Author: William Boyd

In a world where there are so many incredible watches out in the wild, it can be challenging to pick out the absolute best ones for the money. Now more than ever, it is important to do a lot of research before making that big purchase and adding another beautiful timepiece to your collection. 

There are plenty of resources out there to understand every detail about your future dream watch, and we’ve created a list of the best watches in the under $10,000 category. Within this budget, an amazing assortment of watches awaits you! 

What to Look for in Watches Under $10,000

When you’re looking for a new watch under $10,000, there are several important things to consider. All of these factors should play a role as you carefully decide on your next timepiece.

Watch Purpose

Of course, the actual purpose of this watch is definitely something to keep in mind. Will it be a versatile piece that can do it all? Or will it have a specific purpose, like for formal situations or diving? 

Some collectors have a watch for every situation, while others have found peace with the perfect one-watch collection. Add pieces to your collection until you feel you’ve covered everything you want your watches to do. 

Brand Reputation

When you purchase a watch, you become a part of that brand’s exclusive club. You can proudly tell others that, yes, you own a Seiko, a Rolex, an Omega, or any other brand. Brand reputation matters for someone looking to fulfill their own personal requirements of what makes a watch brand amazing. The brand also affects how others perceive your watch. 

Build Quality & Finishing

Without a doubt, the build quality and finishing need to be top-notch for every watch that you are considering. Your money should be spent on something you know will last and look marvelous for a long time. At a certain point, superb build quality and finishing are to be expected and not just a nice bonus on a watch.

Movement

The movement is the lifeblood of every watch. Depending on the budget, movements can range from popular, mass-produced ones to high-end, in-house masterpieces. These movements will power the watch and must be carefully taken care of. Regular maintenance and servicing will inevitably be a part of owning a timepiece. The right movement will be both functional and beautiful to behold. 

Value Retention

Value retention, or how well a watch can keep its perceived value, is an important factor to consider for investment-minded people. Some people are thrilled with their timepieces and don’t pay attention to market performance.

However, some enthusiasts greatly care about the perceived market value of their watch. In this case, hot and popular models from established brands may be the best choice for these individuals. 

The Best Watches Under $10000

We’ve broken down the 25 best watches under $10,000 into four distinct categories. This will make it easier to find a watch that suits your specific needs. Without further ado, let’s take a look at some of the pieces available in the fantastic world of watchmaking! 

Everyday Watches

Everyday watches can do it all. They will fit any situation and are perfect for someone who wants a versatile and robust timepiece. 

Rolex Oyster Perpetual 41 (ref. 124300)

We start this list off with one of the most recognizable watches out there: a Rolex Oyster Perpetual. An everyday watch is suitable for almost any situation, and a trusty Oyster Perpetual is definitely a good candidate for this category. 

The Oyster Perpetual is purely a time-only watch with no additional complications. However, you are getting access to the Rolex brand, its incredible quality, and its elevated status. This particular reference has a silvery dial with light gold accents and Rolex’s signature Oyster bracelet. 

The caliber 3230 is hidden behind the blank, Oystersteel caseback and is highly accurate and regulated to ensure accuracy up to 2 seconds a day. This modern-sized 41mm Rolex can fit nearly any wrist and can be yours for $8,700. 

Grand Seiko “Snowflake” SBGA211

It’s hard not to be entranced by a Grand Seiko. There’s something truly special about each piece, and you can easily get lost in the beautiful dial. Perhaps it is the extraordinary Zaratsu polishing that creates a sharp mirror finish.

It might also be the incredible value you’re getting with any Grand Seiko, which can easily stand against much more expensive watches. The “Snowflake” is a masterpiece from Grand Seiko and embodies the brand’s dedication to fine Japanese watchmaking. The star of the show is the dial, which resembles freshly fallen snow.

The watch is powered by the famed Spring Drive movement, which makes the blued steel second hand glide around the dial. The movement’s 72-hour power reserve can be tracked via the handy power reserve indicator on the dial. The 41mm titanium “Snowflake” is available for $6,200 through official Grand Seiko dealers. 

Hublot Classic Fusion Titanium Black (ref. 542.NX.1171.RX)

Hublot’s everyday watch is a lightweight, titanium piece that comes in various sizes. This model is a very wearable 42mm, making it easily noticeable on the wrist. Any Hublot is bound to be noticed from across the room anyway, and curious onlookers will probably see Hublot’s distinctive porthole-shaped case and signature screws around the bezel. 

The rubber strap is also worth mentioning. It is extremely comfortable and durable, and Hublot has made a name for itself for its quality rubber straps. Beating inside the Classic Fusion is the HUB1110, based on a Sellita SW-300. This self-winding movement has a 42-hour power reserve and beats at 28,800vph. The handsome Classic Fusion can be yours for approximately $8,500. 

Oris Pro Pilot X Calibre 115 (ref. 01 115 7759 7153-Set7 22 01TLC)

Oris is constantly innovating its lineup, and the skeletal 44mm Pro Pilot X is the perfect embodiment of this. As one of the few independently owned Swiss brands, Oris can fully control every aspect of its watchmaking. The Pro Pilot X is a stunning watch with a skeletonized dial that exposes every part of the beautiful caliber 115 movement. 

You’ll be able to see every small moving piece working in unison to power this watch’s enormous 10-day power reserve. The power reserve is easily seen with the handy indicator at 3 o’clock. This movement is one of the first in-house movements from Oris, and it is truly a wonder to behold. For $8,000, you’ll be wearing a mechanical marvel on your wrist.

Montblanc 1858 Geosphere (ref. MB119286)

The Montblanc 1858 Geosphere pays homage to daring mountain climbers who constantly push themselves to the limit in pursuit of adventure and exploration. One of the main features of the 1858 Geosphere is the innovative new world-time complication developed in-house by Montblanc. 

The two spheres located at 12 o’clock and 6 o’clock rotate in opposite directions. These globes display the 24-hour time and indicate whether it is day or night. Another reference to mountain climbing is the seven red dots on the globes. These dots represent the seven highest mountains of each continent in the world. 

This 41.5mm timepiece is crafted with a mix of hard ceramic and stainless steel and is powered by Montblanc’s MB29.25 automatic movement, providing a 42-hour power reserve and high accuracy. This homage to adventure and mountain climbing can be found on Montblanc’s website for $6,300. 

IWC Mark XX (ref. IW328201)

IWC’s modern 40mm pilot watch would be a worthy everyday watch due to its legibility, utility, and high quality. Long known for its association with the military and aviation, IWC has taken the traditional pilot watch design and perfected it. The large, sword-style hands are sharply cut and filled with a generous amount of lume. 

Legibility is one of this watch’s greatest strengths. The clearly printed white numerals are large and easy to read, and the dial is lined by a bright minute tracker. This watch can be found on the wrists of career aviators and eager enthusiasts.

Inside this robust timepiece is IWC’s caliber 3211 automatic movement, a precise movement that offers a whopping 120 hours of power reserve. The Mark XX is also outfitted with IWC’s new EasX-CHANGE system, making customizing strap options easy. The Mark XX can be yours for $6,150. 

Chronograph Watches

Chronograph watches are able to measure time like a stopwatch. These highly technical pieces require specially modified movements to create this helpful feature. 

Omega Speedmaster Professional Moonwatch (ref. 310.30.42.50.01.001)

The Omega Speedmaster Professional Moonwatch is a timepiece well-known throughout the watch world and is one of the best chronographs on the market. Omega has indeed found massive success with the Moonwatch’s timeless design and iconic link to space travel. The Moonwatch is a living legend. Some people might call it the only watch you will ever need. 

This version of the Moonwatch stays true to its original design, even using a domed Hesalite crystal. Although more prone to scratches, simple maintenance will leave the crystal looking good as new. The 42mm Moonwatch is outfitted with the OMEGA Co-Axial caliber 3861 movement, and just like the original, it is also hand-wound. You can obtain a piece of history for $6,600.

Breitling Navitimer B01 Chronograph 43 (ref. AB0138211B1A1)

The Navitimer is one of the most famous Breitling models. Its large, bold design and distinctive chronograph feature are unmistakable. The watch face looks even larger due to the thin bezel surrounding the 43mm case. This is a watch that certainly isn’t going to be slipping under a dress shirt any time soon. 

The Navitimer dial is filled with numerous features initially designed to help pilots perform necessary flight calculations. It can be difficult for an untrained eye to utilize the Navitimer to its fullest potential, but that shouldn’t stop anyone from having a Navitimer in their collection. 

This new iteration of the Navitimer has a domed sapphire crystal and retains many classic elements of older models that fans are sure to love. The caliber B01 is an in-house Breitling creation and is rigorously tested for accuracy. This iconic watch can be yours for $9,700, which is one of the more expensive watches on the list. 

Zenith Chronomaster Revival El Primero A3817 (ref. 03.A384.400/3817.M3817)

As the name suggests, the highly attractive Chronomaster Revival El Primero is a modern interpretation of the A3817 that was released in 1971. Zenith is credited for releasing the world’s first automatic chronograph movement in 1969, hence the name “El Primero.”

This high-frequency movement beats at 36,000vph and has a respectable 50-hour power reserve. The 37mm dial sits on top of a classic tonneau-shaped case. This case and the ladder-style bracelet are a vintage design that will remain timeless.

There is a lot of visual interest in the dial due to the different colors on the chronograph sub-dials—blue, silver, and black contrast with the white dial and black chapter ring. There is also a tachymeter scale around the bezel. This Chronomaster is a triumphant remake of one of Zenith’s most successful models. This legacy watch is available for $9,000.

Tudor Black Bay Chrono

Tudor has found remarkable success with the Black Bay collection. Long seen as Rolex’s sister brand, Tudor has made huge strides in creating its own identity. The Black Bay collection is one of the ways that Tudor is making a name for themselves. The Black Bay Chrono is a sporty chronograph watch with Tudor’s signature snowflake-shaped hands.

These blocky hands are also found in numerous other Tudor models. There are multiple color variations for the Black Bay Chrono, including a panda dial or a golden champagne dial. Despite not being a dedicated dive watch, this watch has a respectable 200m of water resistance, indicated by the bright red text on the panda dial. The chronograph buttons are also screw-down and highly watertight.

Inside this amazing chronograph is the COSC-certified caliber MT5813. This movement is a modified variant of an earlier in-house movement created by Breitling in 2009. It has a 70-hour power reserve and is a mechanical movement with a bidirectional rotor system. Get your very own Black Bay Chrono for a very reasonable $5,450. 

TAG Heuer Monaco (ref. CAW211P.FC6356)

The Monaco is a watch that is just effortlessly cool. Everything from its unique square design, association with motorsports and famous icons, and iconic status makes this undoubtedly one of the best watches you can purchase for under $10,000. There are numerous color choices available for the Monaco, and this particular model we are showcasing is blue with red accents. 

Like the original Monaco worn by Steve McQueen, the crown is located on the left side. The chronograph pusher buttons are a rounded square shape located on the right side. The chronograph dials at 3 and 9 o’clock positions are also square in shape, matching the case shape. 

The case is 39mm, but the shape of the case definitely makes the watch seem more significant than it is. The strap has an asphalt finish, another reference to motorsports. Inside the Moncao is Tag Huer’s caliber 11 movement, an automatic chronograph movement that has a standard power reserve of 40 hours. This amazing piece of racing history is available for $7,800.

Chopard Mille Miglia Classic Chrono (ref. 168589-3002)

The Mille Miglia takes its inspiration from the Italian motorsport race of the same name. Chopard is heavily involved in the racing scene, being the official timekeeper of numerous races around the world. This Mille Miglia Chronograph is sure to delight both racing fans and watch enthusiasts.

The dial is large, and the exact seconds and minutes can easily be tracked with clear indicators around the dial. There is also a tachymeter, which can measure speed over distance. This makes calculations for neck and neck races easier to calculate.

The strap resembles the tires of motorsport vehicles, with a distinctive grooved, rubber pattern. The 42mm Mille Miglia is powered by a self-winding mechanical movement from Chopard, which is a certified chronometer. This jewel of racing is available for $6,650. 

Longines Spirit Flyback Chronograph (ref. L3.821.4.53.6)

Any watch stamped with Longines’ famous winged hourglass logo is definitely going to be a stunning watch. Longines’ Spirit collection is relatively new and has proven to be a hit with watch fans. The amazing, high-quality timepieces in this collection are a mix of heritage and modern, with sleek designs that resonate with their audience. 

The case is extremely well-constructed and features a ceramic bi-directional bezel. This large, 42mm watch sits comfortably on the wrist. The bracelet gently tapers and bends around the wrist effortlessly. On the dial, the hands and markers are a slight, pale gold, and there are notably five stars at the bottom of the dial. 

These stars are a sign of a highly accurate movement, the caliber L791.4. This COSC-certified chronometer has a column wheel and flyback function with a sizable 68-hour power reserve. This Spirit chronograph is available for $4,550.

Dive Watches

Dive watches are extremely popular and are able to survive nearly any challenge that it comes across. Some of the most defining features of timepieces in this category are high water resistance and increased durability. 

Blancpain Fifty Fathoms Bathyscaphe (ref. 5100-1140-O52A)

The Fifty Fathoms collection is a testament to Blancpain’s long association with diving and underwater exploration. After all, this brand was one of the first to introduce a modern diving watch. This model’s very name, Bathyscaphe, takes inspiration from the deep sea diving vessel used for underwater exploration. 

Indeed, the 300m of water resistance is more than enough for almost any professional or casual diver. The dial is simple and legible, with a timeless design that has helped divers for decades. The blocky hands and markers are filled with a generous amount of lume to make telling the time even easier. The case construction is also exceptional. It is made of satin-brushed steel and the edges are smooth and expertly finished. 

Inside the modest 38mm case is caliber 1150, a masterpiece from Blancpain. This movement is relatively thin, comprises 210 tiny parts, and has a 100-hour power reserve. This watch is available for $10,100, which is slightly above our limit. However, that extra $100 goes towards a historic brand that garners huge respect. 

Panerai Submersible (ref. PAM02973)

The Panerai Submersible looks like a heavy submarine ready for battle. Everything from the large 42mm size and bulky case design to the elaborate crown guard shows that this watch means business. True to its name, the watch features 300m of water resistance and can survive any underwater excursion.

This model has a strong wrist presence and will not be found under any dress sleeve. The weight of the stainless steel case is cut down by using a comfortable rubber strap that bends to fit any wrist shape. One of the most exciting features of the watch is the brushed bezel.

The markings are etched into the steel and have a very utilitarian look. The dial is a rich black color with white and blue accents. Hidden behind the solid caseback is the caliber P.900 automatic movement, which has a large 72-hour power reserve and is equipped with anti-shock capabilities. The Submersible is available for $9,500. 

Seiko Prospex LX SNR029

Seiko has a watch for everyone at any price bracket. The SNR029 is part of the vast Seiko Prospex collection, one of Seiko’s most famous lines. These dive watches are engineered to be the best in their class for professional and serious divers.

The SNR029 is one of the most advanced Prospex watches because of the high-quality materials and Seiko’s famous Spring Drive movement. The case is constructed out of titanium treated with an extra coating to make it super durable. The Spring Drive movement is normally found in most Grand Seiko luxury watches; however, it makes an appearance here as well.

The caliber 5R65 Spring Drive movement has a large 72-hour power reserve and is a unique blend of mechanical and electrical parts. To help with diving, there is a large screw-down crown, a unidirectional bezel, and an extra secure clasp on the bracelet. This highly technical dive watch is available for $6,000. 

Glashütte Original SeaQ (ref. 1-39-11-06-80-70)

The SeaQ is a luxurious dive watch with a distinctive arrow-shaped second hand. It is based on a vintage design from 1969. This 39.5mm dive watch is perfect for anyone looking for something unique in their collection. The highly satisfying and responsive unidirectional rotating bezel makes setting the dive time easy. The large numerals around the dial and the bezel are filled with Super-Luminova lume.

The hands and numerals are a light patina color, which provides a lot of warm visual interest. The stainless steel case has been finished with refined vertical brush finishing. Underneath the caseback, which has a deep engraving of a trident, is the caliber 39-11. This highly detailed movement with a custom rotor and fine finishing has a 40-hour power reserve. The SeaQ is available for $9,900.

Bremont Supermarine S502 Jet

Bremont is an exciting British watch brand that proudly provides exceptional timepieces for military professionals. The 43mm Supermarine is a tactical all-black watch with a handy true GMT feature. GMT watches are extremely useful because they can track another timezone. 

The Supermarine’s yellow GMT hand stands out from the scratch-resistant black dial, case, and rubber strap. This yellow GMT hand will also be highly legible under the water. This watch’s remarkable 500m of water resistance is achieved through the helium escape valve, screw-in caseback, expert construction, and increased antishock capabilities. 

The Bremont caliber BE-93-2AE automatic chronometer is a modified ETA2892, a true workhorse movement with 42 hours of power reserve and beats at 28,800vph. The Supermarine is available for approximately $4,000. 

Bell & Ross BR 03-92 Diver Black Matte (ref. BR0392-D-BL-CE/SRB)

One look at this intense watch is enough to see the clear military inspiration behind it. Bell & Ross is one of the few luxury French brands with a strong military association and creates highly technical, durable timepieces for professionals.

This dive watch looks almost bulletproof, thanks to the sleek, matte black dial, rubber strap, and ceramic case design. The ceramic material is highly scratch-resistant and quite comfortable. The case shape is similar to other Bell & Ross watches and fits quite well for a 42mm watch.

Underneath the highly eligible matte black dial is the BR-CAL.302 automatic movement, which is based on the Sellita SW300. It offers a reasonable 38-hour power reserve and beats at 28,800vph. This rugged watch can be yours for a reasonable $4,600. 

Dress Watches

Dress watches are normally reserved for formal occasions and are elegant, understated timepieces that can easily fit under any dress sleeve.

Cartier Santos Medium (ref. WSSA0029)

Most Cartier Santos models are extremely similar to each other and have used the same winning design for years and years now. This medium-sized version of the classic Santos has all the features you would expect to see on this flagship model from Cartier.

The blued hands, a blue jewel on the crown, and branding on the 7 o’clock Roman numeral are all there. One of the newest innovations to this classic design is the new “QuickSwitch” system. This makes switching between the metal bracelet and included calfskin strap extremely easy.

Another innovation is the “SmartLink” adjustment system, which lets wearers adjust the bracelet to fit them perfectly without any tools necessary. These fantastic additions to the Santos make the timepiece a blend of modern and traditional. The Santos Medium is available for $7,050.

Jaeger-LeCoultre Reverso Classic Monoface Small Seconds (ref. Q3858522)

The Jaeger-LeCoultre Reverso is considered a dress watch by many. However, the model was originally designed to be a sports watch, able to survive a hard-fought polo match. One of the watch’s main features is the ability to flip the entire watch face around to protect the dial from outside damage.

This curious, rectangular watch is relatively thin but highly durable. It looks incredible on nearly any wrist and is packed with fine details, including the finely textured center dial and blued hands. The comfortable, smooth leather strap is from the unique Fagliano Collection, resulting from a collaboration between Jaeger-LeCoultre and artisan leather makers Casa Fagliano.

The Reverso’s caliber 822 movement has been perfectly molded to fit the rectangular case and is proudly stamped with Jaeger-LeCoultre’s statement that the watch has been adjusted to five positions. This classic watch is available for $10,600.    

Grand Seiko Elegance SBGY007

Every Grand Seiko comes with a story. For the SBGY007, that story begins with winter snow over Lake Suwa. Grand Seiko loves to craft romantic, imaginative imagery for many of their watches. The Elegance collection is a series of elegant and clean dress watches. The main attraction of this watch is, of course, the ethereal, icy white dial that looks like snow falling on blue waters. 

The dial is symmetrical and simple, highlighting the dial and blued seconds hand. The 38.5mm case features Grand Seiko’s signature Zaratsu polishing, a technique that creates a mirror finish on each surface. Of course, Grand Seiko’s Spring Drive movement is also inside this watch, creating a buttery smooth seconds hand that glides around the dial. The Elegance is available for $8,300.

Omega Constellation Globemaster (ref. 130.33.39.21.02.001)

The Globemaster is a masterful feat of engineering from Omega. As part of the Constellation series, the Globemaster is a beautiful dress watch with some serious horology backing it up. Omega proudly proclaims the Globemaster as the world’s first Master Chronometer.

This means that the timepiece has been certified by two powerful organizations in the watchmaking world: COSC and METAS. Essentially, it means the Globemaster is a certified masterpiece made with the absolute highest quality. The dial is clean and symmetrical, with a star at the 6 o’clock position.

The star is another reference to the Constellation series, Omega’s dreamy lineup of dress watches. Behind the sapphire glass caseback is a medallion of the famous observatory seen in many Constellation watches. Powering the Globemaster is the caliber 8900, a self-winding movement with a co-axial escapement with anti-magnetic properties. For $7,100, you’ll have a dress watch that demands respect. 

Laine V38 Frosted

Laine is an independent Swiss watch brand that creates handcrafted masterpieces in their workshop in Le Locle, Switzerland. In a list filled with recognizable names like Rolex and Omega, Laine stands out from all the rest with breathtaking movements and impeccable attention to detail. 

The Frosted model is available in a few different finishes, one with a “Moondust” granular finish or a slightly more expensive option with a meteorite or center guilloche. No matter your choice, you are getting a dress watch that will turn heads. The 38mm watch has a symmetrical dial, with the main point of interest being the two circles in the middle of the dial.

The “Moondust” option is particularly stunning and really stays true to the Frosted name. Flipping the watch to its back reveals the gorgeous Vaucher 5401 movement. It is filled with tiny, precise details. The rotor is hand-engraved with a custom design, and the bridges are decorated with Côtes de Genève stripes. One of these highly coveted pieces can be yours for approximately $10,000.

Glashütte Original Senator Excellence 1-36-01-03-02-65

The final watch on this list is Glashütte Original’s Senator Excellence. This perfectly sized 40mm dress watch is clean, symmetrical, and sophisticated. The stainless steel case is polished and satin-finished provides depth and interest to this dressy timepiece.

On the second hand is the brand’s double G logo. This logo is also found on the fluted crown. The dial is a cleanly finished matte black color with Arabic numerals that are filled with generous amounts of lume. 

Behind the sapphire glass caseback is the caliber 36-01, one of the most impressive movements that Glashütte Original produces. It has a substantial 100-hour power reserve and is finely decorated. The double G logo is found on the skeletonized rotor, and the oscillation weight is made of 21-carat gold. The Senator Excellence is available for approximately $9,000. 

Conclusion 

A list of the absolute best watches under $10,000 is a challenging task, but we have assembled some of the best timepieces on the market for you today. Any one of these superb pieces would be an incredible addition to your wardrobe.

Whether you’re looking for a watch with a specific purpose, or a watch that can do it all, there’s something on here that will definitely catch your eye. The hunt for a new timepiece is so exciting, and your next watch might be here! 

Watch brands have been releasing smaller-sized wristwatches in the past several years, and I believe this trend is here to stay. The days of mammoth-sized watches from the 2000s are fading, and 34mm seems to be the neutral size for all wrists. 

Although 34mm may sound small for a male wrist, during the 1960s and 1970s, wristwatches were typically 34-35mm in size, and that was accepted as a men’s size. Now let’s learn about a variety of watch case sizes and how 34mm can be the sweet spot.

Watch Sizes for Men

Men’s watches are typically sized 38mm and above, but this can vary depending on the type of watch. For instance, dress watches are usually smaller in size (ranging from 34mm to 38mm) as they are intended to be worn for formal events. 

These watches are designed to fit discreetly under a dress shirt cuff, so they tend to have a slim profile. The purpose of a dress watch is to complement one’s outfit without drawing too much attention. Examples of such timepieces include the Cartier Tank, which features a simple white dial and two hands, meeting the criteria for an elegant dress watch.

Another example of men’s watches is tool watches, which are typically larger in size due to their specific functions. Two prominent types of tool watches are dive watches and pilot watches.

Dive watches are traditionally larger because they serve a practical purpose. While modern divers rely on dive computers, divers used dive watches like the Rolex Submariner in the past. These watches feature luminescent markers on the dials and rotating bezels, allowing divers to measure their underwater activities’ duration. The larger size of dive watches was functional, as it facilitated easy readability and operation in underwater conditions.

Similarly, pilot watches are also known for their larger dimensions. Originally designed for aviators, pilot watches emphasized legibility and functionality. The larger size allowed pilots to quickly and easily read the time, even under challenging circumstances. Additionally, pilot watches often incorporated features like large crowns to assist pilots’ ability to wind the watch while wearing gloves. 

Which Watch Size is the Right Size for You?

Watches come in a wide variety of shapes and sizes. However, when determining the ideal size of a watch, the case size alone is not the sole factor to consider. The lug-to-lug measurement plays a crucial role in how well a timepiece wears on the wrist.

This measurement provides an accurate reflection of how the watch will fit and if there will be any overhang. Even if a watch appears wide, as long as it does not extend beyond the wrist, it can still be considered wearable.

For instance, the Panerai Radiomir is large at 45mm in case size, yet it wears compactly without any overhang on my wrist size of 6 inches. By taking into account both the case size and the lug-to-lug measurement, one can ensure a comfortable and well-fitting watch on their wrist.

Considering these factors when choosing a watch is important to ensure optimal wearability and a satisfying overall experience. In my opinion, 38-40mm tends to be the ideal size for wristwatches, and it strikes as a well-balanced size.

Should You Purchase a 34mm Watch?

This question is indeed personal and subjective. If you have wrists that are 16cm or smaller, then a 34mm size can be a suitable choice. However, it’s important to note that 34mm may not be suitable for everyone, especially if you have larger wrists, as it could appear disproportionately small and even comical.

Ultimately, the decision to purchase and wear a 34mm watch is a personal one. It’s important to consider your individual style preferences, wrist size, and how the timepiece looks and feels on your wrist. While getting different perspectives can be helpful, ultimately, you should choose a watch size that you feel comfortable and confident wearing.

Remember that watch sizes are based on personal taste. It’s always a good idea to try on different watch sizes and styles to determine what works best for you. Now let’s delve into the list of 34mm watches and look at them in further detail below.

The Best 34mm Watches for Men

1. Casio World Time (ref. A500WGA-9)

Casio is renowned as the king of affordable watches, offering timepieces as low as under $20 with models like the F91W. Casio produces excellent starter watches as well as durable “beater” watches like the G-Shock series. Now, let’s review the Casio World Time timepiece, which features a 34mm case size.

The Casio World Time watch exudes a retro charm with its gold plating that harkens back to the 1980s. It is the only watch on this list incorporating a digital display, adding to its unique appeal.

With a 34mm wide case, 38mm lug-to-lug measurement, and 9.6mm thickness, the watch offers a compact and sleek design. Weighing only 50g, it provides a light and enjoyable wearing experience. The Casio World Time features a positive LCD display, ensuring excellent legibility.

The case includes two buttons on both sides for easy-function controls, and the clasp is equipped with a clip-on mechanism for convenient adjustability.Overall, the Casio World Time watch is a delightful timepiece with a distinct charm. With a retail price of $48, it remains affordable, making it an attractive option for those seeking both style and value.

2. Timex Marlin Hand-Wound 34mm (ref. TW2T18200)

Timex made a significant comeback with the release of the modern Marlin collection in 2017. This collection is a re-issue of the original Timex Marlin from the 1960s, marking Timex’s first mechanical watch release since 1982.

During the height of the Marlin hype in 2017, a friend of mine took advantage of the craze and purchased several Marlin timepieces, ultimately flipping them for a nice profit.

Now, let’s delve into the specifications of this Marlin re-issue. The case size is 34mm, with a thickness of 10mm. The Marlin offers various dial variations and colors, ranging from silver to black. The hour markers consist of Arabic numerals for even hours and stick markers for odd hours. With a water resistance of 30 meters, the Marlin is suitable for dress watch purposes.

The watch’s crystal is made of acrylic, which is relatively easy to buff out minor scratches. One drawback of the Marlin is its Chinese-made manual winding movement, manufactured by Seagull. Limited information is available about this movement. 

Overall, the Marlin exudes an old-world charm. It is a simple yet exquisite dressy timepiece, available at an affordable price of $209. Additionally, Timex often provides discount codes, allowing customers to pay less. 

3. Seiko Presage SRP841J1

Seiko offers exceptional value for money. One particular Seiko watch we will review is the Presage SRP841J1 from the Cocktail collection. This collection is known for its dressier timepieces. The SRP841J1 has a case size of 34mm and is marketed by Seiko as a ladies’ watch.

However, as we have learned, size is not limited to a specific gender, and this watch can be enjoyed by individuals of all genders. The watch’s dial is the standout feature, showcasing a silver color with beautiful blue hues. It features a unique design resembling a folding Chinese-style fan arranged in a circular pattern.

When light hits the dial, it creates a mesmerizing effect, adding to its visual appeal. The Hardlex domed shape of the crystal creates a visually pleasing effect, particularly when viewed from different angles. Additionally, the domed crystal can cause a slight distortion effect at the outer edges, adding further visual interest to the timepiece.

As a simple three-handed watch, the SRP841J1 includes a date indicator positioned at the 3 o’clock marker. The hour markers consist of applied indices, except for the 3 o’clock position. This watch serves as an excellent entry point into dressier timepieces.

Lastly, the SRP841J1 is attractively priced at $450, making it affordable for enthusiasts looking to own a Seiko timepiece from the Presage collection. 

4. Marathon General Purpose Mechanical (ref. WW194003BK-0101)

I have yet to own a Marathon timepiece in my watch-collecting journey, but I am familiar with the brand’s reputation for producing high-quality watches for U.S. military personnel. The timepiece we will review is the General Purpose Mechanical (referred to as the GPM).

The GPM features a case made of High-Impact Composite Fibreshell, which ensures exceptional lightness and durability. With a case size of 34mm and a thickness of 11mm, it strikes a balanced profile. The watch is equipped with a sapphire crystal, known for its scratch-resistant properties.

The GPM houses the Seiko NH35A movement, ensuring reliable timekeeping. It has a water resistance rating of 3ATM, making it suitable for light water splashes. A standout feature of Marathon watches is the use of tritium tubes for low-light viewing.

These tubes contain fluorescent chemicals that automatically emit a glow in low-light environments. While your eyes may require a moment to adjust, once the tubes are fully activated, they emit a strong and colorful brightness.

The General Purpose Mechanical is a robust military field watch designed to withstand demanding conditions. It carries a price tag of $420, often discounted by Marathon, offering enthusiasts an opportunity to own a durable and reliable timepiece at a more affordable price.

5. Hamilton Khaki Field Officer Auto (ref. H70365133)

Until recently, I was unaware that Hamilton offered a Khaki Field Watch in 34mm, which highlights the brand’s commitment to catering to a wide range of wrist sizes. The Khaki collection spans from 34mm to 44mm, demonstrating that Hamilton understands the importance of offering diverse sizes for their watch models.

The Khaki Field Officer Auto in 34mm features a case with a thickness of 10.4mm. The dial is black, and the hour markers consist of Arabic numerals, with larger numerals at the 6 and 12 o’clock positions. Positioned at the 3 o’clock marker, there is a date indicator integrated into the dial. This Khaki Auto watch includes three hands, with a red arrow adorning the tip of the second hand, adding a subtle touch of color.

With a water resistance rating of 100m, the Khaki Field Officer Auto is well-suited for various activities. It houses an ETA 2824 automatic movement, a reliable and widely recognized movement in the watch industry. This choice of movement is fitting for a military field watch, as it ensures dependable performance whenever you need it.

It’s worth noting that the Officer in this size has been discontinued. However, if you are interested in acquiring one, the secondary market may offer opportunities to find this timepiece. The Khaki Field Officer Auto carries a rich heritage and boasts an appealing design that captures the essence of a military field watch.

6. Victorinox Maverick Small Black 34 mm (ref. 241701)

Victorinox, renowned for being the original maker of Swiss Army Knives since 1884, has established a reputation for producing high-quality products. Their expertise in craftsmanship extends to their line of durable watches.

The watch under review is the Maverick Small Black, featuring a 34mm case diameter that sits thinly at 8mm. Inspired by dive watches, this Maverick model includes a unidirectional bezel. However, it’s important to note that despite its dive-inspired design, it offers a water resistance rating of 100m, which may limit its suitability for extensive diving activities.

The black dial of the watch is adorned with Arabic numerals at the 3 and 9 o’clock positions, contributing to its legibility. The presence of a date indicator at the 6 o’clock position ensures symmetrical aesthetics.

It’s worth mentioning that due to its 34mm case size and the inclusion of a diver’s bezel, the actual dial of the watch may appear relatively small when worn on the wrist. Therefore, trying on the watch before making a purchase is advisable to ensure the desired fit and appearance.

The Maverick Small is a straightforward, no-frills dive-style watch. With a retail price of $595, it is one of the more affordable options on this list.

7. Longines Conquest 34mm (ref. L3.377.4.58.6)

Longines, renowned for its heritage, quality, and brand recognition, holds a prominent position within the Swatch Group. Therefore, it comes as no surprise to find a Longines timepiece on this list, particularly in a 34mm size.

The Conquest 34mm, although marketed as a ladies’ watch, shares the same aesthetics as its larger counterparts in the 39mm, 41mm, and 43mm case versions. However, it’s important to note that the 34mm case version features a quartz movement instead of an automatic movement, resulting in a downgrade.

The Conquest 34mm serves as an excellent everyday timepiece, boasting a simple dial layout. The 6 o’clock and 12 o’clock positions are marked with numerals, while the remaining hour markers feature stick markers. Positioned at the 3 o’clock mark is a date indicator with a small cut-off marker, maintaining a balanced design.

A potential downside of this watch lies in the design and size of the crown and crown guards. The crown is too long, potentially causing discomfort on the wrist. Additionally, the sharp and edgy crown guards pose a similar issue.

Regrettably, the Conquest 34mm model has been discontinued, necessitating a search in the secondary market to buy it. 

8. Junghans Max Bill 34mm Manual Wind (ref. 27/3701.02)

Junghans epitomizes the concept of “less is more,” and their Max Bill collection exemplifies this principle. With a range of automatic, manual winding, chronograph, solar, and quartz models, the collection offers various options. However, in this review, we will focus on the manual wind version.

The Max Bill Manual Wind in 34mm embraces simplicity with its clean and minimalist dial layout. Thin lines serve as hour and seconds markers, and some models feature small Arabic numerals and a small seconds sub-dial. The version under review features a symmetrical dial with small lume plots at the outer edge of the 3, 6, 9, and 12 o’clock positions.

A hint of lume is also present on the hour and minute hands, ensuring legibility in low-light conditions. Measuring a mere 9mm in thickness and equipped with a domed sapphire crystal, this Max Bill model exudes a vintage charm and provides a delightful wrist-wearing experience.

The design of the Max Bill in 34mm is clean and devoid of superfluous features, making it suitable for all genders. Its iconic design is highly regarded, and adding the Max Bill to one’s watch collection is highly recommended. The Max Bill Manual Wind is available for €975, which roughly translates to $1,050. 

9. Mido Baroncelli Heritage (ref. M027.207.11.010.00)

Mido, a brand within the Swatch Group, may not be as widely recognized in North America but enjoys popularity in Asia. Positioned in the mid-tier of the Swatch Group hierarchy, Mido falls below Longines but above Hamilton and Tissot in terms of quality and pricing.

This Mido Baroncelli Heritage is an interesting addition to this list as it is officially listed as a 33mm case diameter watch marketed towards women. However, due to its neutral colors and features, it can be easily worn by men with smaller wrists as well.

The dial of the Baroncelli Heritage is matte white with a wrinkled texture reminiscent of canvas material. The hour and minute hands feature a faceted design with alternating polish finishing, while the second hand adds a subtle touch of blue to the white dial. A date indicator is positioned at 3 o’clock, breaking up the dial that showcases painted hour and minute indices.

The Baroncelli Heritage comes with a 7-piece link bracelet, resembling the style of the Breitling Navitimer. Overall, this watch exudes a dressy aesthetic and is well-suited for formal evening wear. The retail price of the Baroncelli Heritage is $1,100.

10. Tudor Royal 34mm (ref. M28400-0006)

Tudor is a watch brand that holds a special place in my heart, having owned the Tudor Prince Date 74000 and currently owning the Black Bay Harrods Edition. The Tudor Prince, like the Rolex Oyster Perpetual Date, is 34mm in case diameter and features a slim case profile.

However, the Prince collection has been discontinued, and recent variations were only available in Asia by Tudor. In 2020, Tudor introduced the new Tudor Royal collection, initially targeting the Asian market but now available worldwide. The Royal collection has various case sizes, including the 34mm version we are reviewing here.

The Tudor Royal features an engine-turned-bezel reminiscent of vintage Rolex Datejusts and a satin-like finish on the case. The dial is a sunburst blue with Roman numerals for hour markers and a date indicator at 3 o’clock. The watch incorporates an integrated bracelet design with five pieces in each link. The Tudor Royal draws inspiration from the Rolex Oysterquartz with its case shape and integrated design but with a modern interpretation.

Furthermore, Tudor now offers a five-year warranty on their watches, ensuring the trust and reliability of the brand. With a retail price of $2,350, the Tudor Royal presents an attractive proposition compared to its Rolex counterparts, providing a great value proposition for watch enthusiasts. 

11. Cartier Tank Must Large (ref. WSTA0041)

The Tank watch by Cartier holds historical significance as it was introduced in 1918 and was one of the first wristwatches created. This timepiece marked a significant milestone in horology. Since then, Cartier has established itself as a renowned jeweler and watchmaker in the industry, with the focus here being on the Tank Must Large.

The Tank Must Large embodies the essence of a classic dress watch, featuring dimensions of 34mm in length and 25.5mm in width. The dial boasts a silvery white color adorned with black Roman numerals, exuding timeless elegance. The Tank’s hands are iconic blue sword-shaped hands, adding a touch of sophistication.

With a leather strap and Cartier’s distinctive deployant clasp, which allows the excess strap to fold inward, the Tank Must Large offers both comfort and style. One of the signature features of this Tank is the beaded crown with a blue cabochon, which is a hallmark of Cartier’s design and adds visual delight.

The Tank is unquestionably a stunning timepiece that serves as a perfect complement to any evening attire. Its design is equally captivating on both male and female wrists, making it a versatile watch.

Considering the brand’s heritage and the historical significance of the Tank, this Tank is reasonably priced at $3,100 for a luxury watch of this caliber. 

12. Omega Seamaster Aqua Terra 34mm (ref. 220.10.34.20.10.001)

Omega has a rich history and a strong reputation for quality timepieces. For me, it also reminds me of my grandfather, making it my favorite watch brand.

The Aqua Terra 34mm retains the signature elegance of the Aqua Terra collection while offering a slightly more feminine design than its larger 38mm counterpart. With its 34mm case size and 11.9mm thickness, it is well-suited for those with smaller wrists. The lug width of 16mm and lug-to-lug length of 40.5mm further contribute to its comfortable fit.

This particular version of the Aqua Terra features a captivating “Lagoon Green” dial, which adds a unique and refreshing touch. The date indicator is positioned at 6 o’clock, ensuring a balanced and symmetrical design. The rounded hour markers distinguish it from the 38mm version, giving it its own distinct character.

Inside, the watch houses the Co-Axial Master Chronometer Calibre 8800, a precise and reliable movement that is METAS-certified, guaranteeing exceptional accuracy within a range of 0/+5 seconds per day.

With a water resistance rating of 150m, the Aqua Terra 34mm is a versatile timepiece that can handle more than just everyday splashes. Weighing in at 100g, it offers a comfortable and enjoyable wearing experience throughout the day.

Priced at $6300, the Aqua Terra 34mm represents a significant price. However, given its versatility, it could potentially serve as a one-watch collection.

13. Rolex Oyster Perpetual 34 (ref. 124200)

Rolex, known for its prestigious reputation and iconic designs, certainly holds its crown in the Swiss luxury watch industry. The Oyster Perpetual line, particularly in its 34mm size, offers a more understated and subtle option within Rolex’s catalog. 

Although the 34mm case size may initially sound small, the Oyster Perpetual’s design is deceptive in terms of how it wears on the wrist. The protruding case back and thicker lugs give it a larger presence. Additionally, the Oyster Perpetual offers a wide range of dial color variants, ensuring you’ll find one that suits your style.

With a water resistance rating of 100m, the Oyster Perpetual allows you to confidently engage in activities such as swimming without worrying about water damage. The watch’s clasp features Rolex’s Easylink system, allowing for a small extension of the bracelet if your wrist swells up on a warm day.

This practical feature, appreciated by many, has set a standard other brands have followed. Among all the watches listed here, the Oyster Perpetual is my favorite, and it’s easy to understand why. Its simplicity and timeless design make a strong statement on the wrist. Priced at $5,800, the Oyster Perpetual represents a significant investment and long waitlist at authorized dealers.

14. Patek Philippe Calatrava 3919J

The Patek Philippe Calatrava is indeed regarded as the epitome of a dress watch, exuding sophistication with its 34mm case size, hobnail-textured bezel, and leather strap. The Calatrava 3919J fits snugly on the wrist and easily slips under the cuff due to its slim profile, measuring only 7mm in thickness.

Patek Philippe utilizes 18K yellow gold for the case material, a hallmark of their exquisite craftsmanship. The white dial features black Roman numerals, complemented by a leaf-shaped hour and minute hands. The small seconds sub-dial is positioned above the 6 o’clock mark.

The hand-wound movement of the Calatrava 3919J contributes to its thinness, allowing for a sleek and refined appearance. Additionally, it offers a power reserve of up to 48 hours, ensuring sufficient wear between winding.

While the Calatrava 3919J may not be my ideal dress watch from Patek Philippe, its intricate details and meticulous craftsmanship are undeniable. This Calatrava would undoubtedly be a fitting companion for a black-tie event or any formal occasion.

As the Calatrava 3919J was discontinued in 2006, sourcing it from the secondary market is the most likely option for purchasing this timepiece. 

15. Audemars Piguet Royal Oak 34mm White Dial (ref. 77350ST.OO.1261ST.01)

Several years ago in New York City, I visited a watch store and noticed a vintage AP Royal Oak in the display case. It was 33-34mm in case size, and I asked to try it on. It was a great experience trying on the vintage Royal Oak, and especially in smaller case sizes, they offer a unique and charming appeal to watch enthusiasts.

Moving on to the modern Royal Oak in 34mm ref. 77350ST.OO.1261ST.01, it is indeed a versatile and unisex timepiece, despite the availability of larger case sizes within the AP catalog. The stainless steel case of the 34mm Royal Oak features a combination of polished and brushed finishes, showcasing the brand’s fine craftsmanship. The watch measures 8.8mm in thickness and offers a water resistance of 50m.

The silver-toned dial with the iconic “Grande Tapisserie” pattern, white gold applied hour-markers, and luminescent-coated Royal Oak hands contribute to the watch’s distinctive aesthetic. The bracelet is secured by a butterfly deployant clasp with dual buttons, ensuring a secure and comfortable fit.

A minor critique of this timepiece is the absence of a micro-adjustment feature on the bracelet, which may make achieving the perfect fit a bit more challenging.

Considering the prestigious Royal Oak lineage and “Holy Trinity” title associated with the brand, the 34mm Royal Oak commands a high retail price of $25,300. Additionally, it’s worth mentioning that demand for Royal Oak watches often exceeds supply, resulting in waitlists for interested buyers.

Conclusion

Overall, 34 mm-sized watches are gaining appreciation in the watch industry, particularly among individuals with smaller wrists. This trend is refreshing as watch brands recognize the need for smaller sizes. As someone who has owned a variety of 34mm watches, I regret selling the Tudor Prince Date too soon.

I wholeheartedly support more brands offering watch variants in smaller case sizes, as it allows individuals with smaller wrists to fully enjoy the hobby. In my opinion, 34mm is a classically styled case size that strikes a balance. It is small and lightweight enough to go unnoticed on the wrist when desired, yet it still exudes elegance.

The message I want to convey is that we should be open to wearing watches with smaller case sizes. Embracing smaller watches can enhance the overall wearing experience. So, don’t hesitate to explore the world of 34mm watches!

Wristwatches have evolved significantly since their inception, with various shapes, designs, and functionalities captivating watch enthusiasts around the world. 

Among these fascinating timepieces, the rectangular wristwatch stands out as a symbol of elegance and sophistication. In this guide, we delve into the history of rectangular wristwatches, tracing their origins and significant milestones, and explore a range of the top 25 watches available today to the discerning buyer.

About Rectangular Watches

The origins of the rectangular wristwatch can be traced back to the early 20th century. Prior to this era, pocket watches were the preferred timekeeping devices, with wristwatches being primarily worn by women as decorative accessories. However, the practicality and convenience of wristwatches soon caught the attention of men, leading to a shift in design and the emergence of new shapes.

Pioneering Designs

One of the earliest pioneers of rectangular wristwatches was Louis Cartier, a prominent figure in the watchmaking industry. In 1904, Cartier introduced the Santos-Dumont, named after the famous Brazilian aviator Alberto Santos-Dumont. 

This groundbreaking timepiece featured a rectangular case, making it one of the first commercially successful rectangular wristwatches for men. The Santos-Dumont’s sleek and geometric design set the stage for future rectangular watches to come.

Art Deco Era

The Art Deco movement of the 1920s and 1930s further popularized rectangular wristwatches. This era celebrated bold geometric shapes, clean lines, and a modern aesthetic, which aligned perfectly with the design philosophy of rectangular watches. 

Art Deco-inspired timepieces featured rectangular cases adorned with intricate details, such as diamond accents, enamel work, and contrasting color combinations. These watches became symbols of luxury and refinement, appealing to fashion-conscious individuals around the world.

The Rise of Icons

In the mid-20th century, rectangular wristwatches reached new heights of popularity with the introduction of iconic models. One such timepiece was the Cartier Tank, introduced in 1917, which featured a rectangular case inspired by the shape of military tanks. 

The Tank became synonymous with elegance and style, worn by influential personalities as wide-ranging as Jacqueline Kennedy, Princess Diana, Steve McQueen, and even Andy Warhol. Other renowned rectangular watches, such as the Jaeger-LeCoultre Reverso and the Patek Philippe Gondolo, solidified the rectangular timepiece as a timeless accessory.

Modern Interpretations

With the advent of modern technology and contemporary design trends, rectangular wristwatches have continued to evolve while retaining their classic allure. Luxury watch brands and independent watchmakers have embraced innovative materials, intricate complications, and artistic craftsmanship to create unique interpretations of rectangular watches. 

These timepieces blend tradition with modernity, attracting a new generation of watch enthusiasts seeking distinctive aesthetics and exceptional craftsmanship.

Should You Buy A Rectangular Watch?

For the modern buyer, a rectangular watch is an attractive proposition on many levels. If you find yourself drawn to the aesthetic beauty of a timepiece, appreciate design outside the established norm, or overall enjoy the classic, confident look of a rectangular watch, it’s something to definitely consider. 

Rectangular watches often attract buyers with a sense of style and flair and usually pair well with a suit or dress shirt. They’ll also add a touch of class and edge when paired with jeans and a T-shirt and look just as at home in sweatpants (it’s a vibe) as in a tuxedo.

Though capable as a “one-watch collection”, a rectangular watch may also work best within a rotation of watches for those seeking a less dressy feel and a steel bracelet (many rectangular watches are paired with leather bands, after all) every now and then. With all that said, let’s jump in.

The Best Rectangular Watches

1. Seiko SUP896P9

When deciding if a rectangular-shaped watch is for you, the Seiko SUP896P9 is an excellent option with its approachable pricing and idyllic sizing. Don’t be put off by the 28.1mm width (7.4mm thickness). Rectangular watches will often wear larger than their circular counterparts, contrary to what the measurements imply, and the Seiko is no exception.

With an attractive champagne-colored dial and gold case, the SUP896 is paired with a brown leather strap (20mm lug width), which can be swapped out for higher-quality options if desired. Most interestingly, the watch features Seiko’s V115 Caliber Solar Powered quartz movement, providing the convenience of a “grab and go” watch in that the user won’t need to set it up often.

And, if this is your first rectangular-styled watch in a larger overall collection, or perhaps your rarely worn dress occasion watch, that convenience will be appreciated as you won’t have to set it each time you decide to wear it.

Retail Price: $215.00

2. Void Watches V02MKII

Founded in 2008 by Swedish designer David Ericsson, VOID Watches is a brand that has successfully captured its own sense of individuality and design ethos in a short amount of time. In their own words, the V02MKII, for example, was “designed to be clever, not smart”, and features an unusual three-compass needle hand layout. 

Time is told by matching the color of the hands with the same colored digit on the dial in such a way that “reminds us about the value and passage of time”, contrary to the ease and quickness of high legibility. Sized at 36mm in width, 8.4mm thick, and 42mm in height, the watch wears broadly across the wrist and is a certified conversation starter.

Retail Price: $265 – $295.00

3. Brew 8-Bit Rectangular Watch

A darling of the smaller independent brands in the affordable price point, Brew has become a household name in watch collecting circles due to their strong sense of design and thoughtful details often tied to founder Jonathan Ferrer’s interests (even the name is inspired by his love of coffee). 

The 8-Bit Brew is no exception. Measuring 38mm in width, 10.4mm thick, and 41.5mm in height, the watch is an ode to classic 8-bit arcade games with a quirky use of video game-like fonts, colors, and even sub-dial second hands as a hybrid meca-quartz chronograph (“PRESS START” and “PRESS RESET” are cleverly engraved on the caseback for each respective pusher). When nostalgia and design collide, this is the watch for you.

Retail Price: $395.00

4. Bulova Frank Sinatra My Way (ref. 98A261)

Frank Sinatra is well known for wearing Bulova timepieces throughout his iconic life and entertainment career. Indeed, in the 1950s, Bulova was even a sponsor of the Frank Sinatra Show on television. Due to this famed partnership and pairing, Bulova continues to produce the “Frank Sinatra” special collection of watches to pay tribute to the man himself across various vintage-inspired Bulova designs in the modern day. 

The “My Way” reference 98A261 is one such example, featuring a gold-tone rectangular case (29.5mm width, 9mm thickness, 47mm height) with the performer’s signature Fedora hat (on the gold-tone crown) and “My Way” stamped on the rear of the watch and deployant buckle. All these design flourishes aside, the 98A261 is an attractive gold-tone option with classic styling from a historic watch brand.

Retail Price: $550.00

5. Raymond Weil Toccata Rectangular (ref. 5425-PC-00300)

Founded in 1976, at the height of the “quartz crisis” of the Swiss watch industry, Raymond Weil has long sought to incorporate the beauty and art of music within his watchmaking designs. The Toccata Rectangular (reference 5425-PC-00300) is, in this vein, named after the Italian word for “touch”, based on rapid keyboard composition, which demonstrates the technique or ability of a skilled musician. 

As such, the Toccata is a yellow gold PVD plated wristwatch (37mm width, 6.4mm thickness, 29mm height) with artistic bevels and punctuated black Roman numerals decorating a white dial in high contrast. The design is refined and suggests the same technique and ability of its namesake for the brand. Featuring the ease of a quartz movement, and a date wheel at 3 o’clock, the Toccata is additionally water resistant to 50m.

Retail Price: $1,150.00

6. Hamilton American Classic Boulton Small Second Quartz (ref. H13421611)

The Hamilton watch company was founded in 1892 in Lancaster, Pennsylvania. The brand played a significant role in the development of the American watch industry. Over the years, Hamilton became known for its precise timekeeping and innovative designs, earning a reputation as a respected and iconic watchmaker. 

As an innovator in design, the Boulton line of watches was first manufactured in 1940, combining a uniquely American classic style with Art Deco, as characterized by the almost tonneau-shaped case’s curved lugs, and elegant elongated case (27.3mm width, 8.21mm thickness, 31.1mm height). 

The watch features a small seconds hand subdial at the six o’clock position and is powered by a quartz movement. Despite the modern tech and construction, the Boulton has a classic look as if pulled out of your grandfather’s old drawer from decades ago.

Retail Price: $645.00

7. Frederique Constant Classics Carrée Automatic (ref. FC-303N4C6)

Frederique Constant was established in 1988 by Aletta Bax and Peter Stas in Geneva, Switzerland. The brand quickly gained recognition for its commitment to classic and elegant timepieces at accessible prices. The brand’s passion for craftsmanship and attention to detail propelled its success, earning Frederique Constant a prominent position in the luxury watch market worldwide. 

With the development of the Carrée, the brand chose to highlight the elegance of 1920s design, in line with this brand philosophy. Impressive case finishing and a blue guilloche dial at this level of execution are rare for the price point. And measuring 30.4mm in width, 9.71mm in thickness, and 33.3mm in height, the watch is indeed a modern, contemporary take and fit with clear echoes of the past in design. Finally, the timepiece is powered by an automatic SW-200 movement.

Retail Price: $995.00

8. Longines DolceVita Silver Dial (ref. L5.512.4.71.0)

Longines, a renowned Swiss watchmaker founded in 1832, has a rich history spanning over 180 years. With a legacy of innovation and precision, Longines has become synonymous with elegance and performance. From pioneering advancements in watchmaking to iconic designs, Longines continues to symbolize timeless luxury and craftsmanship, and the DolceVita line of watches is no exception. 

As an homage to “the sweetness of life”, the watch features softened lines and a billowing engraving radiating from the center of the silver dial. The Roman Numerals from one to twelve spanning the dial add a sense of classicism, in contrast to the quartz caliber L176 movement powering the watch without much use of effort on the wearer’s part. A classic option for the smaller to medium-sized wrist, measuring 23.3mm in width, 7.2mm in thickness, and 37mm in height.

Retail Price: $1,425.00

9. NOMOS Glashütte Tetra (ref. 408)

NOMOS Glashütte is a German watch manufacturer established in 1990. In its relatively short history, the brand has made a significant impact on the watch industry. Known for their minimalist Bauhaus-like designs and in-house movements, NOMOS combines traditional craftsmanship with contemporary aesthetics, garnering global recognition for their exceptional quality and modern timepieces, even garnering the admiration of industry legend Philippe Dufour. 

At its core, the Tetra (reference 408) clearly expresses the clean, no-frills Bauhaus design. Sparing in busy detail, the watch is square-like in shape (29.5mm width, 6.3mm thickness, 29.5mm height to be exact), and one is drawn immediately to the clean dial decorated with sans serif numerals and a sparse second sub-dial register at six o’clock. 

Don’t be fooled by the simple design; NOMOS manufacturing is Germanic in its precise execution and beauty underneath, with the in-house manual wound Alpha caliber providing up to 43 hours of power reserve on a full wind, finished to a high standard.

Retail Price: Starting at $2,080 (stainless steel back, leather strap)

10. Baume & Mercier Hampton 10528

Baume & Mercier, a distinguished Swiss watchmaker established in 1830, boasts a rich history of crafting exquisite timepieces. From its beginnings in the Jura Mountains to becoming a renowned international brand, Baume & Mercier has consistently upheld its values of tradition, innovation, and elegance.

Known for blending Swiss watchmaking expertise with contemporary design, the brand has garnered a loyal following. With a commitment to quality and a legacy spanning over 190 years, Baume & Mercier continues to create timepieces that embody timeless sophistication.

The Hampton 10528 is a handsome example of the brand ethos, featuring a rectangular case (31mm width, 48.1mm height), a small seconds sub-dial, and a date window at six o’clock. On the rear of the case, the automatic 27 jewel movement is visible, while mixed opaline texture and riveted black ruthenium indexes on the front side provide a confident, masculine look.

Retail Price: $2,950.00

11. Oris Rectangular White Dial (ref. 01 561 7783 4061-07 5 19 15)

Oris, a Swiss watch company established in 1904, has a fascinating history rooted in its dedication to quality and precision. From its humble beginnings in Hölstein, Switzerland, Oris has become a renowned name in mechanical watches. Known for its functional designs and reliable movements, Oris has navigated the industry’s challenges with resilience. 

Embracing their independence, Oris has consistently delivered timepieces that embody Swiss craftsmanship and offer exceptional value, earning the admiration of watch enthusiasts worldwide. 

The Rectangular line of watches is heavily influenced by the Art Deco style, as evidenced by the case shape (25.5mm width, 38mm height) and dial design, with a railroad track-like design notating the seconds and minutes along the axis of the dial. The watch features a mineral glass case back, displaying the in-house Oris caliber 561 featuring time and date.

Retail Price: $2,050.00

12. Rado True Square Automatic Skeleton (ref. R27126012)

Rado, a Swiss watch brand founded in 1917, has a remarkable history of innovation and design. Pioneering the use of high-tech materials such as ceramic, Rado has consistently pushed boundaries in watchmaking. Renowned for their sleek and modern aesthetics, Rado timepieces combine Swiss precision with cutting-edge materials to create durable and distinctive watches that have gained global recognition and popularity. 

The True Square Automatic Skeleton is such an example, with its monobloc 38mm width case (9.7mm thickness) made of polished white ceramic. The eye-catching R808 movement is skeletonized, with a yellow gold colored bridge and nickel-colored top plate contrasting the white vertical brushed background in a unique pattern that only Rado could conjure up.

For those looking for the classic shape of a rectangular case in completely modern high-tech execution, the Rado True Square Skeleton is your bet.

Retail Price: $2,800.00

13. Vieren Black Croc Leather Watch

Founded in Toronto in 2020, Vieren is a microbrand aiming to lead the next generation of watch-making and entrepreneurship at the helm of founder Jess Chow and creative director Sunny Fong (Winner of Project Runway Canada).

Chow, whose family holds over 40 years of luxury watchmaking history, is afforded direct access to a watchmaking studio in La-Chaux-de-Fonds, Switzerland, allowing a bespoke-like level of customization and craftsmanship in each watch they produce. 

The Black Croc Leather watch was designed to be a daily wearer, but its design is not of the ordinary variety. Inspired by leather as a material, the dial itself is an extension of the black croc leather strap, accentuated by light yet subtle execution.

Using leather as a dial material is no easy feat. It must be ultra-thin and finished meticulously to ensure proper form, function, and durability. The watch is sure to make a statement, yet it wears slim and comfortable on most wrists (27mm width, 9.2mm thickness, 41.5mm height).

Retail Price: From $1,950

14. Cartier Tank Must (ref. CRWSTA0041)

When speaking of rectangular watches, perhaps none is more prolific or enduring as the Cartier Tank. With a storied history dating back to 1917, the original Tank was inspired by the design of tanks used in World War I. A rectangular case, parallel lines, and a distinctive crown were the result of Louis Cartier’s imaginings. 

Quickly becoming a symbol of elegance and sophistication in the following years and decades, the Tank collection has expanded to include various models and variations while maintaining its timeless classic aesthetic. In 2021, the Tank “Must” returned as a reinterpretation of the 1970s classic.

In particular, the Tank Must Large (reference CRWSTA0041) features a steel case (25.5mm width, 6.6mm thickness, 33.7mm height) with a high autonomy quartz movement inside and the iconic looks of the Roman Numerals circling the outer perimeter of the dial set against an iconic silvered dial with blued-steel sword shape hands—a classic for a reason and the true standard bearer of the style.

Retail Price: $3,100.00 (Leather strap)

15. Hermès Cape Cod 41mm

Hermès, the renowned French luxury brand, ventured into watchmaking in the late 1920s. Since then, their watches have blended Swiss precision with exquisite craftsmanship. With a focus on design, Hermès has created timepieces that embody elegance and style. Known for their iconic straps and distinctive dials, Hermès watches have established a reputation for combining timeless aesthetics with the brand’s legendary heritage of luxury and refinement. 

The Cape Cod line of watches, and in particular, the 41mm, is one such execution. With a 33mm width and 41mm height, the case is most distinctive in its “wired” look, with the lugs on either side extending past the dial following the curve of a softened rectangular shape, evoking a strong sense of identity and design not seen with more traditional watchmakers who stick to the typical shapes and case aesthetic. 

The sense of design continues with the Arabic numerals in a bold yet subtle font and a date feature on the three o’clock side of the dial, which does its best not to undermine symmetry with its use of a white background wheel. Powered by a Swiss-Made quartz movement, the watch is water-resistant to 3 bar.

Retail Price: $3,375.00

16. TAG Heuer Monaco x Gulf (ref. CBL2115.FC6494)

The Tag Heuer Monaco watch has a captivating history that began in 1969. It gained worldwide fame as the first square and water-resistant automatic chronograph watch. The Monaco then achieved iconic status when Steve McQueen wore it in the film “Le Mans”, epitomizing the look of the cool and sporty watch design.

Throughout the years, Tag Heuer has continued to evolve the Monaco, introducing various iterations and limited editions while retaining its distinct square shape and vintage-inspired design. Today, the Tag Heuer Monaco remains an emblem of daring innovation and timeless style in the world of luxury watches.

The Monaco X Gulf (reference CBL2115.FC6494), in particular, represents the historical relationship between Heuer and Gulf, merging the logos of both in its usage of blue tones and orange. As a winner of the “Iconic Watch Prize” of the Grand Prix d’Horlogerie de Geneve (GPHG) in 2022, this design sense has not gone unnoticed. 

Design chops and accolades aside, the watch features the Caliber HEUER02 Automatic movement with 80 hours of power reserve for the automatic chronograph movement and is water resistant to 100 meters. A true combination of sport and elegant design.

Retail Price: $7,800.00

17. Jaeger-LeCoultre Reverso Tribute Small Seconds (ref. Q713842J)

In the annals of historic and trailblazing rectangular-shaped watch design, the Jaeger-LeCoultre (JLC) Reverso ranks right at the top with the Cartier Tank in historic importance and cultural legacy. Launched in 1931, the story goes that the Reverso was originally designed for polo players.

It featured a unique reversible case to protect the delicate dial during matches, with the user able to flip between either side of the case depending on usage. The Reverso’s Art Deco aesthetic and innovative concept quickly garnered attention. 

Over the years, it has evolved into an enduring icon of horology, appreciated for its elegant versatility. The Reverso collection expanded to include various complications and designs while staying true to its signature reversible case.

Perhaps the truest to this original design is the Tribute Small Seconds (reference Q713842J), with its simplified focus on the small seconds and opaline dial (in contrast to the high-level complications featured on other models).

The rear of the case is left blank, enabling space for custom engravings to further personalize the watch for your own. Own the emblematic watch from “the watchmaker’s watchmaker”, with the JLC Reverso. (Case size 27.4mm width, 8.51mm thickness, 45.6mm height)

Retail Price: $9,600.00

18. Glashütte Original Seventies Chronograph Panorama Date (ref. 1-37-02-08-02-62)

The history of Glashütte Original watches is deeply rooted in the German town of Glashütte, renowned for its horological heritage. Founded in 1845, the brand has endured tumultuous times, including wars and political shifts.

Despite these challenges, Glashütte Original persevered and established a reputation for exceptional craftsmanship and precision. Their timepieces feature in-house movements, showcasing their dedication to watchmaking traditions and technical prowess. 

Today, Glashütte Original continues to create exquisite watches, embodying the spirit of German watchmaking excellence and timeless design. The Seventies Chronograph Panorama Date, as such, recalls the dynamism and gentle curves of the eponymous decade with unmistakable retro quality and character.

A sizable watch at 40mm in width, 14.1mm thick, and 40mm in height, it is also a capable one despite the fine level of finishing and chronograph functions, with a sporty 10 bar water resistance. 

Technical features abound, with over 70 hours of power reserve and a display case back showcasing the in-house caliber 37-02 with hour and minute, stop second flyback chronograph, small seconds, 30-minute, and 12-hour counter functionality, alongside a Panorama date. A powerhouse in design, function, and capability.

Retail Price: $13,400.00

19. Piaget Emperador Black Tie (ref. G0A33070)

The history of Piaget watches began in 1874 when Georges Edouard Piaget established his first workshop in La Côte-aux-Fées, Switzerland. Initially known for producing high-precision movements, Piaget soon expanded into creating complete timepieces.

In the 1950s, they gained recognition for their ultra-thin watches, setting numerous records in slimness. Piaget’s expertise in watchmaking and jewelry led to the development of iconic models like the Piaget Polo and the Piaget Altiplano. 

Today, Piaget continues to craft exquisite timepieces that blend technical mastery with artistic elegance, solidifying their position as a leading name in luxury Swiss watchmaking. Among such iconic models, the Emperador is a particularly handsome addition, with its Guilloche sunburst motif dial and elegant blend of curves and straight lines alongside the corners of the 18K rose gold case.

An 18K rose gold Piaget coat-of-arms adorns the dial, with a small seconds display positioned at ten o’clock and a power reserve indicator at the six o’clock position. (Measurements: 32mm width, 9.2mm thickness, 41mm height)

Retail Price: $22,800.00

20. H. Moser & Cie Swiss Alp (ref. 5324-1205)

The history of H. Moser & Cie watches dates back to 1828, when Heinrich Moser founded the brand in St. Petersburg, Russia. Renowned for their exquisite timepieces, Moser watches became favored by Russian royalty and high society. After relocating to Switzerland in 1848, the brand continued to thrive.

Throughout the years, H. Moser & Cie has committed to traditional craftsmanship and innovation. Their watches feature sophisticated designs and intricate movements, combining technical expertise with understated elegance. 

Helmed by Edouard Meylan, Moser of today often incorporates quirky details and conceptual design, of which the Swiss Alp reference 5324-1205 is no exception. A satirical take on a certain ubiquitous “smart watch”, the watch is rectangular in shape (38.2mm width, 44mm height), encased in a DLC steel case with an incredibly dark Vantablack dial (the darkest man-made material ever made) which can be compared to looking into a black hole. 

A turning small seconds disk at six o’clock resembles a loading symbol of a digital device, and a power reserve indicator is displayed on the rear to keep the dial side altogether uncluttered. Limited to 50 pieces and long since sold out, one must look to the secondary market to obtain this prolific watch.

Retail Price: $45,000.00

21. Vacheron Constantin Historiques American 1921 (ref. 82035/000R-9359)

The history of Vacheron Constantin watches is a remarkable journey that began in 1755, making it one of the oldest Swiss watch manufacturers in existence. Founded by Jean-Marc Vacheron, the brand quickly gained a reputation for crafting exquisite timepieces of exceptional quality.

Throughout the centuries, Vacheron Constantin has remained committed to precision, innovation, and artistic craftsmanship. Their watches have adorned the wrists of royalty, dignitaries, and connoisseurs worldwide. 

With a rich heritage and a tradition of technical excellence, Vacheron Constantin continues to create timepieces that merge traditional craftsmanship with contemporary design, solidifying its status as a prestigious and revered name in the world of haute horology. The American 1921, in particular, reinterprets a model launched in 1921 for the American market during the so-called “Roaring Twenties”. 

Upon seeing the watch, one is immediately drawn to the rotated dial alignment and crown at the top of the top right side of the pink gold case (40mm width, 8.06mm thickness, 40mm height). This diagonal reading of the time enables the wearer to read at a glance without needing to turn the wrist, and the black-painted Arabic numerals with small seconds at three and four o’clock provide an exquisite touch to an already attractively unique design.

Retail Price: $36,800.00

22. Hublot Spirit of Big Bang Tourbillon Carbon Blue (ref. 645.QL.7117.RX)

Hublot, a Swiss luxury watchmaker founded in 1980 by Carlo Crocco, has made a significant impact on the watch industry. However, it was under the leadership of Jean-Claude Biver in the early 2000s that Hublot experienced a transformative period. In 2005, Hublot introduced its groundbreaking and iconic timepiece, the Big Bang.

With its distinctive design, combining a bold and robust case with a fusion of materials, the Big Bang became an instant sensation. It symbolized the fusion of tradition and innovation, embodying Hublot’s philosophy of the “Art of Fusion.” 

The Big Bang’s success propelled Hublot’s rise to prominence, solidifying its position as a trailblazing brand in the luxury watch market. In the Big Bang Tourbillon Carbon Blue (reference 645.QL.7117.RX), we find a watch made of carbon fiber, blue composite material, and sapphire in typical Hublot skeletonized form. Sized at 42mm, the watch features a tourbillon movement along with hours, minutes, and power reserve functionality. A true mix of high horology complication with forward-thinking modern materials.

Retail Price: $100,000.00

23. Richard Mille RM016 Ultra Thin White Gold

Richard Mille, established in 2001, has quickly become synonymous with cutting-edge technology, avant-garde design, and exceptional craftsmanship in the years since its inception. Founded by Richard Mille himself, the brand pushed the boundaries of traditional watchmaking, incorporating innovative materials and high-tech advancements.

Among Richard Mille’s prolific collection is the RM016 Ultra Thin White Gold watch. Introduced in 2007, it exemplifies the brand’s commitment to precision and elegance. The RM016 features an ultra-thin white gold case, measuring 8.25mm thick (38mm width, 50mm height), showcasing Richard Mille’s mastery of slim watchmaking. The movement, crafted with meticulous attention to detail, ensures remarkable accuracy and reliability. 

The RM016 Ultra Thin White Gold watch reflects Richard Mille’s dedication to merging technical excellence with sophisticated aesthetics. It embodies the brand’s philosophy of creating visually striking and exceptionally engineered timepieces, cementing Richard Mille’s position as a pioneer in modern luxury watchmaking.

Retail Price: $60,000.00

24. A. Lange & Söhne Cabaret Tourbillon Handwerkskunst (ref. 703.048)

Founded in 1845 by Ferdinand Adolph Lange in the town of Glashütte, the brand became renowned for crafting exquisite pocket watches. However, World War II and subsequent political changes led to the company’s closure in 1948.

It wasn’t until 1990, after the fall of the Berlin Wall, that Walter Lange, Ferdinand’s great-grandson, revived the brand. A. Lange & Söhne quickly reestablished itself as a German precision and craftsmanship symbol, crafting exceptional timepieces characterized by intricate movements, exquisite finishing, and timeless design. 

The Cabaret line, in particular, was originally introduced in 1997 as the brand’s first rectangular watch but was discontinued in 2013 after poor sales performance. Revived in 2021 as a limited number of 30 production pieces, the reference 703.048 Cabaret Tourbillon Handwerkskunst is made of 950 platinum (29.5mm width, 10.3mm thickness, 39.2mm height), embellished in Art Deco-inspired designs such as smooth rounded corners and a stepped bezel. 

An oversized date is featured at twelve o’clock, with a power reserve at four, running seconds at eight, and the enchanting tourbillon at six. All finished to the utmost degree of perfection, the hand engraving (tremblage) and black polish throughout the watch furniture, case, and dial is a triumph of watchmaking skill.

Retail Price: EUR 315,200 (limited to 30 numbered pieces)

25. ArtyA Watches 3 Gongs Minute Repeater, Regulator, & Double Axis Tourbillon

When Yvan Arpa, founder and president of ArtyA, debuted the 3 Gongs Minute Repeater, Regulator, & Double Axis Tourbillon in 2016, it was most certainly the watchmaker’s most complicated watch ever. Encased in pink gold and titanium (measuring 47.3mm in width, 18.1mm thick, and 64.6mm in height), Arpa sought to expand his Son of Sound collection with a minute repeater.

Arpa wanted to amplify the sound of his movement and designed the main plate to resemble the Gretsch guitar, by which the sound is inspired. The minute repeater itself has three gongs. One to acknowledge system engagement, another for hours, another for the minutes, and two striking sounds for the quarter hours. As if the focus on sound amplification wasn’t enough, the sapphire back of the watch is designed to add volume to the sound and allow the tourbillon to turn on a secondary axis.

Customers at the time were able to work with the brand’s master watchmaker to further customize the tone of the sound, to fit their preferences exactly. As a work of art and sound, the 3 Gongs required over one thousand hours of hand work to produce and assemble.

Retail Price: 480,000 CHF

In Conclusion

The history of rectangular wristwatches spans over a century, marked by innovation, artistic expression, and enduring elegance. From the pioneering designs of Louis Cartier to the iconic status of the Cartier Tank, these timepieces have evolved from functional tools to symbols of style and refinement. 

Modern rectangular watches continue to captivate watch lovers with their timeless appeal, combining heritage and contemporary design elements. Whether worn as a statement piece or a daily companion, the rectangular wristwatch remains an embodiment of sophistication and timeless elegance.