Titoni Watches

About Titoni Watches

In business since 1919, Titoni is a brand that has maintained continuous family ownership and operation. Utilizing a century of knowledge and tradition, the brand manufactures Swiss made timepieces at their facility in Grenchen, at the southern base of the Jura mountains. Utilizing the last manufacturing technologies and an eye for perfect form, the brand offers a variety of watches aiming to offer discerning watch buyers the perfect timepiece to suit their needs.

Titoni History

Tioni was wounded by Fritz Schuelp in 1919, he set up shop at the southern foot of the Jura mountains in Switzerland with a staff of just three persons. Under the brand name Felco, in just one year Schuelp expanded the company to 15 employees, and started to expand sales outside Switzerland, selling watches in the United States, Germany, and Japan. In 1938, Bruno Schuelp joined the family business, having been trained as a master watchmaker in Le Locle, Switzerland. In 1952, the Titoni brand name was established, utilizing a stylized meihua flower as their logo, a flower native to southwest China. The brand continued to expand globally, and in 1959, Bruno took over leadership of the brand after the passing of his father. Through the 1960’s and 70’s, Titoni continued to expand their product catalog, offering designs that evolved with the times and ever changing style preferences.

Bruno’s son Daniel took over leadership in 1981 after Bruno’s passing. Daniel continued developing new and innovative designs, and expanding the brand’s presence in China, further continuing a trajectory of success and creative releases well into the 20th century. Daniel’s sons Marc and Oliver began their involvement in the brand in 2022. With previous business success and academic degrees from the University of St. Galen, the brothers are well prepared to lead the brand into the future and continue the family tradition.

Titoni Collections

With a combination of designs drawing on the brand’s history and developing modern ones, the brand's catalog is diverse, with a variety of case sizes, styles, and features. With dedicated sport, dress, and casual collections, along with distinct product lines for men and women, there is likely a Titoni timepiece for every wrist, meeting the wants and desires of watch buyers all over the globe.

Titoni Seascoper Collection

The Titoni Seascoper is the brand’s dedicated line of dive watches. Utilizing COSC certified Sellita SW200-1 automatic movements, these divers are housed in 42mm cases and are rated to 300 or 600 of water resistance depending on the model. There are both stainless steel models, and models with carbon composite cases that use the brand’s in-house T10 caliber. The brand offers a variety of dial and bezel options, ranging from classic black to more whimsical rainbow bezels and bright dials.

Titoni Impetus Ceramtech Collection

WIth a hybrid stainless steel and ceramic case, the color of the ceramic insert is matched to the rubber strap. Each model includes a stainless steel bracelet, which can be swapped out easily with the integrated quick change strap system. With colorful dials and the integrated bracelet design, these watches are bold and contemporary.

Titoni Line 1919 Collection

The 1919 collection consists of watches with a minimalist and elegant design. Housing the brands T10 in-house caliber, these timeless watches display the brand’s heritage and knowledge by displaying their innovative ability and knowledge of horological traditions. Housed in a 40mm stainless steel case, these dress oriented watches are sized to modern standards, making them wearable in both casual and more formal settings.

Titoni Master Series Collection

Titoni’s Master Series collection is what the brand deems as their ultimate expression of the art of watchmaking. With more complex cases and bracelets, each model within the Master Series collection houses a COSC certified automatic movement. The 41mm stainless steel case is rated to 100 meters of water resistance, and features luminescent hands and indices, making it a reliable and accurate do-it-all timepiece.

Titoni Heritage Collection

The goal of the Titoni Heritage Collection is to utilize and modernize designs from the brand’s history. With both time only and chronograph models, this collection brings some complications into the brand’s current catalog, and provides models to buyers looking to honor the brand’s heritage.

Titoni Space Star Collection

With the goal of creating a legible, comfortable, and elegant design, the Space Star collection is a line of dress oriented timepieces that are not afraid of including some extra flair. With either a high-contrast two-tone dial or a gem-set dial, the Space Star collection will bring a stylish statement to an outfit.

Titoni Impetus Classic Collection

While the Impetus Ceramatech collection is a modern integrated bracelet design, the Impetus Classic is a more classic, late 60’s to early 70’s inspired integrated bracelet design that serves as an everyday watch. With a focus on a svelte design and smooth lines, the design manages to be both elegant and flexible, being able to be worn in a wide variety of scenarios and attires.

Titoni Cosmo Collection

The Titoni Cosmo collection is a brand staple, having been part of the brand’s catalog since the 1990’s. Again aimed at being an everyday watch, models feature either a day-date function or a date function, with a variety of dial, case, textured bezel (including diamonds), and bracelet options.

Titoni Airmaster Collection

Featuring both aviation and mid-century design cues, the Airmaster collection serves as a watch inspired by the golden age and romanticism of aviation. This collection houses a wider variety of case sizes, designs, bracelet and strap options, along with dial layouts, including a sub-seconds model. With day-date, date, and time-only models as well, the Airmaster collection offers a number of options and practical features giving buyers a range of choices to suit their preferences.

Titoni Slenderline Collection

With a svelte case and slim 9-link bracelet of slim leather strap, the Titoni Slenderline Collection is the most elegant of offerings from the brand. Models within this collection still feature automatic movements with a date, and a display caseback to view the movement. The Slenderline collection is best for occasions when your timepiece should not be the main focus, but a great way to remember a special event.

Titoni Miss Lovely Collection

As the only collection solely dedicated to ladies timepieces, the Tioni Miss Lovely line is a collection of timepieces with an integrated bracelet design, with flowing lines and playful details making them well suited for the modern women. With a number of dial and strap options, including some brightly colored dials, watches within the Miss Lovely collection can serve as a reliable daily timekeeping companion, or multiples can be purchased to match different outfits and moods.

How Much Do Titoni Watches Cost?

Titoni watches are priced at the entry level range of luxury Swiss mechanical watches. Ranging from $1,265 to $3,760 in price, most of their watches are priced between $1,500 and $3,500. Price is determined by materials, movements used, and other features of the watch. Simple time only watches make up the bottom of the price range, while the carbon cased divers with Titoni’s in-house movement make for the most expensive watches the brand offers. Below is a brief overview of a number of Titoni models to give an idea of scope and pricing.

Best Selling Titoni Watches

Even with a large catalog, some Titoni watches stand out to watch buyers more than others, making them popular models for the brand. Here are a handful of the most popular watches for the brand.

Titoni Seascoper (ref. 83600 S-BK-256)

Following the formula of the classic dive watch, the Titoni Seascoper has its own unique take with distinctive fonts for the dial and bezel numerals. Inside this reference is the brand’s manufactured T10 movement, which features a 3 day (72-hour) power reserve. The 42mm wide stainless steel case is rated to 600 meters of water resistance, and features a helium escape valve, making it ready for saturation diving. A display case back allows for viewing of the in-house caliber, and the bracelet features a dive extension in the clasp to fit the watch over a wetsuit. This Titoni Seascoper is a fully spec’d dive watch ready for professional diving, making it over built and ready to handle almost any aquatic adventure.

Titoni Impetus Ceramtech (ref. 83765 B-WW-712)

With the highly contrasting white dial with black indices, white rubber strap, black DLC coated 43mm steel case with white ceramic center case, this Titoni Impetus Ceramtec is a bold and modern integrated bracelet sports watch. With 300 meters of water resistance, it has the durability to match the imposing wrist presence. Including with the watch is a black DLC coated stainless steel bracelet, and an integrated quick-change system making it easy to swap between the bracelet and the white rubber strap.

Titoni Heritage (ref. 94020 S-ST-681)

With an automatic chronograph able to measure events up to 30-minutes, this Titoni Heritage model features a classic two-register chronograph design that many collectors prize for its symmetry. The contrast between the black dial and the silver sub-dials, along with orange chronograph hands make for easy reading of the watches different functions. As an homage to café racer motorcycles that gained popularity in the 1950’s, this heritage inspired chronograph has modern updates that make it a reliable timepiece for today.

Titoni Airmaster (ref. 83906 S-701)

This Titoni Airmaster features an aviation inspired design, with bold arabic numerals and arrow shaped hands with plenty of luminescent paint to make for easy reading regardless of the lighting. WIth a sunray blue dial and faceted lugs that highlight the different finishing textures of the case, these elements add some extra style to what would be an otherwise utilitarian focused timepiece. With a five-link bracelet design, 50 meters of water resistance, this 40.5mm stainless steel watch is a great candidate for a go anywhere, do anything timepiece.

Titoni Movements

Titoni utilizes automatic winding movements made in Switzerland for their timepieces. Titoni uses movements from both ETA and Stellita, in both regular and COSC certified configurations, depending on the model. Titoni also uses their in-house manufactured T10 movement in their flagship products. This movement's main special feature is an extended power reserve of 72 hours.

Titoni Watch Colors

Titoni watches feature a wide range of colors, allowing buyers to find the dial and design that best suits their taste. Available dial colors include classic configurations such as black, blue, white, gold and silver, with others featuring bright colors such as light blue, green, high-contrast black and white dials, and orange dials. With diamond and gold-toned indices on some models, designs range from classic and traditional to bold and eye-catching.

Titoni Watch Materials

The materials used to manufacture Titoni watches are those found in other luxury Swiss watches. Most cases and bracelets are made of stainless steel, with various toned PVD and DLC coatings to achieve different colors. Some models feature carbon cases, and others utilize ceramic for case components and bezel inserts. The crystals covering the dials are made of sapphire glass. Watches on straps feature deployant clasps or pin-buckles made of stainless steel.

Titoni Watch Types

Titoni manufactures a wide range of watch types. The brand’s catalog includes a large number of dress watches, with some leaning more towards flexible everyday watches. Other designs are more adventurous, focusing on being more fashionable, casual sport watches. Titoni also manufactures a number of dedicated sports watches, include heritage inspired chronographs and modern professional grade dive watches.

Titoni Watch Complications

Most Titoni watches are time and date only, with some including day-date functions. The Heritage collection includes some chronograph models as well, adding an additional functional complication to the brands catalog.

Titoni Sizes

Titoni produces watches in a wide range of sizes to suit a wide range of wrist sizes. Ladies watches start at 27mm in diameter and mens watches reach 43mm in diameter. Most women's models are around 30 mm in diameter and most men’s models are around 40mm in diameter.

Titoni Partnerships & Brand Ambassadors

Titoni as a brand has focused their energy on continuing the brand’s and the family’s heritage, and producing high quality Swiss made watches. Instead of relying ambassadors to promote their product, Titoni focuses on their products and history to promote the brand and build their following.

Buying Titoni Watches

Titoni watches are available directly through the Titoni brand website or through authorized retailers. Exquisite Timepieces is an authorized dealer for Titoni watches, and we would be happy to assist you in purchasing your next Titoni timepiece, whether it is online, over the phone, or at our showroom in Naples, Florida.

Caring for Your Titoni Watch

Exquisite Timepieces, as an authorized Titoni retailer, is able to assist in the care and servicing procedures for your Titoni watch and ensure it remains in top condition. Should a problem arise with your Titoni watch, Exquisite Timepieces will ensure it is properly repaired, either by our in-house repair team or by returning the watch to Titoni for any necessary repairs.

Titoni FAQ

Is TITONI a luxury watch brand?

Yes, Titoni is considered an entry level Swiss luxury watch brand.

Is TITONI made in China?

No, Titoni watches are manufactured in Grenchen, Switzerland.

Who is the founder of TITONI watches?

Fritz Schuelp started the company in 1919. The Titoni name was started in 1952.

Who makes TITONI watches?

Titoni assembles their own watches in Grenchen, Switzerland. Marc and Oliver Schuelp currently lead the brand, relying on a team of trained watchmakers and employees to manufacture the watches.

Find your new Titoni watch with Exquisite Timepieces

Whether it is your first purchase or adding to an existing collection, Exquisite Timepieces is an authorized retailer for Titoni, both in our store in Naples, Florida and online.

As an authorized dealer, all our new Titoni timepieces come with their full manufacturer warranties and will be shipped free of charge and fully insured. Should you have any questions, please reach out and contact us, and an Exquisite Timepieces representative will be happy to assist you.