Author: William Boyd

Jomashop has been a premier retailer of luxury items since 1999, partnering with both small and large websites and a range of content creators. Whether you’re an influencer in the lifestyle niche or a blogger in the luxury space, the Jomashop Affiliate Program provides an exciting opportunity to monetize your influence and your platform. 

Introduction to the Jomashop Affiliate Program

Jomashop is a leading name in luxury retail, especially known for its wide selection of watches, jewelry, handbags, and accessories. With over 30 years of delivering high-quality, authentic products, Jomashop has solidified its reputation for competitive pricing and accessibility in the industry. Anyone seeking the best in luxury timepieces and other items can count on the platform for its blend of premium offerings and reliable service.

With its focus on customer satisfaction and hassle-free transactions, Jomashop has attracted a loyal customer base. One of the platform’s key selling points is its streamlined shopping experience with a massive inventory of sought-after luxury items making it easier for customers to keep coming back. Coupled with Jomashop’s transparent policies, you can benefit from the platform’s reputation as an affiliate giving you a trustworthy foundation for promotional campaigns.

Jomashop is particularly popular for its exciting selection of luxury watches including 

an array of prestigious brands such as Rolex, Cartier, and Omega. These high-end brands are often hard to find and are pricier in traditional retail settings. Jomashop offers easy access and competitive prices making it a go-to destination for watch collectors. 

Overview of the Jomashop Affiliate and Influencer Programs

Jomashop offers two main partnership options, the Affiliate Program and the Influencer Program, where partners earn commissions by promoting high-end items like luxury timepieces. Both programs cater to different types of promoters but either way, the platform offers an enticing opportunity for anyone qualified to earn lucrative commissions.

Jomashop’s affiliate program is ideal if you have a website, a YouTube channel, and a social media platform with a substantial following in niches such as lifestyle, fashion, and luxury markets. As an affiliate, you can earn commissions on each completed sale generated through your unique referral links. If you’re a creator with a solid social media presence, Jomashop’s Influencer Program offers a more tailored partnership, focusing on platforms like TikTok or Instagram. As a partner, you enjoy access to exclusive deals, limited-time promotions, and possibly long-term collaborations.

In terms of the commission structure, Jomashop guarantees commissions from 4% to 10% on eligible and high-value sales. The affiliate program is available through the Commission Junction (CJ) platform, where you can track real-time reporting and sales. There is a 30-day cookie duration, giving affiliates an extended window from the first click-through to earn commissions on purchases. Payments can be expected every month and sent either through PayPal or direct deposits depending on your preference. 

Once approved as an affiliate for Jomashop, you’ll gain access to exclusive resources and custom landing pages. You can promote Jomashop products through links, banners, and product feeds on websites, blogs, and social media. There is also a dedicated affiliate team you can tap into if you need personalized assistance. 

Benefits of Partnering with Exquisite Timepieces to Promote Luxury Watches 

If your main focus is exclusively promoting luxury timepieces, Exquisite Timepieces (ETP) offers a more personalized and exceptional affiliate program. As an authorized dealer for over 60 luxury watch brands, you’re partnering with an established and trustworthy retailer with over 20 years of experience since 1998. ETP provides access to a vast selection of carefully curated luxury watches from world-renowned brands like Omega, Rolex, Seiko, and more. As an affiliate, you can leverage the value and popularity of rare, in-demand pieces and earn higher commissions.

One of the main advantages of Exquisite Timepieces‘ affiliate program is its high commissions, up to 6% on all eligible sales. You are rewarded for conversions on high-value watches with high average order value (AOV), which means you only need a few sales to enjoy substantial earnings. In terms of the affiliate cookie duration, the platform provides an extended timeframe of up to 30 days. This gives potential customer more time to think through their decisions and higher chances of conversion on your part. 

What makes ETP’s partner program even better are the year-round deals that you can take advantage of to boost your promotional campaigns. The brand’s competitive pricing is one of the best in the industry, with offers often more affordable than traditional retailers. It’s even more enticing for affiliates with the majority of their following based in the United States because ETP provides fully insured, complimentary shipping across the United States.

In terms of support, ETP affiliates can rely on the platform for dedicated support from a team of affiliate managers. From product insights to promotional tips and advertising resources, you’ll have everything you need to succeed as an affiliate. Once you’re part of ETP’s team of partners, you’ll have access to the affiliate dashboard for easy sales and performance tracking and enjoy a level of support that’s hard to beat in a thriving and competitive luxury watch market.

How to Join the Exquisite Timepieces Affiliate Program

If you’re ready to be a part of ETP’s exciting affiliate program, simply follow this step-by-step guide to get started: 

1. Go to our sign-up page: Start your application by visiting the Exquisite Timepieces Affiliate Program page. This is where you’ll find important details about the program and a quick and easy application form.
2. Provide basic details: Complete the application form with relevant information such as your full name, email, phone number, and a link to your main media channel. 
3. Wait for approval: Our ETP affiliate team will review your application. Approval will usually take a few days and you’ll receive a welcome package to confirm your eligibility for the affiliate program.
4. Start promoting: As soon as your application is approved, you’ll have access to marketing materials and tools so you can start promoting luxury watches and earn commissions. 
5. Get affiliate support: If you need help with choosing the right products or how to optimize campaigns, we have a team of account managers to assist you every step of the way. 

By joining ETP’s program, you gain access to an extensive range of marketing resources, personalized support, and performance-tracking tools that make it easy to succeed.

Why Promoting Luxury Watches through ETP is a Great Opportunity

Choosing ETP to promote luxury timepieces allows you to enjoy a few advantages including an attractive commission structure, high AOVs, and a longer cookie duration. Plus, you’re partnering with a trusted, resource-rich program to ensure you have everything you need to succeed in this highly competitive market.

It doesn’t matter if you’re new to affiliate marketing. If you’re ready to enter the luxury watch market and share with its ever-growing revenue, sign up, and start your journey to earning passive income by becoming an ETP affiliate today! 

FAQs

What commission rates does the Exquisite Timepieces Affiliate Program offer?

ETP offers a competitive commission rate of up to 6% on all eligible sales, making it a rewarding choice for many affiliates in the lifestyle, luxury, and fashion niches. 

When and how will I receive my affiliate commissions?

At Exquisite Timepieces, we pay affiliates their commissions monthly. You can choose between popular payment methods such as PayPal or direct deposit. 

Are there specific guidelines for promoting luxury watches through ETP?

Affiliates are encouraged to use ETP’s approved marketing materials, including banners and high-quality images, to promote luxury watches. It is advised that affiliates avoid bidding on branded search terms in pay-per-click ads to ensure brand integrity.

What kind of support and resources are available to affiliates?

ETP provides a variety of resources, including marketing materials, product feeds, and a dedicated affiliate dashboard to track performance. You’ll have access to dedicated support to offer personalized recommendations and tips to help maximize sales.

Introduction to Bob’s Watches

Bob’s Watches is a renowned online marketplace specializing in buying, selling, and trading luxury pre-owned watches, with a particular focus on Rolex. Founded with the goal of creating a transparent platform for watch enthusiasts, Bob’s Watches has gained popularity for its dedication to honesty and integrity in pricing. By openly listing both the buy and sell prices of each watch, the company has earned a trusted reputation, making it a go-to destination for collectors and first-time buyers alike. Over the years, it has built a heritage rooted in trust and expertise, providing exceptional service in the luxury watch industry. 

One of the key selling points of Bob’s Watches is its transparent pricing model. Customers can confidently purchase pre-owned luxury watches, knowing they are getting fair market value. In addition to Rolex, the company also deals with other prestigious brands, offering a wide selection of certified, authentic timepieces. Each watch sold by Bob’s Watches undergoes a rigorous inspection process to ensure its quality and authenticity, further strengthening its reputation as a leader in the pre-owned luxury watch market.

Overview of Bob’s Watches Affiliate and Influencer Programs

Bob’s Watches offers a rewarding affiliate program designed to give promoters a unique opportunity to earn substantial commission by using their online platforms. Affiliates earn a competitive 5% commission on each sale, and with a cookie window of 14 days, there’s a solid chance to capture sales even after the initial click.

This affiliate program is incredibly user-friendly, allowing participants to create and launch their own landing pages using free templates provided by Bob’s Watches. This helps make it accessible for both experienced marketers and newcomers alike. Additionally, participants have access to easy-to-use sales and commission tracking tools to monitor performance and optimize their campaigns.

In addition to the affiliate program, Bob’s Watches offers influencer and ambassador partnerships. These collaborations extend to high-profile figures, from industry influencers to renowned athletes, reflecting the brand’s commitment to staying at the forefront of the luxury watch market. Through these influencer partnerships, Bob’s Watches enhances its visibility while reinforcing its reputation for quality and authenticity.

Benefits of Partnering with Exquisite Timepieces’ Affiliate Program

You have an opportunity to unlock unparalleled earning potential and long-term success with Exquisite Timepieces. By partnering with a leading name in the luxury watch industry, you’re not just joining an affiliate programme, you will be stepping into a world of iconic timepieces and exceptional rewards. As an authorized dealer for over 60 prestigious brands, we offer you direct access to the most coveted names in horology.

What sets our affiliate program apart? Beyond the impressive 4% commission on every sale, there’s an additional 2% bonus on watches priced over $5,000. Our affiliate program extends further than just earning a commission. It’s about tapping into the high-demand luxury market and securing long-term financial success. With every transaction, you’re capitalizing on a global love for luxury watches and you’re able to turn your passion into a lucrative opportunity.

At Exquisite Timepieces, we’re invested in your growth from the start. Our affiliates enjoy extended cookie durations, real-time tracking tools, and a dedicated support team to help maximize performance. With over two decades of industry expertise, high conversion rates, and competitive pricing, we provide a seamless, profitable experience. Partnering with us means aligning with a trusted dealership that’s committed to your success every step of the way.

How to Join the Exquisite Timepieces Affiliate Program

Joining the Exquisite Timepieces affiliate program is simple and comes with a host of benefits. To get started, visit our affiliate program page and fill out the short registration form. Once enrolled, you will have access to a comprehensive suite of marketing tools specifically designed to enhance your promotional efforts and drive success. Whether you’re just starting out or a seasoned affiliate marketer, our team of dedicated professionals is here to provide the guidance and support you need to maximize your potential and achieve outstanding results.

Conclusion: Why Joining Exquisite Timepieces Affiliate Program is a Great Opportunity

Whether you’re a seasoned affiliate marketer or just getting started, joining our affiliate programme presents a fantastic opportunity to increase your earnings. With access to the most exquisite luxury watches on the market and highly competitive commission rates, there’s no better time to jump in.  Join today and take advantage of this rewarding venture in the luxury watch industry.

FAQs

What makes the Exquisite Timepieces affiliate program unique compared to others?


The Exquisite Timepieces affiliate program stands out by offering more than just commissions. With access to over 60 prestigious luxury watch brands, including an impressive 4% commission on every sale and an additional 2% bonus on watches priced over $5,000, we provide an opportunity to grow within a high-demand, lucrative market.

What kind of support can I expect as an affiliate?


We are dedicated to your growth from day one. Our affiliates benefit from extended cookie durations, real-time tracking tools, and a dedicated support team that helps you maximize your performance. Whether you’re new to affiliate marketing or experienced, we will ensure you have the resources to succeed.

What types of watches will I be promoting as part of this program?


As an affiliate with Exquisite Timepieces, you will be promoting some of the most coveted and iconic timepieces in the luxury watch industry. With access to over 60 prestigious brands, you will be able to capitalize on the growing global demand for high-end watches.

How can I track my performance and earnings?


We offer real-time tracking tools that give you full visibility over your performance. You will be able to monitor your clicks, conversions, and commissions, making it easy to stay on top of your earnings and adjust your promotional strategies as needed to maximize success.

Affiliate Programs for luxury watches present a unique opportunity for influencers and marketers to earn commissions. As an affiliate, you can benefit from Watches2U’s competitive commission rates, high average order values (AOV), and the credibility of an established brand in the industry. Whether your audience is avid collectors or casual watch enthusiasts, you’ll find high-quality, in-demand timepieces to promote.

Introduction to Watches2U Affiliate Program

The Watches2U Affiliate Program offers a convenient and lucrative opportunity for influencers and marketers looking to enter the growing luxury watches market. As a leading online retailer, Watches2U boasts a massive catalog of high-end watches from popular brands like Casio, Citizen, Seiko, and Fossil. By joining the affiliate program, you can earn commissions from sales on these sought-after timepieces.

One of the main advantages of the Watches2U Affiliate Program is its competitive commission rates. As an established retailer, it’s well-known in the watch market giving you credibility as a partner. You can benefit from high conversion rates and get access to the retailer’s massive selection of watches to promote. Plus, the program includes access to real-time performance tracking so you can monitor your success and earnings.

Timepieces available in Watches2U are highly coveted in the luxury watch industry. All watches are carefully curated, featuring the perfect blend of style, quality, and prestige. Whether for everyday use or formal affairs, the Watches2U catalog offers something for every watch collector and enthusiast. This offers a prime affiliate marketing opportunity, allowing affiliates to reach a growing customer base.

Overview of Watches2U Affiliate and Influencer Programs

Whether you’re a blogger, YouTuber, or social media influencer with audiences interested in luxury and style, this Watches2U Affiliate Program provides an easy entry into the luxury watch market. The program offers competitive commission rates on every eligible sale. Through the program’s tiered system, affiliates can earn up to 5% per eligible sale. The Watches2U’s product catalog is wide and varied, including top brands such as Rolex, Omega, Patek Philippe, and many more.

Watches2U also collaborates with influencers and ambassadors through a tailored Influencer Program. This program suits social media personalities with substantial followings on popular platforms like Instagram or TikTok. The goal is to showcase Watches2U watches through unboxings, reviews, and other related content. Benefits include getting product samples, exclusive discounts, and potential commissions on select items.

As a Watches2U affiliate, you enjoy the program’s highly competitive commission structure where you’ll earn a percentage of each sale completed through your affiliate links. The amount of commissions varies according to factors like the watch’s average order value (AOV). The higher the AOV, the more commissions you can earn. As for the cookie duration, the program offers a 30-day window while payments are processed monthly and paid through bank transfer or PayPal. 

Benefits of Partnering with Exquisite Timepieces 

Affiliates looking for a more attractive alternative to the Watches2U program can consider the Exquisite Timepieces (ETP) Affiliate Program, giving you access to prestigious brands like Rolex, Omega, Tudor, Hublot, Blancpain, and many more. Our curated and broad collection of luxury timepieces appeals to a wider audience with higher AOVs and higher chances of significant earnings. 

One of the major benefits of partnering with ETP is our higher commission structure compared to other watch affiliate programs. Our affiliates can earn greater returns per sale, usually up to 6% or higher depending on your performance. As an ETP affiliate, you’re essentially capitalizing on iconic and trending timepieces ensuring higher conversion rates. Even if you only complete a few sales, you’ll be earning a substantial amount for your marketing efforts.

Exquisite Timepieces also offers an extended cooking duration of 30 days giving you more time to receive credit for sales made from your customer’s first visit. A longer tracking window means you can enjoy a higher chance of capturing conversions and earning more money in the process. Even better, ETP guarantees exceptional support not only to affiliates but also to customers. We have a team of account managers who can provide guidance, helping you optimize your promotions and maximize conversions.

With Exquisite Timepieces‘ trusted reputation in the luxury watch industry, you can leverage our credibility to boost your marketing efforts. It’s easier to earn a buyer’s trust and eventually convince them to complete a purchase when you promote through ETP’s affiliate program. We offer a mix of excellent product variety, higher commissions, and exceptional affiliate support.

How to Join the Exquisite Timepieces Affiliate Program

If you’re ready to become an ETP affiliate, joining our program is simple. Here are a few steps you need to complete to get started:

1. Visit our Sign-up Page: Head over to our affiliate program page where you can find an overview of the ETP program, benefits, and requirements.
2. Create Your Account: Complete your online application by providing basic information like your full name, contact number, email address, and a link to your main media channel. 
3. Get Approved as Affiliate: Once we receive your application, our team will review your details to ensure you’re a perfect match with our program. Approval times vary but it will typically take 2 business days or longer.
4. Access Affiliate Tools: Once approved, you can access ETP’s variety of marketing tools including product images, banners, product links, and exclusive promotions. You can start promoting using our unique referral link so it’s easier to track sales and commissions.
5. Get Help Through Our Dedicated Support: If you need, you can connect with one of our dedicated account managers who will help you optimize campaigns, offer insights, and ensure you find success in promoting our luxury watches.

Why Promoting Luxury Watches through ETP is a Great Opportunity

Whether you’re a new or a seasoned affiliate marketer, promoting luxury watches through ETP’s affiliate program offers an exciting opportunity to earn commissions on high-value products. Not only do you have access to an exquisite selection of luxury watches but you also enjoy competitive commission rates, extended cookie duration, and dedicated support to help you succeed.

Ready to start earning by promoting coveted luxury timepieces? Sign up for the Exquisite Timepieces Affiliate Program today and join a network of affiliates who are enjoying lucrative commissions showcasing the best brands in the luxury watch market.

FAQs

What commission rate does Exquisite Timepieces offer to affiliates?

Exquisite Timepieces offers up to 6% commission on all eligible sales, allowing affiliates to benefit from each referral and capture high-value earnings from luxury watches with high average order value (AOV). Enjoy lucrative earnings even with just a few sales!

What is the cookie duration for the ETP affiliate program?

The ETP affiliate program offers a 30-day cookie duration. This means you’ll receive credit for any eligible sale made within 30 days of potential customers clicking your affiliate link. This gives partners an extended opportunity to earn commissions on each lead.

Does Exquisite Timepieces offer support or resources to help affiliates succeed?

At Exquisite Timepieces, we offer exceptional support to both our customers and affiliates. As a partner, you’ll receive access to a personalized dashboard to track sales and commissions, as well as regular tips and insights to boost sales. Dedicated account support is also available to help affiliates improve their performance.

What brands of luxury watches can I promote through ETP?

Exquisite Timepieces offers an extensive range of high-end and luxury brands, including Rolex, Omega, Patek Philippe, Audemars Piguet, Grand Seiko, Blancpain, Cartier, and TAG Heuer. This premium selection enables affiliates to attract a wider audience and maximize earning potential with sought-after, reputable brands.

Grand Seiko is widely known for its incredible dials. If that’s news to you, then boy, are you in for a treat today because the watch I’m reviewing is one of my favorite Grand Seiko dials to date. It’s a new addition to the Japanese watchmaker’s Evolution 9 collection and does something a little different to what we’ve seen before. 

When it comes to their more complicated dial designs, Grand Seiko typically elects something raised, a pattern that has an obvious visual texture. The Grand Seiko “Snowflake” is one of the best examples I could use, mimicking the look of snow with a grained white finish. You also have designs like the Grand Seiko “Whirlpool”, which lives up to its name with a swirling, whirlpool-like raised pattern in the brand’s very own dark blue hue. 

But the Grand Seiko Evolution 9 ‘Atera Valley’ Spring Drive SLGA025 doesn’t have a dial that’s grooved, recessed, or grained; it’s a dial that appears almost completely smooth – at first – bringing to life the movement of the Atera River. This is a flowing stream found in Grand Seiko’s home country of Japan, which splits the Atera Valley into two parts, giving life to the floral and fauna surrounding it.

The Evolution of the Evolution 9 Collection

I was just about to type that the Grand Seiko Evolution 9 collection is one of my all-time favorite Grand Seiko designs. And that’s not wrong; it really is. But I also know that if you present me with one of their Heritage or Elegance models, I’m probably going to say the same. It’s hard to pick a favorite from a brand that does everything right. 

That said, I really enjoyed what Grand Seiko has been doing with their Evolution 9 collection lately. These watches are a powerful reimagining of their classic 44GS design from 1967. 

This was a watch that was precise, modern, and largely inspired by the beauty of Japanese nature. Today’s iteration is much the same, boasting refined details, a sharp case, slender profile, and an otherworldly dial. 

Over the last few years, Grand Seiko has evolved its Evolution 9 collection even further to make it more advanced and streamlined without the design ever losing its original charm. Some of these developments have been spotted in the shape of more legible, multi-faceted hands and broader markers, shortened lugs, and cases with a lower center of gravity for incredible comfort. 

What’s inside is just as impressive. The Evolution 9 watches feature Grand Seiko’s leading technology with both mechanical movements and Spring Drive options available. These are pieces that cement the brand’s dedication to accuracy and innovation, exuding an almost minimalist type of beauty that enhances its modern and timeless aesthetic. 

Now, there are little to no Grand Seiko Evolution 9 watches that I don’t like, but there are certainly some that I like more than others. But after trialing a particular model this past week, I might just have found the watch to take first place. With one of the most breathtaking dials I have ever seen, I’m talking about the Grand Seiko Evolution 9 ‘Atera Valley’ Spring Drive SLGA025.

A Modern, Streamline Titanium Case

The case of the Grand Seiko Evolution 9 ‘Atera Valley’ Spring Drive SLGA025 watch is a familiar sight, boasting much of the same specs and tech as the Lake Suwa SLGA019 and its other brothers and sisters in the Evolution 9 collection. 

Like some of those models before it, reference SLGA025 boasts a high-intensity titanium case, a material that’s not just lightweight but a whopping 30% lighter than steel. I’ll get onto how this watch wore on my wrist shortly, but it’s safe to say that with its slender profile, sharp edges, and weightless finish, this felt unnoticeable in the best way. 

The grade 5 titanium material also has super scratch resistance, adding further resilience and durability to the design compared to standard stainless steel. It’s a metal with a slightly different look, too, being a little darker than steel and having more of a utilitarian finish rather than the bright gleam found on polished steel dress watches. 

The case of the Grand Seiko Evolution 9 ‘Atera Valley’ Spring Drive SLGA025 watch is still finished at the same high level as we’ve come to expect from this Japanese watchmaker. They have utilized their Zaratsu polishing technique on several elements of the case. 

This technique is a hallmark of Grand Seiko and involves carefully polishing surfaces using a spinning tinplate to create a distortion-free mirror finish. The case alternates between Zaratsu-polished surfaces and fine brushed finishes, creating a stunning play of light and shadow that enhances the watch’s streamlined aesthetic. 

The SLGA025 also has the same short, ergonomically shaped lugs, contributing to how it wears so well and low on the wrist. Its dimensions include a 40mm diameter and an impressively thin 11.8mm profile. The width from lug to lug is 47.9mm, so all in all, this is a compact, easily wearable timepiece for most wrists. 

The knurled crown, positioned at 3 o’clock and embossed with the Grand Seiko (GS) logo, is not only aesthetically pleasing but practical, with a design that allows easy manipulation without compromising the watch’s streamlined look. 

The dial is also protected by a dual-curved sapphire crystal glass that has an anti-reflective coating on the inner surface, enhancing both durability and readability. This type of crystal minimizes glare and provides a clear view of the dial from any angle. 

Flipping the Grand Seiko Evolution 9 ‘Atera Valley’ Spring Drive SLGA025 over, the exhibition case back offers a glimpse into one of Grand Seiko’s legendary Spring Drive movements (more on that shortly, I promise). 

The case back is also made of sapphire crystal, allowing the wearer to admire the movement’s intricate details without any obstruction. Finally, the case is finished with a water resistance of 100 meters, reinforcing this release as a watch that will effortlessly perform in both casual and active settings.

The Best Grand Seiko Dial Yet?

If it wasn’t already clear, the standout feature of the Grand Seiko Evolution 9 ‘Atera Valley’ Spring Drive SLGA025 watch is its dial. It’s once again a Grand Seiko dial I urge you to go see in the metal. It is absolutely breathtaking, and while I will try my best to describe its appearance to you, I guarantee my words and Grand Seiko’s photos won’t do it justice. 

The color is a rich emerald green that, according to the luxury watch brand, is inspired by Japan’s Atera Valley. The surface has a delicate, almost flowing texture that perfectly mimics the movement of water, or in this instance, the gentle movement of the Atera River. It’s a really subtle texture – nothing like the raised elegance of the Snowflake or Whirlpool – but one that is gentle, simple, and yet undeniably awe-inspiring. 

From afar, the dial looks like a classic emerald dial, which alone is beautiful for its unique shade of color, but up close, you can notice this delicate wave-like texture. 

The texture is incredibly random, not easy-to-guess lines should you or I draw our interpretation of waves. In fact, it looks so legit that I can picture the Atera River’s current and how its flow changes depending on the rocky sediment it passes over. 

It’s a refreshing take on color and texture that adds depth and character. And the green hue isn’t overly bright or flashy. There’s a gentle, natural quality to it that draws the eye without demanding attention. I love how Grand Seiko has made this feel artful and understated. The overall effect is soothing yet fascinating, a feeling you don’t often get in watch dials. 

And, of course, as if the surface of the dial wasn’t beautiful enough, you have all the hand-finished details of the dial’s hands and markers. Like the rest of the Evolution 9 collection, they are brightly polished, sharp, and wide, allowing for easy reading even at a quick glance. 

The surface of the dial is made to be the star of the show, though, with the only other features worth noting being an integrated date window at 3 o’clock, a silvered applied GS logo and white text at 12 o’clock, and lettering for the movement and water resistance at 6 o’clock.

Movement 

To top the list of specs for the Grand Seiko Evolution 9 ‘Atera Valley’ Spring Drive SLGA025 watch off, it comes powered by one of the Japanese company’s in-house Spring Drive movements. 

Now, I won’t go into the complete details of how this remarkable technology works – I’ll leave that to YouTube – but in short, this is a movement that combines the best of both the traditional gear-driven mechanism of a mechanical watch and the precision of a quartz oscillator. 

It offers a continuous sweep of the second hand and an impressive power reserve, making it a marvel of engineering that perfectly complements the mastery of the dial and case.

The exact caliber in use here is the Caliber 9RA2, a manufacture movement Grand Seiko has meticulously developed and hand-built at their Shinshu Watch Studio. Compared to the previous 9R6x series, the 9RA2 brings significant enhancements in size, performance, and overall functionality. 

I know the size is something a lot of Grand Seiko enthusiasts have been dreaming of: a slimmer Spring Drive powered watch like this Grand Seiko Evolution 9 ‘Atera Valley’ Spring Drive SLGA025. 

It’s this slimmer movement that has allowed the case of the SLGA025 to sit so low at 11.8mm. It also boasts a remarkable five-day power reserve from dual barrels, a quick date change, and exceptional accuracy of +/- 0.5 seconds per day. 

As mentioned, there is an exhibition case back so you can admire the technology of the Spring Drive movement when the Grand Seiko Evolution 9 ‘Atera Valley’ Spring Drive watch is off your wrist. There’s plenty of handsome decoration to enjoy, including a power reserve indicator that is integrated into the movement’s plate and marked by a royal blue hand.

A Matching Titanium Bracelet

If there’s anywhere to find fault with the Grand Seiko Evolution 9 ‘Atera Valley’ Spring Drive SLGA025, it would be in its bracelet. That said, I am about to be picky here. The titanium bracelet is stunning, don’t get me wrong, and meticulously hand-finished to mirror the case, featuring a robust three-link design. 

But I know that a huge drawback of the bracelet for many will be the absence of any micro-adjustment. This makes it a little harder to find the perfect fit, especially since our wrists tend to swell and contract throughout the day. That said, there are half links included, so you can get a close to perfect fit.

A taper on this 22mm-wide bracelet would have been nice, too, but I can appreciate Grand Seiko standing firm on their taperless construction to ensure better balance and ergonomics on the wrist. The three-link construction is fully brushed, adding to its streamlined, sophisticated charm. 

It might have been nice to have some of Grand Seiko’s Zaratsu polishing on the smaller intermediary links for a bit more light play, but again, I’m being incredibly picky here. The high-intensity titanium bracelet is completed by a three-fold clasp adorned with the Grand Seiko logo in relief. It also comes with a twin-trigger release system, so it’s nice and secure.

My only other complaint about the bracelet is that it comes with push pins for sizing rather than screws, which feels less than ideal for a watch of this price point. Grand Seiko does pretty much everything perfectly, but their bracelets let them down just a little when you get up close. 

That said, you can easily swap this bracelet out for another if you wish. It’s 22mm lug width offers plenty of versatility to find alternative straps, all of which will look good next to this gorgeous dial.

On-Wrist Experience

The Grand Seiko Evolution 9 ‘Atera Valley’ Spring Drive SLGA025 watch wears beautifully, as you’d expect from a watch of this caliber. Constructed from high-intensity titanium, it feels incredibly lightweight, almost like a second skin, while still exuding undeniable presence on the wrist. Even with my relatively small 5.5-inch wrist, the watch maintained a confident look, thanks largely to that captivating dial that I honestly can’t stop staring at.

Though a bit oversized for my frame, the dimensions are still manageable for most wrists, with a 40mm case diameter, a 47.9mm length, and a slim 11.8mm thickness. The male end links extend the lug-to-lug distance to about 51mm, making the watch more suitable for those with wrists around 6.75 inches or larger. 

The 22mm lug width also adds to its broad profile, which is unusual for a Grand Seiko of this size, but it works well with the watch’s bold presence. This is also one of Grand Seiko’s slimmest Spring Drive watches, so it’s perfect for slipping under shirt cuffs, making it an excellent choice for both daily wear and more formal occasions.

Price & Availability

Retailing brand new for $10,500, the Grand Seiko Evolution 9 ‘Atera Valley’ Spring Drive SLGA025 watch isn’t the Japanese watchmaker’s most affordable model, but that’s not what you expect when you look at a full titanium watch with a rare dial and a Spring Drive movement. 

In my opinion, although it’s a heavier price tag than some of their other references, every dollar is worth it. It really is a masterpiece of craftsmanship and innovation, and you can almost guarantee that if this exact piece was launched by one of the well-known Swiss watch brands out there, the price would be even higher.

Since the Grand Seiko Evolution 9 ‘Atera Valley’ Spring Drive SLGA025 was only launched this autumn as a permanent part of the brand’s Evolution 9 collection, I wasn’t expecting to see many on the pre-owned market just yet. But boy, was I wrong. 

There are quite a few second-hand models out there, but since they’re not all that old and barely worn, they’re still close in price to those brand new. If it was me, I’d choose one brand new at a Grand Seiko authorized retailer like Exquisite Timepieces. You’ve got the confidence, then you’re receiving a genuine watch with all the official warranty and paperwork.

Conclusion

Considering its case finishing, wearable dimensions, striking geometry, and undeniably captivating dial, the Grand Seiko Evolution 9 ‘Atera Valley’ SLGA025 delivers serious value for its price. 

The five-day Spring Drive movement is both robust and impeccably accurate and it’s a pleasure to be able to watch the technology work through the case back when the watch is off the wrist. While the bracelet could benefit from a few refinements, like micro-adjustments or screw pins, it’s a minor concern when the rest of the watch excels so impressively.

If I had the cash in hand, I would have already purchased this watch. Instead, though, I’m going to pop it onto my wish list and hope, with a bit of luck, Santa is feeling extra generous this year! I know that some may feel this watch is a touch on the pricey side, and the vibrant blue dial may seem bold compared to the classic navy or black options. 

But that choice is all a matter of taste; for me, this watch ticks every box of a beautiful, wearable, and accurate Grand Seiko. My only real piece of advice: go see this dial in person. Please.

If you’ve ever encountered a watch like the Grand Seiko SBGY011, you’re likely a diehard 44GS fan like me. The model, when Grand Seiko released it in 2022, was a superb reissue of the highly coveted 44GS – a vintage Grand Seiko watch that has always been a landmark timepiece in the brand’s rich history. 

This original, of course, had a gold medallion caseback, which concealed a vintage movement behind its surface, while on top, an acrylic crystal completed the desirable vintage package that collectors so often loved.

But what makes the reference SBGY011 – the Asaborake Edition – so special, you ask? Well, there’s a lot to cover on the matter, most of which we’ll touch on when we discuss its design, movement, and dial. 

However, aside from blending form with function rather beautifully, the model also caused a dilemma amongst GS fans when it arrived on the scene a couple of years ago. 

How the SBGY011 Stole Hearts 

I remember the release of the SBGY011. It came around a month or so after the beautiful Omiwatari timepiece on the bracelet. That was some watch to get excited about. For those who don’t already know, the Omiwatari is an inspired design based on a natural phenomenon that occurs midwinter. 

When temperatures change across regions like Shiojiri, the birthplace of Grand Seiko, and home to Lake Suwa, the region’s frozen waters contract and expand.

This structural impact on the water’s surface is believed to be “God’s Footsteps” and a way for religious communities to observe the direction of these ridges and determine whether their year’s harvest will be fruitful. 

The Omiwatari watch by Grand Seiko also offered a Spring Drive movement, a robust case design (enhanced by the brand’s Zaratsu technique), and a beautifully textured dial that perfectly captured the natural fissures of the lake’s top. 

As you can tell from its brief introduction, the watch became a covetable timepiece rather swiftly and one that followed the brand’s Nature of Time theme that so many of the Japanese brand’s timepieces have adopted. 

So, you can understand that the arrival of the SBGY011 caused quite a dilemma for many of Grand Seiko’s discerning collectors who had just acquired this beautiful nature-inspired GS watch, complete with a quality finish and an impeccable movement, only for something equally as beautiful to hit their radar.

The latter was shrouded in a shimmering cloak of silvering tones that skilfully caught the light and boasted an architecture that tipped its hat to the beloved 44GS itself. Furthermore, the watch was only the second in the brand’s offerings to feature a manual wind Spring Drive movement in this 44GS style. 

This perhaps explains why a watch like the SBGY011 would pique the interest of such a devoted Grand Seiko collector. Sure, the watch oozes bucket loads of charm and a classic character (one of the reasons why I often fall under the spell of any pretty-looking Grand Seiko watch). 

But the allure of this model runs far deeper than the magnetic pull of the 44GS alone. Moreover, this is a celebration of some of the Japanese giant’s greatest technical feats. 

The History of the Grand Seiko 44GS

Although Grand Seiko was founded in the 1960s, the evolution of the brand during the 1980s and 1990s further emphasized the profound effect that the brand had on the watchmaking industry. It rose to fame during a transformative era, demonstrating that perfection was indeed a pursuit that never really ends anywhere. 

Furthermore, it is a lifestyle. A belief followed regimentally by every skilled craftsman working at the brand’s ateliers. Perfection is unattainable but, at the same time, the pinnacle of complete success, and therefore, something no brand should ever stop striving for. 

For decades, GS has consistently pushed the boundaries, both in technological innovations and aesthetics, and that was still the case when the 44GS arrived in 1967. Its distortion-free finishes and distinctive case geometry became a playground for light and shade to balance one another out in a harmonious dance. 

This was something that GS collectors had not seen before, but it was the work of Taro Tonaka. The 44GS was one of the earliest Grand Seiko case designs and would go on to embody the “Grand Seiko Style”. It was driven by this idea of a never-ending pursuit of perfection – an idealism whereby watches should “sparkle with quality”. 

The modern reinterpretations of the popular 44GS respect all the core values of the original while reimagining the icon for the modern collector. Of course, the new models are more ergonomically designed, making them great for daily companions. 

However, the crisp angles and the razor-like sleekness of the modern-day profile far surpass anything that even Grand Seiko experts could have imagined at the time. Despite the 44GS being such a collectible, the design of the younger SBGY011 exceeds expectations of mechanical performance and style by a country mile.

The guy responsible for achieving these once-unattainable principles is Nobuhiro Kosugi. As head designer of the modern generation, he had the know-how to bring this vision to reality. Kosugi began in the industry in 1973 as a case designer and joined Seiko Instruments twenty years later. He also had great influence over the models from Grand Seiko’s Heritage Collection, having supported the brand’s return to mechanical watchmaking after a hiatus.

Of course, achieving the modern 44GS-inspired watches would be no easy task. The complexity behind the processes required to capture the sharp edges, curved sides, and thin, tapering lugs of the 44GS would require some tactical problem-solving and a great deal of logical thinking. But today, the mirror-polished Zaratsu-finished models are nothing short of stunning, and that applies to watches like the Grand Seiko SBGY012.

The Case

Accomplishing the unique case structure of the modern 44GS-inspired watches from Grand Seiko was never going to be easy. To achieve the mirror-polished finishes that we have all come to know and love as a dedicated Grand Seiko community, the implementation of a precise machine was the only way to do it. 

And even then, holding the case up to the turning plate on the Zaratsu machine required an unimaginable level of skill and patience. Only those who have trained for many years inside the brand’s ateliers are trusted with the task of the traditional Zaratsu case polish, and this shows in every inch of the SBGY011 watch’s detailing.

This case technique certainly pushes the envelope, and what many still struggle to comprehend is the brand’s very modest pricing, especially when you compare this to several other more expensive offerings with a less-than-mediocre finish, shall we say? Seriously – take a look at the lugs and you’ll see your teeth through them! This watch takes the concept of the polished watch case to a whole other level. 

The case of the Grand Seiko Asaborake Edition reference SBGY011 is a series of sharp lines, flat surfaces, and crisp facets, where planes come together to produce levels and edges that create a complex tapestry of geometric angles. 

The curved finishes along the case side, combined with these other elements, are incredibly challenging to achieve and were not present in the original 44GS watches, but allow the case to sit closer to the wrist. The case takes up residence on the wrist at 10.2mm, allowing it to easily slip under a jacket or office suit.

Combined with these dimensions is a lug-to-lug measurement of 46.2mm, which makes it even more manageable for the smaller-wristed guy to carry off, even when compared to models like the SLGA013, which also adopts the 44GS-inspired architecture. 

The Dial 

“When dawn draws back the veil of night”. That’s the sole inspiration behind this beautiful Grand Seiko watch. To me, it’s that moment when light hits the earth, and everything picks up a muted shade of color. I think the relief of daybreak is perfectly captured in this edition. 

More specifically, the crack of dawn across the mountainous landscape where Grand Seiko watches are made in Shinshu. After all, this is where experts get so much inspiration from when creating their textured dials. 

While some brands specialize in crafting the perfect bracelet or dedicate their time to pioneering new complications, Grand Seiko’s niche is the handcrafted dial, so much so that it has become equally as recognizable for this trade as it has its impeccable movements. 

While the Four Seasons collection is home to colorful dials inspired by Japanese culture and nature, there are other models, like those from the Elegance Collection that share a similar three-dimensional quality with the Four Seasons line. 

However, the Heritage Collection, which features full-of-depth dial designs, like the Asaborake Edition, has thinner cases and graceful aesthetics that set this style apart from others in the catalog. 

And if you and your watch friends are bored to death of talking about movements and how much you spent on the latest addition to your collection, the dial of a Grand Seiko watch like the SBGY011 is actually a great talking point, especially when you know how each one is brought into existence. 

Of course, the Snowflake is the most widely referred to textured dial by Grand Seiko, mimicking the look of freshly fallen snow upon Japan’s unique landscape. Then there are examples like the White Birch and Sakura blossom editions – each one enticing in its own way. 

The dial of the SBGY011, however, boasts a beautifully textured off-white dial color and follows in the faithful footsteps of Taro Tonaka’s Grammar of Design philosophy. The hands and hour markers have multi-faceted surfaces that reflect the light beautifully, while the 12 o’clock location features double indices. 

The dial also features a blued steel hand, affording a subtle pop of color, and, interestingly, the dial appears rather glossy at first until you inspect it on a closer level. Here, you’ll be able to appreciate that special textured pattern that creates a sense of great depth. 

I think the absence of the date does the watch a favor here, especially in terms of creating a simple, no-fuss dial that’s also incredibly easy on the eye since the Asaborake has a very palatable, symmetrical layout. The features are all easy to track at a glance and sit underneath a strong box sapphire crystal glass front with anti-reflective treatment applied to its surface. 

Lastly, instead of featuring the power reserve of the Spring Drive movement on the dial side, experts at Grand Seiko have relocated it to the caseback. Therefore, the Asaborake reference SBGY011 is the perfect option for those who have always wanted a Spring Drive model but without the added complication on the dial side. 

The Movement

I’ve spoken in depth about the allure of Grand Seiko’s Spring Drive movement before. But for the horologically curious, this is a revolutionary movement that radically changed the way consumers looked at Grand Seiko as a manufacturer. The concept came about in the 1970s in an attempt to create what GS experts described as an “everlasting watch”. 

The actual concept, even when you think about it now, seemed impossible. Creating a mechanical watch wound by a mainspring but with the one-second accuracy rating of quartz sounded unthinkable, but this is exactly what a Spring Drive movement is.

To help the 240-patent movement fulfill its role, GS experts equipped the Spring Drive with a Tri-Synchro regulator, which replaces the role of the escapement. The Spring Drive saw a brake added between the wheel and the other components of the movement, reducing friction and wear and tear. 

The result (and 600 prototypes later), the Spring Drive was a smooth, silently operating engine that promised a much longer life span. As such, you can admire the gracefully sweeping second hand of the watch as it glides across the dial – an instant giveaway of the revered Spring Drive movement.

The Calibre 9R31 inside the SBGY011 has put on a show behind a sapphire crystal glass exhibition caseback, complete with finely brushed bridges and elegant blued screws. The movement also provides a 72-hour power reserve for those occasions when you may want to alternate the watch with another favorite from your collection. 

The Strap

One key thing I have to mention about the Grand Seiko SBGY011 is its drilled lug holes, which make switching out the strap super easy. The watch naturally comes fitted to the black crocodile leather band but would look incredibly cool if configured to something more colorful like a dark blue or green alternative or even something more vintage-looking like a traditional calf leather band. As it stands, though, the high-quality black strap has large scales on the top and a supple calfskin layer underneath, making it exceptionally soft and comfortable against the skin.

Unfortunately, the watch isn’t offered on a bracelet option, but a factory bracelet from the GS range, particularly one made for the original 44GS watch, would look just as cool. Meanwhile, if you fancied something a little sportier, a rubber band would give the watch a more relaxed edge. 

Likewise, a 19mm Epsom strap could provide the SBGY011 with a real pop of color, especially one with contrast stitching. Whatever you decide to fit the SBGY0011 on, you’ll still have several options, although strap finding would certainly be a lot easier if the lug width measured a more mainstream 20mm.

How It Wears

As I mentioned earlier, the case of the Grand Seiko SBGY011 is a complex series of polished angles, ridges, and curves that are not easy to achieve. But doing so with such tenacity does enable Grand Seiko experts to achieve a more ergonomic fit for the wrist. 

Having looked at the case in some serious detail, I can see that this watch would cause no issue under the cuff of any shirt sleeve, and its 40mm case size is certainly a versatile fit for most wrist circumferences.

 No doubt, what you will love most about wearing the Asaborake Edition is its clever dimensions. Just how does the Japanese watchmaker produce a watch that looks so contoured without it wearing too large on the wrist? 

Lug-to-lug, the case measures 46.2mm, and this is a crucial detail to how the watch wears. Even on my female wrist, that case is destined to sit compactly and comfortably, even with the wide surfaces of the 44GS case. The trade-off of having a manual winding movement inside that case, as opposed to an automatic, is golden. As such, it’s likely one of the best-fitting Grand Seiko’s of its kind because of it.

Going back to my earlier point about the Omiwatari Edition, if that watch was too small for you and you’re looking for something with a little more wrist presence, this is the ticket. It’s 2mm larger than the 38mm Omiwatari, and I personally think it has a more versatile dial colour too.

The Price

The Grand Seiko Asaborake SBGY011 watch currently retails for $8,300. And while it’s not the cheapest of GS watches, the value in this watch is evident throughout the design. The watch may not exactly appreciate in value the older it gets but, as with all Grand Seiko watches, it will hold value well. 

We already talked about the longevity of this watch when discussing the movement itself. But generally speaking, because Grand Seiko watches are brought together using the highest quality materials and several time-honored processes and techniques – you can rest assured that this is a watch will deliver in values of accuracy and legibility for years to come.

Conclusion

The Grand Seiko Asaborake calls to mind the hazy morning light across the Shinshu backdrop that forms around the Grand Seiko studios and, like an oil painting, captures those nuances and textures across its dial perfectly, using processes and design concepts that many other brands could only ever aspire to grasp.

Aside from the dial itself, this is a practical daily beater that utilizes one of the most accurate mechanical movements on the planet, yet it’s a versatile, comfortable fit for most wrist sizes, too. What’s not to love?