Marcus Henry, Author at Exquisite Timepieces
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rolex gmt master ii vs submariner

Rolex. The name alone is dripping with class and opulence. Their watches have adorned the wrists of hip-hop stars, presidents, prime ministers, and princes. Everyone knows the names of their icons: the Submariner, the Day-date, the GMT-Master, or at least their classic look. The brand’s logo is a crown for a reason.

Rolex had humble beginnings all the way back in 1905, founded in London by a young man named Hans Wilsdorf. Wristwatches at the time were barely starting to take off, and he sought to create small wearable timepieces that were both precise and durable. Precision, wearability, and functionality have always been at the heart of what Rolex does. 

Their Oyster case, introduced in 1926, allowed Wilsdorf to create the first-ever waterproof wristwatch. Rolex didn’t stop there. Inventions came thick and fast through the decades: one of the first automatic movements; a date function displayed through a small window in the dial; the development of special 904L steel; a new hairspring, escapement, and balance wheel design; and so much more. 

Comparing two icons from Rolex is a lot like trying to debate the superiority of Michelangelo’s sculpture of David or his work on the ceiling of the Sistine Chapel. Each is distinct and yet masterfully crafted.

Such is the case with the Submariner and the GMT-Master II, each of which has carved out a prominent niche in history and in the watch market today. Their functionality is distinct, but their appearance is strikingly similar. 

So which one should you pick, between the two? Whether you’re here for a thought experiment or some practical buying advice, follow along as I break down these two giants of watchmaking and get to the heart of what makes these pieces unique.

The Rolex GMT-Master II Collection

The Rolex GMT-Master II Collection

The Rolex GMT-Master collection was introduced in 1955, so it’ll be celebrating its 70th anniversary this year—making it much older than me and probably most of you reading this. This means it has an extremely long and storied history. It’s been worn by icons like Daniel Craig and Marlon Brando. 

It was originally developed to help Pan-Am pilots as they crossed time zones. That’s an airline that doesn’t even exist anymore, but the watch has lost none of its appeal as it steps effortlessly from the vintage era to the modern. It’s served wearers faithfully for generations and stood the test of time to continue as an icon of the modern era.

Its popularity has led to the creation of several affectionate nicknames for the differently-colored models of the past, such as the immensely popular GMT-Master II “Pepsi” with a bi-colored red and blue bezel which I find really charming. Anyone else suddenly craving a cold soda?

Although the essentials remain the same, the collection spans a wide range of case materials and colors, with some even adorned with copious amounts of diamonds for the blinged-out rappers among Rolex’s clientele (or the inner magpie in each of us…). 

Each one features the Rolex Super case, which has prominent crown guards and thick lugs to create a durable watch with a clean, utilitarian air to it. The case is constructed from Rolex’s “Oystersteel,” which is the 901L steel I mentioned above.

It’s less corrosive and holds a better finish than normal high-grade 316L steel, giving the GMT-Master an extremely elegant appearance that will last for a long time. 

In my opinion, the most attractive part of every GMT-Master II is the accent color that it features, both on the bezel and on the dial, which usually has a pop of color for its GMT hand and for one matching line of text on it.

All these features, the colorful elements as well as the restrained utilitarian case, combine to create a product that’s enjoyed extreme popularity for decades.

Currently, Rolex only offers 9 models in production, and several others have been phased out. Among these are the popular “Sprite” (green and black bezel), “Root Beer” (black and brown), “Batman” (blue and black), “Bruce Wayne” (all black), and an as-yet unnicknamed model with a Pepsi bezel and meteorite dial, among others.

It’s a powerful lineup, with a variety of case materials. All are 40mm in diameter, which is a solid wearable size for most wrists, and at 12.0mm thick, it’s not going to wear like an ungainly block of steel.

Before we leave our analysis of the GMT-Master II, you’re probably wondering where the “II” came from. Of course, it was first released under simply the name “GMT-Master.”

The collection experienced an important evolution in 1985, which led Rolex to introduce the number after its name. (I wonder if their other collections will ever have a change like this… a “Submariner II,” anyone?) 

The key difference here was to make the GMT hand completely independent of the hour hand. Previously, you had to use the GMT hand alongside the rotating 24-hour bezel to track a second timezone. 

Now that the GMT hand is independent, you can track a second time zone with the hand and now use the bezel to track a third at the same time. Otherwise, the watch is the same heritage-inspired beauty, just with an extra boost of functionality that is an objective change for the better.

The Rolex Submariner Collection

Rolex Submariner

If any watch can go toe-to-toe with the GMT-Master II in the heritage battle, it’s the Submariner, which was introduced just one year earlier in 1953. At its release, it was the first-ever watch with 100m of water resistance, and it now can go much further underwater with 300m of water resistance. 

Unlike the GMT-Master II, the Submariner is much more subdued, with a typically black dial and its monochromatic bezel being limited to black, blue, and green. Without a doubt, the most iconic Submariner is the simple black-on-black ref. 124060 or the ref. 126610 with date. 

It’s interesting to see how the basic design of the Submariner is what makes it iconic, rather than the colors of the GMT-Master II, where the “Pepsi” is the best-known model. Overall, it’s clear that the appeal of the series is for its strong utilitarian design and tool-watch focus rather than the slightly elevated flair of the GMT-Master. 

The dive bezel of the Submariner is made of Cerachrom scratch-resistant ceramic, just like the GMT-Master, and instead of the 24-hour scale, it has a graduated timing scale for tracking the length of your dives. 

If you’re like me and you prefer to stay on dry land, its simple design means that you can easily track anything in your day-to-day life. I find it’s a nice way to get the functionality of a chronograph with a much simpler design that doesn’t have to sacrifice water resistance to add pushers.

Like the GMT-Master II, it’s also built around the Rolex Super case, with the same strong crown guards and lugs, but it’s just a hair larger at 41mm and a bit thicker at 12.5mm. All models are the same size, but they do vary in the material used and, as I mentioned before, the color of the bezel. 

Rolex GMT-Master II vs Submariner: How to Choose

Now that we’ve had a formal introduction to each of tonight’s contenders let’s get right into the matchup. Each watch is strikingly similar in a lot of ways. Both feature a rotating bezel and the Rolex Super case. Both are distinctly tool watches and are purpose-built, each for different purposes. 

Both have a long and pronounced heritage and have greatly influenced watch design since their introduction. To be frank, you’d be hard-pressed to find a standard GMT or dive watch that looks very different from these two models, with the exception of a few icons like the Omega Seamaster or the DOXA Sub. Some are even just blatant ripoffs (*cough* Invicta Pro Diver *cough*) 

Both also feature COSC-certified movements with Rolex’s classification of “Superlative Chronometer,” which means they’re actually twice as accurate as standard COSC certification, which is +/- 2 seconds per day.

Each one also has 70 hours of power reserve and an automatic winding movement, so the beating hearts of each of these watches are almost identical, even though they feature different functions and are given different numerical designations.

Okay, so both are very close and very exceptional pieces. Where do we start to separate them? One of the first things that catches my eye between the two is the overall presentation of the watch. While both feature nearly the same case, there are a few clear differences in their appearance. The Submariner has monochromatic bezels in muted colors. Many of the GMT-Master models are flashy, and almost all are bicolored. 

Furthermore, while both feature a flat-link Oyster bracelet, the Submariner has an entirely brushed bracelet, while the GMT-Master has brushed outer links and polished center links. Overall, this combines to set the GMT-Master II apart as a slightly flashier and more elegant watch, while the Submariner is very starkly utilitarian in most of these factors.

Another clear aspect to consider is the difference in intention behind each of these watches. The Submariner was built with a whopping 300m of water resistance and a dive bezel to measure your time underwater. Its bracelet also comes with a sliding Glidelock extension system which makes it easy to slip it over a wetsuit. 

The GMT-Master II, of course, has an independent GMT hand and bidirectional rotating GMT bezel for tracking three time zones. This makes it the perfect companion both for travelers and those who frequently work with others in other time zones. 

Both do have particular applicability to everyday life: the Submariner’s dive bezel can time almost anything under 60 minutes and the GMT-Master II can keep you temporally connected to people far away. It’s just a distinction of which you’d rather have functionally, at this level.

Another key distinction to think about is the investment value of each of these watches. While I personally am not a fan of the idea of buying watches expressly as investments (they were made to be worn and enjoyed, not stuck in a safe!), it is also important to consider whether your watch will increase in value in the event that you need to resell it. 

For this comparison, let’s take a look at the “standard” Submariner (all black, no date) ref. 124060 versus the “standard” GMT-Master II “Bruce Wayne” ref. 126710GRNR.

Both are in steel and have an all-black colorway, so there’s not any distinction except the basic differences for the watches. The retail price of the Submariner is $9,200, while it currently goes for $11,079 on the market right now. 

On the other hand, the GMT-Master II has a slightly higher retail price of $10,800 (no doubt due to its increased functionality and complexity) and a market value of $18,069. Most of the other references that are like these two on either side are relatively close to the same market value, although there is naturally some fluctuation based on the desirability of each color. 

It’s clear that the GMT-Master II is a watch that—at least for the moment—enjoys a lot more popularity on the market, and it currently changes hands for a lot more than its retail. 

While this isn’t in any way a suggestion to buy and immediately resell your Rolex just to make a quick buck (please don’t…), any luxury watch is a big investment, and you should definitely think about its value over time when you go to buy it. In this case, the GMT-Master II has the edge over the Submariner, assuming you can get both at retail. 

So which one should you choose? There’s no clear option that’s categorically correct. Each one serves a different purpose, and offers a different style.

Yes, they’re very similar in a lot of ways. But each one is very distinct when it comes down to the fine details that really come together to make the watch unique. The GMT-Master II offers elevated elegance, with the extra finishing on its bracelet and its flashy colored bezel. 

The Submariner offers a refined, under-the-radar tool watch look that can provide extremely useful everyday functionality thanks to its dive bezel.

The GMT-Master II is, at the moment, more of a value piece thanks to its high market value, but it’s also clear that the Submariner is a steady rock in the market and won’t experience the fluctuation that the GMT-Master could if its popularity wanes. The Submariner has water resistance for swimmers or just bad weather, but the GMT-Master has additional timezones.

In the end, both are spectacular watches. They serve different purposes, and they each contribute to the wonderful world of horology in unique ways. Let’s boil it down to this for those of you who are only satisfied with a straightforward answer. 

If you’re looking for an everyday beater watch that can follow you underwater or take some serious knocks without losing any polish or shine, or for something that will fly under the radar while also giving you strong functionality, the Submariner is the pick for you. 

If you travel frequently, work in other timezones regularly, or are looking for a little extra polish and shine, go with the GMT-Master II.

Conclusion

It’s been a close fight between these two Rolex heavyweights, and in the end, I’m forced to call it a draw. Each is spectacular (“superlative,” to use Rolex’s favorite adjective) in its own way and will be a great pick for whatever your situation might be. 

There’s no clear-cut right or wrong in the world of watches. Wear what you love and what speaks to you. In the end, all I’m here for is recommendations. Your watch is, above all, yours, and only you can make the right choice in the end.

doxa sub 200 review

DOXA Sub 200 Review (Read BEFORE You Buy!)

Marcus Henry

March 20, 2025

Dive watches have been taking the world by storm lately. The iconic level of the Rolex Submariner is hard to match, and others like the Omega Seamaster have found their way onto the wrists of such cultural tour-de-forces as James Bond himself. 

But the prices of these watches can be just as forbidding as they are legendary. DOXA offers the solution: a dive watch at an entry-level price with strong heritage and a fresh style. 

The Sub 200 Professional is, without a doubt, one of the very best dive watches at its price point, if not the best overall. Coupled with that signature bright orange dial (which DOXA calls its “Professional” color), it’s a completely iconic watch that easily could be retailing for $2,000 more than its price.

Not interested? I don’t believe you. So let’s dive right into this spectacular affordable piece. It’s not perfect, but it’s pretty darn good, and I promise you won’t be disappointed with what DOXA has to offer.

History

DOXA Sub 200 History

The DOXA Sub is part of a very long line of craftsmanship and innovation that goes back well beyond many other watch brands. The watchmaker Georges Ducommun founded DOXA in 1889, taking for its name the Greek word for “glory,” and that’s exactly what the fledgling brand would attain with several award-winning watches, such as their 8-day caliber. 

This innovation provided a stunning power reserve to tools such as car dashboard timers that needed to be able to run for a long period of time during endurance races.

The Sub itself was first developed in 1967 with the cooperation of the famous diver Jacques Cousteau, and from the start, it was created to be a powerful dive companion for sports divers. 

The original collection was the Sub 300, with 300m of water resistance (naturally), and it was purpose-built from the ground up as a companion on dives. That characteristic orange dial, which DOXA calls the “Professional,” was designed for maximum legibility underwater, and for this advantage, Cousteau required his entire company of divers to use the Sub 300. 

We should also note that Jacques Cousteau isn’t the only famous underwater explorer to sport a DOXA Sub—notably, the fictional action hero Dirk Pitt, who features in the 20th-century novels of Clive Cussler, is cited on several occasions to make use of his DOXA watch. Cussler himself wore a DOXA religiously, and it still captures the essence of adventure and daring to generations who grew up reading these books.

DOXA would continue to innovate, however, and in 1969 released the first-ever commercially available watch with a helium escape valve, which allows a dive watch to go even deeper, with their Sub 300T Conquistador.

Today, the Sub collection spans a variety of models, including the Sub 200, 200T, 300T, 600T, and 1500T. As DOXA’s flagship model, the 200 is a heritage-focused everyday companion that isn’t quite as built up as some of their more professional divers. 

With “only” 200m of water resistance, it won’t be following you into the bottom of the Mariana Trench, but it can more than handle a bit of rain or a quick swim in the pool, as well as recreational dives. It’s a watch that builds on a strong foundation and executes on its heritage in a remarkably pleasing way.

Case

On paper, the 42mm stainless steel case sounds pretty big, which can justifiably raise some concerns that the Sub 200 is reserved for those of us with larger wrists. Thankfully, it’s rescued by a surprisingly short lug-to-lug at 45mm, which makes it an astonishingly feasible wear for even the small-wristed among us.

The case is almost harshly brushed, creating an instantly utilitarian appearance at even just a first glance. Thankfully for those of us who are looking for an extra touch of class, the Sub 200 also sports polished bevels that are extremely fluid and have a lovely shine, which brings this watch out of the “I’m wearing a hunk of industrial-grade steel” category and places it firmly in the “yes, this is indeed an elegant watch, look at its polish” one. 

Jokes aside, I do find that the bevel contributes a lot to the overall fluidity and unity of the case structure. The juxtaposed polished and brushed surfaces provide some gorgeous visual contrast that’s really hard to find fault with, especially in a category of watches which all too often are simply brushed.

The lugs are extremely interesting and deserve a closer look. On first inspection, they look strongly reminiscent of another extremely iconic watch. Any guesses? Go on, I’ll wait. Yes! They sure are awfully similar to that other twisted lug treasure of watchmaking, the Omega Speedmaster. 

Now before you accuse DOXA of ripping off this iconic design, they actually have a legitimate claim to it: the case looks so similar because the vintage Sub 300 originally did have the same case. 

In both cases (sorry), these were produced by the manufacturer Huguenin Frères, so their similarity is easily permissible. Furthermore, the modern DOXA actually is different from the Speedmaster, although it captures a similar look. The Speedmaster has twisted lugs, physically bent around over each other. 

The Sub 200’s lugs are straight as can be when viewed from the side: what creates the twisted appearance is actually the polished bevel, which sweeps out and around over the surface of the lug. This contributes to a very clean design that has proven time and time again to be immensely popular (just take a look at the iconic “Moonwatch” Speedmaster!) but in a fresh new way that I find incredibly compelling. 

With the bezel, unfortunately, the Sub 200 falls a little flat. While the bezel itself is clean and simple, with a glossy black sapphire insert and orange markers that match the dial, the lume is staggeringly disappointing. Its glow is extremely limited and nearly impossible to see in most lighting conditions. 

For a dive watch, strong lume is absolutely essential for making sure your watch remains visible underwater. Based on my research, the other colorways have a stronger lume in the bezel, so it’s likely that this weakness comes as a result of the pigment mixture needed to match the bezel markers to the orange dial. Regardless, it’s a sad drawback to an otherwise amazing watch. 

Of course, this is far from the end of the world: that orange color will still ensure that the watch remains visible in low-light conditions like underwater, but the limited lume means it will only really glow in near-total darkness after a hefty exposure to sunlight to charge. Don’t even think about going on any night dives with this watch alone.

Looking at the crown and crystal, we’re once more back into the realm of DOXA home runs. The crown is perfectly simple, fluted for easy use, and engraved with the DOXA logo in orange, which honestly just looks really cool. 

The crystal builds tremendously on the vintage inspiration of this Sub 200, as it is constructed in a “box crystal” form so that even though it’s strong sapphire, it looks structurally like vintage plexiglass crystals. This does add some considerable thickness, but you probably weren’t trying to pair your Sub with a shirt cuff anyway. It’s definitely a trade-off worth making for that vintage look.

Dial

As we’ve noted a few times before already, the dial is in DOXA’s signature “Professional” color, the iconic orange tone that was designed by Jacques Cousteau and DOXA to be visible deep underwater. Important to note here, however, is that not all DOXA Professional colors are created equal. 

Fascinatingly, the orange color on the Sub 200 is actually slightly duller than some of their more professionally oriented watches like the Sub 300. Personally, I find this to be a bit of a relief. That orange dial is already eye-catching in the Sub 200, and in this case, “slightly duller” still means practically radioactive orange (anyone else think of Cheeto dust? Or just me?). 

The slightly dulled color makes for an easier everyday wear than the Sub 300, while still getting a color that’s well within the bounds of the signature DOXA style.

The Sub 200 also features a date window, which is not color-matched to the dial. While I lament this missed chance to take this brilliant orange design a step further, I also understand the choice, as the vintage Sub would not have made this match. 

The black frame around the date window is quirky, and I can’t recall any other pieces off the top of my head that feature a similar outline to draw attention to it. It’s a fun detail that I’m fond of.

The text is simple and unobtrusive, thankfully. If you’ve read any of my articles, you know I love to pay attention to typography as a fine detail that can really make or break a watch. In this case, DOXA uses a fantastic simple font, but I am disappointed by the kerning, or spacing, in their logo. 

The D is clearly a little extra spaced out from the other letters, so it looks more like “D OXA.” Is this an extremely small detail? Of course. Is this extremely excusable for a watch of this price point? Absolutely. Should it make or break your opinion on this watch? Definitely not. It’s just one of those small details that catches my eye.

The hands and indices are very simple and utilitarian in nature. The lume, an off-white color, could be met with cries of “fauxtina!” by some critical watch collectors, but I really think it’s just part of the design and not intended to look like aged lume on a vintage watch. Here, I need to mention another gripe I have about the dial: the indices are silver, and the hands are matte black. It’s a color scheme that just seems slightly off for me, and I’m a little frustrated by it. 

It seems like it would have been a simple choice to coat the indices in black too, but I can only assume that there must be a reason for this design decision. I’m perfectly happy with the hands, though, as they’re very broad and carry a lot of bright lume, and greatly accentuate the utilitarian dive nature of the watch. 

But again, with the minute track, the frame around the date window, and the hands all in black, I do wonder why the indices are in gray. It leaves me slightly uncomfortable with the overall balance of the dial, but it’s still a good-looking face to the Sub 200 overall.

Movement

DOXA is relatively quiet about the movement in the Sub 200, stating only on their website that they decorated it themselves, as well as that it’s Swiss-made, has a 38-hour power reserve with automatic winding, and beats at 4.0 Hz. 

These are pretty standard workhorse movement stats, and a quick Google search online reveals that originally the Sub 200 was powered by the ETA 2824-2, a very standard ETA movement. 

Since the stats were removed from DOXA’s website, most collectors concur that they have probably switched to a Sellita SW-200, an ETA clone that’s still Swiss-made and performs about as well as the ETA. 

It’s definitely not the type of movement to blow you away with its complications or performance, but the ETA 2824 and its variations have seen service in significantly more expensive watches than this one. 

It’s a beater movement that can take a serious pounding (I disassembled one, tried to finish it, and put it back together, and it still runs!) and still give you accurate performance for a long time to come. The Sellita is virtually on par with the ETA, at a slightly reduced price.

Unfortunately, you won’t be able to see whatever decoration DOXA has applied (likely an engraved rotor) without consulting your local watchmaker, since they’ve used a solid caseback. 

Thankfully, DOXA applied a lovely engraving to console our sorrows, with a cool wave pattern and their logo to adorn it. Likewise, this is probably a vintage-inspired choice, as the original Sub would have likewise featured a closed caseback.

Straps

The Sub 200 comes with two strap options: an orange rubber strap to match the dial (in either a small or large size, depending on your wrist size) and an extremely elegant beads-of-rice bracelet. I’m sure you can tell where my loyalties lie: I am a huge sucker for steel bracelets, and beads-of-rice designs in particular have a soft spot in my heart. 

They add a healthy dollop of vintage heritage as well as a really beautiful contrast between the mirrored rice beads and the brushed flat links on either end of them. Adding the bracelet is just $40 extra, and that’s a decision I would make any day of the week. Of course, the rubber strap is a solid option too, and it adds a modern touch and a very sporty look as well to the watch. 

Unfortunately, you might be for the most part stuck with whichever option you decide. The Sub 200 has a lug width of 19mm (gross), making it pretty difficult to find quality interchangeable strap options. This decision is rather inexplicable, because the bracelet itself is actually 20mm wide, except that the end link that connects it to the watch is a step down at 19mm. 

I can only assume that this was the result of some sort of design limitation. To be honest, I’m not super upset with it—I’m perfectly happy with the bracelet, thank you very much. But if you were looking for a leather strap changeout, well… I wish you the best of luck.

On-Wrist Experience

DOXA Sub 200 On Wrist Experience

Whether you’re an active diver or just a big fan of desk divers, the Sub 200 is for you. I like to comment that a lot of dive watches are able to follow you from the office to the pool, but the Sub 200 is ready to follow you from the office to the bottom of the ocean, and I really mean that. 

It’s purpose-built from the ground up to be an elegant dive companion in a way that few other watches are. The beads-of-rice bracelet even has a built-in wetsuit extension, so you can easily pop it over a wetsuit and dive right in.

The one place I recommend that this watch doesn’t follow you is any formal occasion: with its protruding caseback and double-domed crystal, it’s not exactly a great playmate with shirt cuffs. Plus, that orange dial won’t work with most suit colors. It’s a no-go for me, with very few exceptions.

It’s a big watch, so it wears a little clunkily due mostly to the thickness and width. As I mentioned before, the lug-to-lug makes it a little easier to pull off, but it’s still tough for those of us with small wrists. 

Average-sized wrists will be able to wear it pretty well, but anyone with a smaller wrist than 6.5” will struggle. But then again, it’s not exactly like you were trying to hide it with that bright orange dial. So wear it proudly, and enjoy the large presence on your wrist. It’s not a watch for the faint of heart.

Price & Availability

The DOXA Sub 200 currently retails for $1,050 on a rubber strap or $1,090 on the beads of rice bracelet. It’s available both from DOXA online or in retail stores or from everyone’s favorite authorized dealer, Exquisite Timepieces. And it’s not a limited edition, but do be sure to get one before they sell out.

Conclusion

There are few watches that can compete with the Sub 200, thanks to its strong vintage heritage, its sleek, utilitarian design, and the few touches of elegance that elevate it above the position of a standard tool watch. 

It has its flaws, to be sure, but for its extremely reduced price compared to its competitors, it’s a really good watch. Whether you’re a dedicated watch aficionado or looking for an everyday pick, it deserves the place of honor on your dresser.

rolex 36 vs 41

Rolex 36 vs 41: Which Size is Right for Your Wrist?

Marcus Henry

March 19, 2025

Rolex is, incontestably, the most popular watch brand in the world, to the point where even talking about their popularity feels like a cliché. One million Rolexes are produced every year, and yet still most of their models have long waiting lists and are impossible to find unless you have a close connection with your local dealer. 

When it comes to picking out a Rolex that speaks to you, it’s hard to go wrong: the Crown offers a very wide variety of rather customizable options, certainly, an advantage of such high production runs.

Perhaps as a consequence of this wide variety of customization options, however, you might find it difficult to choose between the many stellar picks out there. In particular, case size can be a big issue. 

Most people have favorite colors or specific aesthetic draws when it comes to dials or bracelets, but what about case size when these other factors appear to stay the same?

Whether you’re actively picking out your next Datejust or Oyster Perpetual, or just curious about which will prevail in a contest of close competitors, follow along here with my deep dive into the 36mm and 41mm Rolex sizings, and I’m sure you’ll walk away with some newfound insights into design, sizing a watch for your wrist, and the wonderful world of Rolex.

Rolex Datejust 36mm vs 41mm

Rolex Datejust 36

The Rolex Datejust collection has some serious historical backing. It was the first automatic watch with a date wheel, as before, this was usually represented with a pointer on a hand. 

This made the dial more cluttered, and the clearest testament to the advantages of the date wheel is its near-ubiquitous presence in today’s sport watches and even dress watches. Many US presidents and key historical figures have worn the Datejust, such as Winston Churchill, and still more have worn its natural evolution, the Day-Date.

Thanks only in part to its extended heritage, the Datejust plays a major role in Rolex’s catalog today, with dozens of options spanning multiple case sizes, dial designs, and metal content. Among all these options, wearers are consistently faced with one key choice to make: should you opt for a 36mm or 41mm case size?

If only it was as clear-cut as a simple answer—but like everything else in the watch world, this decision comes with some significant nuance. In different situations, either option can be better, so I’m here to help guide you to the right one for your tastes.

The Datejust 36mm is the option, among the two, that greatly prioritizes the watch’s heritage. If you’re the type of person who’s fascinated by the “Moonwatch” history of the Omega Speedmaster, you should really consider going for the 36mm option as far as this Datejust battle goes. 

It’s a historically accurate sizing, making it very much like the watch that Churchill and several presidents would have worn, without the quality worries that can come with a vintage watch.

In terms of its actual size, the 36mm is elegant and discreet. It slips under a cuff with ease, glinting quietly away as if confident in its own quality without needing to be shown off. Taking it around town on some errands? 

It’s small enough that it won’t easily knock around on things, retaining that finished shine much more easily and sparing you a few of those wince-worthy moments when you hit your wrist on a doorknob and just know your crystal has acquired a new scratch.

On the other hand, the Datejust 41 has a much more modern style. 41mm is a very standard size for most modern watches, which will visually break some of those heritage ties and make it look fresher and newer. 

Naturally, it has a larger wrist presence, which can make it a little flashier and a little harder to tuck away under a dress cuff if the need arises. Do note, however, that the Datejust 41 is actually closer to 39.5mm in diameter, and Rolex just rounded up the size to get a better model name. This means it’ll wear a little smaller than your traditional 41mm watch, making it a little more subdued.

Lastly, note that both watches feature the same caliber 3235, so the only difference between them is purely an aesthetic one. In either the 36 or the 41, you’ll be getting the same accuracy and power reserve, so there’s no mechanical advantage to either. You can rest assured knowing that no matter which option you decide on, you’ll have the same quality performance that mechanical Rolexes always provide.

Rolex Oyster Perpetual 36mm vs 41mm

Rolex Oyster Perpetual 36mm

If you were staggered by the Datejust’s historical heritage, you’d better take a seat while we explore the Oyster Perpetual. This iconic collection began with the Oyster in 1926 (just long enough for the Cartier Santos-Dumont, the first men’s wristwatch, to have barely graduated college) and featured the eponymous Oyster case. 

This was a patented Rolex invention and was the first waterproof watch ever made, thanks to its monobloc structure (i.e. machined out of one block of steel) and screw-down case back. 

The Oyster then evolved into the Oyster Perpetual collection in 1931, with the invention of Rolex’s automatic winding system, which was one of the first to be introduced into wristwatches. At the time of writing this article, the Oyster will be 100 years old next year. That’s some serious heritage as far as a wristwatch collection goes.

Just like with the Datejust, the 36mm Oyster Perpetual is primarily a heritage-motivated pick, all else being equal. It’s just like some of the first Oyster Perpetuals, which the collecting community affectionately calls “bubblebacks” for their large casebacks accommodating the winding rotor. 

Not much has changed in terms of the design or structure (except now it’s much thinner thanks to the reduced caseback size), so it’s easy to see this watch as a vintage-driven size that references the originals while also improving on them.

Also, just like the Datejust, the Oyster Perpetual 41 actually clocks in at 39.5mm, making it a little smaller and more wearable than you’d expect. The lug-to-lug is pretty extended as well, at 47.35mm versus the 44mm of the 36mm. 

This is reflected in the way the watch spreads out over your wrist, taking up more space and calling more attention to itself. It’s a modern take on a vintage classic and one that executes well while creating a larger profile and contemporary look.

Note as well that, like the Datejusts, both sizes of Oyster Perpetual feature the Rolex caliber 3230, meaning that both will perform exactly the same, and neither will have any advantage over the other in terms of mechanics.

Rolex 36mm vs 41mm – How to Choose

Ultimately, the choice is a hard one, but it can be logically approached by looking at two different factors. The first of these is your wrist size. My colleague Charlotte goes into measuring and analyzing this in-depth in her article here, which you’ll definitely want to check out to help determine which size is better for you. 

Let’s break down what size you might be looking at based on your measurement. At around 6”, a watch of around 36mm or 38mm are both good options, and anything below 6” also fits well with the 34mm-38mm range. 

At the relatively average men’s sizes of 7-7.5”, look for the range of 39-42mm, or a 44mm for the higher end of this spectrum. Lastly, at 8” or larger, shoot for a large watch like a 44 or 46mm. Following this layout, then, if you’re going for a perfect fit above all, go for the 36mm option if your wrist is anywhere up to 6.5”, and go for the 41 if your wrist is anything above that.

Of course, wrist size isn’t the only factor that should motivate your watch purchase. As we discussed above, there are factors like whether you want something that appears more modern or vintage or more or less visible on your wrist. 

Just because your measurement would indicate a “perfect size” doesn’t mean this is always the best option—notably, fashion-conscious actors have been pushing back against this trend, such as Timothée Chalamet wearing the tiny Cartier Tank Mini.

Another factor to note in the battle between these two sizings is the customizable options associated with each. While both sizes have a very wide range of offerings, Rolex does clearly treat the 36mm as a more feminine size, and has more dial options that would typically be considered feminine. 

These include mother-of-pearl and pink colors, as well as several options studded with diamond indices. If you’re looking for a little extra bling or refined flair, the 36mm may be the way to go, thanks to its unique dial styles.

Conclusion

The decision between the Rolex 36mm and 41mm options may not be as contentious as the eternal questions of whether a hot dog is a sandwich or whether or not coffee tastes like dirt (don’t ask my opinion, you’ll probably be offended). 

That said, it’s a decision that does take some thought, and I hope that you’re now equipped to make the right choice for your next Rolex or your next watch purchase, whatever it may be.

best microbrand watches

It’s no secret that the spectacular quality of a luxury watch almost never comes for cheap. But what about those watch fans who admire the refinement of watchmaking yet are unable to afford higher-end pieces? Never fear: microbrands provide the solution.

These small, generally affordable brands offer unique designs at accessible prices. Thanks to the many microbrands on the market, any watch enthusiast can easily find any style of watch. But amidst such a dizzying sea of offerings from all sorts of small brands, it can be challenging to find exceptional-quality offerings. 

Thankfully, when you do, they astonish and amaze time and time again. There’s something for everyone, and all it takes is to find that special piece that would be a special addition to your collection or a faithful companion day in and day out.

History of Microbrand Watches

Small brands working steadily away at producing their own designs and quality pieces are as old as watchmaking itself. Often, these were individual watchmakers, producing pieces one by one.

Thanks to recent advancements in technology and global connectedness, watch designers are now able to get their parts produced by private-label companies, allowing individuals to realize complex case patterns and exquisite dial layouts.

The best microbrands are often the passion projects of watch aficionados, who are able to bring their expert collecting eye to bear on creating their own watches.

When you buy a quality microbrand watch, you’re tapping into a tremendous amount of attention, design, and energy, backed by the experience of people who have been immersed in the horological world for years.

Top 20 Best Microbrand Watches

There are a dizzying number of microbrand watches on the market right now, and it can be hard to pan through all these options to find the nuggets of gold. Look no further than this list, where I dive deep into 20 of the best watches out there on the market. I personally guarantee you’ll find at least one that speaks to you. Without further ado, let’s dive right in!

Christopher Ward The Twelve (Ti) Astral Blue

Since the 1970s, there have been very few new steel sports watch designs, while the originals—the Royal Oak, Nautilus, Ingénieur, and 222—continue to enjoy tremendous popularity. They’re iconic designs and were truly game-changing when they first came out. The Twelve is, without a doubt, a worthy successor to these spectacular watches, and it manages to reference the originals in a way that is both unique and refreshing.

The Twelve features a characteristic dodecahedronal bezel (try saying that ten times fast!). This bezel is absolutely stunning, with many facets and three different finishes to boot. These textures and angles pair perfectly with the sharp and elegant case. 

The dial is absolutely fantastic and shows just as much attention to detail as the case, with a rich fumé (smoky) icy blue color over pyramidal engraved patterning. Toss in those sleek, modern hands, and you have a cutting-edge modern design.

At a clean, wearable 40mm in diameter, with a grade 2 titanium case and a slick tapered bracelet, and priced at just $1,895, this watch could easily be the Astral Blue star of any collection.

Monta Atlas GMT Opalin Silver Dial

Monta Atlas GMT Opalin Silver Dial

GMT watches have the unique opportunity of coupling an extremely useful complication (the ability to track another timezone!) with a clean and elegant design, and the Monta Atlas is one of the very best in these regards. 

With its refined silver dial touched with pops of light blue from the GMT hand and text, it transitions from the board room to a refined soirée with ease. Through the exhibition caseback, you can see the MONTA Caliber M-23 with a customized rotor.

At just $2,150, the Monta Atlas GMT Opalin Silver Dial easily meets all the criteria for a worthwhile pick and a beautiful everyday companion.

Lorier Neptune

Lorier Neptune

Almost everyone knows the Rolex Submariner and the Omega Seamaster. They’re some of the most iconic watch designs ever created, full stop. So it took a particular amount of pluck for microbrand Lorier to step up and design the Neptune just as if it had been created in 1957, right alongside these greats. Thankfully, their bravado paid off.

The Neptune has a stunning gilt dial, with gold printing on black and lume that’s 3D printed on to make it extra thick and extra bright. The case is brushed and simple, flowing well into the bracelet. My favorite touch is the bezel, with its oh-so-simple vintage font that, in my eyes, is just right for a vintage-inspired watch like this one.

At 39mm, it’s a wearable companion that can follow you from scuba diving (with 200m of water resistance!) to the office. And at $499, it’s a very palatable choice for your wallet.

Baltic Aquascaphe GMT Orange

Baltic Aquascaphe GMT Orange

Baltic is a new French brand that has been making headlines lately—and with good reason. Their Aquascaphe GMT Orange works with colors in a way that’s incredibly eye-catching and harmonious.

The blue/orange bezel is bidirectional, allowing you to track not just two but three total time zones when you set it. The case has razor-sharp angles and a simplistic brushed surface, emphasizing its tool watch nature.

The dial, for its part, is a readable matte black touched by pops of orange from the GMT hand and dial text. The hands are faceted and polished, powered by the SOPROD C125 GMT, a Swiss automatic movement.

For $938.40, it’s even less expensive than many of its microbrand competitors, let alone some of the larger-brand GMTs. Personally, I recommend tacking on a beads-of-rice bracelet for an additional $97.58, which adds a chef’s kiss of vintage flair.

Formex Essence Leggera Forty One Arctic White

Formex Essence Leggera Forty One Arctic White

There are sports watches, and then there are sports watches. The Essence Leggera is firmly in the latter category. The case, for one, is made of carbon fiber composite, which makes it durable, gives it a silky feel, and provides a stealthy appearance. Contrast this with the polar white dial, which has engraved horizontal ribbing and bright blue lume on its mirror-polished hands and indices. 

Beating at the heart of this wearable monster is the chronometer-grade Sellita SW-200-1, which has 41 hours of power reserve and is supported by the proprietary Formex case suspension system. This invention acts just like the suspension on a bike to protect the movement from hard knocks and quick motions.

All this extreme functionality and slick design come for just $1,640, including taxes and shipping.

Traska Commuter 38 Adriatic Blue

Traska Commuter 38 Adriatic Blue

To pull off a simplistic watch design like this, you really have to nail every single detail. Astonishingly, that’s exactly what Traska has done here with their Commuter 38. It’s an understated everyday watch that can follow you anywhere faithfully. Its case finishing is elegant: brushed lugs and polished bevels emphasize the fluidity of its design and give it a lovely shine.

The bezel and the dial pair splendidly, as each is finished in a sunray pattern. The dial, of course, is rendered in the absolutely stunning blue-green shade that evokes the Adriatic Sea. Both the hands and the indices appear simple but, in reality, have a fascinating triple-faceted structure.

At an impeccable 38mm diameter and a price of just $650, allow me to finish with a brief warning: watch out so you don’t get just as lost in the rich blue-green of that dial as you would in the real Adriatic Sea.

Atelier Wen Millésime 2024 Mù Purple Dial

Atelier Wen Millésime 2024 Mù Purple Dial

Full disclosure: this watch is one of my favorites. At once classical and modern, it builds on the integrated sports watches of the past in a stunning new way. Its case structure is stunning and fluid, creating a design that moves your eye around the watch thanks to its compounded curves.

The dial is a work of art. To describe that rich purple guilloché as simply “eye-catching” would be an injustice, but it really does seize your attention and draw your eye in. 

Each dial is hand-crafted by China’s first and only master guillocheur, Cheng Yucai. Another elegant touch is the traditional Chinese pattern known as huí wén on the chapter ring, which is filled with Super-LumiNova.

This $3,588 beauty runs on a special ultra-thin movement made in China, the SL1588A, which was heavily customized for Atelier Wen to feature a strong 41-hour power reserve and some beautiful finishing. 

Its custom purple rotor is visible in part through the caseback, which is engraved with the face of a stone lion whose mouth is transparent sapphire. It’s a watch that punches well above its price point and could easily compete with icons like the Royal Oak at over ten times its retail.

Zelos Aurora Field 38mm Bronze Hammered Blue

Zelos Aurora Field 38mm Bronze Hammered Blue

Many people are fascinated by the idea of a watch that ages with them, slowly accumulating scratches and scuffs from life’s great journey. A bronze watch can take this idea to the extreme. Over time, bronze slowly acquires a spectacular green patina—think of the Statue of Liberty in a unique and gradually changing pattern. If any of this sounds appealing to you, the Zelos Aurora Field is the perfect pick.

Even beyond its elegant brushed bronze case, the Aurora Field features a stunning hammered dial with a fumé blue gradient. Copious amounts of lume fill the sporty indices and hands, as well as the rehaut minutes scale. With its hammered texture and polished indices, it’s easy to imagine the Aurora Field as the product of a master metalworker’s workshop.

For just $399, this utterly unique everyday wear with 200m of water resistance could, and certainly should, be yours.

HALIOS Seaforth IV Pastel Blue

Looking for something playful and simple but a sturdy companion for wherever life takes you? Canada-based microbrand HALIOS’ Seaforth collection is the perfect answer. Available with or without a clean and nondescript dive bezel, this is a watch that can follow you from sea to land to sky with ease. 

Its rich blue dial has an extremely creamy and smooth texture, and its prominent crown guards establish it as a durable tool watch. The extreme legibility of such a simple but refined dial set it firmly as one of the very best in this category. Frankly, it’s very difficult to find any fault with this watch—and the movement beating inside, a Sellita SW-200-1 is just as solid as the rest of it.

At $775 with the rotating bezel or $735 with a fixed one instead, the Seaforth IV Pastel Blue is a great value option for almost any budget.

Farer Markham II World Timer

Farer Markham II World Timer

We’ve already featured several GMTs on this list, and while they’re exceptional watches, the Farer Markham II World Timer takes the level of travel functionality a whole step further by tracking not just one or two extra timezones but all of them simultaneously. 

This is a complex design that’s hard to pull off simply or elegantly, but the incredibly cohesive design of the Markham II manages just that. The extra crown at 10:00 allows you to set the 24-hour rotating time zones bezel, aligning them each with the proper hour. The dial is, in my opinion, faultless, from the depth of the white guilloché base to the red and blue accent colors in various shades to the numerals and text shaped in a clean, modern font.

For $1,695, this quality, functionality, and attention to detail do come at a slightly elevated price, but it’s an investment that won’t stop paying dividends.

Nodus Contrail GMT Laguna

Nodus Contrail GMT Laguna

The Contrail GMT Laguna captures all of the Hollywood movie-star charm you would hope for from a Los Angeles-based brand like Nodus. I absolutely love the profile of this case and the way it lays on the wrist. I’m a sucker for twisted lugs, and the way Nodus has opted to mirror polish the outside of these lugs and brush the inside just provides some spectacular contrast, especially when seen in the context of that glossy sapphire GMT bezel. 

The dial serves as the epicenter for all that charm, with its clean matte sandy finish that recalls hot California beaches in the summer, and the addition of a color-matched date window is a great touch.

For $825, it’s a solidly priced watch for a product that has clearly seen a significant amount of attention to detail in its design and development. It’s an elegant tool watch that doesn’t just do its job—it does it well.

Studio Underd0g Watermel0n

Studio Underd0g Watermel0n

This mouthwatering chronograph is, first and foremost, fun, to the point where I’m almost tempted to forget that it has some serious watchmaking chops behind it.

That spectacular dial has clearly seen a lot of development, from the carefully balanced layout of the text and the subdials to the fascinating matte finish of the center red section. Just looking at it brings back fond memories of summer picnics! 

A small detail I’d like to mention here as representative of just how much attention has gone into this design: the 3:00 chronograph subdial is actually not just flat green but three separate shades, all faintly distinct, for each 10 minutes of the 30-minute counter. In this way, it ties together all of the separate shades of green used in the watch in an extremely cohesive manner.

For $675, you can get your hands on a serious piece of horological fun. Just don’t take a bite out of it…

 Vaer C5 Dirty Dozen – 40mm Ameriquartz

 Vaer C5 Dirty Dozen - 40mm Ameriquartz

The Dirty Dozen were some of the most iconic watches ever made: a series of British field watches produced during WWII by 12 different Swiss manufacturers. They exude confidence and military charm—but purchasing one of these original antiques is both expensive and, for the most part, impractical. Enter Vaer, an American brand that has replicated this timeless design with a focus on USA craftsmanship.

Vaer’s design is motivated by practicality above all else, as evidenced by their “Ameriquartz” movement with 40 months of battery life. It’s a watch you can slip on and pair with any outfit, confident that it can easily resist the elements thanks to its 100m depth rating. The marriage of vintage design with modern practicality is nothing if not compelling.

For just $299, you get a watch that is at once infinitely cooler than the ubiquitous Apple Watch and much cheaper. Sounds to me like it has its competition beat!

 Maen Manhattan 39 Ultra-Thin

At first glance, the Manhattan 39 instantly calls to mind horological masterpieces like the Royal Oak and the Gerald Charles Maestro. Yet upon closer examination, it proves itself completely distinct, a refreshingly new design that stands on the shoulders of giants but exudes a charm all its own.

The case flows organically, using contrasting polishing in several different areas to move the eye around the piece and provide incredible depth. The bracelet drops seamlessly from the lugs, with no juncture visible between the two. As for the dial, the traditional Côtes de Genève finish adds a healthy dose of classic style, which makes the avant-garde design of the case much more easily wearable.

For just $1,070, this ultra-thin watch is a worthy competitor of the icons it references, full of simplistic and elegant charm.

 AnOrdain Model 1 Japanese Oxblood

 AnOrdain Model 1 Japanese Oxblood

AnOrdain is a brand that I’ve been checking out quite a bit lately, thanks to their gorgeous enamel dials and Scottish roots. I don’t think I’ve ever seen a color quite like this Japanese Oxblood dial, and for me, it inspires a nearly visceral reaction whenever I let my eyes linger on it.

Everything else on the dial is designed to complement that amazing enamel, and it does it perfectly, with thin markers and refined numerals inspired by Scottish cartography.

The case is a bit of a departure from what we’ve been seeing on the rest of this list since it’s mostly mirrored instead of brushed. The hands are a lovely heat-tempered straw color, which complements the dial splendidly as a bit of an accent color.

The opportunity to get your hands on a real in-house enamel dial for just $2,679 if you opt for a La Joux-Perret G101 or $2,284 for a Sellita SW210 is an option that really can’t be passed up. Pair that with the spectacular strap options that AnOrdain offers, with some seriously high-quality leather, and you have yourself a home run.

 Brew Metric Retro Dial

 Brew Metric Retro Dial

What do coffee and incredible vintage watch design have in common? Go on, I’ll wait.  Here’s the answer: the spectacular Brew Metric Retro Dial.

It’s an incredible vintage-inspired chronograph that uses bright vintage colors to stunning effect, with an overall color palette that pops strongly against its muted steel case and black dial. Plus, the chronograph function turns it into a perfect everyday wearer that can accompany you on any journey.

Where does the coffee come in I hear our dear caffeine-starved readers demanding. Never fear—the brand isn’t called Brew for nothing.

On this watch, the minutes track between 25-35 seconds is highlighted in yellow-green to signify the perfect time of extraction for an espresso shot. You could use your smartphone for this task… or time your fancy homemade espresso with an equally chic watch.

Its retail of $450 is an extremely reasonable price for a watch of this level of elegance and fun, whether you end up making espressos with it or not. Coffeemaker not included.

 Astor + Banks Fortitude Pro Mint Green

 Astor + Banks Fortitude Pro Mint Green

I love mint—I always have and always will. So when I researched for this article and found out Astor + Banks had an edition of their Fortitude Pro with a rich mint green dial, it was immediately on my radar. I think it’s a truly fantastic watch. 

That dial is refreshing just to look at, and its structure is so simple and clean that it would be challenging to find fault with it. The rest of the watch is exactly what a tool watch should be: drilled lugs for easy strap changes, a contrasting brushed and polished case, and a lovely brushed bracelet. The dial may be the star of the show, but the rest of it doesn’t disappoint.

At $675, you get a slick tool watch with a powerful automatic Miyota 9015 movement. Frankly, I’d buy it just for that mint dial—but the rest of it just so happens to be spectacular as well.

 Dan Henry 1964 Gran Turismo Chronograph

 Dan Henry 1964 Gran Turismo Chronograph

The 1964 Gran Turismo is simple, elegant, vintage-inspired, and customizable. All four of these highly desirable characteristics together create something truly magical. 

One of the biggest standout attractions of this watch is the wide variety of options you have in customizing your watch. Models are available in either 36mm or 38mm and in a wide variety of colorways. Plus, the 38mm includes a tachymeter, further building on the watch’s racing heritage evoked in the Gran Turismo name.

As a final touch, no matter which of the many sleek dial options you go with, consider adding a beads of rice bracelet for a boost of class and vintage flair. At $250 for the 36mm and $300 for the 38mm, you really can’t go wrong.

 Reservoir Supercharged Classic

 Reservoir Supercharged Classic

The luxury worlds of watches and automobiles often overlap, but rarely do they combine to form such a unique and fascinating product as the Reservoir Supercharged Classic. This watch is deeply inspired by vintage speedometers, and it accomplishes this look with a totally unique dial. 

The minutes hand acts like the speedometer hand, gradually accelerating throughout your day before, at the top of the hour, it snaps back to 0 and begins again. The hour is unobtrusively present in a “digital” display and even the power reserve is presented just like a fuel tank, a useful and charming touch.

In case you’re wondering, all of this vintage driving charm is powered by a custom in-house module. For $4,400, it’s a little more expensive than the others on this list, but for that price you’re getting a specially developed module and a spectacular design. If you’re a car fan, don’t let this one pass you by.

Unimatic U1 Classic

Unimatic U1 Classic

Unimatic is an Italian-based brand that is known first and foremost for their hardcore, tool-built designs. The U1 Classic continues that trend but with a healthy touch of refinement and class. It’s simple, minimalistic, and elegant, following timeless design codes with its matte black bezel and dial and pale green luminous markers.

 A brushed case and crown guards cement this watch as a tool watch beauty whose 300m of water resistance means it would be only too happy to follow you on your latest diving expedition. Do note, however, that the single dot on the dive bezel does sacrifice practicality for design, as timing events will now be more difficult.

For $550, you’ll have a deep-diving watch that can follow you from the ocean to anywhere as soon as the water’s done streaming off of it. Or just take it for a few laps in the pool. Whatever floats your boat.

Conclusion

Microbrands are some of the brightest stars of the watchmaking community, producing watches that push the boundaries of both affordability and design. It can be hard to sift through the thousands of options out there, but this list is a fantastic starting point. 

Whether you found a specific piece on here that called to you or simply a new brand to explore, I have no doubts that there is something for everyone who appreciates quality watchmaking and elegant design.

best apple watches

5 Best Apple Watches (Read BEFORE You Buy!)

Marcus Henry

February 27, 2025

The Apple Watch is, without a doubt, the single most popular and recognizable watch in the world today. Its many models are present on wrists all around the world. As a category, they’re one of the best-selling products ever created. Their iconic rectangular shape can be spotted a mile away, adding style to powerful functionality. 

Its near-ubiquity, however, does not detract from its simple attractiveness. For iPhone owners and even those without Apple products, the Apple Watch is a fantastic daily companion that can aid you with daily tasks, making life more streamlined and fun, just as the very best technology should.

Whether you’re a hardcore watch nerd wondering about the mysterious world of smartwatches, an Apple fanatic looking to upgrade to the latest watch model, or just a beginner looking for a good entry point into the confusing array of Apple Watch models, look no further than this guide. I guarantee you’ll find just the right watch for your style, interests, and budget here.

Iconic Development: The History of Apple Watches

Before we dive into the specific breakdown of the watches you might be interested in, let’s examine how this line has evolved and become the icon that it is today. Learning about where these watches have been and what they’re becoming helps any informed buyer determine what the best choice is for their budget and for the market as it currently stands, and even just a brief overview can make a big difference in helping you to make the right decision.

The more than 100 million Apple Watches sold to date span 15 generations since their introduction in April 2015. (I did the math—that’s over 11 million watches sold per year on average and close to 7 million per generation!) These dizzying numbers are a clear testament to the quality and appeal of the world’s most iconic watch. 

The first Apple Watch may have been a little slow in processing speed, but it utterly redefined what a smartwatch could be. Step tracking, heart rate sensors, even Apple Pay—not even 10 years ago, many of the functions that we now take for granted in a smartwatch were absolutely groundbreaking, all thanks to the Apple Watch.

With later editions, the processing speed was greatly increased (almost doubled from the Series 0 to the Series 1!), and a bevy of new functions were introduced. GPS, waterproofing, mindfulness, independent cellular connection, Fall Detection, emergency sirens, and so much more all found their way into later editions of this smartwatch which is always at the very cutting edge of technology.

Throughout their history, Apple Watches have been pushing limits and driving the entire smartwatch market forward through their new advancements and technological features. The latest editions are a strong continuation of this trend, especially considering the powerful tech in the Ultra 2. 

When considering purchasing a new Apple Watch, look for the technology it features and how it’s pushed the market forward, as well as for its price, which usually is remarkably low for the advancements the watch holds.

Top 5 Best Apple Watches

Without further ado, let’s get right into the breakdowns! Each watch fills its own particular niche in Apple’s portfolio of offerings, and there’s something for everyone, from avant-garde technological beasts to subdued affordable options. I guarantee you’ll easily find the right watch for your budget and interests on this list!

Apple Watch Ultra 2

Apple Watch Ultra 2

Honestly, where else could we start except with this ultra-advanced stunner? (I make no apologies for my puns—watch out since there may be a few more ahead!) For $799, it won’t come cheap, but you’ll get every dollar of your money back in the form of a titanium-enshrouded, 49mm hulk. 

The blazing fast S9 chip powers a dizzying array of functions: dual-band GPS, dual integrated speakers, emergency siren (audible up to 600 feet, two football fields away!), LTE cellular capability without even being connected to your phone, and a battery life that blows its competitors out of the water at up to 72 hours straight in Low Power Mode.

Sure, the price isn’t easy to swallow for most people looking to get into the market. While I can’t guarantee that your wallet will be happy with you, I can assure you that you’ll find many everyday moments becoming smoother. 

You can quickly dash off text messages from your watch, your phone left behind; you can fire up that dual-band GPS and go for a run anywhere from the mountains to the streets of Barcelona; you can even pick out a particularly chic watch face from the store and stride calmly into a board room meeting or an important conference with your Swiss army knife of tech at your side. You couldn’t ask for anything more from a tool that’s not merely a watch—it’s a daily companion.

Apple Watch Series 10

Apple Watch Series 10

At $399, the Series 10 is a much more palatable offering from Apple than the Ultra 2 which still manages to offer a wide variety of technological advancements. At either 42mm or 46mm, you can pick the size that best suits your wrist, knowing that regardless of which option you settle for, you’ll have a bright wide-angle OLED display to proudly show each of your Series 10’s functions.

It surpasses its predecessors in a few key notable ways, although, for the most part, it’s a very similar watch. It’s thinner, 10% lighter than the Series 9, and has fast charging—which usually takes just 20-30 minutes to get your watch charged the majority of the way. 

For most, that means simply popping the watch onto the charger while you shower and slipping it on for the rest of the day! I find that these are things that seem like little details on paper (or on ETP’s exquisite blog, I suppose) but really improve the watch’s performance every single day throughout every function that you use. 

Finally, the Series 10 offers the Breathing Disturbances function, which can detect sleep apnea. This is honestly a huge advancement in diagnosing and preventing this condition and is definitely worth checking out if you’re worried you may suffer from it.

One drawback to note, however, is the absence of any sort of blood oxygen sensing feature which could be used to measure your respiratory system and fitness performance. Previous Apple Watches have featured this powerful tool, but it unfortunately had to be removed due to a lawsuit filed against Apple over the blood oxygen function. 

As such, this advancement has been removed in most new Series 9, 10, and Ultra 2 watches, leaving them at a slight disadvantage compared to other smartwatches on the market that still offer blood oxygen measurement. If you’re looking for any sort of respiratory system analysis, you can opt for an older Apple Watch made before the lawsuit. 

An easy way to identify a watch that still has this function active is if it does not have the letters LW/A at the end of its part number. It’s an unfortunate loss but one that can be circumvented if the need arises.

Apple Watch SE 2nd Generation

Apple Watch SE 2nd Generation

The original Apple Watch SE was, from the start, an exceptional budget-friendly option, and the 2nd Generation has only improved on the original while keeping a strong entry-level price. At $250, it’s much more affordable than even the Series 10, and still has quite the heavyweight lineup of features.

With an S8 chip, it’s not exactly as cutting-edge as the Ultra 2, but it sure does pack a punch (especially compared to some of those predecessors we were talking about in the History section!). The Vitals app is probably the biggest headline feature: at a quick glance, it shows heart rate, respiration, and other health-related features. Whether you’re working out or just going about your daily life, the Vitals app helps you stay on top of your well-being.

Another sweet budget-friendly option (which really just feels like dessert at this point—it’s almost impossible to resist!) is that independent cellular connectivity, which is a separate fee for each watch, is cheaper for the SE 2 than any other Apple Watch. 

This makes the SE 2nd Generation a great pick for people who don’t actually have an Apple iPhone or who don’t want to be reliant on their phones. With cellular connectivity, the Apple Watch SE can do most of what an iPhone could, with a smaller, more unassuming presence on your wrist as opposed to the weight in your pocket.

Apple Watch Series 9

Apple Watch Series 9

The Series 9 isn’t currently offered by Apple for retail sale, but it is still a strong option for anyone looking to get into the market of Apple Watches. With an S9 chip and Breathing Disturbances, it edges out the SE 2nd Gen in functionality while still remaining at a relatively affordable price of around $300. Thanks to the fast new S9 chip, it has quicker processing for intensive functions like Siri as well as better battery life.

What’s more, many Series 9 models still have a fantastic array of sensors: ECG, skin temperature (which can help you see if you could be getting sick), and some even feature that rare blood oxygen sensor (again, look for a part number without LW/A).

With 41mm and 45mm case options, you can get a size that fits perfectly with your wrist and lifestyle. Speaking of lifestyle, as if the Apple Watch couldn’t get any easier or more convenient, the Series 9 uses a newer function called Double Tap, which activates the primary button on your home screen (which can be whatever you map it to) by just tapping your index finger and thumb on your watch hand. As in, no need to even touch the screen. 

The Series 9 is all about functionality, ease of access, and making your lifestyle easier, and it hits a home run in every possible way.

Apple Watch Series 7

Apple Watch Series 7

The Series 7 may be an older model, but it sure has some kick left in it. You can find them for as low as $150 refurbished, which even surpasses the SE 2. Best of all, they still have that oh-so-precious blood oxygen sensor. No need to check part numbers in this case—every single Series 7 you can get your hands on will have it. For those who are in need of a good analysis of their respiratory activity, the Series 7 is a strongly compelling choice.

That said, one drawback of the Series 7 is that it usually goes for around the same price as a Series 8, both models being discontinued. For the most part, the Series 7 has one advantage beyond all others: its colors.

It comes in bright blue and green, colors that aren’t offered for any of the other models. If you’re looking for something a little more fun or fashionable than the austere titanium of an Ultra 2, the Series 7 might be exactly the watch you need.

Conclusion

Hundreds of millions of Apple Watches certainly haven’t been sold for nothing! As a collection, they span 15 generations of advancements that push the boundaries of what’s possible in smartwatches and wearable technology. They’re a true cultural icon in a way that few watches ever have been before, even surpassing the famous Swatches of the ’90s. 

From the ultra-rugged Ultra 2 to the powerful but entry-level SE, there’s an option for everyone in Apple’s catalog. Whether you’re a hard-bitten mechanical watch collector or just someone looking to buy an everyday wrist companion, Apple has just the right watch for you.

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