Author: Paul Rothbart

What do you think of when you combine Japan’s reverence of nature with its unique culture, technical proficiency, and pride? What comes to my mind is Grand Seiko. Accurate, reliable, beautiful timepieces are works of art, and they are incredible pieces of mechanical engineering. 

The brand’s catalog is filled with an array of incredible watches. You could build a pretty nice collection just with Grand Seikos. The watchmaker has a long and distinguished history and has released references that are modern tributes to timepieces of the past.

One of the most recent and most beautiful is the SBGH341 Sakura-Kakushi. Pink dials may or may not be your thing. It’s a color that is not in my palette for most things I wear. But the SBGH341 got my attention, and I could see myself wearing it in a regular rotation. Let’s take a good look at yet another GS masterpiece. 

History

Grand Seiko has 140+ years of watchmaking experience in the bank. That’s a long time to do anything, and a company that lasts that long is definitely doing something right. One of the brand’s great triumphs was the 1967 release of the 62GS, the first automatic watch in the catalog. 

The case featured Grand Seiko’s now signature Zaratsu polished and brushed surfaces. It is such an iconic timepiece that Grand Seiko paid tribute to it by releasing several watches over the years as homage to the 62GS. Most of them were 40 mm cases, which is more in line with current popular sizes.

In 2023, Grand Seiko went back to the smaller case sizes with the release of 38 mm 62GS tributes, one of which is the SBGH341. This reflects the desire many watch aficionados have for smaller cases more in line with the classics of the past.

Case

In addition to the smaller size, the SBGH341 case has several other features that make it special. The material used is high-intensity titanium rather than stainless steel. This makes the watch significantly lighter than a stainless steel model. 

The beauty of it is that Grand Seiko can use the same Zaratsu polishing and brushing methods to create a titanium case that is just as stunning as one in steel.  The 38 mm size and polishing give it elegance, but the titanium adds a bit of ruggedness. This is something you might see James Bond wear.

The lug-to-lug distance is small at 44.7 mm, meaning this is a good watch for smaller wrists. If you have a big wrist, it’s probably too small for you. I will say that it looks just fine on my average 7.25-inch wrist.

The scratch-resistant sapphire crystal is box-shaped, which gives the watch a thickness of 12.9 mm, the same as that of the 40 mm watches. This might seem a bit on the chunky side for a dress watch, but the box shape gives it a vintage and classy look that more than makes up for it. 

The exhibition case back is also a sapphire crystal and gives a nice peek at the movement that looks almost as good as it functions. 

The crown sits at 3 o’clock, and there are no crown guards, which adds to the smaller and cleaner appearance of the case. It’s a screw-down crown which is always nice, and the SBGH341 has a water resistance of 100 meters. You won’t have to worry about getting caught in the rain, but keep in mind that it’s not a diver. 

Dial

The first thing that attracts most people to a watch is the dial. In my opinion, dials are what put the “Grand” in Grand Seiko. The colors, textures, and attention to detail are legendary in horological circles, and you can add the SBGH341 to that long list.

In Japan, nature is loved, respected, and revered. The sakura, or cherry blossoms, are among the nation’s favorite plants, and festivals are held each year as the pink leaves blossom. The Sakura-Kakushi is named after the cherry blossoms, and the dial color and texture are designed to mimic the sakura leaves that are lightly covered in snow in the early spring. Sounds like quite a challenge, but Grand Seiko pulled it off nicely. 

Of course, with a dial, the color is only one part of the appeal. Texture can turn a decent-looking watch into an awesome piece of wrist candy. To get the snow-on-sakura effect, Grand Seiko created a dial that looks like the delicate pink brush strokes of Japanese watercolors on fine linen. The SBGH341 looks like something you would see in an art museum.

The elements of the dial are a silver color, precision cut by experts with a diamond edge. The Zaratsu polishing is applied to the baton indices, hands, and the frame around the 3 o’clock date window. The silver nicely complements the pink dial without overpowering it. 

The same silver color is used for the Grand Seiko logo at 12 o’clock with the brand name in black underneath. The numeral on the date complication is a simple black font, but the white background has the same linen texture as the dial. These are the kinds of details that put Grand Seiko ahead of so much of the competition.

Simple black ticks mark the minutes around the outer edge of the dial with slightly larger squares at three, six, nine, and 12. Subtle and elegant, yet easy to see.

Movement

The watch is powered by Grand Seiko’s in-house caliber 9S85 Hi-Beat automatic 37-jewel movement. With a frequency of 36,000 vph, the movement is accurate at +5 to -3 seconds/day, which is a bit better than COSC standards. 

The power reserve is a respectable 55 hours, which is enough to get you through the weekend and back on Monday morning. One of the nice features of the Hi-Beat movement is the silky smooth sweep of the second hand. Just another example of Grand Seiko’s attention to detail. 

Thanks to the exhibition case back, you can see the movement looks as good as it functions. Alternating polished and brushed surfaces creates a stripe pattern, and the Grand Seiko name and movement specs are engraved in gold.

Straps

The SBGH341 comes on a titanium three-link bracelet to match the case. The surfaces are brushed with the exception of the polished sides of the center links. This adds some contrast and interest to what is already a very nice bracelet. 

The bracelet sits comfortably around the wrist, but the push pins and lack of micro adjustments make it tricky to size. There are half links that help. The lug width is a pretty standard 20 mm, and the lugs are drilled, making it a snap to switch out the stock bracelet for another option. Just make sure not to draw attention away from the gorgeous dial.

On-Wrist Experience

When it comes to wearing the SBGH341, the first thing you’ll notice is how light it is. If you’ve never worn a titanium watch, you might be surprised at how different it feels to stainless steel or precious metals. You feel the difference as soon as you pick it up.

Once you get the bracelet properly adjusted, it wraps nicely around the wrist and feels secure yet comfortable. I can honestly say it feels as good as any of the favorites in my collection. 

The 38 mm case is smaller than most watches out there today. 

For people with smaller wrists, that’s a nice feature. I typically prefer cases in the 40-42 mm range, but the SBGH341 suits me just fine. If your wrist approaches 8 inches, you will likely find this watch a bit too small for your taste.

As to styling the watch, it’s dressy. You’re not going to be wearing it with shorts and a T-shirt hanging around the beach. Because of the titanium adding a bit of ruggedness, you’re not locked into suits either.

The SBGH341 works well with a suit, blazer, or sport jacket with or without a tie. Pairing it with chinos or a nice pair of dark wash jeans with a button-up shirt is a look I particularly enjoy. There is definitely some versatility, and depending on how you typically dress, this could be an everyday watch. It’s a bit thick for a dress watch but will still slide under a shirt sleeve.

On to the color. If you are anything like me, you’re wondering, what colors can I wear with a pink watch? Fortunately, this is not the over-the-top hot pink dial that every microbrand seems to have in their catalog. It’s a soft pink, and the texture helps tone it down. It adds a pop of color in a subtle and elegant way.

I typically wear neutral-color suits and jackets; greys, black, and navy blue. The SBGH341 looks great with any of these colors. It’s subtle enough to add a nice contrast to lighter blue shirts or even some greens. 

Because of it’s subdued nature, it will work with reds as well and looks especially nice with burgundy. I wouldn’t wear it with earth tones like browns or tans. It just doesn’t look right to me. But your style may be different.

Dressing better than the next guy often comes down to details and that means accessories such as watches. I find that wearing a stunning watch like this one gives me an extra boost of confidence in knowing that I am putting out the appearance of a guy who knows how to make an impression. 

Price & Availability

If you’ve read this far, there is a good chance you are interested in trying on an SBGH341 and perhaps making a purchase. The watch is available in Grand Seiko boutiques or from their website. 

You can also pick one up from a Grand Seiko authorized dealer, such as Exquisite Timepieces. If you’re in the neighborhood, stop by our Naples, FL, store to try on an SBGH341 and chat with our friendly and helpful staff. You can also order one from our website. We offer free domestic shipping, and as an AD, we offer Grand Seiko’s 5-year warranty.

As to the price, it doesn’t cost as much as you may think. The SBGH341 retails for $7300. You get a lot of value for under 10 grand. 

If you want to go the preowned route, you can pick up one of these beauties for between $5,500 and $7,000.

Conclusion

Grand Seiko is a brand that honors its history as it innovates its watches. Nowhere is this more evident than with the SBGH341 Sakura-Kakushi. An elegant watch with a bit of sporty flair, the textured pink dial and smaller titanium case may be just what you’re looking for. Versatile, reliable, accurate, and beautiful. What more could a watch lover ask?

Okay, fellow watch nerds. A question. What is the one type of watch we all must have in our collections? Some of you may have said a beefy diver. Others a sleek chronograph. Maybe you love an elegant dress watch or a cool-as-hell tourbillon. 

Think in more general terms. What we all need is a GADA watch. A timepiece that looks and feels great that we can wear with almost any outfit to almost any occasion. The type of watch that suits your GADA needs may differ from mine, but I would like to suggest a Grand Seiko reference.

You may be thinking, “Grand Seiko does dress watches, I rarely wear a suit”. Well, as it turns out, the esteemed Japanese brand does some terrific sport watches, too. One of them is the SBGN021. 

This quartz movement GMT timepiece has the stunning design, reliability, and accuracy you’d expect from Grand Seiko in a watch you could wear every day, no matter where you are headed. Let’s take a look at this GS masterpiece.

History

The beginning of the SBGN021 story is 2018, when Grand Seiko introduced the caliber 9F86 movement, the brand’s first quartz GMT. From that time on, Grand Seiko has used the movement in an ever-growing lineup of sport watches. 

In 2021, GS added three stunning GMTs to the sport collection, one of which was the SBGN021. The release of these watches celebrated the 140th anniversary of the brand, and they certainly went all out in creating a watch that can hold its own with any brand’s GMT.

With the clean lines typical of Grand Seiko and the incredible accuracy of quartz, along with the cool factor of a GMT function, this is truly a watch that would be a favorite in anyone’s stable.

Case

The 40 mm round stainless steel case features Grand Seiko’s trademark mix of brushing and Zaratsu polishing for a look that really pops and catches the light beautifully. The size works well on a variety of wrists. 

40 mm is right in the wheelhouse for my 7.25-inch wrist. The short tapered lugs put the lug-to-lug at just 46.7 mm, so the watch wears a bit smaller than a typical 40 mm case and works well on smaller wrists. 

As expected with a GMT, the case is on the thick side at 13.7 mm, but you won’t likely be wearing this with dress shirts or suits, and the thickness nicely balances the other case dimensions.

The 24-hour bezel is scratch-resistant ceramic in a deep blue that pairs well with the dial. The screw-down solid case back, along with the screw-down crown, gives it a robust 200 meters of water resistance. 

You probably don’t want to wear this watch while searching for Davy Jones’ locker, but you can certainly swim with it. The case is also anti-magnetic to 200 gauss, which is not a bad feature to have. 

The crown sits at the 4 o’clock position. Not everyone likes the asymmetry, but with the date window in the same position, the look is unique and pretty symmetrical. The crown is slightly recessed, which gives the case a narrower look. It’s the kind of sleek design we’ve come to expect from Grand Seiko.

The scratch-resistant sapphire crystal protrudes slightly above the dial. This adds a bit of thickness but also contributes to the clean lines. Naturally, it is anti-reflective coated, which will let you take a good look at the stunning dial. 

Dial

Grand Seiko has a sterling reputation for many things. Perhaps what they are best known for is their dials. The colors, the textures, the complementary handsets, and the way they react to light rank the beauty of their dials high among the world’s best.

You can include the SBGN021 in that esteemed group. The deep blue dial matches that bezel and has an incredible sunburst pattern with lines radiating from the center to the edges. It reminds me of the Seiko Presage Cocktail time dials. 

In low light, you see a pretty shade of blue, but when the light hits the dial, the sunburst pops like the first rays of daylight peeking over the horizon. You may find that you have trouble taking your eyes off it. I know I do.

Sitting under the crystal at the edge of the dial is a two-tone deep and light blue day/night display. Ticks sit at the hour marks, and there are ticks for each minute on the rehaut. The 12 o’clock index is an inverted trapezoid, and there are batons at the other hours. Each of the indices has three horizontal segments, with the center filled with Grand Seiko’s Lumibrite for easy viewing at night. 

The polished stainless-steel hands match the indices and complement the dial. The hour and minute hands have Lumibrite inserts. The GMT hand is a light blue arrow with Lumibrite and matches the letters “GMT” at six o’clock. 

Sitting at 12 is the trademark Grand Seiko logo and name. The 4 o’clock date window is a subtle black numeral on a white background, so it’s easy to see without drawing attention away from the gorgeous dial. 

The dial gives the watch the sporty feel you would expect from a GMT but has an elegance more akin to a dress watch. 

Movement

The SBGN021 is powered by Grand Seiko’s in-house 9F86 quartz GMT movement. Yes, as horological enthusiasts, we tend to revere automatic movements, but don’t be so quick to dismiss this one. The SBGN021 is accurate to +/- 10 seconds per year. You won’t be adjusting the time often at all with this movement.

Then, there is the convenience of a quartz. No winding. You could put your watch in a case for a week, a month, or even a year, and it will still keep accurate time. 

The GMT function can come in handy if you travel across time zones frequently or do business with people in other parts of the country or world. 

Even if that’s not the case, consider the cool factor. I love complications on watches. Having additional functions on my wrist without having to go the smartwatch route is appealing, and the GMT function is one of my favorites.

The SBGN021 is a true GMT, meaning that you can set just the hour hand to a new time zone while leaving the GMT set to home time. The ease of use and convenience make this a good watch for those just beginning to expand their collections. 

Straps

The three-link stainless-steel bracelet is classic and sporty. It closes with a three-fold clasp. The end links have an integrated look as they sit flush against the case. This adds to the clean and elegant design. The bracelet is mostly brushed but has polished facets for a bit of contrast. 

The bracelet has a slight taper that makes it comfortable as it conforms to the wrist. With the bracelet, this timepiece weighs 170 grams. 

That’s not light, but it’s not cumbersome either, and you will quickly get used to it if you are accustomed to lighter watches. The adjustment is done using screws, and there is no micro-adjustment. However, there are half links to help get a good fit.  

The 20 mm lugs are drilled, so if you ever want to change the bracelet, it will be easy to do. Honestly, the watch looks great as is.

On-Wrist Experience

Being a sporty GADA watch, you can wear the SBGN021 with nearly any kind of outfit. Obviously, it won’t pair with anything formal, but not many of us still wear suits. Although it’s a casual timepiece, it can class up a variety of outfits from shorts and a t-shirt to chinos and a polo shirt.

The blue is a dark shade which works as a neutral color. The dial and bezel will likely coordinate with at least 90% of your wardrobe. Cool colors like greens and blues, or hot ones like reds, oranges, and yellows, can all style nicely with this watch. Earthtones look great with the blue dial, too.

The 40 mm case will suit a wide variety of wrists, from small to even many on the large side. It’s a bit hefty but not super heavy due to the quartz movement, and with the bracelet and narrow lug-to-lug, it’s comfortable to wear on a daily basis. I find the SBGN021 feels as good as any watch in my collection.

If you are a traveler, this is the watch you want to hit the road with. The GMT function is incredibly useful, as is the accurate timekeeping, and the style will work with whatever you wear in any kind of climate. The quartz accuracy will make sure you are on time for any work or play events.

Full disclosure: I don’t own one of these beauties, but I have had the pleasure of trying one several times, and it is high on my list of future purchases. 

Price & Availability

Now that you are aware of how good a watch the SBGN021 is, perhaps you’re ready to try one on and buy it. They are readily available at any Grand Seiko boutique or from the brand’s website. 

You can also get one from an authorized dealer, such as Exquisite Timepieces. If you’re in the neighborhood, stop by our Naples, FL boutique to try one on and chat with the friendly sales staff. 

You can also buy one on Exquisite Timepieces with free shipping in the U.S. As an AD, we offer the Grand Seiko a 5-year warranty. This is one of Grand Seiko’s more affordable watches at just $4,550 retail. That’s a lot of bang for your buck.

Should you decide to go the pre-owned route, you can grab a used SBGN021 for between $3,800 and $4,300.

Conclusion

Every watch enthusiast needs a true GADA watch. You need that dependable timepiece that you can wear day after day on your mundane and amazing adventures. There are many options out there, but the Grand Seiko SBGN021 deserves serious consideration. 

Sporty elegance with accuracy, reliability, along with the prestige of the Grand Seiko name, make this a watch you need to check out. Be a globetrotter, or just dress like one.

For a watch aficionado like me (that sounds better than watch nerd, although the latter is more accurate), reviewing a stunning timepiece is a pleasure. When it comes to Grand Seiko watches, I’m almost giddy. 

This Japanese brand consistently produces watches with clean, classic lines, gorgeous dials, and accurate and reliable movements that rival anything that comes out of Switzerland.

The Grand Seiko SBGW279 Oruri is another of the brand’s triumphs. Named for a beautiful blue songbird that migrates to Japan at the start of every summer, the SBGW279 is elegant, classy, and a watch you want in your collection. Best of all, this U.S. special edition retails for less than $5,000. How do they do it? Let’s take a close look at this incredible timepiece.

History

Recent years have seen a trend toward smaller watches more in line with the case sizes of earlier times. Grand Seiko has been at the forefront of this trend, releasing a number of watches that are an homage to the first Grand Seiko watch. Released in 1960, the granddaddy of the brand was a three-hand dress watch with a 35 mm case and a brown leather strap.

With the return to smaller, more classic watches, Grand Seiko released the SBGW279 in 2022. Like its forebear, it is a basic three-hand dress watch with a smaller case and brown leather strap. Paired with a modern movement, this timepiece carries the elegance of the earlier period with the reliability and accuracy of a modern watch.

Case

The classic round case is stainless steel and measures 37.3 mm with a lug-to-lug of 44.3 mm and a slim thickness of 11.6 mm. This is significantly smaller than the 40-42 mm watches that make up most of my collection, but it does look good on my average 7.25-inch wrist. 

The smaller size only adds to the class, and the watch will easily slide under the cuffs of the dress shirts you will be wearing. The design of this watch is very well thought-out, and its dimensions reflect that.

The case has brushed and polished surfaces using Grand Seiko’s Zaratsu technique. The contrast between the surfaces adds depth and makes the case stand out in the subtle way you want a dress watch to.

The finishing creates clean lines on the lugs, adding to the elegant good looks. With Grand Seiko, small details matter and show in every watch they craft.

A box-shaped double-domed sapphire crystal makes up a good part of the thickness and protects the dial while adding to the classic lines. The exhibition case back is also covered by a sapphire crystal. The scratch resistance of the material and the anti-reflective coating ensure that you will always get a good look at the dial and movement.

The crown is a standard push-pull, which is all you need for a dress watch. It’s a bit larger in size but still pairs nicely with the aesthetic of the case, which makes it a little easier to wind. The water resistance is 30 meters, which is enough to protect your timepiece if you get caught in the rain, but this is strictly a dry land watch. Unless you’re dating a mermaid, you don’t need a dress watch underwater anyway.

Dial

I am a card-carrying member of the “It’s all about the dial” club of watch lovers. It’s where you look most of the time and the part of the watch that first catches the eye. The SBGW279 gets high marks for its dial design.

The Japanese have a reverence for nature, and the deep blue color of the dial matches the feathers of the watch’s namesake songbird. The sunray finish reacts beautifully with varying light levels, and you may almost think you have multiple dials. I have a thing for blue watches, and this is one of the nicest I have ever seen.

The stainless steel applied indices are baton-style with double batons at three, six, nine, and 12 o’clock. Matched with the stainless dauphine handset, these Zaratsu polished features contrast the dial beautifully. The Grand Seiko name and logo applied at 12 o’clock is the finishing touch on this masterpiece of a dial.

The minimalist design is exactly what you want in a high-end dress watch. It keeps excellent time and looks fantastic while doing so. It’s what we’ve all come to expect from Grand Seiko.

Movement

Grand Seiko has a great reputation for its movements that are made in-house, and the SBGW279 does not disappoint. The watch is powered by the 9S64 caliber movement. The heart of the timepiece is hand-assembled by expert craftspeople and is a manual wind, but with a very generous 72-hour power reserve, you won’t have to wind it that often. 

If you take it off Friday after work, it will still be running Monday morning. Even when you do have to wind it, it’s a great opportunity to bond with this incredible watch. I honestly enjoy looking at the dial while winding.

The movement is rated at +10 to -1 seconds per day. Each watch is adjusted at six different points for accuracy that rivals COSC standards. Thanks to the exhibition case back, you can get a good look at the movement and show it to your friends. 

It’s beautifully finished with polished and brushed surfaces, the Grand Seiko name and logo, and the movement specs in gold. Leave it to Grand Seiko to put as much thought into the appearance of the movement as they did in the dial. 

Straps

The Oruri comes with a standard strap, which is a beauty. Hand-made from crocodile leather, the brown color is a stunning contrast to the dial and makes the watch pop. 

The strap’s underside is soft and wraps nicely around the wrist, making for a comfortable wearing experience. Brown and blue complement each other perfectly. Put on a navy blue suit with a brown belt and shoes and this watch, and you will be the best-dressed person in the room.

The strap features stitching, which is contrary to most high-end Grand Seiko straps, which are stitchless. If you prefer a strap without stitches, it’s easy enough to switch out the strap, thanks to the drilled lugs.

On-Wrist Experience

Now, let’s move on to what you really want to know. What’s it like to wear the Grand Seiko SBGW279? I am happy to report it is a pleasurable experience. With its compact case, it feels light and the strap holds the watch securely but comfortably on the wrist.

As to styling the watch with your outfits, naturally, as a classic dress watch, you’ll wear it with dressier outfits from smart casual to more formal. With the blue dial, you’ll immediately think of blue shirts. 

However, as I said earlier, I am partial to blue dials, and one of the things I love about them is that darker blues are almost neutral. This dial will work with gray, white, or black shirts and will set up a nice contrast with pinks or hot colors. Thanks to the brown strap, it can also work with earth tones.

I have lots of fun putting together outfits with the Oruri, and it gives me plenty of options. The 37.3 mm case slides easily under any cuff. It does suit most small and average-sized wrists, but if your wrist is approaching 8 inches, you may find it a bit too small for your taste. 

The SBGW279 is not one of those blingy, ostentatious watches that I hate. But when someone does notice it, they will know at a glance that you are a person of style and taste. This can honestly boost your confidence.

Price & Availability

If you are interested (and why wouldn’t you be?) and considering buying a Grand Seiko SBGW279 Oruri, you can pick one up at a Grand Seiko boutique or on the brand’s website. 

A Grand Seiko authorized dealer is an ideal place to purchase this gorgeous timepiece. Exquisite Timepieces is a Grand Seiko AD. You can visit our Naples, FL boutique or purchase an Oruri on our website. By purchasing from an AD, you will get Grand Seiko’s five-year warranty. 

Another great thing about Grand Seiko watches is the price, which is far less than most luxury brands. A brand-new SBGW279 can be yours for just $4,600. If you want to go preowned, you can pick one up in the range of $3,500-$3,800.

Conclusion

Grand Seiko launched its first watch in 1960. It was a classic dress watch, and over the decades, the brand has continued to innovate and release some truly stunning watches. The SBGW279 Oruri is a tribute to that original timepiece with a modern movement. Along with the other tribute special editions, it further boosts the brand’s already sterling reputation.

Its unique and classic design, along with its accuracy and build quality, make this a watch that every lover of horology should have in their collection. When you put it on, the smile on your face will let you know that the Oruri is the bluebird of happiness.

Personally, I’m an analog watch guy. Nothing beats an old-school timepiece. Having said that, there is no denying the usefulness of a smartwatch and although it’s not my daily wrist companion, I do own one. 

Among the smartwatch brands, Apple is one of the most popular. When it comes to tech, the company has an enormous fan base, and the watches are no exception. Apple has stepped on the toes of smaller competitors in the recent past and has been accused of stealing employees and technology. You may have heard that Apple watch sales have been banned in the U.S. 

Understandably, this is an area of concern for Apple lovers who are in the market for a new watch. Is it true? The simple answer is yes. This doesn’t mean you can’t buy any Apple watch in the U.S. There’s a bit more to it than that. Let’s get into the how, why, and when.

All About the Apple Watch Lawsuit

Perhaps the best features of smartwatches are their fitness and health apps. Tracking steps, calories burned, pulse rate, sleep quality, and other health-related issues is enormously useful. Tech of this type is an excellent tool in the battle to maintain a healthy body. 

The health-monitoring features of smart watches continue to evolve, and it’s almost like wearing a doctor on your wrist. It is in this aspect of smart technology that Apple ran into trouble.

Released in 2020, the Apple Series 6 smartwatch featured technology to monitor blood oxygen levels along with heart rate. The innovation proved popular, and Apple has used it in successive new watch releases.

The release of the Series 9 and Ultra 2 smartwatches in 2023 is where the trouble started.  Masimo, a medical tech company based in Irvine, CA, developed and patented the pulse oxygen sensing tech in 2020.

Masimo, which has had problems with Apple in the past, filed a lawsuit in 2023 claiming patent infringement on the pulse oximetry technology used in the watches.

In October of that year, the U.S. International Trade Commission ruled that Apple had indeed infringed on Masimo’s patents and placed a ban on the sale of the Series 9 and Ultra 2 in the United States.

In December, Apple managed to get the court to place a stay on the ban and put the watches in question back on the market, but it was short-lived. Before the end of the year, the ban was back in place, leaving the tech giant to come up with a new sales plan while fighting the lawsuit.

On January 18, 2024, Apple released new versions of the Series 9 and Ultra 2 in which the blood oxygen sensing technology is disabled. These versions are still available so you can buy Apple watches in the U.S. The sensors will not work, even if you are wearing the watch in another country.

In April 2024, Apple filed an appeal with the U.S. Court of Appeals Federal Circuit, claiming that the ITC’s decision to ban the sale of the watches was based on a series of defective patent rulings. Thus far, the ban remains in place. Apple continues its fight and will likely come to some kind of settlement with Masimo involving licensing of the tech. In the meantime, only the watches with the sensor disabled can be sold.

Can You Buy Apple Watches Today?

The main question fans of Apple want an answer as to whether you currently buy their watches. Yes, Apple watches are still available in the U.S. The altered versions of the Series 9 and Ultra 2 are legal to sell, as are any other models. 

Provided the O2 sensor technology is not activated, any Apple watch can be purchased. In fact, the company’s CEO Tim Cook emphatically stated that there are still good reasons to buy the watches even without the disputed technology.

Because the lawsuit is contested in U.S. courts, Apple watches with the oxygen sensor tech can still be purchased in Canada, the UK, and most other nations. 

Other Notable Apple Watch Lawsuits

The Masimo lawsuit is not the first time a company or individual has filed a complaint against the tech giant. Apple has a history of conflict with other tech companies in and out of court.

AliveCor, a medical tech company that sells heart-monitoring devices, filed a suit against Apple in 2021, claiming that the company was abusing its power as a monopoly against competitors in the heart-monitoring market. 

AliveCor filed several patent-infringement lawsuits claiming that its cofounder demonstrated Kardiaband, a heart monitoring device, to executives at Apple at a meeting in 2015. The suits allege that Apple developed its own tech a year after the meeting and announced its release just hours after AliveCor announced the release of the Kardia Band. 

The suit alleges a patent violation and further claims that Apple went on to dominate the market and block third parties from selling competing products. 

In 2019, a New York cardiologist, Joseph Wiesel, filed a lawsuit against Apple in Federal Court. Weisel claimed the company infringed on his patent on a tool that monitors heart irregularities. A court date has not been set, but Apple was granted a temporary stay.

Even Masimo has squabbled with Apple in the past. In 2013, Apple hired an engineer and 20 other employees who had previously worked for Masimo. The smaller company claimed that Apple did so to steal tech the ex-employees had developed.

Conclusion

Apple is a mammoth tech company and as such, has had its share of run-ins with smaller companies claiming patent infringements and other issues. Apple generally works its way to a solution and keeps rolling along.

For American fans of Apple watches, at least for the foreseeable future, you won’t be able to purchase a watch with the O2 sensor technology. It’s likely that Apple and Masimo will eventually reach a settlement. In the meantime, you can still buy Apple watches with plenty of health and other useful features.