12 HIGH-Paying Watch Affiliate Programs (Including Luxury Brands)

If you’ve ever dreamed of bringing together your love of luxury timepieces with a lucrative side hustle, then watch affiliate programs might just be what you’re looking for. Affiliate programs can be a game-changer, offering you a unique opportunity to earn a commission by promoting products you genuinely love and believe in. And because you love them, promoting them is made all the easier.

For watch fanatics like us, it’s a golden chance to turn passion into profit. You’ll be able to share your favorite brands and models with fellow watch lovers while earning a handsome reward for every sale made through your unique affiliate link. Whether you’re a seasoned blogger or just getting started in the online world, these programs will help you build your income stream and in turn, a successful affiliate marketing empire.

But which is the best high-paying watch affiliate program? We’ve done the research for you. Here are the top 12 watch affiliate programs you should be a part of.

12 Established Watch Affiliate Programs

Exquisite Timepieces

Exquisite Timepieces is easily one of the biggest players in the luxury watch retail business. They’ve been in the business for over 25 years and have a stellar fleet of 5-star reviews across all platforms. They are also an authorized reseller for 60+ luxury watch brands including Omega, Hublot, Longines and so many more.

In my opinion, the reason they deserve the number one spot because most other watch affiliate programs fall into one of these two categories:

1. They are considered gray market dealers or marketplaces that are not officially authorized resellers of the brands they sell. Hence, customers have less trust in them, so you’ll find yourself with a lower conversion rate.
2. Some manufacturers also have their own affiliate programs in which you have to sign up with each of them separately. There’s also less variety for customers.

Exquisite Timepieces falls into neither of these categories, being an authorized reseller of all the luxury watches on their website.

Overview:

• Commission: Up to 6%
• Cookie Window: 7 Days
• Affiliate Program URL: https://www.exquisitetimepieces.com/affiliate.html

Invicta

The Invicta Stores affiliate program is another great watch affiliate program, being a watchmaker themselves with a reputation for creating bold, high-quality timepieces. Invicta watches are well-known around the world, so attracting buyers shouldn’t be too difficult.

The watchmaker was founded in 1837, so they have a long history of creating watches with brave design DNA and exceptional technology. They believe in combining Swiss precision with innovative features to make wearability effortlessly, all while prioritizing style and reliability.

Plus, the Invicta Stores affiliate program provides you access to easy-to-use marketing materials and dedicated support so there’s no excuse you can’t succeed. You’ll even have a chance to promote their best-selling collections like the Invicta Bolt, Pro Diver, Subaqua, Venom and Reserve as well as some of their limited, hard-to-find arrivals.

Overview:

• Commission: Up to 5%
• Cookie Window: 30 Days
• Affiliate Program URL: https://invictastores.com/affiliate-signup

Overstock

Another way to boost your affiliate income with a well-established watch retailer is by joining Overstock’s affiliate program. Most of you probably know Overstock as a retailer of electronics and computer tech, but since their founding in 1999, they have expanded far beyond. Their range of products now includes everything from furniture to home décor, clothing, jewelry and of course, watches.

In fact, they boast an impressive inventory of over 10,725 watches including everything from affordable daily beaters to more high-end luxury models. They even have a nice selection of pre-owned Rolexes. The program promises high conversion rates and offers solid support, so you can enjoy competitive earnings while feeling comfortable working with a brand with a well-known reputation. They also often have several seasonal deals and discounts for you to promote for an added boost to your conversions.

Overview:

• Commission: Up to 3%
• Cookie Window: 14 Days
• Affiliate Program URL: https://help.overstock.com/help/s/article/Affiliate-Program

Spinnaker

Another watchmaker with their own dedicated watch affiliate program is Spinnaker. Despite being a relatively youthful brand, having only been founded in 2015, Spinnaker has an outstanding history and a range of watches that rival some of the world’s oldest watchmakers. They are best known for their collections inspired by the spirit of adventure and maritime heritage, often filled with diving watches and chronographs.

Every Spinnaker watch reflects the brand’s commitment to quality and style, promising high levels of robustness and functionality with elegant aesthetics. So, whether you choose to promote the rugged durability of their dive watches or the sophisticated look of their vintage-inspired models, you’ll be showcasing products that appeal to a wide range of watch enthusiasts. As an affiliate, you’ll benefit from Spinnaker’s strong brand identity and competitive commission rates. They also promise a user-friendly platform, and dedicated support to help you maximize your earnings.

Overview:

• Commission: Up to 10%
• Cookie Window: 10 Days
• Affiliate Program URL: https://spinnaker-watches.co.uk/pages/spinnaker-rakuten-affiliate-program-page

Citizen

When you’ve got a watchmaker that has been creating timepieces for more than 100 years, you can feel assured that promoting their watches through their dedicated affiliate program is going to be easy. That’s certainly the case with Citizen, who founded in 1918, have built a reputation for blending timeless craftsmanship with cutting-edge technology. Their diverse collections cater to a wide audience, making them perfect for your promotions.

The Eco-Drive series, for example, stands out with its sustainable design, powered by sunlight and eliminating the need for battery replacements. This innovative approach appeals to environmentally conscious consumers who seek both style and sustainability. Another highlight of the Citizen collections is the Tsuyosa, a colorful mechanical watch retailing for an insanely affordable price. Their affiliate program offers competitive commissions and support, making it an excellent choice for those looking to partner with a trusted and iconic brand.

Overview:

• Commission: Up to 2%
• Cookie Window: 30 Days
• Affiliate Program URL: https://affilimate.com/programs/citizen-watch-affiliate-program/

Bob’s Watches

If you’re wanting to promote only pre-owned timepieces, then the Bob’s Watches affiliate program is a fantastic opportunity. Founded in 1999, Bob’s Watches has built a solid reputation as a trusted source for buying, selling, and trading luxury watches, specializing in pre-owned Rolex, Omega, Cartier and other high-end brands. They pride themselves on their transparent pricing, exceptional customer service, and extensive inventory, including some of the most sought-after models like the Rolex Submariner and Daytona.

As an affiliate, you’ll have the advantage of promoting a brand with a strong market presence and a loyal customer base. The Bob’s Watches affiliate program offers attractive commission rates, a user-friendly affiliate dashboard, and robust marketing support to help you succeed. Just be aware that their cookie window is just 1 day, so it’s important to capture your audience’s interest quickly and encourage immediate action to maximize your affiliate earnings.

Overview:

• Commission: Up to 5%
• Cookie Window: 1 Day
• Affiliate Program URL: https://affilimate.com/programs/bobs-watches-affiliate-program/

Jomashop

Jomashop is another prominent online retailer known for its affiliate program and impressive selection of luxury goods. They specialize, not only in watches, but designer handbags, fine jewelry, and other luxury accessories. Jomashop offers a broad range of products from some of the most sought-after brands in the industry. Their watch collection includes prestigious names such as Breitling, Omega, Rolex, and Panerai, catering to enthusiasts and collectors who seek both style and savings.

Their affiliate program is a great opportunity for marketers to promote a well-respected retailer while earning commissions. Affiliates benefit from competitive commission rates and access to a variety of marketing materials, including banners and links. With a 7-day cookie duration, you have ample time to capture sales and maximize your earnings. However, it’s important to note that Jomashop operates as a gray market dealer so they are not authorized resellers of the watches they sell, which may affect warranty and service options. Keep this in mind when promoting their products to ensure your audience is well-informed.

Overview:

• Commission: Up to 5%
• Cookie Window: 7 Days
• Affiliate Program URL: https://affilimate.com/programs/bobs-watches-affiliate-program/

Ashford

Another leading online retailer specializing in luxury watches, fine jewelry, and high-end accessories is Ashford. They offer customers impressive savings on premium brands, and marketers like me and you a relatively impressive affiliate scheme. They boast an extensive collection of watches including models from renowned watchmakers like Rolex, Omega, Cartier, and Tag Heuer. Their diverse range includes both classic and contemporary styles, catering to a wide array of tastes and preferences.

Affiliates benefit from competitive commission rates and a generous 30-day cookie window, allowing ample time to track sales and optimize earnings. The program offers comprehensive support, including access to a variety of marketing materials, banners, and links to help you effectively promote Ashford’s products. Again, Ashford does operate as a gray market retailer so make note they are not authorized resellers of the brands they carry.

Overview:

• Commission: Up to 6%
• Cookie Window: 45 Days
• Affiliate Program URL: https://www.ashford.com/affiliates

Watchgang

Since its inception in 2016, Watch Gang has redefined the watch-buying experience with its unique subscription box service. Inspired by the founder’s personal story of inheriting a cherished 1953 vintage Rolex from his father when he passed, Watch Gang delivers a high-quality timepiece to your doorstep each month, offering exceptional value and excitement without the retail markup. Subscribers receive a carefully curated watch at a significant discount, along with the chance to win a brand-new Rolex every week—a thrilling bonus for watch enthusiasts.

As an affiliate, you’ll enjoy a straightforward and rewarding program with a flat commission of $27 per sale. This predictable income structure does allow you to forecast your earnings more accurately compared to percentage-based programs, but it does also limit you compared to other watch affiliate programs. But, with a generous 30-day cookie duration, you have ample time to convert leads into sales and maximize your affiliate revenue.

Overview:

• Commission: $27 per lead
• Cookie Window: 30 Days
• Affiliate Program URL: https://www.ascendpartner.com/affiliate/registration

Kay Jewelers

Founded in 1916, Kay Jewelers has established itself as a cornerstone in the jewelry industry, renowned for its extensive selection of fine jewelry and watches. With over a century of experience, Kay Jewelers specializes in delivering high-quality products that cater to a variety of tastes and occasions. Their impressive collection includes watch brands like Bulova, Citizen, and Tissot, offering customers a range of stylish and affordable timepieces.

The Kay Jewelers affiliate program presents a lucrative opportunity for marketers looking to promote a well-established brand. Affiliates benefit from a competitive commission structure, with up to 7% in commissions on sales. But sadly, there is just a cookie window of 1 day, so you’ll need to secure your followers’ interest quickly. The program does provide access to a variety of marketing resources, including banners, text links, and promotional offers.

Overview:

• Commission: Up to 7%
• Cookie Window: 1 Day
• Affiliate Program URL: https://www.kay.com/kay-affiliate-program

G-Shock

Surely promoting a watch brand that is dedicated to designing some of the world’s toughest watches will be a breeze. That’s certainly the case with G-Shock, a Japanese watchmaker who has revolutionized the watch industry with its innovative approach to durability and design. Created by Casio, G-Shock watches are renowned for their shock resistance, making them ideal for adventurous lifestyles. The brand’s commitment to resilience and functionality has resulted in iconic models such as the DW-5600, the GA-2100, and the MT-G series, each known for its robust build and cutting-edge features.

The G-Shock affiliate program offers a fantastic opportunity to promote a globally recognized brand. Affiliates can earn competitive commissions on sales and have access to a range of marketing materials, including banners and links. With a solid reputation for quality and innovation, G-Shock’s extensive collection provides a surplus of content to engage your audience.

Overview:

• Commission: Up to 2%
• Cookie Window: 7 Days
• Affiliate Program URL: https://gshock.casio.com/us/affiliates/

Fossil

Last up we have Fossil, a fashion watchmaker who has made a name for themselves by creating stylish, high-quality accessories since 1984.  They are best known for blending classic designs with modern functionality, creating watches that are both fashionable and reliable. Their portfolio features a range of popular models, including the iconic Fossil Gen 6 smartwatches, the classic Fossil Grant chronograph, and the versatile Fossil Defender series.

The Fossil affiliate program offers an excellent opportunity for marketers to promote a well-established and trendy brand. It’s their dream to collaborate with content creators who share their ‘everyday #FossilStyle’ on their platforms and social media! If this is you, Fossil invites you to discover their affiliate program where you’ll benefit from competitive commissions, access to a variety of marketing materials, and dedicated support to help you optimize your campaigns.

Overview:

• Commission: Up to 5%
• Cookie Window: 1 Day
• Affiliate Program URL: https://www.fossil.com/en-gb/asset_affiliate.html

Which is the BEST Watch Affiliate Program for You?

If you’re looking for the best watch affiliate program, we recommend choosing one that is an authorized retailer (such as Exquisite Timepieces) over gray market sellers or marketplaces. Why? Because authorized retailers provide the assurance of genuine products and manufacturer-backed warranties, making them a more reliable choice for your audience. Not only does this build trust, but it also adds to the overall credibility of your own promotions.

Another benefit of working with authorized dealers is the potential for higher commissions and more extended cookie windows—often starting from 5 days and going up from there. This means you can enjoy bigger payouts while giving your audience time to make purchasing decisions. For those of us passionate about watches, aligning with a retailer that offers a broad selection of prestigious brands also allows you to reach a diverse audience. The more variety you offer, the more potential for engagement and sales, ultimately boosting your earnings. Now go out there and find your perfect partner – good luck!