minute dauphine hands are also meticulously crafted, showcasing the same masterful Zaratsu finishing.

Unlike other GMT watches I’ve reviewed, the SBGJ273 places its GMT markers directly on the dial. The silver even-numbered markers are positioned just below the hour indices, adding a subtle contrast without making the dial feel overcrowded. Instead, it enhances the overall design with an extra layer of depth and balance.

Speaking of contrast, the gold accents on the GMT hand and lettering introduce a striking splash of color. This gold hue is yet another homage to the warm tones of autumn leaves, perfectly complementing the rich red of the dial. Since the GMT markers are on the dial, the GMT hand is slightly shorter, ensuring easier readability without overwhelming the design.

As usual, the shining silver Grand Seiko logo sits proudly below the 12 o’clock position. At first glance, all these elements may sound like they could overwhelm the dial, and that’s a fair concern. 

The “Yuka-Momiji” dial certainly has its share of intricate details, but seeing them in person reveals just how masterfully they’re executed—precise, perfectly spaced, and undeniably stunning.

Movement

It’s no surprise that a Grand Seiko movement commands as much admiration as the dial it powers. Grand Seiko dials are undeniably stunning, and the SBGJ273 exemplifies this. 

Yet, what truly sets Grand Seiko apart is their relentless pursuit of crafting the most precise horological masterpieces in the world. Without this dedication to precision, they’d simply be another watch brand.

The advancements made to their original quartz and mechanical watches earned Grand Seiko a reputation for exceptional accuracy and precision. Far ahead of their competition, Grand Seiko understood that to continue improving, they had to push the boundaries of what a traditional watch could achieve.

The result: a Spring Drive movement that merges quartz-powered accuracy with the torque of a mechanical watch, producing a smoothly gliding second hand, and the Hi-Beat 36000. 

Considered the pinnacle of mechanical movements, the Hi-Beat boasts 36,000 oscillations per hour—equivalent to 10 beats per second—delivering exceptional accuracy and precision.

The SBGJ273 is powered by the Caliber 9S86. With automatic movement and manual winding, the Caliber 9S86 offers an impressive accuracy of +5 to -3 seconds a day with a 55-hour power reserve. What separates this movement from its predecessor, the 9S85, is the addition of a GMT complication. 

Although it’s not a Spring Drive, the Hi-Beat movement remains impressively smooth. Watching the second hand sweep, it’s hard to believe it’s actually starting and stopping ten times per second. 

While most watches operate at an average of 22,000 to 28,000 vibrations per hour, the 36,000 oscillations per hour of the Hi-Beat is truly something to marvel at.

This GMT feature is a sleek and innovative upgrade to traditional GMT watches. Powered by the Caliber 9S86, adjusting the local hour while traveling is effortless—just pull the crown to the first position and move the hour hand. 

You can adjust it in either direction to match the time zone without interrupting the Hi-Beat second hand, making the process smooth and seamless. Overall, the “Yuka-Momiji” stands as a true GMT in every sense.

Bracelet

The bracelet that comes with the SBGJ273 is a wonderful complement to an already sensational watch. It has the classic Grand Seiko three-link design with a brushed matte-like finish on the outside parts on the links and Zaratsu finishing on the inner parts.

The links are secured with screws, and half links are included for finer adjustments. I bring this up because the bracelet lacks a micro-adjustment feature. Personally, I didn’t find it to be an issue. 

Despite having a smaller wrist, sizing the bracelet wasn’t a problem. I don’t think Grand Seiko overlooked the micro-adjustment; rather, it seems they crafted the bracelet so well that it simply doesn’t need one.

The 19mm lug width means that finding straps to replace the bracelet is a tedious mission but not impossible. In the next section, I’ll talk more about switching straps, but know that the drilled holes in the lugs are basically a subtle invitation to switch as you please. 

To me, the clasp of a Grand Seiko is a work of art. There is something magical about seeing the engraved GS logo just before strapping on your watch to start the day. The SBGJ273 comes in a single-fold twin-trigger release clasp with no micro-adjustments, as previously mentioned, giving it more of a sleek, vintage look. 

On The Wrist

Before I start praising the SBGJ273, I must point out that its thickness is quite noticeable. It sits on the wrist with a commanding presence—tall and slightly heavy. The “Yuka-Momiji” is far from being a delicate dress watch.

Although it belongs to the Elegance Collection, I don’t consider this a dress watch at all. It is undeniably elegant, with its beautifully designed case, mirror-like finish, and curved lugs that fit seamlessly on any wrist. Despite the bold red dial, it pairs effortlessly with any formal attire and carries an overall vintage appeal.

Despite that, the “Yuka-Momiji” is an absolute show-stopper of a watch. It is the perfect watch for the fall season, and as someone who doesn’t live in a city where the seasons can be fully appreciated, this is as close as I can get to the authentic fall feel. 

This watch is a breath of fresh air, especially given the scarcity of GMTs with red dials. But it’s not just any red—it transitions from a deep burgundy to autumn orange and then to a vibrant, fiery red. The lacquered floorboard design is like a work of art on the dial, far more impressive in person than I initially expected.

Since having the chance to test the “Yuka-Momiji,” it quickly became my daily wear. I used the GMT feature on a short trip abroad, and it made me eager to travel more. Surprisingly, the 24-hour markers on the dial didn’t make it feel cluttered at all.

The combination of gold and silver accents brings even more vibrancy to the red dial. The Zaratsu finishing on the indices and the shifting hues depending on the light make the dial come alive. It’s these subtle, intricate design details that define Grand Seiko and its exceptional craftsmanship.

I found myself in awe every day when I got the chance to analyze the dial and decided to experiment with several leather straps; most were darker shades of brown, and one was dark red that paired with the dial perfectly. In fact, I got stopped more often when I had a leather strap on than the original strap.

The SBGJ273 is a comfortable fit for small to mid-sized wrists and feels more like a sportier watch, considering that this is a GMT, after all. Though it won’t slide under tight cuffs, this is a watch fit for any occasion to wear as you please. 

Price and Availability

The SBGJ273 is an excellent timepiece to add to any collection, big or small. It sells for a retail price of $7,100 and could be sold for anywhere between $4,000 and $4,500 in the pre-owned market. The “Yuka-Momiji” is available for purchase at the Exquisite Timepieces website today. 

Closing Thoughts

“Yuka-Momiji” is now etched into my little book of favorites. Compact in size, packed with innovative technology, and graced with a stunning red dial. Is it thicker than most dress watches? Sure. Only 30 meters of water resistance? Fair enough. 

But beyond those minor points, this is the perfect GMT watch for any collector seeking a pièce de résistance—or for anyone who loves red and wants a piece of horological heritage on their wrist.

For a watch aficionado like me (that sounds better than watch nerd, although the latter is more accurate), reviewing a stunning timepiece is a pleasure. When it comes to Grand Seiko watches, I’m almost giddy. 

This Japanese brand consistently produces watches with clean, classic lines, gorgeous dials, and accurate and reliable movements that rival anything that comes out of Switzerland.

The Grand Seiko SBGW279 Oruri is another of the brand’s triumphs. Named for a beautiful blue songbird that migrates to Japan at the start of every summer, the SBGW279 is elegant, classy, and a watch you want in your collection. Best of all, this U.S. special edition retails for less than $5,000. How do they do it? Let’s take a close look at this incredible timepiece.

History

Recent years have seen a trend toward smaller watches more in line with the case sizes of earlier times. Grand Seiko has been at the forefront of this trend, releasing a number of watches that are an homage to the first Grand Seiko watch. Released in 1960, the granddaddy of the brand was a three-hand dress watch with a 35 mm case and a brown leather strap.

With the return to smaller, more classic watches, Grand Seiko released the SBGW279 in 2022. Like its forebear, it is a basic three-hand dress watch with a smaller case and brown leather strap. Paired with a modern movement, this timepiece carries the elegance of the earlier period with the reliability and accuracy of a modern watch.

Case

The classic round case is stainless steel and measures 37.3 mm with a lug-to-lug of 44.3 mm and a slim thickness of 11.6 mm. This is significantly smaller than the 40-42 mm watches that make up most of my collection, but it does look good on my average 7.25-inch wrist. 

The smaller size only adds to the class, and the watch will easily slide under the cuffs of the dress shirts you will be wearing. The design of this watch is very well thought-out, and its dimensions reflect that.

The case has brushed and polished surfaces using Grand Seiko’s Zaratsu technique. The contrast between the surfaces adds depth and makes the case stand out in the subtle way you want a dress watch to.

The finishing creates clean lines on the lugs, adding to the elegant good looks. With Grand Seiko, small details matter and show in every watch they craft.

A box-shaped double-domed sapphire crystal makes up a good part of the thickness and protects the dial while adding to the classic lines. The exhibition case back is also covered by a sapphire crystal. The scratch resistance of the material and the anti-reflective coating ensure that you will always get a good look at the dial and movement.

The crown is a standard push-pull, which is all you need for a dress watch. It’s a bit larger in size but still pairs nicely with the aesthetic of the case, which makes it a little easier to wind. The water resistance is 30 meters, which is enough to protect your timepiece if you get caught in the rain, but this is strictly a dry land watch. Unless you’re dating a mermaid, you don’t need a dress watch underwater anyway.

Dial

I am a card-carrying member of the “It’s all about the dial” club of watch lovers. It’s where you look most of the time and the part of the watch that first catches the eye. The SBGW279 gets high marks for its dial design.

The Japanese have a reverence for nature, and the deep blue color of the dial matches the feathers of the watch’s namesake songbird. The sunray finish reacts beautifully with varying light levels, and you may almost think you have multiple dials. I have a thing for blue watches, and this is one of the nicest I have ever seen.

The stainless steel applied indices are baton-style with double batons at three, six, nine, and 12 o’clock. Matched with the stainless dauphine handset, these Zaratsu polished features contrast the dial beautifully. The Grand Seiko name and logo applied at 12 o’clock is the finishing touch on this masterpiece of a dial.

The minimalist design is exactly what you want in a high-end dress watch. It keeps excellent time and looks fantastic while doing so. It’s what we’ve all come to expect from Grand Seiko.

Movement

Grand Seiko has a great reputation for its movements that are made in-house, and the SBGW279 does not disappoint. The watch is powered by the 9S64 caliber movement. The heart of the timepiece is hand-assembled by expert craftspeople and is a manual wind, but with a very generous 72-hour power reserve, you won’t have to wind it that often. 

If you take it off Friday after work, it will still be running Monday morning. Even when you do have to wind it, it’s a great opportunity to bond with this incredible watch. I honestly enjoy looking at the dial while winding.

The movement is rated at +10 to -1 seconds per day. Each watch is adjusted at six different points for accuracy that rivals COSC standards. Thanks to the exhibition case back, you can get a good look at the movement and show it to your friends. 

It’s beautifully finished with polished and brushed surfaces, the Grand Seiko name and logo, and the movement specs in gold. Leave it to Grand Seiko to put as much thought into the appearance of the movement as they did in the dial. 

Straps

The Oruri comes with a standard strap, which is a beauty. Hand-made from crocodile leather, the brown color is a stunning contrast to the dial and makes the watch pop. 

The strap’s underside is soft and wraps nicely around the wrist, making for a comfortable wearing experience. Brown and blue complement each other perfectly. Put on a navy blue suit with a brown belt and shoes and this watch, and you will be the best-dressed person in the room.

The strap features stitching, which is contrary to most high-end Grand Seiko straps, which are stitchless. If you prefer a strap without stitches, it’s easy enough to switch out the strap, thanks to the drilled lugs.

On-Wrist Experience

Now, let’s move on to what you really want to know. What’s it like to wear the Grand Seiko SBGW279? I am happy to report it is a pleasurable experience. With its compact case, it feels light and the strap holds the watch securely but comfortably on the wrist.

As to styling the watch with your outfits, naturally, as a classic dress watch, you’ll wear it with dressier outfits from smart casual to more formal. With the blue dial, you’ll immediately think of blue shirts. 

However, as I said earlier, I am partial to blue dials, and one of the things I love about them is that darker blues are almost neutral. This dial will work with gray, white, or black shirts and will set up a nice contrast with pinks or hot colors. Thanks to the brown strap, it can also work with earth tones.

I have lots of fun putting together outfits with the Oruri, and it gives me plenty of options. The 37.3 mm case slides easily under any cuff. It does suit most small and average-sized wrists, but if your wrist is approaching 8 inches, you may find it a bit too small for your taste. 

The SBGW279 is not one of those blingy, ostentatious watches that I hate. But when someone does notice it, they will know at a glance that you are a person of style and taste. This can honestly boost your confidence.

Price & Availability

If you are interested (and why wouldn’t you be?) and considering buying a Grand Seiko SBGW279 Oruri, you can pick one up at a Grand Seiko boutique or on the brand’s website. 

A Grand Seiko authorized dealer is an ideal place to purchase this gorgeous timepiece. Exquisite Timepieces is a Grand Seiko AD. You can visit our Naples, FL boutique or purchase an Oruri on our website. By purchasing from an AD, you will get Grand Seiko’s five-year warranty. 

Another great thing about Grand Seiko watches is the price, which is far less than most luxury brands. A brand-new SBGW279 can be yours for just $4,600. If you want to go preowned, you can pick one up in the range of $3,500-$3,800.

Conclusion

Grand Seiko launched its first watch in 1960. It was a classic dress watch, and over the decades, the brand has continued to innovate and release some truly stunning watches. The SBGW279 Oruri is a tribute to that original timepiece with a modern movement. Along with the other tribute special editions, it further boosts the brand’s already sterling reputation.

Its unique and classic design, along with its accuracy and build quality, make this a watch that every lover of horology should have in their collection. When you put it on, the smile on your face will let you know that the Oruri is the bluebird of happiness.

You’ve seen it before: a luxury dive watch with a black rotating bezel, healthy amounts of lume for superior nighttime visibility, a rugged bracelet with on-the-fly adjustment, robust water resistance, shock absorption, and anti-magnetic properties. When you close your eyes and think of such a watch, you likely see a crown logo and aftermarket pricing that is greater than the watch’s MSRP. 

This isn’t your father’s dive watch we’re going to talk about here. This is the Grand Seiko SBGA463.

History

Forged in the land of the rising sun, in the legendary Shinshu Watch Studio, surrounded by the Jonen and Hotaka mountain ranges, the SBGA463 was first introduced in 2021. And though Grand Seiko has over half a century of history and heritage to draw on, it wasn’t until 2008 that they released their first dive watches: the SBGA029 in stainless steel and the SBGA031 in titanium. 

A quick Google search will show that the newly updated SBGA463 is inspired by these original releases, both stylistically and technologically. They feature the same large dimensions, case material (titanium), and Spring Drive movement (9R65). If it ain’t broke, don’t fix it. That’s precisely the mantra Grand Seiko has used for the new SBGA463, and they’ve certainly executed it.

Case

Big. Bold. A watch that is likely to grab the attention of bystanders, the SBGA463 has a 44mm diameter, with a thickness of 14mm, and a lug-to-lug of 50mm. I know that, based on today’s preferences for “smaller” and “vintage inspired” pieces, this may seem jumbo-sized. 

But, in actuality, this is a very wearable watch, especially when considering what it’s meant for: a mechanical tool watch designed for diving and rugged adventures. 

The fact that it’s crafted from high-intensity titanium—offering greater corrosion resistance and durability—actually helps the watch’s wearability. It’s all in the weight savings; being 30% lighter than stainless steel doesn’t mean it wears 30% smaller, but for a watch this size, I have to admit that I often forgot it was on my wrist when wearing it for extended periods of time. Kudos to Grand Seiko for continuing to be innovative in case materials and construction.

And, the case offers Grand Seiko’s famed Zaratsu polishing on the side of the case and drilled lug edges, with a nice brushed finish on the inside of the lugs for superior light-play. Being a dive watch, of course, Grand Seiko includes a screw-down crown nicely engraved with the GS logo and 200m of water resistance. 

The area around the crown has been engineered to ensure that residue from dirt, sand, or seawater can be easily washed off. Grand Seiko doesn’t specify if the bezel insert is ceramic or aluminum, but upon wearing and seeing the watch in the flesh, I believe it to be aluminum, which shouldn’t be a deal breaker for most. Finally, a sapphire crystal with an anti-reflective coating on the inside offers industry-leading visibility and durability.

Dial

Grand Seiko dials are the stuff of legends. When the Snowflake first came out, it set the entire industry on notice. There are no fancy patterns or textures to this dial; however, it doesn’t take away from the subtle beauty of it. If I had to describe the dial, I’d say it’s an “inky-black,” which is perfect for a dive watch.

The dial markers are circular and filled with Lumbrite, though the 12, 3, 6, and 9 offer differently shaped markers. The hour and minute hands have a broad, sharp profile that enhances legibility and has a brushed finish. 

The second hand is more slender and glides smoothly due to the Spring Drive movement. A date is clearly visible at the 3 o’clock position, and it’s worth noting that, as in all things Grand Seiko, it’s all about attention to detail. 

A trained artisan meticulously polishes the smallest details within the dial: the metal borders surrounding the date window, each dial marker, and even the power reserve indicator. 

No, no—don’t roll your eyes. I actually adore the power reserve indicator, but I know some people don’t love them. They are uniquely Grand Seiko, and I think it fits their design language nicely, but that’s me.

Movement

Some watch snubs wrinkle their noses in abject disgust at the prospect of spending thousands of dollars on a quartz watch. They argue that the intricacy of a mechanical watch, along with the craftsmanship and history, make it the “only” option for a luxury purchase. I myself have no problem with quartz watches, but what if I told you that the best of both worlds was available in one mesmerizing package?

Enter the 9R65 Spring Drive movement, the beating heart of the SBGA463. This is an in-house movement, combining both quartz and mechanical movement technology into something entirely unique to Grand Seiko. Spring Drive uses a mechanical mainspring for power but regulates time with a quartz crystal and an electromagnetic brake. 

This unique system creates a smooth, continuous movement of the second hand, combining the benefits of both mechanical and quartz technologies. These watches are super accurate, to the tune of +/-15 seconds per month—unparalleled accuracy in the watch industry. The movement also features a robust 72 hours of power reserve! 

Keep in mind that in today’s day and age, many manufacturers claim to use “in-house” movements, but their movements are just slightly modified ETA or Selita movements, and there is nothing wrong with third-party movements. 

Most Swiss watches under $3000 feature these movements, and they are accurate, dependable, and offer long-term repairability. It’s always nice, however, to know that you purchased a luxury watch with a movement specifically made for that watch, offering the latest and greatest in horological technology.

Straps

In my years covering the watch industry, I’ve heard it often repeated that Grand Seiko bracelets aren’t up to par, especially when considering their lack of micro-adjustment. I’ve debunked this claim as fictitious in previous reviews of the brand. 

Grand Seiko’s bracelets are woefully underrated. Their finishing matches or beats competitors in their price range, and the SBGA463 has the best Grand Seiko bracelet I’ve ever tried, offering four micro-adjustment holes on its titanium clasp.

The entire bracelet is made from titanium, with a finishing that offers variations between brushed and polished details. Like every GS bracelet, it is adjusted via push pins and has a lug width of 22mm—a nice touch, considering odd-numbered lug widths made it so much more difficult to purchase aftermarket straps. 

Another touch that Grand Seiko continues to offer on most of its sportier models is the inclusion of drilled lugs. You don’t have to worry about scratching your beautiful investment anymore or going to an AD just to change your watch strap.

On-Wrist Experience

There it was, lying on a beautiful blue felt mat, winking at me with its devilishly good looks.

“This is a 44?” I asked, glancing down at my slender wrists nervously. I had my doubts that the SBGA463 would fit me properly.

“Yes, 44mm,” the saleswoman responded, opening the clasp and helping me put the watch on.

I remember the first thoughts that came to my mind: wow, this is light. She urged me to walk around for a bit to get a proper feel for the watch. I did, and the longer I spent with it, the more I realized that the lightness of the watch really helped the wearing experience. 

I dare say this wore like a 42mm watch. The bracelet was super comfortable, with great articulation, easily conforming to the curves of my wrist. There was no lug overhang, not on my 6.75-inch wrist.

I left the boutique pleasantly surprised. People are so quick to go down the rabbit hole that is the online watch community, where things like lug-to-lug and case diameter reign supreme. 

Listen, I am as guilty as the rest, but it’s always important to try a watch on, especially if you like the looks. You remember the old saying: Don’t judge a book by its cover. I was guilty of judging the SBGA463 by its dimensions, but I was wrong. This is a watch that will fit the vast majority of wrists out there, from 6 inches up to infinity!

Price & Availability

The SBGA463 is available at all authorized dealers of Grand Seiko and has an MSRP of $7,300. If you are seeking a Grand Seiko SBGR325, there is no better place to purchase one than Exquisite Timepieces. At Exquisite Timepieces, we’re renowned for our expertise in luxury timepieces and our enduring partnerships with esteemed brands like Grand Seiko. 

As an authorized dealer of Grand Seiko, we have the expertise and experience to answer any questions you may have. We also have an extensive collection of Grand Seiko models. Feel free to explore our curated collection online or experience the exclusive range available at our boutique in Naples, Florida. Every order from Grand Seiko includes complimentary delivery and comprehensive insurance, ensuring your luxury watch arrives securely. 

Of course, there are other places to purchase a Grand Seiko timepiece, such as an online marketplace or on various watch forums, but with millions upon millions of inauthentic watches in circulation, the safest place to purchase any high-end timepiece is always a reputable dealer such as Exquisite Timepieces. 

I spent some time online searching for pre-owned examples of the SBGA463. There are not many for sale, and they go for about $5500-6000 on the pre-owned market. Are the savings worth it? It all depends on your preferences. 

And remember, purchasing from an authorized dealer such as Exquisite Timepieces also ensures that you receive Grand Seiko’s full factory warranty: a phenomenal five years from the date of purchase.

Put your mind at ease, and let us do the legwork for you!

Conclusion

Whether you are searching for a professional diver to take on your next deep sea exploration or you need a luxurious desk diver that can be dressed up or down, the Grand Seiko SBGA463 is more than deserving of your consideration. It’s easy to dress up or down due to the subtle yet beautiful black dial. 

You can lug this around all day without feeling tired, too. Some larger watches made from stainless steel can really weigh you down, but Grand Seiko’s proprietary high-intensity titanium is not only 30% lighter than comparable stainless steel, but it also offers superior durability and scratch resistance. 

When considering a luxury watch purchase, we often take the “safe” route, purchasing a watch that is easily recognizable by watch nerds and civilians alike. You can complete the sentence with any number of safe brands: You buy a _____ to impress others; you buy a Grand Seiko to impress yourself.

Do yourself a favor. Consider buying this tremendous watch, or any Grand Seiko for that matter. Don’t impress others—impress yourself. 

Attuning themselves to the authenticity of the changing seasons, Grand Seiko has made it their goal to speak with a voice that embodies the unwavering beauty of Japanese nature. Although the seasons may change, there is no reason we can’t celebrate the turning of the leaves and the chill of the air. 

Grand Seiko extends an invitation to the autumn weather with the SBGW285, aka the Byōka, which is named–quite literally–after a period when the late summer months begin to shift into autumn. The aesthetic of this piece mimics that change of season. The deep, green dial that you will come to learn about references the end of summer, a time when Japan’s vegetation is at its ripest. 

In Shigushuiki, where this watch was made, the summer is short, and the transition occurs at the end of August with early signs of autumn in the air. At this time, the leaves on the trees grow increasingly dark, which is what this style represents. The SBGW285 captures this change perfectly on your wrist, its favorable dark colors etching themselves in your mind so that every time you look down, you’re reminded of this beautiful time of the year. 

While we explore the intricate mechanics and the unique style of luxury that shrouds this piece, we will learn all about its deep symbolism and significance to Japanese culture, putting into perspective just how much passion Seiko pours into every watch they create. 

History

The Elegance Collection has the honor of being the home of the first-ever Grand Seiko timepiece. Since 1960, the company has been soaring, producing works of art that seemingly grow in quality with each release. 

In 2022, the SBGW285 was a welcome addition to the elegance collection, joining the ranks of legendary pieces that serve as a foundation for the entire company. 

Case

This vintage-style case will please those of you who prefer a smaller build, measuring in at a very compact 37.3mm diameter, 44.3mm lug-to-lug, and 11.7mm thickness. Taking inspiration from the original Grand Seiko watch from 1960, this stainless steel case is complete with mirror-polished finishing, giving the watch an authentic and elegant character that stays true to the company’s roots. 

The lugs are arched, giving it a curvy texture that complements the rounded case profile. The push-pull crown jets out from the side of the case, only offering 30m of water resistance, which is acceptable given the dressier nature of the watch; you’re not going to be diving in swimming pools with it on. I would complain, however, that the crown is a little too bulky compared to the slim dimensions of the rest of the watch. 

A see-through case back with 6 screws allows you to view the 9S64 manual winding movement, serving as the heart of the piece that powers each mechanical movement, giving it that flawless Grand Seiko feel. Sitting smooth and well-furnished, the shallow bezel resides below the elevated sapphire crystal, a beautiful, ascended double-dome that makes up most of the watch’s thickness. 

The contrast between the sapphire crystal’s heightened, bubble-like features and the bezel’s subtler nature highlights the entire case, giving it a unique flare that immediately catches the eye. 

With the majority of the thickness coming from the crystal, the rest of the case is given the privilege of being a little slimmer than we’re used to, which (depending on your taste) could be a make-or-break feature when choosing a luxury watch to purchase. 

Dial

Fitting with the “end of summer” symbolism, the Byōka’s dial is a rich, dark green that can appear almost black under certain lighting conditions. As summertime comes to a close, the winds may begin to develop a chill, but the scenery around you is still green and full of life. 

This dial embraces the change of seasons and displays what makes summer so beautiful. The dial is laced with a frosted texture pattern that blends nicely with the hand-finished indices’ polished surfaces. It is inspired by the Japanese kirazuri painting technique, which involves adding glittering mica flakes to print, resulting in a glittering dynamic surface. 

The kirazuri texture is designed to invoke the feeling of dark green leaves that begin to fall at the end of summer. In my opinion, the frosted texture gives the appearance of some foreign exotic material, like a high-quality piece of leather, that gives the watch a look of its own. 

When you combine that with the slender, stainless steel indices, it all makes for a luxurious recipe that immediately attracts the eye, not to mention the flawlessly crafted hands that round out the entire look, sweeping across the dial in an elegant motion. 

The Grand Seiko logo is very shallow and subtle, not too distracting but adding another aesthetic layer to the dial. This piece lacks a date window, which–to some–encourages the undeniable beauty of a minimalistic look, while others will miss the practicality of always knowing the date with a glance at their wrist. 

In my opinion, pieces like these that prioritize luxury greatly benefit from the entire “less is more” idea. Crowding a dial can sometimes harm a piece’s overall appearance, distracting us so much that we forget to embrace the beauty of the craftsmanship. The SBGW285 benefits from a minimalistic look, and the simple elegance of the dial breathes life into the entire piece. 

Movement

The hand-wound movement is powered by the Caliber 9S64, another testimony to the undeniable simplicity this watch radiates. It’s very well-decorated and adjusted at six different points to ensure extreme accuracy, which puts it a step above COSC. With a mean daily rate of +5 to -3 seconds per day and a normal usage accuracy of +10 to -1 seconds per day, the six different positions of measurement guarantee that you are getting the most accurate reading possible. 

The 72-hour power reserve makes this one of the most practical office watches. You can take it off to go home on the weekend, and it’ll still be the envy of all your coworkers on Monday morning when you put it back on. The see-through case-back allows for a satisfying view of the 9S64, allowing you to observe all its intricacy as it tirelessly works to provide a technologically sound experience, combining high-end technology with Seiko’s stand-out taste for perfect craftsmanship. 

Manual movements are ideal for this style of watch, as they fit the simplistic tone that the SBGW285 aims to embody, but don’t get anything confused, while a manual movement may not compare to the powerhouse Spring Drive, the Caliber 9S64 packs a punch of its own incorporating genius precision that every Seiko watchmaker is equipped with. 

Straps

The deep, forest-green alligator straps with a beautiful tight grain set this watch apart, giving it its unique look. Equipped with a glossy finish, the strap shimmers in the light and looks almost glazed, with an underlying style that is only revealed when exposed to certain lighting. 

Again, incorporating the idea that summer is coming to an end, the richness of the straps accompany the fine-tuned dial and case, rounding out the piece in perfect symbolism. The calfskin leather on the bottom perfectly complements the dial and is one of the most comfortable options for wristwear. 

Lightweight and smooth to the touch, it’s hardly noticeable on the wrist, and the pattern on the leather adds another layer of depth. The pin buckle with the vintage Grand Seiko logo is ideal for a vintage-inspired dress watch. While the drilled lugs make it easy to change straps, the 19mm lug width makes it difficult to find ones that will fit. 

But one of the watch’s most notable features is the strap’s high-quality leather that perfectly matches the rest of the watch, so if you want to change the house strap, you’re going to have trouble finding something that can top it. 

On Wrist Experience

The SBGW285 is a true, classic dress watch suitable for men and women alike. Its sleek, curvy build gives it a cleaner aesthetic due to the fact that it isn’t as bulky. The compact size and shape mean that anyone with a 5.5-inch wrist and above can wear it. However, it would start to look small on those with a 7.5-inch wrist or larger. People crave dress watches because they are a suitable match with any formal attire. 

They are an easy way to enhance your entire look, and the deep green dial and strap will go perfectly with any formal dresswear you have in mind. Paired with the fact that the watch is thin enough to slide under any dress cuff, I can think of no better watch that better suits the needs of those who prioritize style. 90% of the time, the green dial will appear black while it is on your wrist. 

While indoors, the lighting will make the watch appear much darker than it actually is. Whether that is your preference or not is up to you, but outside, under the right lighting conditions, the dial will explode, displaying the dark green to full effect. 

I personally like how the watch can take different shapes depending on the lighting conditions, but again, if that is not your preference, you may not enjoy this watch as much as others will. The strap also comes alive while on the wrist. 

The glistening glaze of the smooth, green leather can be quite reflective and vibrant when exposed to certain lights and quite dormant and reclusive when exposed to others. Regardless of the light, however, the watch still compliments the dial and case perfectly while also being easy to adjust and incredibly comfortable. 

My favorite part of the watch is how Grand Seiko weaved the symbolistic changing of seasons into their piece. The dark green looks beautiful in and of itself, but once you know what it represents, it makes the color all the more impactful. Pieces like this make us appreciate the turn of the seasons. 

Whether we are ready for it or not, change is inevitable. Grand Seiko encourages us to focus on the beauty of change and the impact it can have on us and everyone around us. 

Pricing

You can find the Grand Seiko SBGW285 from Grand Seiko authorized dealers, like Exquisite Timepieces. We only ship to the US and are authorized dealers, ensuring a 5-year warranty directly from Grand Seiko. A brand-new SBGW285 costs can be picked up for $4,800. Pre-owned pieces usually range from 3-4k, depending on the condition of the watch. 

Conclusion

Each passing season, Seiko gives us new reasons to appreciate their fine-tuned craftsmanship and unmistakable attention to detail. We’ve seen time and time again that nature is a prevalent theme in every piece Seiko releases. In Shizukuishi–where the watches are made–Grand Seiko’s studio is tucked away in a quiet little forest in northern Japan. 

With the stunning beauty of Japanese nature all around them, it would make sense that the inspiration for these pieces would come from simply looking out the window. Nature is powerful, and the unmistakable impact it has had on the craftsmen who forge these stunning pieces cannot be stated enough. 

Inspiration is passed down the line, as one craftsman inspires another, but Grand Seiko reminds us that the greatest inspiration of all comes from right outside our front door. I love symbolistic pieces that focus on the natural beauty in the world. 

Seiko encourages us to never stop looking for this natural beauty because it’s up to us to preserve the art that can be found in the simplest of things. Overall, great piece. A simple take on an elegant manual dress watch that packs its own unique punch. If you’re into green and looking for something comfortable and stylish above all else, this is the perfect piece.