
5 Best Apple Watches (Read BEFORE You Buy!)
The Apple Watch is, without a doubt, the single most popular and recognizable watch in the world today. Its many models are present on wrists all around the world. As a category, they’re one of the best-selling products ever created. Their iconic rectangular shape can be spotted a mile away, adding style to powerful functionality.
Its near-ubiquity, however, does not detract from its simple attractiveness. For iPhone owners and even those without Apple products, the Apple Watch is a fantastic daily companion that can aid you with daily tasks, making life more streamlined and fun, just as the very best technology should.
Whether you’re a hardcore watch nerd wondering about the mysterious world of smartwatches, an Apple fanatic looking to upgrade to the latest watch model, or just a beginner looking for a good entry point into the confusing array of Apple Watch models, look no further than this guide. I guarantee you’ll find just the right watch for your style, interests, and budget here.
Iconic Development: The History of Apple Watches
Before we dive into the specific breakdown of the watches you might be interested in, let’s examine how this line has evolved and become the icon that it is today. Learning about where these watches have been and what they’re becoming helps any informed buyer determine what the best choice is for their budget and for the market as it currently stands, and even just a brief overview can make a big difference in helping you to make the right decision.
The more than 100 million Apple Watches sold to date span 15 generations since their introduction in April 2015. (I did the math—that’s over 11 million watches sold per year on average and close to 7 million per generation!) These dizzying numbers are a clear testament to the quality and appeal of the world’s most iconic watch.
The first Apple Watch may have been a little slow in processing speed, but it utterly redefined what a smartwatch could be. Step tracking, heart rate sensors, even Apple Pay—not even 10 years ago, many of the functions that we now take for granted in a smartwatch were absolutely groundbreaking, all thanks to the Apple Watch.
With later editions, the processing speed was greatly increased (almost doubled from the Series 0 to the Series 1!), and a bevy of new functions were introduced. GPS, waterproofing, mindfulness, independent cellular connection, Fall Detection, emergency sirens, and so much more all found their way into later editions of this smartwatch which is always at the very cutting edge of technology.
Throughout their history, Apple Watches have been pushing limits and driving the entire smartwatch market forward through their new advancements and technological features. The latest editions are a strong continuation of this trend, especially considering the powerful tech in the Ultra 2.
When considering purchasing a new Apple Watch, look for the technology it features and how it’s pushed the market forward, as well as for its price, which usually is remarkably low for the advancements the watch holds.
Top 5 Best Apple Watches
Without further ado, let’s get right into the breakdowns! Each watch fills its own particular niche in Apple’s portfolio of offerings, and there’s something for everyone, from avant-garde technological beasts to subdued affordable options. I guarantee you’ll easily find the right watch for your budget and interests on this list!
Apple Watch Ultra 2

Honestly, where else could we start except with this ultra-advanced stunner? (I make no apologies for my puns—watch out since there may be a few more ahead!) For $799, it won’t come cheap, but you’ll get every dollar of your money back in the form of a titanium-enshrouded, 49mm hulk.
The blazing fast S9 chip powers a dizzying array of functions: dual-band GPS, dual integrated speakers, emergency siren (audible up to 600 feet, two football fields away!), LTE cellular capability without even being connected to your phone, and a battery life that blows its competitors out of the water at up to 72 hours straight in Low Power Mode.
Sure, the price isn’t easy to swallow for most people looking to get into the market. While I can’t guarantee that your wallet will be happy with you, I can assure you that you’ll find many everyday moments becoming smoother.
You can quickly dash off text messages from your watch, your phone left behind; you can fire up that dual-band GPS and go for a run anywhere from the mountains to the streets of Barcelona; you can even pick out a particularly chic watch face from the store and stride calmly into a board room meeting or an important conference with your Swiss army knife of tech at your side. You couldn’t ask for anything more from a tool that’s not merely a watch—it’s a daily companion.
Apple Watch Series 10

At $399, the Series 10 is a much more palatable offering from Apple than the Ultra 2 which still manages to offer a wide variety of technological advancements. At either 42mm or 46mm, you can pick the size that best suits your wrist, knowing that regardless of which option you settle for, you’ll have a bright wide-angle OLED display to proudly show each of your Series 10’s functions.
It surpasses its predecessors in a few key notable ways, although, for the most part, it’s a very similar watch. It’s thinner, 10% lighter than the Series 9, and has fast charging—which usually takes just 20-30 minutes to get your watch charged the majority of the way.
For most, that means simply popping the watch onto the charger while you shower and slipping it on for the rest of the day! I find that these are things that seem like little details on paper (or on ETP’s exquisite blog, I suppose) but really improve the watch’s performance every single day throughout every function that you use.
Finally, the Series 10 offers the Breathing Disturbances function, which can detect sleep apnea. This is honestly a huge advancement in diagnosing and preventing this condition and is definitely worth checking out if you’re worried you may suffer from it.
One drawback to note, however, is the absence of any sort of blood oxygen sensing feature which could be used to measure your respiratory system and fitness performance. Previous Apple Watches have featured this powerful tool, but it unfortunately had to be removed due to a lawsuit filed against Apple over the blood oxygen function.
As such, this advancement has been removed in most new Series 9, 10, and Ultra 2 watches, leaving them at a slight disadvantage compared to other smartwatches on the market that still offer blood oxygen measurement. If you’re looking for any sort of respiratory system analysis, you can opt for an older Apple Watch made before the lawsuit.
An easy way to identify a watch that still has this function active is if it does not have the letters LW/A at the end of its part number. It’s an unfortunate loss but one that can be circumvented if the need arises.
Apple Watch SE 2nd Generation

The original Apple Watch SE was, from the start, an exceptional budget-friendly option, and the 2nd Generation has only improved on the original while keeping a strong entry-level price. At $250, it’s much more affordable than even the Series 10, and still has quite the heavyweight lineup of features.
With an S8 chip, it’s not exactly as cutting-edge as the Ultra 2, but it sure does pack a punch (especially compared to some of those predecessors we were talking about in the History section!). The Vitals app is probably the biggest headline feature: at a quick glance, it shows heart rate, respiration, and other health-related features. Whether you’re working out or just going about your daily life, the Vitals app helps you stay on top of your well-being.
Another sweet budget-friendly option (which really just feels like dessert at this point—it’s almost impossible to resist!) is that independent cellular connectivity, which is a separate fee for each watch, is cheaper for the SE 2 than any other Apple Watch.
This makes the SE 2nd Generation a great pick for people who don’t actually have an Apple iPhone or who don’t want to be reliant on their phones. With cellular connectivity, the Apple Watch SE can do most of what an iPhone could, with a smaller, more unassuming presence on your wrist as opposed to the weight in your pocket.
Apple Watch Series 9

The Series 9 isn’t currently offered by Apple for retail sale, but it is still a strong option for anyone looking to get into the market of Apple Watches. With an S9 chip and Breathing Disturbances, it edges out the SE 2nd Gen in functionality while still remaining at a relatively affordable price of around $300. Thanks to the fast new S9 chip, it has quicker processing for intensive functions like Siri as well as better battery life.
What’s more, many Series 9 models still have a fantastic array of sensors: ECG, skin temperature (which can help you see if you could be getting sick), and some even feature that rare blood oxygen sensor (again, look for a part number without LW/A).
With 41mm and 45mm case options, you can get a size that fits perfectly with your wrist and lifestyle. Speaking of lifestyle, as if the Apple Watch couldn’t get any easier or more convenient, the Series 9 uses a newer function called Double Tap, which activates the primary button on your home screen (which can be whatever you map it to) by just tapping your index finger and thumb on your watch hand. As in, no need to even touch the screen.
The Series 9 is all about functionality, ease of access, and making your lifestyle easier, and it hits a home run in every possible way.
Apple Watch Series 7

The Series 7 may be an older model, but it sure has some kick left in it. You can find them for as low as $150 refurbished, which even surpasses the SE 2. Best of all, they still have that oh-so-precious blood oxygen sensor. No need to check part numbers in this case—every single Series 7 you can get your hands on will have it. For those who are in need of a good analysis of their respiratory activity, the Series 7 is a strongly compelling choice.
That said, one drawback of the Series 7 is that it usually goes for around the same price as a Series 8, both models being discontinued. For the most part, the Series 7 has one advantage beyond all others: its colors.
It comes in bright blue and green, colors that aren’t offered for any of the other models. If you’re looking for something a little more fun or fashionable than the austere titanium of an Ultra 2, the Series 7 might be exactly the watch you need.
Conclusion
Hundreds of millions of Apple Watches certainly haven’t been sold for nothing! As a collection, they span 15 generations of advancements that push the boundaries of what’s possible in smartwatches and wearable technology. They’re a true cultural icon in a way that few watches ever have been before, even surpassing the famous Swatches of the ’90s.
From the ultra-rugged Ultra 2 to the powerful but entry-level SE, there’s an option for everyone in Apple’s catalog. Whether you’re a hard-bitten mechanical watch collector or just someone looking to buy an everyday wrist companion, Apple has just the right watch for you.
About Exquisite Timepieces
Established in 1998, Exquisite Timepieces is your one-stop shop for all things luxury watches! We are an authorized dealer for 60+ luxury watch brands including Omega, Hublot, Seiko, & Longines! We are proud to showcase one of the world’s largest pre-owned watch collections, including renowned brands like Rolex and Patek Philippe. Check out our brand new watch arrivals here and popular pre-owned listings here.