Author: William Boyd

More often than not, I find myself reporting on watches that have just launched. I’m usually trawling the latest exhibitions and trying on brand-new pieces that are fresh off the design bench. So, it’s not often I get to review a watch that’s been out for a while, whether it’s a watch I previously missed or one I’ve not had the chance to sit down with for a long time. 

In the case of today’s review, it’s the latter. The Grand Seiko Automatic GMT SBGM021 is a watch I’ve not seen, or honestly really thought of, since I first started collecting watches. That’s because this is a timepiece that came out over a decade ago, a time before Grand Seiko split from Seiko to become its own brand. 

So, why the trip back in time to review the SBGM021? Well, it’s simple: sometimes, it’s worth taking a second look at a watch purely for the fun of it. Has this Grand Seiko kept its original charm, or has it begun to feel a bit outdated?

A Decade-Old Watch

In case you’re not familiar with it, the story of Grand Seiko began in 1960 as Seiko’s high-end sub-brand. It was a collection created to show the world that Japanese craftsmanship, or at least Seiko’s craftsmanship, could rival those that were leading the way in Switzerland. 

Their goal was simple: to create a watch with incredible accuracy, durability, and beauty. For decades, the brand rather quietly crafted timepieces under the Seiko umbrella, slowly but surely earning a reputation among watch enthusiasts for the exact reasons they set out: beauty, precision, and robustness. 

However, in 2017, Grand Seiko officially split from Seiko to operate as a distinct luxury brand. While still owned by the same parent company, this independence gave Grand Seiko greater creative control and allowed it to further elevate its designs and innovation, competing directly with established Swiss luxury brands. 

This shift marked Grand Seiko’s evolution from a hidden gem to a front-line luxury label known worldwide for its incredible craftsmanship and distinct, heritage-inspired designs. 

The Grand Seiko Automatic GMT SBGM021 is a prime example of a model from Grand Seiko’s “pre-independence” era. Released in 2013, it features a rare dial layout where the Seiko logo sits prominently at 12 o’clock while the Grand Seiko logo rests at 6 o’clock. 

This layout is a relic of its days as a Seiko sub-brand, making it something of a historical artifact and a piece of evidence of Grand Seiko’s pre-transitional period. 

Owning a pre-2017 Grand Seiko like the SBGM021 is, in a way, owning a piece of the brand’s legacy as it’s a design that reflects the brand’s journey from a prestigious but understated sub-brand to a globally respected luxury label. 

Its historical significance has also added to its value, especially among collectors who appreciate Grand Seiko’s history. It’s for this reason, it’s a pleasure to get hands-on with the Grand Seiko Automatic GMT SBGM021 watch again after over a decade.

A Vintage Case 

The case of the Grand Seiko Automatic GMT SBGM021 watch is a wonderful blend of vintage design cues and modern craftsmanship, drawing clear inspiration from Grand Seiko’s original 1967 62GS case, albeit with updated proportions. 

Measuring 39.5mm across and 13.7mm thick, it’s a really nice size for my five-and-a-half inch. It’s a set of dimensions I’d happily wear daily, and yet, with its polished finish, it gives the model a formal edge. 

One of the standout features of the SBGM021’s case is its Zaratsu polishing, a technique that’s well-known by Grand Seiko watch collectors at this point. Achieving Zaratsu’s mirror-finish shine requires highly skilled artisans who have mastered the art after several years of training. 

The process involves holding the precious stainless steel against a spinning tin plate at precise angles and pressure, creating a reflection so smooth and clear that, when I wore this watch, I could use parts of the case like a mirror! 

And given the rounded, almost “pot-bellied” profile of this case’s architecture, that perfect polish is a challenge to achieve, demanding absolute precision to get that seamless, symmetrical finish. 

The lugs of the Grand Seiko Automatic GMT SBGM021 are a highlight, too. They’re short, gently curved, and feature broad polished facets that really catch the light. 

I wouldn’t mind a touch more satin brushing for contrast, but as it stands, the variation between polished sections on the case sides and lug tops adds just enough depth to keep things visually interesting. 

Then there’s the domed box sapphire crystal on top, a feature that subtly nods to the watch’s vintage roots. It almost looks like 1960s plexiglass, except you can expect a whole lot more scratch resistance and durability. 

The front pairs with a sapphire case back, which allows for an unobstructed view of the automatic movement working hard inside. The case back has six screws around the edge to help ensure its water resistance of 30 meters. 

In a similar fashion, the crown, at 3 o’clock, is gently knurled, making it easy to operate. It’s a simple push-pull crown and is embossed with the GS logo in relief. 

An Ivory Lacquer Dial 

For the dial, the Japanese watchmaker has opted for a beautiful ivory lacquer base, which fits all too well with the vintage charm it aims for. It has the same classic refinement of early Grand Seiko models with a rich, creamy finish that captures and softens light beautifully. Like the sizing and polishing of the case, it’s a color that works well during the day as well as during formal evening occasions. 

One of the first things that catches your eye is the dual branding on the dial. It’s an unusual feature in today’s world and a direct result of this model’s pre-2017 origins when Grand Seiko was still a Seiko sub-brand. 

At 12 o’clock, the silvered “Seiko” logo is prominently displayed, while the vintage “Grand Seiko” insignia is subtly positioned at 6 o’clock, accompanied by the “Automatic” and “GMT” text in classic black print. 

Some might find the dual branding distracting or less “luxury” than post-2017 Grand Seiko models, but to me, it adds character. It’s a reminder of the brand’s history and offers a genuine vintage appeal that’s rare in today’s market. 

The hands and markers also help the dial shine, both literally and figuratively. Each hour marker is crafted with micro-metric faceting, meticulously finished and polished using diamond-tipped tools by hand to catch the light with a jewel-like quality. 

It’s these painstaking details that make Grand Seiko’s dials feel almost alive. The markers, like the sword-like dauphine hands, gleam with a mix of satin and high-polish finishes, creating contrast against the ivory lacquer. 

Of course, you also have the GMT function which is tastefully executed with a short blued GMT hand. It’s a subtle pop of color that contrasts elegantly against the other polished steel hardware and cream backdrop. 

Unlike many GMT watches where the extra hand can clutter the dial, here it’s compact and discreet, marked with a thick arrow tip that’s easy to read without overwhelming the design. The dial’s internal 24-hour scale is printed in black for clarity, aligning with the black minute track that runs along the outer edge. 

The only other feature to note on the Grand Seiko Automatic GMT SBGM021 watch’s dial is the date window placed at 3 o’clock. It’s been cleverly integrated into the layout, taking the place of the hour marker in a way that maintains the dial’s symmetry. Framed elegantly with its own polished silver border, it provides functionality without disrupting the balance.

Movement 

Housed inside the Grand Seiko Automatic GMT SBGM021 watch is the automatic winding Caliber 9S66. Yes, it’s not quite as spectacular as maybe Grand Seiko’s well-known Spring Drive or Hi-Beat movements, but it’s still a beautiful in-house movement that features everything you could need, from an impressive power reserve to chronometer-worthy levels of accuracy. 

The “9S66” designation of the caliber tells you all you need to know. The 9S indicates that it’s from Grand Seiko’s mechanical series, while the “66” points to its dual-time capability, allowing you to track a second time zone with ease. 

This model includes a “true GMT” function, meaning the hour and GMT hands are independently adjustable. In practical terms, this allows you to set the local hour hand separately from the GMT hand, an especially convenient feature for travelers since you can adjust the local time without interfering with the main time display or the second time zone. 

The Caliber 9S66’s daily accuracy is particularly impressive, adjusted to an astonishing -3 to +5 seconds per day. That’s better than the industry-standard chronometer specifications, which permit -4 to +6 seconds. 

Grand Seiko also rigorously adjusts each movement to six positions rather than the typical five positions used in Swiss chronometers. It’s just another way Grand Seiko proves they’re in direct competition with the Swiss, always trying to do better. 

Beyond its precision, the Caliber 9S66 is robust and built to last, with a 72-hour (or 3-day) power reserve that gives you plenty of leeway before needing a rewind. The movement uses 35 jewels and incorporates Grand Seiko’s proprietary SPRON materials in both the mainspring and hairspring, providing exceptional anti-magnetic resistance and resilience. It also operates at 28,800 vibrations per hour.

Straps

The strap isn’t usually the first thing you notice about a watch, but upon taking the Grand Seiko Automatic GMT SBGM021 out of its box for this review, I was really surprised at how nice the strap felt and looked. It’s subtle yet unmistakably luxurious, with a brown alligator print on the top and a soft, milky-smooth calfskin lining on the underside. The calfskin feels incredibly supple against the wrist, giving it a broken-in comfort right from the first wear.

The shade of brown is a classic match for the ivory dial, and the brown stitching adds just enough structure without taking away from the overall refinement. Adding a vintage-inspired touch, the stainless steel pin buckle harkens back to Grand Seiko’s early designs from the 1960s. It features a beautifully engraved Grand Seiko logo, carefully set against a textured backdrop that’s intentionally noticeable and has a single, push button-release fold for easy wear.

At 19mm, the lugs might pose a challenge for finding alternative straps, but the SBGM021’s drilled lugs make swapping them a breeze if you’re in the mood for a new look. While the alligator strap gives it a formal edge, a vintage-style calfskin strap with off-white stitching could add a bit of rugged character and help the watch transition from a dress watch to more of a comfortable travel companion.

On-Wrist Experience

So, how did I find wearing the Grand Seiko Automatic GMT SBGM021 watch this past week? Honestly, it’s been a delightful experience. At 39.5mm wide and 13.7mm thick, the watch manages to sit lower on the wrist than you might expect, thanks to its bowl-shaped case design. This makes it surprisingly versatile, fitting a wide range of wrist sizes, from as small as 6 inches to as large as 8 inches.

While it is slightly thicker than anticipated, keep in mind that some of that is due to the domed sapphire crystal, which adds to the vintage appeal. It’s also a thickness that is manageable, and unless you’re completely committed to a super tight shirt cuff, you’ll still be able to pull this off nicely with formal attire. 

The alligator strap adds another layer of comfort that is worth noting. It feels luxurious against the skin and contributes to keeping the weight of the stainless steel nicely balanced. It’s not a heavy watch, but you still feel like you’re wearing something solid and special.

Price & Availability

The Grand Seiko SBGM021, while a remarkable timepiece, is now over ten years old, making it somewhat of a rarity in the market today. If you’re on the hunt for this specific model, don’t expect to find it brand new at your local authorized Grand Seiko retailer. If you do, please just make sure they are authorized to sell Grand Seiko watches first. We’d hate for you to purchase a counterfeit timepiece. 

For those looking for authentic models, stick to websites like Exquisite Timepieces which are reputable authorized Grand Seiko stockists, selling all their new models complete with official paperwork and warranties.

For those who want to get their hands on the Grand Seiko Automatic GMT SBGM021, your best bet is to explore the second-hand market. While this model is relatively scarce, it can occasionally be found.

The watch typically sells for around $4,000 in the pre-owned market. This price point reflects its historical significance and the overall collectability of Grand Seiko watches today.

And if you’re unable to find a pre-owned SBGM021 or if you prefer something brand new, consider the Grand Seiko Automatic GMT SBGM221. Priced at $4,600, it features the same stunning ivory lacquer dial and GMT complication, along with a compact set of dimensions. Keep in mind that it boasts the updated Grand Seiko logo at 12 o’clock, eliminating the Seiko branding entirely, but it retains much of the charm and specifications of the SBGM021.

Conclusion

So there you have it; the Grand Seiko Automatic GMT SBGM221 might just be even better now than it was when it was released. It continues to exemplify everything the brand stands for, even after a decade, offering high levels of beauty, accuracy, and durability. 

It’s a dress watch that perfectly blends elegance and functionality, giving you a formal look with technology to get you through every day and symbolizing a piece of Grand Seiko’s history we should never forget.

I’m particularly fond of the rounded case and domed sapphire crystal. It gives the watch a beautiful vintage aesthetic that makes you forget you own a modern-day timepiece and, instead something truly from the 1960s. I also love the leather strap. It’s incredibly soft and comfortable and complements the ivory lacquer dial nicely.

Finally, I need to applaud Grand Seiko for the thoughtful dial layout. It’s all too easy for GMT watch dials to feel overly complicated and busy, especially when incorporating a date complication and dual branding, like in this instance. 

And while I know it’s not the cleanest of dials, it’s still sophisticated, refined, and easily legible. It’s for all these reasons the Grand Seiko Automatic GMT SBGM221 watch has retained its appeal even after ten years.

I’ve had the pleasure of reviewing a number of watches throughout my career, but if there’s one brand whose press photos almost never do their watches justice, it’s Grand Seiko. That’s not to say they are bad photographers or even bad at marketing; it’s simply that these watches have such incredible attention to detail and high levels of finishing that even the best cameras in the world can’t photograph their beauty. 

There are a number of Grand Seiko watches I could use as an example for this point, but the model I had the joy of reviewing this week is the perfect example: the Grand Seiko Heritage Quartz SBGP013. 

It’s a simple watch in many ways, especially for Grand Seiko. There’s no overly complicated texture or pattern on the dial, a classic – although highly accurate– quartz movement inside, and an easily wearable 40mm case made in commonly seen stainless steel. So how does a watch that sounds so regular on paper become one of the most beautiful entry-level watches I’ve ever seen?

The Grand Seiko Heritage Collection

The Grand Seiko Heritage Quartz SBGP013 watch was first released in 2020, and added to the Japanese watchmaker’s Heritage collection. It joined two other models, also forming part of this entry-level family, including the cream-coloured SBGP009 and the black-dialed SBGP011. 

At the time, these three models replaced the SBGV221 with a champagne dial and the SBGV223 with a black dial. Their biggest improvement was the movement change, with the updated Caliber 9F85 taking the place of the older Caliber 9F82. 

The Grand Seiko Heritage Quartz SBGP013 watch and its two brothers that launched with it ticked all the boxes of the luxury watch manufacturer’s Heritage collection. Stylistically, they had classic silhouettes with predominantly polished cases, clear and easy-to-read dials, and fine attention to detail. 

The Grand Seiko Heritage family is, for largely this reason, known for its classic appeal and is often a popular choice for collectors wanting the Grand Seiko name at an accessible price. Sure, there are watches in the collection powered by their more affluent Spring Drive and Hi-Beat movements, but those powered by their 9F quartz series are excellent for those seeking an entry-level timepiece. The Grand Seiko Heritage Quartz SBGP013 watch is one of the same.

A Super Slim Case 

With a diameter of 40mm, a lug-to-lug measurement of 47mm, and a thickness of just 10.6mm, this watch might be up there as one of Grand Seiko’s most wearable models. It fits comfortably on the wrist and is especially low. 

I know many of my fellow Grand Seiko lovers out there often have a hard time with some of their case sizes, especially the thickness. The Grand Seiko Heritage Quartz SBGP013 watch is an exception to the rule, however, sitting wonderfully low on the wrist, making it ideal for any of you who have a penchant for tight shirt cuffs. The low profile allows the watch to slide effortlessly under the sleeves, providing both elegance and practicality. 

The dimensions help to set the Grand Seiko Heritage Quartz SBGP013 watch apart, too, for its versatility. Whether you have smaller wrists like mine—measuring just five inches—or larger wrists up to eight inches, this watch accommodates all. It strikes a balance between making a statement and offering a sleek, almost skin-like feel.

The case is entirely finished by hand using Grand Seiko’s signature Zaratsu polishing technique, which creates an exceptional mirror-like shine. Trained artisans carefully hold the stainless steel against a spinning tin plate, a technique that takes up to three years to learn. But hopefully, as you can tell, the result will be worth it. 

It delivers a beautifully polished finish and a standard of craftsmanship that I believe is rare in the watch industry today, especially at this price point. In contrast to the polished surfaces, the Grand Seiko Heritage Quartz SBGP013 features some satin brushed elements on the lug tops and bracelet links, enhancing its visual appeal and adding depth to the overall design. 

The Grand Seiko Heritage Quartz SBGP013 boasts an impressive 100 meters of water resistance, which is not often seen in dress watches like this. Grand Seiko ensures that most of their timepieces offer at least this level of protection, thanks to a securely closed and screw-down stainless steel case back and a reliable push-pull crown at the 3 o’clock position. 

While an exhibition case back might have been a nice addition should there have been a mechanical movement placed inside, the engraved lion emblem in relief on the back is a worthy substitution that reflects the brand’s fierce and powerful identity. The crown itself is gently knurled and embossed with the Grand Seiko logo. 

Lastly, the bezel features a conical shape that is smoothly polished using the same Zaratsu technique. This beautifully anchors the slightly domed sapphire crystal glass at the top, which is treated with an anti-reflective coating on the inner surface. This not only reduces glare but also lends the watch a subtle vintage charm, completing a well-rounded timepiece that is as functional as it is stylish. 

A Classic Navy Blue Dial 

Some dial colors are truly classic, and when it comes to timeless options, black, silver, and navy blue will always be at the top of the list. While I appreciate the recent trend toward brightly colored watch dials, there’s always a place for these classic hues that effortlessly complement any outfit or occasion. The deep navy blue dial of the Grand Seiko Heritage Quartz SBGP013 watch is the perfect example of this. 

Its dark blue surface showcases a stunning sunburst decoration, creating a subtle shimmer that adds depth to the watch face. Depending on the lighting conditions, the shade of blue can change ever so slightly—one moment appearing as a rich royal blue and the next taking on an almost black appearance. This dynamic quality enhances the watch’s versatility, making it suitable for both casual and formal settings. 

Like the case, the dial is completely hand-finished, which is truly remarkable for a watch at this price point. Every detail, from the hands to the hour markers and the date window, is meticulously crafted by skilled artisans using diamond-tipped milling tools. 

These talented craftsmen specialize in creating tiny components all day, every day, ensuring that each piece is of the highest quality. The hour and minute hands are sharp and modern, while the seconds hand is slim and straightforward, making it almost unnoticeable as it glides around the dial. 

Each hour marker is slightly faceted, reflecting light beautifully and enhancing the dial’s overall aesthetic. These markers elegantly match the hands with their own mix of polished and brushed finishes. 

The only other hardware on the dial is the applied GS logo at 12 o’clock, accompanied by the Grand Seiko name printed directly beneath it, and the bordered date window at 3 o’clock, which features a black-on-white date disc, providing essential functionality without cluttering the face. 

Notably, there’s no writing positioned at 6 o’clock, which is often the case with many watches. This design choice contributes to a clean, crisp finish that makes the dial feel uncluttered and sophisticated. 

I do find myself wishing that the date disc here was finished in navy blue rather than white for added aesthetic appeal, but I can appreciate that the current design enhances legibility and still does not detract from the overall display. This is just me being picky.

A Caliber 9F Movement

The Grand Seiko Heritage Quartz SBGP013 is powered by the Caliber 9F85 quartz movement, which is widely regarded as one of the best quartz calibers on the market. This movement boasts incredible tolerances of +/- 10 seconds per year, a remarkable achievement in the realm of quartz technology. 

In comparison, standard quartz movements typically have an accuracy rating of around +/- 15 seconds per year, making the 9F85 significantly more precise. This level of accuracy is attributed to several advanced features, including a quartz trimmer designed to adjust for drift in the quartz crystal over the years, ensuring that your watch remains as accurate as the day you bought it. 

Another noteworthy characteristic of the Caliber 9F85 movement is its thermal compensation. This means that the movement is engineered to adjust for variations in temperature that can affect the accuracy of quartz watches. 

Fluctuations in temperature can cause the quartz crystal to expand or contract, potentially leading to deviations in timekeeping. However, the thermal compensation feature in the 9F85 movement allows it to maintain exceptional accuracy even under varying environmental conditions. 

The Grand Seiko Heritage Quartz SBGP013 watch’s movement offers another unique function known as an independent hour hand. Rather than employing a traditional quick-set date mechanism, the hour hand can be set independently. This feature is particularly advantageous for travelers, as it makes switching between different time zones a seamless process. 

When you adjust the hour hand independently, the minute hand and seconds hand continue to operate unaffected, allowing you to easily set your watch to the local time without disrupting the timekeeping of the movement. It’s a thoughtful feature for those who like their watch to be exact to the second. 

Finally, the Calibre 9F85 is a 9-jewel movement that has been meticulously designed, built, and regulated in-house by Grand Seiko. This commitment to quality and craftsmanship is evident in the movement’s performance and longevity. Plus, with an impressive battery life of 3 to 4 years, you can enjoy the convenience of a reliable timepiece without the hassle of frequent battery changes. 

An Oyster-Like Bracelet 

For its strap, the Grand Seiko Heritage Quartz SBGP013 opts for a full stainless steel bracelet. The three-row link architecture showcases staggered intermediate and differential link styles, reminiscent of the iconic Rolex Oyster, yet distinctly Grand Seiko in its execution. 

The polished link ends catch the light beautifully, while the unique bevelling along the link edges adds a touch of sophistication, effectively separating the link tops from the sides with a rounded finish. 

It’s clearly a strap largely designed for comfort and wearability, including removable links that are screw adjusted so you can easily make adjustments in your own home. There are also a couple of half links to help achieve that perfect size. However, it’s worth noting that there are no micro-adjustments available, which might limit immediate sizing options just slightly. 

The single-fold steel deployment clasp features a twin-trigger release mechanism, requiring you to press both buttons simultaneously to open the bracelet. This added security feature ensures that your watch remains securely fastened to your wrist, providing peace of mind during daily wear. The clasp also boasts the Grand Seiko logo embossed in relief, serving as a subtle yet stylish reminder of the craftsmanship behind the piece.

With a 20mm lug width and drilled lugs, changing straps on this watch is a breeze. This feature allows you to easily swap out the stainless steel bracelet for a variety of straps, enabling you to customize the look of your watch to suit your style or occasion. 

Given the dial’s striking deep navy blue color, the Grand Seiko Heritage Quartz SBGP013 is truly a strap magnet, inviting you to explore endless possibilities in personalization.

On-Wrist Experience

As you can probably tell from the introduction, I have really enjoyed wearing the Grand Seiko Heritage Quartz SBGP013 watch this past week. It’s the perfect blend of simplicity and elegance, offering a set of dimensions that well and truly cater to every wrist. With a case diameter of 40mm and a slender thickness of just 10.3mm, this watch offers a beautifully flat profile that sits comfortably on the skin. Its low-profile design is ideal for those with tighter shirt cuffs or anyone seeking an unobtrusive timepiece.

For me, though, most of the beauty of this watch lies in its simplicity. There’s an understated charm to it that makes it a pleasure to wear without any fuss. 

For those of us with smaller wrists, like my own at five-and-a-half inches, the SBGP013 feels substantial yet never overwhelming. It’s a watch I wouldn’t worry about wearing because it’s overpriced or overfussy in its design. Instead, it’s beautifully simple and feels well suited to any occasion. 

And if you have larger wrists than me, which is most likely the case, the watch will still maintain an elegant, dressy presence. If you have wrists of 8 inches or above, it might look a little small on you, so it could be worth exploring some of Grand Seiko’s larger models. That said, if you love the vintage look of a small watch, don’t let my words stop you.

Price & Availability

The Grand Seiko Heritage Quartz SBGP013 watch might just be one of the Japanese watch manufacturers most affordable models, retailing at an attractive price of $2,600. This makes it an ideal entry-level watch for those looking to experience the craftsmanship and elegance that Grand Seiko is renowned for without breaking the bank. Given its affordability, it’s not uncommon to find this model on the second-hand market for around $2,000, too.

The SBGP013 is a non-limited edition watch, but it has been part of Grand Seiko’s portfolio since its launch in 2020, so how long it will remain available is anyone’s guess. This uncertainty does add a layer of urgency, and if you are someone remotely tempted by this model, know that Grand Seiko does have a tendency to suddenly take even their best-selling entry-level models out of circulation with little to no notice.

If you are considering purchasing the Grand Seiko Heritage Quartz SBGP013 watch, be sure to order from an authorized retailer like Exquisite Timepieces. This ensures that you’re receiving a genuine Grand Seiko watch complete with official paperwork and warranty, giving you the peace of mind you deserve for your investment.

Conclusion 

The Grand Seiko Heritage Quartz SBGP013 watch is an easy timepiece with which to fall in love. Because of its simplicity, there’s little you can fault. The quartz movement is one of the best on the market and allows for an incredibly compact set of case dimensions. 

The 10.3mm thickness is going to be a huge selling point for those of us who love a nice flat finish on the wrist. Plus, that deep navy dial, while overly simple for the likes of Grand Seiko, is still breathtaking and offers all the high levels of finishing and attention to detail the brand is best known for. This is an entry-level watch I’d recommend to anyone wanting to get started in the realm of luxury watchmaking.

I think most of us watch collectors and timepiece enthusiasts have something that instantly attracts us to a watch. For some, it’s an obsession with a particular complication, or for others, it can be a particular genre of watch, such as a diver’s or pilot’s. For me, though, it’s a dial color. In particular, a dial done in a particular shade of light blue. Very much like the Grand Seiko ‘Icefall’ Hi-Beat 1998 Revival SBGH347 watch I’ve got the pleasure of reviewing today. 

I don’t know what it is, but there’s something so beautiful about this shade of blue. It’s different from the classic navy we’ve seen so many times before, and yet it’s still not so loud and expressive that it feels unwearable or overwhelming. 

It’s not a typical turquoise blue often associated with the sea or sky either, but more of an icy hue giving off an undeniable elegance and tranquility. 

It’s also not just a smooth ice blue dial, but one with a special texture, one that Grand Seiko describes as being inspired by the natural ‘icefall’ phenomenon seen when the springs near Mount Iwate freeze over in winter’s cold air.

Inspired By Grand Seiko’s First 9S Mechanical Watch

Grand Seiko has no shortage of milestones in their long history, but one of their most significant is arguably the launch of their first 9S mechanical watch in 1998. The Caliber 9S series was another breakthrough in the brand’s long journey to create the world’s most precise and reliable watch. 

It was designed and manufactured completely in-house by the Japanese watchmaker and ultimately led to the creation of a new standard of accuracy for the Grand Seiko brand. It was durable and precise, with an average daily discrepancy of +5 to -3 seconds, a rating greater than even chronometer-certified timepieces. 

The first Caliber 9S watch was housed in a 37mm case, a design that was a departure from the brand’s earlier designs, emphasizing more of a modern aesthetic yet still maintaining the classic elegance that Grand Seiko is known for. 

Last year, to celebrate the 25th anniversary of the 9S caliber, Grand Seiko released limited editions, the SBGH311 and SBGR325, both echoing the dimensions of the original model. These timepieces honored the pioneering spirit of the brand’s head of design, Nobuhiro Kosugi, who played a crucial role in the 1998 creation. 

Sadly, though, these two watches were limited editions and were not easy to get your hands on. But thankfully, the new Grand Seiko ‘Icefall’ Hi-Beat 1998 Revival SBGH347 watch brings everything back and more. It has the same faithful 37mm wide case, a 9S Hi-Beat movement, and, of course, one of the most exquisite ice blue dials I have ever seen. 

The First 37mm Ever-Brilliant Case

So, as I mentioned, the Grand Seiko ‘Icefall’ Hi-Beat 1998 Revival SBGH347 watch comes in the same 37mm case as the original Caliber 9S watch. But what’s even cooler is that this is the first 37mm case from Grand Seiko that is made from their famous Ever-Brilliant steel. 

This is a stainless steel alloy that’s 1.7 times more corrosion-resistant than the usual 316L stainless steel most watches use. That basically means it’s a lot more durable and also has a wonderful bright white sheen that adds to the watch’s dressy appearance. 

As for its elegant silhouette, the Grand Seiko SBGH347 looks little to no different to the original timepiece launched 25 years ago. If that doesn’t speak volumes about the enduring quality and appeal of a design like this, I don’t know what does. 

It’s a nice reminder that sometimes, case designs don’t need constant updating. They’re timeless and just as beautiful now as they were back then. I agree and can quite confidently say that the case here is spectacular. 

For starters, most of the case is Zaratsu polished, a technique done entirely by hand. Talented artisans are trained for up to three years to hold the precious metal against a spinning tinplate to get the perfect curve and mirror-like shine. 

The Zaratsu polishing works perfectly with the case’s sharp angles, contrasting nicely with the few brushed surfaces found on the lug tops and bracelet links. 

The dimensions of the Grand Seiko ‘Icefall’ Hi-Beat 1998 Revival SBGH347 watch are also wonderful and will no doubt attract men and women of all wrist sizes. It has a compact 37mm diameter and a lug-to-lug measurement of 44.6mm. 

It sits extremely comfortably on the wrist and yet doesn’t feel invisible, as is often the case with super slim dress watches. It has some heft yet is still easily worn under a shirt cuff with a height of 13.3mm. It’s not overwhelming, but you can definitely feel its presence. 

Other features of the watch include dual-curved sapphire crystal on top, which adds to its 1990s-inspired look and, of course, provides us with a healthy amount of scratch resistance. The glass is also treated to a layer of anti-reflective coating on the inner surface for exceptional legibility. The case back also boasts a piece of sapphire crystal surrounded by a beautiful beaded edging, adding a touch more flair and allowing for a view of the Caliber 9S inside. 

Finally, we can’t overlook the Grand Seiko ‘Icefall’ Hi-Beat 1998 Revival SBGH347 watch’s 100-meter water resistance. You’ll not often find a watch with a compact size like this, a full metal bracelet, and a beautiful formal occasion-worthy dial with a water resistance that is this high. 

No, it won’t survive deep sea diving, but it’ll happily withstand a shallow swim or heavy rainfall. Its water resistance is assisted by the screwed case back and screw-in crown positioned at 3 o’clock, beautifully knurled and decorated with the GS logo in relief.

An Icy Blue Dial

Grand Seiko is no stranger to creating beautiful, intricate dials and surprise, surprise, the Grand Seiko ‘Icefall’ Hi-Beat 1998 Revival SBGH347 watch delivers yet another breathtaking one. At first glance, the dial texture appears to be a clever blend between a traditional vertically brushed finish and Grand Seiko’s famous “Birch” dial. 

The latter is inspired by the delicate patterns of birch trees, characterized by deep, zig-zagging grooves. In contrast, the SBGH347’s texture features thinner, straighter lines that create a more understated and refined appearance, one that cleverly mimics the serene elegance of winter landscapes. 

In the press release, Grand Seiko poetically describes the inspiration behind the dial coming from the natural beauty found in Hachimantai in the Iwate Prefecture, where Nanataki—a majestic 30-meter waterfall—originates from the streams cascading down Mt. Iwate. According to Grand Seiko, the dial represents this frozen waterfall, evoking the massive icicles formed during the coldest months of the year. 

Sadly, I can’t say I’ve ever visited this particular waterfall to advise whether the dial does it justice or not, but I’m inclined to just nod and agree with Grand Seiko. It’s a dial that looks and feels like winter on the wrist. 

As I mentioned in the introduction, the ice blue shade of the dial is a personal favorite of mine. It’s captivating, striking a balance between cool and refreshing, dreamy and stylish. It’s a color that would work just as well for casual occasions as well as formal ones, inviting a strange sense of calm and an element of serenity. 

As for the rest of the dial, it’s quintessential Grand Seiko. The markers and hands are expertly finished, featuring polished top surfaces that sparkle under the light. The large diamond-cut bevels add an extra layer of sophistication, creating a visual feast that is both captivating and functional. 

The markers are faceted, and the hands are sharp, sitting beside the familiar applied Grand Seiko logo at 12 o’clock. There’s also a framed date window at 3 o’clock, which is a handy touch that adds functionality without over-cluttering the display.

A Hi-Beat Movement

Since the Grand Seiko ‘Icefall’ Hi-Beat 1998 Revival SBGH347 watch is a timepiece honoring the original 9S Caliber watch, it would be wrong for it not to be powered by one of the brand’s modern-day 9S calibers. 

Inside is the in-house Caliber 9S85, a high-frequency mechanical movement operating at 5Hz, or 36,000 vibrations per hour. This means that the movement achieves an impressive accuracy rating of +5 to -3 seconds per day, a standard that exemplifies Grand Seiko’s commitment to precision and reliability. 

The movement boasts a noteworthy 55-hour power reserve, ensuring the watch remains ticking even if it’s taken off the wrist for a couple of days. 

There’s also a total of 37 jewels and plenty of handsome decoration applied to the movement’s architecture, which, as mentioned, is put on display through the watch’s exhibition case back. The finishing details include polished surfaces, gilded lettering, and a wonderfully striped rotor.

 A Full Metal Bracelet

The Grand Seiko ‘Icefall’ Hi-Beat 1998 Revival SBGH347 watch comes equipped with a standard three-row link stainless steel bracelet. Again, it uses Grand Seiko’s Ever-Brilliant steel alloy for a beautiful shine and high levels of durability. 

We’re also promised a combination of finishing to match the case, including brushed link tops and polished sides. This contrast adds a touch more depth and visual interest, but one that is outshined – and rightly so – by the dial. 

The bracelet leads to a folding clasp with a push-button release. Sadly, there is still no micro-adjustment on these GS bracelets – something many of us Grand Seiko collectors are still holding out for. That said, there are some half links for close adjustment, and the links are held by screws, so you can make changes relatively easily. 

The Ever-Brilliant Steel bracelet also comes with a 19mm lug width, which, while slightly awkward for finding alternative straps in this size, is manageable thanks to the drilled lugs. This means that once you find a compatible strap, you’ll be able to install your new watch band easily in your own time. 

On-Wrist Experience 

As you can probably tell from my words so far, wearing the Grand Seiko ‘Icefall’ Hi-Beat 1998 Revival SBGH347 watch these past few days has been a delightful experience. It’s an absolutely beautiful watch with a breathtaking dial that deserves to be seen in person and a nice, unisex case that will suit almost anyone. 

With a case diameter of 37mm, a length of 44.6mm, and a thickness of 13.3mm, this watch is ideally sized for a wide range of wrist sizes. It strikes a beautiful balance in width, making it suitable for nearly anyone. I have a five-and-a-half-inch wrist, and since I generally gravitate toward oversized watches, I find this timepiece to be a standout. 

The SBGH347 makes a statement without feeling overly bulky or cumbersome. I believe it would look best on wrists ranging from 6 to 7.5 inches; any larger, and it might start to appear a bit small. However, don’t let that discourage you. Smaller watches definitely have their place, and if you appreciate a subtle vintage aesthetic, this watch delivers that, too. 

While the 13.3mm thickness is a tad more than I would prefer, it’s still manageable. I would have loved for it to be a couple of millimeters slimmer, but it remains thin enough to comfortably slide under a shirt cuff for more formal occasions. Overall, the Grand Seiko ‘Icefall’ Hi-Beat 1998 Revival SBGH347 wears beautifully, making it a versatile choice for both everyday wear and special events.

Price & Availability

The Grand Seiko ‘Icefall’ Hi-Beat 1998 Revival SBGH347 watch is a little pricier than those launched last year for the Caliber 9S’s 25th anniversary, retailing for $6,900, but keep in mind that this novelty does come with the company’s Ever-Brilliant Steel case, a huge upgrade from the standard 316L steel used previously. Plus, when you take into account the detailing on the dial and the hi-beat in-house movement working hard inside, it’s hard to argue on the retail price.

It’s also a non-limited edition and is currently available worldwide as of September 2024. I have no doubt, though, that due to its beautiful dial and accessible sizing, this will be a popular model, so it’s still worth catching it in stock when you can! 

Just be sure to stick to authorized Grand Seiko retailers like Exquisite Timepieces so you can guarantee you’re getting a genuine timepiece with all the official paperwork.

Conclusion

In conclusion, the Grand Seiko ‘Icefall’ Hi-Beat 1998 Revival SBGH347 watch is a superb watch that embodies everything this Japanese watchmaker stands for. 

It’s a remarkable entry-level watch in the brand’s Hi-Beat line-up, and as the first mid-size watch presented in the striking Ever-Brilliant Steel at this size, I have no doubt it’ll stand out in a market saturated with 40 to 42mm timepieces. 

Sure, the case wouldn’t hurt by being the smallest bit thinner, but the elevated finish on the case and dial quickly makes up for that. And alas, it seems my obsession with icy blue dials remains, and I have yet another Grand Seiko watch added to my long, never-ending wishlist.

The Breitling affiliate program allows anyone with a following to promote one of the world’s leading luxury watch brands. Through Exquisite Timepieces (ETP), bloggers, influencers, and affiliates can earn commissions by recommending Breitling watches to their audiences. 

With Breitling’s long-standing reputation for precision, innovation, and craftsmanship, combined with ETP’s solid track record in the market, this partnership offers a lot of potential for high earnings and success.

Introduction to Breitling Watches

Breitling is one of the most iconic brands in luxury watchmaking, renowned for its perfect blend of innovation, timeless craftsmanship, and high performance. The prestigious Swiss brand was founded by Léon Breitling in 1884 with a reputation as the go-to watch in the aviation industry. Its focus on precision, durability, and technical excellence has solidified the brand’s place as a top-tier choice for many collectors and enthusiasts.

One of the key selling points for Breitling watches is its in-house mechanical movements, which are rigorously tested to perfection. Each Breitling watch is masterfully engineered for precision, featuring bold and functional designs and chronometers that are optimized for both performance and aesthetics. Among the most iconic Breitling models are popular in the world of aviation, diving, and sports. This includes the Breitling Navitimer, Superocean, Avenger, and Chronomat. 

With a heritage that’s rooted in performance and innovation, Breitling watches are widely sought after not just by watch collectors but professionals, athletes, and divers around the world. Whether for their technical excellence or timeless designs, Breitling timepieces continue to hold their place at the top of the best luxury brands in the industry.

Overview of Breitling’s Affiliate and Influencer Programs

Breitling’s affiliate program is available through partnerships with trusted retailers in the market. This program allows you to promote the brand’s iconic models like the Navitimer and earn high commissions on sales. From bloggers to YouTubers, and social media influencers, it offers a fantastic opportunity for anyone with an audience or following. Affiliates can leverage the brand’s global reputation and get to promote high-end products that are widely coveted, especially among serious watch collectors. 

Breitling has also forged key partnerships with influencers and brand ambassadors who embody the same values the brand promotes such as innovation and adventure. While these partnerships are not for everyone, the official ambassador program allows partners access to new releases, limited-edition models, and select promotional content. 

In terms of the commission structure, the Breitling affiliate program is highly competitive offering affiliates about 3-5% per eligible sales. Considering the brand’s high average order value (AOV), you only need a few sales to generate a substantial payout. As for cookie duration, most programs offer a 15-day window, meaning your commissions are secured as long as the sale is completed within the period through your affiliate link.

As a Breitling affiliate, you can access basic marketing materials and affiliate support. Payments are made through wire transfer or PayPal once you meet the minimum payout requirements.

Benefits of Partnering with Exquisite Timepieces for Breitling Watches

As a highly coveted brand, Breitling watches are always in high demand but it’s even easier to promote when you partner with Exquisite Timepieces (ETP). ETP’s affiliate program offers a more enticing and superior option compared to other programs. As a leading luxury watch retailer with over 20 years of experience, ETP guarantees affiliates higher commissions, top-notch support, and a wide selection of Breitling timepieces you can promote. 

One major benefit of partnering with ETP’s affiliate program is the generous commission rates, which are slightly higher than what most programs offer. You can earn up to 6% on eligible Breitling watch sales. The cookie duration is also longer, giving affiliates a 30-day window to increase their chances of earning commissions. 

Another key advantage affiliates can enjoy through ETP’s program is exceptional customer support and marketing tools. You get access to detailed product descriptions and a range of promotional banners, images, and custom links to boost and optimize promotions. In addition, ETP also offers a dedicated affiliate dashboard so it’s more convenient to track sales, conversions, and clicks. 

Finally, partnering with Exquisite Timepieces to promote Breitling watches aligns your efforts with a trusted retailer known for exceptional customer service, a wide selection of luxury watches, and product authenticity. Not only are you guaranteed higher commissions and an extended cookie duration but you also get complete support to ensure your success as an ETP affiliate. 

How to Join the Exquisite Timepieces Affiliate Program

If you’re ready to become an affiliate and promote Breitling watches, joining the Exquisite Timepieces program is quick and simple. Here are the steps you need to follow to get started:

1. Go to our official Exquisite Timepieces Affiliate Program page to sign up.
2. Complete the application form by filling out basic information, which includes your full name, email, phone number, and a link to your main media channel.
3. Wait to get approved, usually within 2 business days after you have submitted your application. Once our team reviews and approves your application, you’ll receive immediate access to the affiliate dashboard.
4. You can start promoting Breitling watches using our range of marketing materials from high-quality product images, banners, custom links, and detailed descriptions.
5. Track your performance using our dedicated tracking tool to monitor clicks, conversions, and earnings.

Aside from access to the affiliate dashboard and marketing tools, Exquisite Timepieces also offers ample support to all Breitling affiliates. We have a team of account managers to ensure you make the most commissions promoting luxury watches.

Why Promoting the Breitling Affiliate Program through ETP is a Great Opportunity

If you want to promote Breitling watches more effectively, you need to partner with a reliable and authorized dealer like Exquisite Timepieces. With Breitling watches’ high order value combined with our lucrative affiliate program, you are in a great position to succeed as an affiliate and enjoy generous commissions even with just a few sales.

Whether you’re a blogger, influencer, or regular watch enthusiast with a social media presence, you can become a Breitling affiliate today.  Sign up for the Exquisite Timepieces affiliate program and enter the luxurious world of luxury timepieces!

FAQs

How much commission can I earn promoting Breitling watches through Exquisite Timepieces?

Compared with other affiliate programs, Exquisite Timepieces offers high commissions, up to 6% commission on all eligible sales made through your affiliate links. With Breitling’s high average order value (AOV), you can enjoy substantial earnings even with a few sales.

What is the average order value (AOV) for Breitling watches?

With the value and prestige of Breitling watches, it has a high AOV, typically in the thousands of dollars. Due to the luxury price point, you can expect your commissions to add up quickly.

How does Exquisite Timepieces support affiliates in boosting their sales?

As a reputable retailer in the luxury watch market, Exquisite Timepieces guarantees complete support for its affiliates. This includes offering a range of marketing materials to optimize conversions, regular tips and insights to improve your strategies, and an affiliate dashboard for easy monitoring of sales. We also have a team of dedicated account managers ready to assist you in any way you need.

What is the cookie duration for the Exquisite Timepieces affiliate program?

Exquisite Timepieces program provides a generous 30-day affiliate cookie, giving you an extended period to earn commissions. As long as users complete a purchase through your link within the cookie window, you can expect to earn commissions with the sale.

What makes promoting Breitling watches through Exquisite Timepieces a profitable opportunity?

Exquisite Timepieces ensures a high conversion rate with competitive prices, great deals year-round, and shipping across the U.S. You can also promote other luxury brands available in our massive catalog to further boost your commissions.

Introduction to Patek Philippe Watches

Patek Philippe is one of the most prestigious watch brands in the world, with a heritage that dates back to 1839. Founded in Geneva, Switzerland, the brand has consistently set the standard for luxury timepieces with its commitment to precision, craftsmanship, and innovation. Known for its exclusive, high-quality watches, Patek Philippe remains a family-owned business. This has helped maintain its reputation for excellence and tradition over nearly two centuries.

Craftsmanship is at the heart of Patek Philippe’s appeal. The brand is known for its complex mechanical movements, many of which are patented, and its dedication to innovation. From perpetual calendars to minute repeaters, Patek Philippe has been at the forefront of horological advancements. Their watches are not just instruments to tell time; they are masterpieces of engineering and design, often passed down through generations, enhancing their value and sentiment.

Patek Philippe watches are sought-after due to their innovation and status as symbols of wealth and success. Limited production, coupled with high demand, means that many models are incredibly difficult to obtain, adding to their allure. Collectors and enthusiasts choose Patek Philippe for its exclusivity, heritage, and ability to retain, if not increase, its value over time. With clients ranging from royalty to high-profile celebrities, the Patek Philippe brand has been referred to as the epitome of luxury in the watch industry.

Overview of Patek Philippe’s Affiliate and Influencer Programs

The Patek Philippe affiliate program is designed for individuals and content creators passionate about luxury watches and fine craftsmanship. Through this program, affiliates can promote the brand’s iconic timepieces and earn a commission for driving sales. This program is tailored for those who can authentically align with the luxury market, including watch enthusiasts, bloggers, and influencers in the luxury lifestyle space.

Patek Philippe’s corporate philosophy, however, does not include formal influencer or ambassador programs, nor does it participate in sponsorships or product placements. The brand remains selective in its communication strategies, maintaining an aura of exclusivity by focusing on direct relationships with its clientele. While traditional influencer marketing is not part of Patek Philippe’s strategy, affiliates still have the opportunity to promote the brand’s watches through several platforms and earn commission.

The affiliate program features a competitive commission structure of 5% per sale, which is quite lucrative considering the high value of Patek Philippe’s luxury watches. This program is especially suited for those who have built a following around luxury goods, horology, or high-end fashion, such as YouTubers, Instagram influencers, and luxury bloggers. The program also includes a 30-day cookie duration, ensuring affiliates receive credit for any purchases made within 30 days of a referral.

Benefits of Partnering with Exquisite Timepieces for Patek Philippe Watches

Imagine partnering with a renowned name in the luxury watch industry that not only offers excellent commission potential but also equips you with the resources for long-term growth. That’s what we provide at Exquisite Timepieces. As an authorized dealer for more than 60 prestigious brands, including the esteemed Patek Philippe, we give you access to some of the most iconic names in horology.

Through our Patek Philippe affiliate program, you will earn an impressive 4% commission on every sale, plus an additional 2% bonus on watches priced over $5,000. But this is more than just an affiliate program, it’s your ticket to significant earnings with some of the most sought-after timepieces on the market. Every sale offers an opportunity to capitalize on the global demand for these coveted watches, setting you up for long-term financial success.

At Exquisite Timepieces, we believe in empowering our affiliates beyond just commissions. Our extensive support system ensures your success from day one. With extended cookie durations, you will continue to earn commissions well after a visitor’s first interaction. Our dedicated affiliate support team is always available to help things run smoothly, and our real-time tracking tools make it easy to stay on top of your performance.

With over 20 years of experience, competitive pricing and high conversion rates, we provide a seamless and efficient experience. Partnering with Exquisite Timepieces means joining a trusted brand that’s committed to your growth and success.

How to Join the Exquisite Timepieces Affiliate Program

Becoming a part of the Exquisite Timepieces affiliate program is an easy process that offers numerous advantages. To begin, visit our affiliate program page and complete the brief registration form. Once you’ve signed up, you will gain access to a range of marketing tools crafted to boost your promotional strategies and generate results. Whether you’re new to affiliate marketing or have extensive experience, our team of experts is dedicated to supporting you in reaching your highest potential.

Conclusion: Why Promoting Patek Philippe Affiliate Program through Exquisite Timepieces is a Great Opportunity

Whether you’re an experienced affiliate marketer or just beginning your journey, promoting Patek Philippe watches through Exquisite Timepieces offers an excellent opportunity to boost your income. You will have access to some of the most sought-after luxury watches in the industry, along with competitive commission rates, making now the perfect time to dive in. By promoting watches from a prestigious brand like Patek Philippe, you will be stepping into the profitable world of luxury timepieces. Sign up today and become part of this thriving market.

FAQs

How much commission can I earn as an affiliate with Exquisite Timepieces?

As a member of our affiliate program, you will enjoy a commission of 4% on each sale you make. Additionally, if you manage to sell a watch priced above $5,000, you will earn an extra 2% bonus on top of your standard commission.

What sets the Exquisite Timepieces affiliate program apart from others?

The Exquisite Timepieces affiliate program goes beyond just offering competitive commission rates. We also provide comprehensive support designed to help you flourish. With features like extended cookie durations that enable you to earn commissions long after a visitor clicks your link, along with real-time tracking tools and a dedicated support team, we’re committed to making your affiliate experience both smooth and fruitful.

Is previous affiliate marketing experience required to join?

You don’t need any prior experience to become an affiliate. Whether you’re just starting out in affiliate marketing or are a seasoned expert, Exquisite Timepieces equips you with all the marketing materials, professional insights, and tools necessary to effectively promote luxury watches and optimize your earnings.

In what ways does Exquisite Timepieces assist affiliates with their marketing efforts?

We provide a comprehensive collection of marketing resources specifically designed to enhance your promotional campaigns. You will also gain access to our user-friendly affiliate dashboard, which features expert advice and performance analytics. Our dedicated support team is always on hand to provide assistance whenever you need it.

How can I keep track of my performance and earnings?

Tracking your performance is a breeze with our real-time tracking tools which are accessible through the affiliate dashboard. This feature allows you to effortlessly monitor clicks, conversions, and commissions, ensuring you stay informed about your overall performance and earnings.