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Apple watch generations

Apple Watch Generations

Apple Watch Generations

If you’re a watch aficionado—which by reading this blog, I am assuming you are—you probably scan the wrists of people passing you by, maybe without even realizing you are doing it. You may see a Timex or a Casio, maybe an occasional Rolex or two, but chances are that the vast majority of wrists have Apple watches on. 

It’s crazy to think that what began as a quirky wrist computer has transformed the world as we know it. The Apple Watch is, in essence, a continuation of Steve Jobs’ vision: to make personal computers accessible and present. 

First released in 2015, Apple has released numerous models of its watch over the years, each bringing new and exciting technology to the wearer. If you’re an Apple Watch enthusiast, or someone interested in dipping their toes into the ocean of smartwatches, this guide is for you. So strap in (pun intended), and let’s learn about the history of Apple Watches!

History of the Apple Watch

On September 9, 2014, CEO Tim Cook first introduced the Apple Watch. I remember hearing grumblings at the time: “Oh, Steve Jobs would have never allowed such a stale and boring release,” and “Oh, Apple is just trying to grab money.” 

I wasn’t as critical or skeptical at the time because I was already deeply into my hobby of wristwatches, and I knew the allure of technology. The watch was finally released in 2015, and it was a major success. 

Apple wanted to create a device that would blend seamlessly into users’ lives, offering superior functionality while maintaining Apple’s sleek and modern design language. They succeeded! Also known as the Series 0, the original Apple Watch set the stage for what would become one of the most influential tech releases of all time.

List of Apple Watch Generations

Now, let’s dive into the specifics of each generation, complete with release dates. We’ll cover what made each model stand out and how they evolved over time.

Original Apple Watch (Series 0)

Release Date: April 24, 2015

The Original Apple Watch was revolutionary. No, it wasn’t the first smartwatch to ever be released, but it was the first “complete product.” 

It wasn’t clunky or slow like other smartwatches of the time; it offered a blend of functionality and style, featuring a square Retina display, a Digital Crown for navigation, and was available in three models: Apple Watch, Apple Watch Sport, and Apple Watch Edition. While it wasn’t perfect—performance was a bit sluggish, and battery life left something to be desired—it laid the foundation for what was to come. 

Apple’s release, as they tend to do with all things technology, laid the groundwork for new design language within the segment. Not to sound repetitive, but the original Apple Watch was truly revolutionary!

Apple Watch Series 1

Release Date: September 16, 2016

Released alongside the Series 2, the Series 1 was essentially a refined version of the original. It featured a faster dual-core processor, making it significantly more responsive. However, it lacked the GPS and water resistance features that came with the Series 2. It was an excellent entry-level option for those new to the Apple Watch ecosystem.

Apple Watch Series 2

Release Date: September 16, 2016

The Series 2 was a significant leap in smartwatch technology. It introduced water resistance (up to 50 meters), a built-in GPS, and a brighter display, making this model ideal for outdoor activities such as hiking, skiing, and camping. The new S2 chip, released with the Apple Watch Series 2, was both faster and more efficient than the previous hardware. 

This Apple Watch Series 2 truly began to push the boundaries of what a smartwatch could do, especially for fitness enthusiasts. The Apple Watch Series 2 was actually the first Apple Watch I’d ever tried, and at the time, I remember wondering if this was the end for traditional wristwatches. Thankfully, I was wrong, but there can be no doubt that the rippling impacts of Apple’s watch have been felt across the watch industry.

Apple Watch Series 3

Release Date: September 22, 2017

“Without my phone, I can’t receive phone calls, text, or check my email on my Apple Watch?” It was inevitable that Apple would bring cellular capabilities to the Apple Watch, and they did just this with the release of the Apple Watch Series 3. 

I can’t stress how much of a game-changer this was. Now you could work out and leave your clunky phone behind, all while maintaining the ability to make calls, send texts, and stream music directly from your watch (no iPhone needed). It also featured an upgraded S3 processor, which made everything run smoother. 

The introduction of the altimeter was a bonus for those who love tracking elevation during workouts. I myself am a big snowboarder, and I love being able to track data, elevation, and spent calories. I didn’t have an Apple Watch yet, but I remember being extremely jealous of my ski and snowboard buddies who did. 

Apple Watch Series 4

Release Date: September 21, 2018

What happens when you are expected to release a new version of a popular piece of hardware each and every year? Well, people get bored and are less inclined to spend hundreds of dollars when their own devices work just fine. But somehow, Apple managed to make their new product—the Apple Watch Series 4—desirable. 

First, they make it sexier, sleeker, and easier to look at. The major redesign featured a larger display with thinner bezels. Then, they include life-saving technology through the ECG app, which could detect irregular heart rhythms, and fall detection, which could notify emergency services if you took a hard fall. It was a significant leap in both design and health monitoring capabilities. Since the release of the ECG app, Apple has been credited with saving hundreds of lives.

Apple Watch Series 5

Release Date: September 20, 2019

The Apple Watch Series 5 continued to improve on its Retina display by offering always-on technology, something that users have been clamoring for everywhere. Heck, if you think about it, who would want a watch that wasn’t on when you needed it to be? They managed to do this without negatively impacting performance or battery life. 

Additionally, continuing the trend of creating products that would be useful for adventurers and outdoor enthusiasts, this version of Apple’s watch included a built-in compass and expanded storage. 

The Apple Watch Series 5 was my first Apple Watch, and I only recently updated to the Series 9. I spent over four years wearing this watch, predominantly for snowboarding, and I have to admit, today, I feel naked on the mountain without my Apple watch.

Apple Watch Series 6

Release Date: September 18, 2020

Apple continued the trend of health consciousness, possibly in response to the COVID-19 pandemic, by including a new blood oxygen sensor with the Apple Watch Series 6. The release also saw a new and faster S6 chip, along with improvements to the always-on display. 

Apple made additional customization options available by offering new colorways, along with a variety of new bands. Want a black watch with a camo-patterned nylon strap? Sure, get the new Apple Watch. The 2020 release by Apple exhibited a continued dedication to the individual user, along with improving upon what made these smartwatches so great to begin with.

Apple Watch SE (1st Generation)

Release Date: September 18, 2020

The Apple Watch SE was a more affordable option. It touted the same design as the Series 4 but lacked the always-on display and some of the health monitoring functionality such as the electrocardiogram (ECG) and oxygen sensor. 

Moreover, it came without the fast charging capabilities of the Series 6. Some people just wanted an Apple Watch to track their steps, check some emails or texts on the go, and as a fashion accessory. This was the perfect model for someone looking for a solid smartwatch on a budget!

Apple Watch Series 7

Release Date: October 15, 2021

While not featuring a new design, the Apple Watch Series 7 had a larger display—with 20% more real estate—that featured a durable and crack-resistant crystal. At the time, they boasted that this was the most durable Apple Watch ever released. 

It was also the first Apple Watch to have an IP6X certification for resistance to dust and maintain 50 meters of water resistance. Though the internal specs were similar to the Series 6, the display was the highlight, providing a more immersive experience.

Apple Watch Series 8

Release Date: September 16, 2022

The series 8 continued to offer new health monitoring functionality, implementing a temperature sensor that was particularly useful for tracking menstrual cycles and fertility. It also featured crash detection, a potentially life-saving feature that could detect car accidents and notify emergency services. To date, this has been credited with saving many lives! 

The S8 chip offered improved performance and efficiency, making it a well-rounded upgrade. One of the features of this release was that it offered a low-power mode, enabling the watch to have 36 hours of battery life! While the watch wasn’t radically new, it did continue to build on Apple’s successful formula.

Apple Watch SE (2nd Generation)

Release Date: September 16, 2022

The 2nd generation Apple Watch SE provided an even more affordable entry point into the Apple Watch ecosystem. This time around, Apple chose to not throttle its cost-conscious smartwatch with an older chip. 

They used the same S8 chip as the Series 8 but with less functionality and hardware. It lacked the Always-On display and most of the advanced healthcare features, such as the blood oxygen sensor, ECG, and temperature sensor. The watch still offered loads of functionality for around half the price of the Series 8! 

Apple Watch Ultra (1st Generation)

Release Date: September 23, 2022

The Apple Watch Ultra was a new release, and came as a surprise to me and many watch enthusiasts. Here was a smartwatch designed specifically for extreme sports and outdoor enthusiasts. 

Its rugged design was larger, more durable, and with an extended battery life. It also had special features like a depth gauge (for underwater diving) and a new, customizable, Action button, which allowed for users to customize which activity and fitness apps were a quick click away. 

That said, the Apple Watch Ultra only came in a large 49mm configuration, which doesn’t necessarily work well with smaller to medium-sized wrists; this is why I sprang for the Series 9 when upgrading my Series 5. I remember wishing I had larger wrists, because I really like the Apple Watch Ultra.

Apple Watch Series 9

Release Date: September 12, 2023

The Series 9 brought even more advanced health and fitness features, including improved sleep tracking and a more accurate heart rate monitor. The display was brighter than ever, and the new S9 chip offered the best performance yet. It continued to build on Apple’s commitment to health and wellness. 

I continue to wear my Series 9 for snowboarding, and I must admit that I have struggled with insomnia for most of my adult life. I wear the Series 9 to bed every night, and I find that the sleep tracking is actually helpful for me and trying to iron out my difficult sleep habits. As of my writing this, I still do have my Series 9, and it continues to serve me well, both on and off the slopes.

Apple Watch Ultra (2nd Generation)

Release Date: September 12, 2023

The 2nd generation Apple Watch Ultra refined the concept of a rugged, adventure-focused smartwatch. It included additional environmental sensors, improved satellite communication features, and even better durability. It was the go-to choice for those who needed a smartwatch that could withstand the harshest conditions.

Apple Watch Generations You Can Buy Today

As of today, there are a variety of new models available directly from Apple, including the Apple Watch Series 8, Series 9, 2nd Generation SE, and Apple Watch Ultra (both generations). Older models have been discontinued, but a quick Google search will show you that they are available second-hand or refurbished. If you are a “latest and greatest” chaser, then take a closer look at the Series 9 or Ultra.

Conclusion

When I think of the great “movers” within the watch industry, I think of brands like Seiko and Rolex. Brands that have a lasting impression, who have changed the industry, who mold and shape contemporary conversations around fashion. 

I never thought, not in a million years, that I would be mentioning Apple as one of the greatest industry shakers, but indeed they are! There can be no doubt that the Apple Watch has impacted the Swiss watch industry profoundly, maybe even more so than the invention of the quartz watch. 

In 2023, the Swiss watch industry sold approximately 15.8 million units​. During the same year, Apple sold around 38 million Apple Watches​. This comparison highlights a notable trend: Apple Watches outsold Swiss watches by more than double. 

The strong performance of Apple in the smartwatch market reflects its appeal and the growing consumer interest in wearable technology. And, as you can see, Apple continues to improve on their proven design, offering unparalleled connectivity, healthcare functionality, and fitness tracking. Steve Jobs would be proud, no doubt!

About Exquisite Timepieces

Established in 1998, Exquisite Timepieces is your one-stop shop for all things luxury watches! We are an authorized dealer for 60+ luxury watch brands including Omega, Hublot, Seiko, & Longines! We are proud to showcase one of the world’s largest pre-owned watch collections, including renowned brands like Rolex and Patek Philippe. Check out our brand new watch arrivals here and popular pre-owned listings here.

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