It is impossible to state definitively what the best watch brand is. As with most other things, you can come up with a group of worthy candidates, but it’s all subjective, and everyone has their own valid opinions. However, I think we would all agree that there is one brand that is more well-known than any other. That would be Rolex.
Ask 10 random people on the street to name a luxury watch brand, and it is highly likely that all of them will say Rolex. Hans Wilsdorf was a brilliant marketer and to this day, the brand has nearly 100% recognition.
A gold Rolex is the classic retirement gift, graduation present, or trophy for a life
accomplishment. For millions of people, a Rolex is their grail watch. There is, however, a downside to being this well-known.
The world is full of nefarious types who counterfeit everything from artwork to musical instruments and even money. Fake timepieces abound and Rolex is counterfeited more than any other brand. Take a walk down Canal Street in Lower Manhattan, and you will see dozens of fake Rolexes for sale.
If you dream of landing one of these prestigious timepieces on your wrist, especially if the price tag is a bit out of your range, you may be tempted to search for bargains. It is all too easy to be tricked, as counterfeiters have become very sophisticated and made some watches look very close to the real thing. Here’s what you need to know before delving into the marketplace.
The Telltale Signs of a Fake Rolex
Before we begin, you should be warned about buying online. Unless the company is a reputable watch shop, be wary of buying a Rolex. Determining whether a watch is real or fake from pictures on a website is nearly impossible unless you are an expert. Always look at any Rolex you are considering buying in person.
The first thing to do is to heft the watch. Rolex uses high-quality 904L stainless steel, 18K gold, and other precious metals in their timepieces. Counterfeits use cheaper materials that weigh less. The watch should feel solid. If it feels light and cheap, do not buy it.
Next, look at the fit and finish. Examine every component, dial, hands, indices, bezel, and bracelet. If parts look poorly cut or polished or pieces don’t fit nicely together, it’s a fake. Rolex takes great pride in its timepieces, and it does not let poorly made watches leave the factory.
Another thing to note is that if you are looking at a Rolex that has both day and date complications, it should be made of gold or platinum. Rolex does not make day-dates in stainless steel. That is a sure sign of a fake.
Check the case back. Rolex does have a few models with exhibition case-backs, but they are rare. If the back of the case is not solid, pass on the watch. In their quest for elegance, most Rolex case-backs are plain. There are a few that are engraved, but be suspicious if the watch you are looking at does not have a plain case-back.
The magnifier that sits above the date complication on the Submariner and other models is called a cyclops. Rolex invented it, and it magnifies the numeral exactly 2.5 times. It is coated on the inside with a clear anti-reflective substance.
If you see a tint of color in the cyclops or the date is hard to read and reflects glare, the watch is a fake. The date numeral should also be in an easy-to-read font and be perfectly centered in the window.
Now, we are going to check the rehaut. This is the ring around the inner surface that connects the dial to the bezel. It should have the name “Rolex” engraved several times around the circumference. Further, on the side from 12 o’clock to six, the “X” should line up with the hour markers. On the six to 12 side, the “R” will line up with the hour markers.
The engraving should be easy to read and have a high-quality look to it. At the six o’clock side of the rehaut, the serial number should be engraved and easy to read. If a serial number is present, you can look it up online to get more information about the watch. On the outside of the case between the lugs above 12 o’clock, the model number should be engraved. To see it, you will have to remove the bracelet or strap.
Rolex has become very clever in adding features to indicate that a watch is genuine. In 2002, they began engraving a small crown logo on the crystal at six o’clock. It’s hard to see with the naked eye unless the lighting and angle are perfect. Using a loupe or magnifying glass is the best way to check.
If the crown is not there, the watch is a fake. Also, the crown will be made up of a series of laser-engraved dots of varying depth. This is extremely difficult for a counterfeiter to get right and is one of the best ways to verify whether a Rolex is real or not.
Remove the case back and look at the movement. On a genuine Rolex, the parts will be perfectly machined and finished and fit together with no gaps. Fakes don’t have the quality machining or polished finish of the real thing. Check the movement by winding the watch. On a real Rolex, it will feel smooth and be easy to turn the crown. If the movement feels gritty and doesn’t wind with ease, it’s a fake.
Note that although Rolex has made models with quartz movements, they are rare. The vast majority of Rolexes have automatic movements, so if it’s a quartz, that should raise red flags.
Speaking of the crown, the Rolex logo, which is a crown, should be perfectly embossed on the crown. On recent models, there will be two or three dots or bars beneath the logo. Counterfeiters consistently miss this detail. The grooves on the sides of the crown should be perfectly cut and uniform in size and depth.
In addition to the quality of the bracelet or strap, find out which Rolex pairs with the model you are looking at. If the strap or bracelet is wrong, the watch could be fake. It might also be real but placed on a fake bracelet. The wrong combo should make you question the authenticity.
Finally, the Rolex logo on the bracelet clasp should be crisp, clear, and perfectly embossed. Fakes usually get this wrong and often it’s a poorly cut logo soldered on.
Are Fake Rolex Watches Worth It?
Now that you know how to spot a fake Rolex, you might be tempted to buy one anyway because they are priced so much lower than the real thing. There are many companies that make what they call., “Super Clones”. Own an exact copy of a Submariner for $1,500.
Don’t fall for this. First, these watches are made from inferior materials and use generic movements that are nowhere near as accurate, precise, or durable as a real Rolex. That’s why they’re so cheap.
The biggest problem with buying a fake Rolex is that counterfeiting is illegal in most jurisdictions. Watchmakers can copy an unpatented Rolex design as long as they put their own name and logo on it.
Using the Rolex name and logo is trademark infringement. These companies can be prosecuted for fraud and false advertising. In many places, it is illegal to own a counterfeit product. If you knowingly buy a fake, you could find yourself in legal trouble. Also, if you buy one, you are stuck with it. It is against the law in most countries to sell a counterfeit item even if you inform the potential buyer that it is a fake.
I would thus advise you against buying a fake Rolex. The possible exposure to legal trouble, coupled with the fact that you are hurting the brand, no matter how wealthy it is, make it a really bad idea. Think about it. If it’s not real, you will always be aware of it and never have the satisfaction that real Rolex owners enjoy. As for prestige, the average person will rarely notice that you are even wearing a watch and a horology connoisseur will likely spot it as a fake.
How to Avoid Getting a Fake Rolex
If you are in the market for a Rolex, you want to avoid getting stuck with a fake. The most important thing to do is to carefully vet any seller. Stick with a Rolex authorized dealer or a grey market shop with a sterling reputation. Avoid eBay and Craig’s list. They are loaded with shady types and you don’t know who you are dealing with.
Don’t buy online unless the dealer has a great reputation. Check out the watch you are considering in person. Examine it thoroughly and look for all of the issues we discussed. Don’t be afraid to ask lots of questions. You are taking a big risk and are entitled to all information about the watch. If the seller is not forthcoming in answering your questions, get out of there.
If you have a friend who is very knowledgeable about watches, take them with you. By all means, do not even consider any “Rolex” that is being offered at a ridiculously low price. Even Rolex’s lowest-priced brand-new models are going to run north of $10,000.
Conclusion
Rolex is easily the most well-known watch brand on the planet and it has an enormous number of fans. As such, it is the most counterfeited. If you dream of owning a Rolex, keep in mind that there are probably as many fakes out there as real ones.
Purchasing a fake Rolex or super clone is not worth it. Go with an AD or seller with an impeccable reputation and save your money to buy a genuine Rolex. You will be much happier. One more tip. If the name on the dial is spelled, “Rolecks”, it’s probably a fake.