Author: William Boyd

If you’ve ever encountered a watch like the Grand Seiko SBGY011, you’re likely a diehard 44GS fan like me. The model, when Grand Seiko released it in 2022, was a superb reissue of the highly coveted 44GS – a vintage Grand Seiko watch that has always been a landmark timepiece in the brand’s rich history. 

This original, of course, had a gold medallion caseback, which concealed a vintage movement behind its surface, while on top, an acrylic crystal completed the desirable vintage package that collectors so often loved.

But what makes the reference SBGY011 – the Asaborake Edition – so special, you ask? Well, there’s a lot to cover on the matter, most of which we’ll touch on when we discuss its design, movement, and dial. 

However, aside from blending form with function rather beautifully, the model also caused a dilemma amongst GS fans when it arrived on the scene a couple of years ago. 

How the SBGY011 Stole Hearts 

I remember the release of the SBGY011. It came around a month or so after the beautiful Omiwatari timepiece on the bracelet. That was some watch to get excited about. For those who don’t already know, the Omiwatari is an inspired design based on a natural phenomenon that occurs midwinter. 

When temperatures change across regions like Shiojiri, the birthplace of Grand Seiko, and home to Lake Suwa, the region’s frozen waters contract and expand.

This structural impact on the water’s surface is believed to be “God’s Footsteps” and a way for religious communities to observe the direction of these ridges and determine whether their year’s harvest will be fruitful. 

The Omiwatari watch by Grand Seiko also offered a Spring Drive movement, a robust case design (enhanced by the brand’s Zaratsu technique), and a beautifully textured dial that perfectly captured the natural fissures of the lake’s top. 

As you can tell from its brief introduction, the watch became a covetable timepiece rather swiftly and one that followed the brand’s Nature of Time theme that so many of the Japanese brand’s timepieces have adopted. 

So, you can understand that the arrival of the SBGY011 caused quite a dilemma for many of Grand Seiko’s discerning collectors who had just acquired this beautiful nature-inspired GS watch, complete with a quality finish and an impeccable movement, only for something equally as beautiful to hit their radar.

The latter was shrouded in a shimmering cloak of silvering tones that skilfully caught the light and boasted an architecture that tipped its hat to the beloved 44GS itself. Furthermore, the watch was only the second in the brand’s offerings to feature a manual wind Spring Drive movement in this 44GS style. 

This perhaps explains why a watch like the SBGY011 would pique the interest of such a devoted Grand Seiko collector. Sure, the watch oozes bucket loads of charm and a classic character (one of the reasons why I often fall under the spell of any pretty-looking Grand Seiko watch). 

But the allure of this model runs far deeper than the magnetic pull of the 44GS alone. Moreover, this is a celebration of some of the Japanese giant’s greatest technical feats. 

The History of the Grand Seiko 44GS

Although Grand Seiko was founded in the 1960s, the evolution of the brand during the 1980s and 1990s further emphasized the profound effect that the brand had on the watchmaking industry. It rose to fame during a transformative era, demonstrating that perfection was indeed a pursuit that never really ends anywhere. 

Furthermore, it is a lifestyle. A belief followed regimentally by every skilled craftsman working at the brand’s ateliers. Perfection is unattainable but, at the same time, the pinnacle of complete success, and therefore, something no brand should ever stop striving for. 

For decades, GS has consistently pushed the boundaries, both in technological innovations and aesthetics, and that was still the case when the 44GS arrived in 1967. Its distortion-free finishes and distinctive case geometry became a playground for light and shade to balance one another out in a harmonious dance. 

This was something that GS collectors had not seen before, but it was the work of Taro Tonaka. The 44GS was one of the earliest Grand Seiko case designs and would go on to embody the “Grand Seiko Style”. It was driven by this idea of a never-ending pursuit of perfection – an idealism whereby watches should “sparkle with quality”. 

The modern reinterpretations of the popular 44GS respect all the core values of the original while reimagining the icon for the modern collector. Of course, the new models are more ergonomically designed, making them great for daily companions. 

However, the crisp angles and the razor-like sleekness of the modern-day profile far surpass anything that even Grand Seiko experts could have imagined at the time. Despite the 44GS being such a collectible, the design of the younger SBGY011 exceeds expectations of mechanical performance and style by a country mile.

The guy responsible for achieving these once-unattainable principles is Nobuhiro Kosugi. As head designer of the modern generation, he had the know-how to bring this vision to reality. Kosugi began in the industry in 1973 as a case designer and joined Seiko Instruments twenty years later. He also had great influence over the models from Grand Seiko’s Heritage Collection, having supported the brand’s return to mechanical watchmaking after a hiatus.

Of course, achieving the modern 44GS-inspired watches would be no easy task. The complexity behind the processes required to capture the sharp edges, curved sides, and thin, tapering lugs of the 44GS would require some tactical problem-solving and a great deal of logical thinking. But today, the mirror-polished Zaratsu-finished models are nothing short of stunning, and that applies to watches like the Grand Seiko SBGY012.

The Case

Accomplishing the unique case structure of the modern 44GS-inspired watches from Grand Seiko was never going to be easy. To achieve the mirror-polished finishes that we have all come to know and love as a dedicated Grand Seiko community, the implementation of a precise machine was the only way to do it. 

And even then, holding the case up to the turning plate on the Zaratsu machine required an unimaginable level of skill and patience. Only those who have trained for many years inside the brand’s ateliers are trusted with the task of the traditional Zaratsu case polish, and this shows in every inch of the SBGY011 watch’s detailing.

This case technique certainly pushes the envelope, and what many still struggle to comprehend is the brand’s very modest pricing, especially when you compare this to several other more expensive offerings with a less-than-mediocre finish, shall we say? Seriously – take a look at the lugs and you’ll see your teeth through them! This watch takes the concept of the polished watch case to a whole other level. 

The case of the Grand Seiko Asaborake Edition reference SBGY011 is a series of sharp lines, flat surfaces, and crisp facets, where planes come together to produce levels and edges that create a complex tapestry of geometric angles. 

The curved finishes along the case side, combined with these other elements, are incredibly challenging to achieve and were not present in the original 44GS watches, but allow the case to sit closer to the wrist. The case takes up residence on the wrist at 10.2mm, allowing it to easily slip under a jacket or office suit.

Combined with these dimensions is a lug-to-lug measurement of 46.2mm, which makes it even more manageable for the smaller-wristed guy to carry off, even when compared to models like the SLGA013, which also adopts the 44GS-inspired architecture. 

The Dial 

“When dawn draws back the veil of night”. That’s the sole inspiration behind this beautiful Grand Seiko watch. To me, it’s that moment when light hits the earth, and everything picks up a muted shade of color. I think the relief of daybreak is perfectly captured in this edition. 

More specifically, the crack of dawn across the mountainous landscape where Grand Seiko watches are made in Shinshu. After all, this is where experts get so much inspiration from when creating their textured dials. 

While some brands specialize in crafting the perfect bracelet or dedicate their time to pioneering new complications, Grand Seiko’s niche is the handcrafted dial, so much so that it has become equally as recognizable for this trade as it has its impeccable movements. 

While the Four Seasons collection is home to colorful dials inspired by Japanese culture and nature, there are other models, like those from the Elegance Collection that share a similar three-dimensional quality with the Four Seasons line. 

However, the Heritage Collection, which features full-of-depth dial designs, like the Asaborake Edition, has thinner cases and graceful aesthetics that set this style apart from others in the catalog. 

And if you and your watch friends are bored to death of talking about movements and how much you spent on the latest addition to your collection, the dial of a Grand Seiko watch like the SBGY011 is actually a great talking point, especially when you know how each one is brought into existence. 

Of course, the Snowflake is the most widely referred to textured dial by Grand Seiko, mimicking the look of freshly fallen snow upon Japan’s unique landscape. Then there are examples like the White Birch and Sakura blossom editions – each one enticing in its own way. 

The dial of the SBGY011, however, boasts a beautifully textured off-white dial color and follows in the faithful footsteps of Taro Tonaka’s Grammar of Design philosophy. The hands and hour markers have multi-faceted surfaces that reflect the light beautifully, while the 12 o’clock location features double indices. 

The dial also features a blued steel hand, affording a subtle pop of color, and, interestingly, the dial appears rather glossy at first until you inspect it on a closer level. Here, you’ll be able to appreciate that special textured pattern that creates a sense of great depth. 

I think the absence of the date does the watch a favor here, especially in terms of creating a simple, no-fuss dial that’s also incredibly easy on the eye since the Asaborake has a very palatable, symmetrical layout. The features are all easy to track at a glance and sit underneath a strong box sapphire crystal glass front with anti-reflective treatment applied to its surface. 

Lastly, instead of featuring the power reserve of the Spring Drive movement on the dial side, experts at Grand Seiko have relocated it to the caseback. Therefore, the Asaborake reference SBGY011 is the perfect option for those who have always wanted a Spring Drive model but without the added complication on the dial side. 

The Movement

I’ve spoken in depth about the allure of Grand Seiko’s Spring Drive movement before. But for the horologically curious, this is a revolutionary movement that radically changed the way consumers looked at Grand Seiko as a manufacturer. The concept came about in the 1970s in an attempt to create what GS experts described as an “everlasting watch”. 

The actual concept, even when you think about it now, seemed impossible. Creating a mechanical watch wound by a mainspring but with the one-second accuracy rating of quartz sounded unthinkable, but this is exactly what a Spring Drive movement is.

To help the 240-patent movement fulfill its role, GS experts equipped the Spring Drive with a Tri-Synchro regulator, which replaces the role of the escapement. The Spring Drive saw a brake added between the wheel and the other components of the movement, reducing friction and wear and tear. 

The result (and 600 prototypes later), the Spring Drive was a smooth, silently operating engine that promised a much longer life span. As such, you can admire the gracefully sweeping second hand of the watch as it glides across the dial – an instant giveaway of the revered Spring Drive movement.

The Calibre 9R31 inside the SBGY011 has put on a show behind a sapphire crystal glass exhibition caseback, complete with finely brushed bridges and elegant blued screws. The movement also provides a 72-hour power reserve for those occasions when you may want to alternate the watch with another favorite from your collection. 

The Strap

One key thing I have to mention about the Grand Seiko SBGY011 is its drilled lug holes, which make switching out the strap super easy. The watch naturally comes fitted to the black crocodile leather band but would look incredibly cool if configured to something more colorful like a dark blue or green alternative or even something more vintage-looking like a traditional calf leather band. As it stands, though, the high-quality black strap has large scales on the top and a supple calfskin layer underneath, making it exceptionally soft and comfortable against the skin.

Unfortunately, the watch isn’t offered on a bracelet option, but a factory bracelet from the GS range, particularly one made for the original 44GS watch, would look just as cool. Meanwhile, if you fancied something a little sportier, a rubber band would give the watch a more relaxed edge. 

Likewise, a 19mm Epsom strap could provide the SBGY011 with a real pop of color, especially one with contrast stitching. Whatever you decide to fit the SBGY0011 on, you’ll still have several options, although strap finding would certainly be a lot easier if the lug width measured a more mainstream 20mm.

How It Wears

As I mentioned earlier, the case of the Grand Seiko SBGY011 is a complex series of polished angles, ridges, and curves that are not easy to achieve. But doing so with such tenacity does enable Grand Seiko experts to achieve a more ergonomic fit for the wrist. 

Having looked at the case in some serious detail, I can see that this watch would cause no issue under the cuff of any shirt sleeve, and its 40mm case size is certainly a versatile fit for most wrist circumferences.

 No doubt, what you will love most about wearing the Asaborake Edition is its clever dimensions. Just how does the Japanese watchmaker produce a watch that looks so contoured without it wearing too large on the wrist? 

Lug-to-lug, the case measures 46.2mm, and this is a crucial detail to how the watch wears. Even on my female wrist, that case is destined to sit compactly and comfortably, even with the wide surfaces of the 44GS case. The trade-off of having a manual winding movement inside that case, as opposed to an automatic, is golden. As such, it’s likely one of the best-fitting Grand Seiko’s of its kind because of it.

Going back to my earlier point about the Omiwatari Edition, if that watch was too small for you and you’re looking for something with a little more wrist presence, this is the ticket. It’s 2mm larger than the 38mm Omiwatari, and I personally think it has a more versatile dial colour too.

The Price

The Grand Seiko Asaborake SBGY011 watch currently retails for $8,300. And while it’s not the cheapest of GS watches, the value in this watch is evident throughout the design. The watch may not exactly appreciate in value the older it gets but, as with all Grand Seiko watches, it will hold value well. 

We already talked about the longevity of this watch when discussing the movement itself. But generally speaking, because Grand Seiko watches are brought together using the highest quality materials and several time-honored processes and techniques – you can rest assured that this is a watch will deliver in values of accuracy and legibility for years to come.

Conclusion

The Grand Seiko Asaborake calls to mind the hazy morning light across the Shinshu backdrop that forms around the Grand Seiko studios and, like an oil painting, captures those nuances and textures across its dial perfectly, using processes and design concepts that many other brands could only ever aspire to grasp.

Aside from the dial itself, this is a practical daily beater that utilizes one of the most accurate mechanical movements on the planet, yet it’s a versatile, comfortable fit for most wrist sizes, too. What’s not to love? 

I think most of us watch collectors and timepiece enthusiasts have something that instantly attracts us to a watch. For some, it’s an obsession with a particular complication, or for others, it can be a particular genre of watch, such as a diver’s or pilot’s. For me, though, it’s a dial color. In particular, a dial done in a particular shade of light blue. Very much like the Grand Seiko ‘Icefall’ Hi-Beat 1998 Revival SBGH347 watch I’ve got the pleasure of reviewing today. 

I don’t know what it is, but there’s something so beautiful about this shade of blue. It’s different from the classic navy we’ve seen so many times before, and yet it’s still not so loud and expressive that it feels unwearable or overwhelming. 

It’s not a typical turquoise blue often associated with the sea or sky either, but more of an icy hue giving off an undeniable elegance and tranquility. 

It’s also not just a smooth ice blue dial, but one with a special texture, one that Grand Seiko describes as being inspired by the natural ‘icefall’ phenomenon seen when the springs near Mount Iwate freeze over in winter’s cold air.

Inspired By Grand Seiko’s First 9S Mechanical Watch

Grand Seiko has no shortage of milestones in their long history, but one of their most significant is arguably the launch of their first 9S mechanical watch in 1998. The Caliber 9S series was another breakthrough in the brand’s long journey to create the world’s most precise and reliable watch. 

It was designed and manufactured completely in-house by the Japanese watchmaker and ultimately led to the creation of a new standard of accuracy for the Grand Seiko brand. It was durable and precise, with an average daily discrepancy of +5 to -3 seconds, a rating greater than even chronometer-certified timepieces. 

The first Caliber 9S watch was housed in a 37mm case, a design that was a departure from the brand’s earlier designs, emphasizing more of a modern aesthetic yet still maintaining the classic elegance that Grand Seiko is known for. 

Last year, to celebrate the 25th anniversary of the 9S caliber, Grand Seiko released limited editions, the SBGH311 and SBGR325, both echoing the dimensions of the original model. These timepieces honored the pioneering spirit of the brand’s head of design, Nobuhiro Kosugi, who played a crucial role in the 1998 creation. 

Sadly, though, these two watches were limited editions and were not easy to get your hands on. But thankfully, the new Grand Seiko ‘Icefall’ Hi-Beat 1998 Revival SBGH347 watch brings everything back and more. It has the same faithful 37mm wide case, a 9S Hi-Beat movement, and, of course, one of the most exquisite ice blue dials I have ever seen. 

The First 37mm Ever-Brilliant Case

So, as I mentioned, the Grand Seiko ‘Icefall’ Hi-Beat 1998 Revival SBGH347 watch comes in the same 37mm case as the original Caliber 9S watch. But what’s even cooler is that this is the first 37mm case from Grand Seiko that is made from their famous Ever-Brilliant steel. 

This is a stainless steel alloy that’s 1.7 times more corrosion-resistant than the usual 316L stainless steel most watches use. That basically means it’s a lot more durable and also has a wonderful bright white sheen that adds to the watch’s dressy appearance. 

As for its elegant silhouette, the Grand Seiko SBGH347 looks little to no different to the original timepiece launched 25 years ago. If that doesn’t speak volumes about the enduring quality and appeal of a design like this, I don’t know what does. 

It’s a nice reminder that sometimes, case designs don’t need constant updating. They’re timeless and just as beautiful now as they were back then. I agree and can quite confidently say that the case here is spectacular. 

For starters, most of the case is Zaratsu polished, a technique done entirely by hand. Talented artisans are trained for up to three years to hold the precious metal against a spinning tinplate to get the perfect curve and mirror-like shine. 

The Zaratsu polishing works perfectly with the case’s sharp angles, contrasting nicely with the few brushed surfaces found on the lug tops and bracelet links. 

The dimensions of the Grand Seiko ‘Icefall’ Hi-Beat 1998 Revival SBGH347 watch are also wonderful and will no doubt attract men and women of all wrist sizes. It has a compact 37mm diameter and a lug-to-lug measurement of 44.6mm. 

It sits extremely comfortably on the wrist and yet doesn’t feel invisible, as is often the case with super slim dress watches. It has some heft yet is still easily worn under a shirt cuff with a height of 13.3mm. It’s not overwhelming, but you can definitely feel its presence. 

Other features of the watch include dual-curved sapphire crystal on top, which adds to its 1990s-inspired look and, of course, provides us with a healthy amount of scratch resistance. The glass is also treated to a layer of anti-reflective coating on the inner surface for exceptional legibility. The case back also boasts a piece of sapphire crystal surrounded by a beautiful beaded edging, adding a touch more flair and allowing for a view of the Caliber 9S inside. 

Finally, we can’t overlook the Grand Seiko ‘Icefall’ Hi-Beat 1998 Revival SBGH347 watch’s 100-meter water resistance. You’ll not often find a watch with a compact size like this, a full metal bracelet, and a beautiful formal occasion-worthy dial with a water resistance that is this high. 

No, it won’t survive deep sea diving, but it’ll happily withstand a shallow swim or heavy rainfall. Its water resistance is assisted by the screwed case back and screw-in crown positioned at 3 o’clock, beautifully knurled and decorated with the GS logo in relief.

An Icy Blue Dial

Grand Seiko is no stranger to creating beautiful, intricate dials and surprise, surprise, the Grand Seiko ‘Icefall’ Hi-Beat 1998 Revival SBGH347 watch delivers yet another breathtaking one. At first glance, the dial texture appears to be a clever blend between a traditional vertically brushed finish and Grand Seiko’s famous “Birch” dial. 

The latter is inspired by the delicate patterns of birch trees, characterized by deep, zig-zagging grooves. In contrast, the SBGH347’s texture features thinner, straighter lines that create a more understated and refined appearance, one that cleverly mimics the serene elegance of winter landscapes. 

In the press release, Grand Seiko poetically describes the inspiration behind the dial coming from the natural beauty found in Hachimantai in the Iwate Prefecture, where Nanataki—a majestic 30-meter waterfall—originates from the streams cascading down Mt. Iwate. According to Grand Seiko, the dial represents this frozen waterfall, evoking the massive icicles formed during the coldest months of the year. 

Sadly, I can’t say I’ve ever visited this particular waterfall to advise whether the dial does it justice or not, but I’m inclined to just nod and agree with Grand Seiko. It’s a dial that looks and feels like winter on the wrist. 

As I mentioned in the introduction, the ice blue shade of the dial is a personal favorite of mine. It’s captivating, striking a balance between cool and refreshing, dreamy and stylish. It’s a color that would work just as well for casual occasions as well as formal ones, inviting a strange sense of calm and an element of serenity. 

As for the rest of the dial, it’s quintessential Grand Seiko. The markers and hands are expertly finished, featuring polished top surfaces that sparkle under the light. The large diamond-cut bevels add an extra layer of sophistication, creating a visual feast that is both captivating and functional. 

The markers are faceted, and the hands are sharp, sitting beside the familiar applied Grand Seiko logo at 12 o’clock. There’s also a framed date window at 3 o’clock, which is a handy touch that adds functionality without over-cluttering the display.

A Hi-Beat Movement

Since the Grand Seiko ‘Icefall’ Hi-Beat 1998 Revival SBGH347 watch is a timepiece honoring the original 9S Caliber watch, it would be wrong for it not to be powered by one of the brand’s modern-day 9S calibers. 

Inside is the in-house Caliber 9S85, a high-frequency mechanical movement operating at 5Hz, or 36,000 vibrations per hour. This means that the movement achieves an impressive accuracy rating of +5 to -3 seconds per day, a standard that exemplifies Grand Seiko’s commitment to precision and reliability. 

The movement boasts a noteworthy 55-hour power reserve, ensuring the watch remains ticking even if it’s taken off the wrist for a couple of days. 

There’s also a total of 37 jewels and plenty of handsome decoration applied to the movement’s architecture, which, as mentioned, is put on display through the watch’s exhibition case back. The finishing details include polished surfaces, gilded lettering, and a wonderfully striped rotor.

 A Full Metal Bracelet

The Grand Seiko ‘Icefall’ Hi-Beat 1998 Revival SBGH347 watch comes equipped with a standard three-row link stainless steel bracelet. Again, it uses Grand Seiko’s Ever-Brilliant steel alloy for a beautiful shine and high levels of durability. 

We’re also promised a combination of finishing to match the case, including brushed link tops and polished sides. This contrast adds a touch more depth and visual interest, but one that is outshined – and rightly so – by the dial. 

The bracelet leads to a folding clasp with a push-button release. Sadly, there is still no micro-adjustment on these GS bracelets – something many of us Grand Seiko collectors are still holding out for. That said, there are some half links for close adjustment, and the links are held by screws, so you can make changes relatively easily. 

The Ever-Brilliant Steel bracelet also comes with a 19mm lug width, which, while slightly awkward for finding alternative straps in this size, is manageable thanks to the drilled lugs. This means that once you find a compatible strap, you’ll be able to install your new watch band easily in your own time. 

On-Wrist Experience 

As you can probably tell from my words so far, wearing the Grand Seiko ‘Icefall’ Hi-Beat 1998 Revival SBGH347 watch these past few days has been a delightful experience. It’s an absolutely beautiful watch with a breathtaking dial that deserves to be seen in person and a nice, unisex case that will suit almost anyone. 

With a case diameter of 37mm, a length of 44.6mm, and a thickness of 13.3mm, this watch is ideally sized for a wide range of wrist sizes. It strikes a beautiful balance in width, making it suitable for nearly anyone. I have a five-and-a-half-inch wrist, and since I generally gravitate toward oversized watches, I find this timepiece to be a standout. 

The SBGH347 makes a statement without feeling overly bulky or cumbersome. I believe it would look best on wrists ranging from 6 to 7.5 inches; any larger, and it might start to appear a bit small. However, don’t let that discourage you. Smaller watches definitely have their place, and if you appreciate a subtle vintage aesthetic, this watch delivers that, too. 

While the 13.3mm thickness is a tad more than I would prefer, it’s still manageable. I would have loved for it to be a couple of millimeters slimmer, but it remains thin enough to comfortably slide under a shirt cuff for more formal occasions. Overall, the Grand Seiko ‘Icefall’ Hi-Beat 1998 Revival SBGH347 wears beautifully, making it a versatile choice for both everyday wear and special events.

Price & Availability

The Grand Seiko ‘Icefall’ Hi-Beat 1998 Revival SBGH347 watch is a little pricier than those launched last year for the Caliber 9S’s 25th anniversary, retailing for $6,900, but keep in mind that this novelty does come with the company’s Ever-Brilliant Steel case, a huge upgrade from the standard 316L steel used previously. Plus, when you take into account the detailing on the dial and the hi-beat in-house movement working hard inside, it’s hard to argue on the retail price.

It’s also a non-limited edition and is currently available worldwide as of September 2024. I have no doubt, though, that due to its beautiful dial and accessible sizing, this will be a popular model, so it’s still worth catching it in stock when you can! 

Just be sure to stick to authorized Grand Seiko retailers like Exquisite Timepieces so you can guarantee you’re getting a genuine timepiece with all the official paperwork.

Conclusion

In conclusion, the Grand Seiko ‘Icefall’ Hi-Beat 1998 Revival SBGH347 watch is a superb watch that embodies everything this Japanese watchmaker stands for. 

It’s a remarkable entry-level watch in the brand’s Hi-Beat line-up, and as the first mid-size watch presented in the striking Ever-Brilliant Steel at this size, I have no doubt it’ll stand out in a market saturated with 40 to 42mm timepieces. 

Sure, the case wouldn’t hurt by being the smallest bit thinner, but the elevated finish on the case and dial quickly makes up for that. And alas, it seems my obsession with icy blue dials remains, and I have yet another Grand Seiko watch added to my long, never-ending wishlist.

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Whether you’re a blogger, influencer, or regular watch enthusiast with a social media presence, you can become a Breitling affiliate today.  Sign up for the Exquisite Timepieces affiliate program and enter the luxurious world of luxury timepieces!

FAQs

How much commission can I earn promoting Breitling watches through Exquisite Timepieces?

Compared with other affiliate programs, Exquisite Timepieces offers high commissions, up to 6% commission on all eligible sales made through your affiliate links. With Breitling’s high average order value (AOV), you can enjoy substantial earnings even with a few sales.

What is the average order value (AOV) for Breitling watches?

With the value and prestige of Breitling watches, it has a high AOV, typically in the thousands of dollars. Due to the luxury price point, you can expect your commissions to add up quickly.

How does Exquisite Timepieces support affiliates in boosting their sales?

As a reputable retailer in the luxury watch market, Exquisite Timepieces guarantees complete support for its affiliates. This includes offering a range of marketing materials to optimize conversions, regular tips and insights to improve your strategies, and an affiliate dashboard for easy monitoring of sales. We also have a team of dedicated account managers ready to assist you in any way you need.

What is the cookie duration for the Exquisite Timepieces affiliate program?

Exquisite Timepieces program provides a generous 30-day affiliate cookie, giving you an extended period to earn commissions. As long as users complete a purchase through your link within the cookie window, you can expect to earn commissions with the sale.

What makes promoting Breitling watches through Exquisite Timepieces a profitable opportunity?

Exquisite Timepieces ensures a high conversion rate with competitive prices, great deals year-round, and shipping across the U.S. You can also promote other luxury brands available in our massive catalog to further boost your commissions.

Introduction to Patek Philippe Watches

Patek Philippe is one of the most prestigious watch brands in the world, with a heritage that dates back to 1839. Founded in Geneva, Switzerland, the brand has consistently set the standard for luxury timepieces with its commitment to precision, craftsmanship, and innovation. Known for its exclusive, high-quality watches, Patek Philippe remains a family-owned business. This has helped maintain its reputation for excellence and tradition over nearly two centuries.

Craftsmanship is at the heart of Patek Philippe’s appeal. The brand is known for its complex mechanical movements, many of which are patented, and its dedication to innovation. From perpetual calendars to minute repeaters, Patek Philippe has been at the forefront of horological advancements. Their watches are not just instruments to tell time; they are masterpieces of engineering and design, often passed down through generations, enhancing their value and sentiment.

Patek Philippe watches are sought-after due to their innovation and status as symbols of wealth and success. Limited production, coupled with high demand, means that many models are incredibly difficult to obtain, adding to their allure. Collectors and enthusiasts choose Patek Philippe for its exclusivity, heritage, and ability to retain, if not increase, its value over time. With clients ranging from royalty to high-profile celebrities, the Patek Philippe brand has been referred to as the epitome of luxury in the watch industry.

Overview of Patek Philippe’s Affiliate and Influencer Programs

The Patek Philippe affiliate program is designed for individuals and content creators passionate about luxury watches and fine craftsmanship. Through this program, affiliates can promote the brand’s iconic timepieces and earn a commission for driving sales. This program is tailored for those who can authentically align with the luxury market, including watch enthusiasts, bloggers, and influencers in the luxury lifestyle space.

Patek Philippe’s corporate philosophy, however, does not include formal influencer or ambassador programs, nor does it participate in sponsorships or product placements. The brand remains selective in its communication strategies, maintaining an aura of exclusivity by focusing on direct relationships with its clientele. While traditional influencer marketing is not part of Patek Philippe’s strategy, affiliates still have the opportunity to promote the brand’s watches through several platforms and earn commission.

The affiliate program features a competitive commission structure of 5% per sale, which is quite lucrative considering the high value of Patek Philippe’s luxury watches. This program is especially suited for those who have built a following around luxury goods, horology, or high-end fashion, such as YouTubers, Instagram influencers, and luxury bloggers. The program also includes a 30-day cookie duration, ensuring affiliates receive credit for any purchases made within 30 days of a referral.

Benefits of Partnering with Exquisite Timepieces for Patek Philippe Watches

Imagine partnering with a renowned name in the luxury watch industry that not only offers excellent commission potential but also equips you with the resources for long-term growth. That’s what we provide at Exquisite Timepieces. As an authorized dealer for more than 60 prestigious brands, including the esteemed Patek Philippe, we give you access to some of the most iconic names in horology.

Through our Patek Philippe affiliate program, you will earn an impressive 4% commission on every sale, plus an additional 2% bonus on watches priced over $5,000. But this is more than just an affiliate program, it’s your ticket to significant earnings with some of the most sought-after timepieces on the market. Every sale offers an opportunity to capitalize on the global demand for these coveted watches, setting you up for long-term financial success.

At Exquisite Timepieces, we believe in empowering our affiliates beyond just commissions. Our extensive support system ensures your success from day one. With extended cookie durations, you will continue to earn commissions well after a visitor’s first interaction. Our dedicated affiliate support team is always available to help things run smoothly, and our real-time tracking tools make it easy to stay on top of your performance.

With over 20 years of experience, competitive pricing and high conversion rates, we provide a seamless and efficient experience. Partnering with Exquisite Timepieces means joining a trusted brand that’s committed to your growth and success.

How to Join the Exquisite Timepieces Affiliate Program

Becoming a part of the Exquisite Timepieces affiliate program is an easy process that offers numerous advantages. To begin, visit our affiliate program page and complete the brief registration form. Once you’ve signed up, you will gain access to a range of marketing tools crafted to boost your promotional strategies and generate results. Whether you’re new to affiliate marketing or have extensive experience, our team of experts is dedicated to supporting you in reaching your highest potential.

Conclusion: Why Promoting Patek Philippe Affiliate Program through Exquisite Timepieces is a Great Opportunity

Whether you’re an experienced affiliate marketer or just beginning your journey, promoting Patek Philippe watches through Exquisite Timepieces offers an excellent opportunity to boost your income. You will have access to some of the most sought-after luxury watches in the industry, along with competitive commission rates, making now the perfect time to dive in. By promoting watches from a prestigious brand like Patek Philippe, you will be stepping into the profitable world of luxury timepieces. Sign up today and become part of this thriving market.

FAQs

How much commission can I earn as an affiliate with Exquisite Timepieces?

As a member of our affiliate program, you will enjoy a commission of 4% on each sale you make. Additionally, if you manage to sell a watch priced above $5,000, you will earn an extra 2% bonus on top of your standard commission.

What sets the Exquisite Timepieces affiliate program apart from others?

The Exquisite Timepieces affiliate program goes beyond just offering competitive commission rates. We also provide comprehensive support designed to help you flourish. With features like extended cookie durations that enable you to earn commissions long after a visitor clicks your link, along with real-time tracking tools and a dedicated support team, we’re committed to making your affiliate experience both smooth and fruitful.

Is previous affiliate marketing experience required to join?

You don’t need any prior experience to become an affiliate. Whether you’re just starting out in affiliate marketing or are a seasoned expert, Exquisite Timepieces equips you with all the marketing materials, professional insights, and tools necessary to effectively promote luxury watches and optimize your earnings.

In what ways does Exquisite Timepieces assist affiliates with their marketing efforts?

We provide a comprehensive collection of marketing resources specifically designed to enhance your promotional campaigns. You will also gain access to our user-friendly affiliate dashboard, which features expert advice and performance analytics. Our dedicated support team is always on hand to provide assistance whenever you need it.

How can I keep track of my performance and earnings?

Tracking your performance is a breeze with our real-time tracking tools which are accessible through the affiliate dashboard. This feature allows you to effortlessly monitor clicks, conversions, and commissions, ensuring you stay informed about your overall performance and earnings. 

When it comes to luxury watches, Omega is the cream of the crop having established a legendary name and status in the watchmaking industry. The best part, the brand offers an exciting affiliate program in partnership with Exquisite Timepieces.

If you want to explore the opportunity to be a part of the Omega affiliate program, this guide offers all the details you need to know to get started. 

Introduction to Omega Watches

Omega is one of the most recognized and respected names in luxury timepieces with a rich legacy that goes back to 1848. A young watchmaker, Louis Brandt, founded the brand in a small Swiss village, starting as a small workshop. Dedicated to creating the most accurate watches, Omega today has earned legendary status for its commitment to precision, innovation, and craftsmanship.

Over the years, Omega has set numerous milestones, including becoming the first watch on the moon, the official timekeeper of the Olympic Games, and the timepiece of choice for James Bond movies. Some of the most iconic Omega models include the Omega Speedmaster, Omega Seamaster, and Omega Constellation. Each Omega timepiece is crafted with meticulous attention to detail, using only the finest materials and cutting-edge innovation like the 19-ligne caliber movement.

Omega’s solid reputation as a symbol of precision and luxury has made it a highly sought-after brand among watch enthusiasts, and collectors. Even celebrities and famous personalities George Clooney, Elvis Presley, and Prince William have been spotted sporting Omega watches. Whether it’s their historic achievements or reliable performance, Omega watches continue to meet the highest standards in watchmaking.

Overview of Omega’s Affiliate and Influencer Programs

The Omega affiliate program offers a rewarding opportunity for individuals looking to earn lucrative commissions through promoting Omega watches. Whether you’re a watch enthusiast, blogger, YouTuber, or social media influencer, Omega’s affiliate program is available through key partnerships with established names in the industry.

In general, the affiliate program offers participants a standard commission rate from 2% to 5% for eligible sales. The amount will vary depending on the value of each sale and key factors like region and availability. With a high average order value (AOV) for Omega watches, usually between $5,000 and $10,000, you only need a few successful referrals to guarantee significant earnings. As for typical cookie durations, most programs offer a 15-day window with payments sent via wire transfer or PayPal.

Omega also collaborates with influencers and brand ambassadors. Those who align with the brand’s values can promote Omega timepieces across various platforms including Instagram, YouTube, and blogs. It’s worth noting that Omega’s ambassador program is typically reserved for celebrities and high-profile personalities in the luxury, fashion, or lifestyle sectors. 

With Omega’s affiliate program, affiliates enjoy a great opportunity to promote one of the best luxury brands in the market with a high potential for lucrative earnings through commissions.

Benefits of Partnering with Exquisite Timepieces for Omega Watches

While the Omega affiliate program is already lucrative, you can enjoy greater benefits when you partner with Exquisite Timepieces. As an authorized dealer of luxury watches, you are guaranteed that all Omega watches are 100% authentic and meticulously assessed. This level of trust and proof of authenticity can significantly improve conversion rates, which means higher earning potential for affiliates.

Through Exquisite Timepieces‘ affiliate program (ETP), you also get access to generous and competitive commission rates, usually up to 6% on every successful sale. This means higher earnings even with just a few sales. Even better, the platform provides a longer cookie duration of 30 days compared to other affiliate programs. The extended timeframe allows affiliates to increase conversions, ensuring high rewards for their promotional and marketing efforts.

Another advantage of partnering with a reputable retailer like Exquisite Timepieces is easy access to a broader luxury watch catalog. Unlike with brand-specific affiliate programs, you can promote other prestigious brands besides Omega for higher earnings. Plus, affiliates also get access to ETP’s exclusive deals and competitive pricing available year-round.

If you want higher commissions, a longer cookie duration, and exceptional affiliate support, you should consider partnering with Exquisite Timepieces. With dedicated affiliate resources, real-time tracking, and marketing support, Exquisite Timepieces ensures that affiliates have everything they need to succeed.

How to Join the Exquisite Timepieces Affiliate Program

Joining the Exquisite Timepieces affiliate program is easy and simple. Just follow this step-by-step guide to get started:

1. Visit the Signup Page: Go to our affiliate program page to begin your registration.
2. Create an Account: Fill out the application form with basic information including your full name, email, contact number, and a link to your main media channel. We will review your application to ensure it aligns with their brand values and marketing approach.
3. Application Approval: Once your application is approved, you’ll receive access to the affiliate dashboard where you can track your performance and monitor sales.
4. Start Promoting: After approval, you can begin promoting Omega and other luxury watch brands using banners, affiliate links, and content provided by Exquisite Timepieces. 
5. Track Your Success: Exquisite Timepieces provides performance-tracking tools to view real-time data on your clicks and conversions. These insights allow affiliates to refine marketing strategies to improve conversions and maximize earnings.

Whether you’re new to affiliate marketing or have previous experience with other programs, Exquisite Timepieces ensures you have everything you need to succeed. You’ll have easy access to a range of support services, including dedicated account managers and marketing materials. 

Why Promoting the Omega Affiliate Program through ETP is a Great Opportunity

Promoting Omega watches through Exquisite Timepieces‘ affiliate program offers affiliates an exceptional opportunity to conveniently enter the luxury watch market. You gain access to our solid reputation as an authorized dealer with over 20 years of experience in the market. To top it all, Omega’s popularity and global presence make these watches highly sought-after increasing your chances for higher conversions and sales. 

If you’re ready to start earning by promoting a world-renowned luxury timepiece, become an ETP affiliate today. Sign up and enjoy higher commissions on every sale!

FAQs

How much commission can I earn promoting Omega watches?

As an ETP affiliate, you can earn up to 6% commission on all eligible sales of Omega watches. Given the high average order value (AOV) of luxury timepieces especially Omega models, you have the potential to earn hundreds to thousands of dollars in commission with just a few sales.

How long is the cookie duration for the Exquisite Timepieces affiliate program?

Exquisite Timepieces offers a longer cookie duration than other programs, usually a 30-day cookie window. This means that if a customer you refer purchases within 30 days of clicking your affiliate link, you will still earn the commission on that sale, even if the purchase wasn’t made immediately.

How does Exquisite Timepieces support affiliates in boosting their sales?

At Exquisite Timepieces, we strive to help affiliates make the most money through commissions. We provide affiliates with a wealth of resources including regular tips, insights, and marketing tools to help you optimize your promotional efforts. You also get access to an easy-to-use dashboard for tracking sales and commissions in real time. 

Can I promote other brands besides Omega through Exquisite Timepieces’ affiliate program?

Yes, you can promote other prestigious brands available in our massive catalog of luxury timepieces. From Rolex to Bremont, Patek Philippe, and many more, you can promote whichever brands resonate with your audience to boost your sales and increase your commissions.

What makes promoting Omega watches through Exquisite Timepieces a profitable opportunity?

Aside from the high AOV of Omega watches, promoting through Exquisite Timepieces will ensure you make the most money in terms of commissions because we offer competitive prices and year-round deals. Plus, we offer safe and secure U.S. shipping, which can contribute to a higher conversion rate for your affiliate links.