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rolex vs cartier brand comparison

If you are into luxury watches and say that you’ve never heard of Rolex and Cartier, you are bound to be viewed with skepticism as everyone knows these brands, whether or not they can afford them!

Rolex and Cartier are premium watch brands that are synonymous for generations for their distinction, class, and aesthetic.

Owning one signifies many things to many people and they are a status symbol like no other for watch aficionados. 

Maybe you’re looking to buy one of these expensive watches. Choosing which brand to use could be challenging for you as there are so many to select from, each bringing something unique to the table that is worth researching depending on your particular interests. 

Perhaps you want to know which brand is the best. Again, this lies in the eyes of the beholder and is up to a spirited debate.

In this post, we will compare Rolex vs. Cartier to find which one stands out as having the finest qualities. But first, let’s start with a background check and history of both the watchmakers.

History Of Rolex

3 Rolex watches on display

Theoretically, the history of Rolex started in 1905, when creator Hans Wilsdorf founded a London business focused on the distribution of watches.

To understand the complete narrative, though, you must go back to 1903, when the businessman born in Germany first packed up and traveled over the pond with nothing but a dream in mind. This dream, as well documented, became a reality in quick succession. 

Approximately two years later, he and his brother-in-law Alfred Davis established the Wilsdorf and Davis business.

Little did the couple realize that fame, money, and widespread praise awaited them just three years later.

Wilsdorf experienced inspiration while traveling in one of London’s well-known double-decker buses.

Wilsdorf started sourcing the production of all Rolex timepieces from the legendary Maison Aegler in Bienne, Switzerland. Although the quality was excellent, Wilsdorf insisted that every component function flawlessly together.

He worked hard to achieve this goal and was the first wristwatch vendor to receive an officially validated Chronometric Certification in 1910. 

Wilsdorf relocated Rolex from London to Geneva as England imposed a hefty 33% tax on custom imports, which impacted the firm.

Tragic events occurred to the Wilsdorf family just one year before Rolex celebrated its 40th anniversary.

Florence, Hans’ loving wife, went away unexpectedly. Wilsdorf never had kids with Florence and was orphaned when he was 12.

The Hans Wilsdorf Foundation acquired control of the business upon Wilsdorf’s death in 1960. Initially, the Hans Wilsdorf Foundation gave its earnings to organizations involved in the watch industry, including the Swiss Watchmaking Research Facility in Neuchâtel. As the 2010s began, the Foundation extended its influence by giving $100 million to the Geneva branch of HEAD, an applied arts college.

History Of Cartier

Beautiful Cartier watch with two rings

Louis-Francois Cartier started Cartier in Paris in 1847 after taking over his master’s factory. The first Cartier store was opened in 1859, despite the significant insecurity and uncertainty caused by the unfolding French Revolution.

Cartier continued to prosper and flourish over the following ten years. Alfred Cartier, the son of Louis-Francois Cartier, took control of the firm in 1874. Alfred had far better business sense and aspirations of swiftly expanding the company than his father. 

Alfred played a crucial role in exposing Cartier to the royal families of Europe and beyond; King Edward VII was a particular fan of Cartier’s creations.

Cartier saw tremendous success in the late 1800s, and in 1899 they finally erected a shop in the Rue de La Paix district of Paris. This was a pivotal move that shaped the success of the company for generations to come. 

Although Alfred successfully made Cartier the preferred choice of the French aristocracy, his sons Louis, Pierre, and Jacques would make the Cartier name well-known worldwide.

Eventually, the Cartier brothers developed the regionally acclaimed brand into global fame that is still around more than 150 years later through a range of fortunate international exposure, wise strategic choices, and sound marriage alliances.

From its establishment in 1847 until 1964, Cartier remained a family-owned business. Even though it is now a wholly-owned subsidiary of the Swiss Richemont Group, its main office is still in Paris.

Rolex vs. Cartier- Luxury Brand Name

Almost everyone is familiar with the Rolex name, and compared to the Cartier brand name, it unquestionably carries greater weight. Just consider how frequently you hear the names “Rolex” and “Cartier” compared to one another. 

Since the beginning, Rolex has been at the forefront of watch innovation. For example, Rolex was the first watch company to produce fully water-resistant watches and timepieces with an automated date change.

This was a game-changer in the industry and forced any watch brand intereted in maintaining a certain cache to follow suit or fall by the wayside in terms of what is considered a top-tier brand. 

In addition, Rolex watches are among the most accurate on the market in terms of accuracy. On the other hand, Cartier was first created for pilots but has now become linked with the royal and the wealthy. In today’s world, both these brands are considered to be for the elite class.

Whether you wear one or the other, what no one mistakes is that they are both signature brands of the elite and wealthy. 

Final Verdict On Luxury Brand Name

According to the above arguments and, we are sure, your personal experience, Rolex certainly enjoys a vastly more significant level of brand awareness than Cartier.

Indeed, they are both well-known premium timepieces, but Rolex is the undisputed leader in the luxury watch industry.

Rolex vs. Cartier- Build Quality

Both Rolex and Cartier produce manual and quartz analog timepieces. Both of these manufacturers provide luxury timepieces built in Switzerland using premium components.

Although they also offer gold and platinum casings, Rolex and Cartier’s watches tend to have stainless steel cases in most cases. 

But because Rolex uses a kind of stainless steel known as 904L stainless steel, its stainless steel casings stand out. This kind is more resistant to corrosion than others. Both brands, however, also feature sapphire crystal dial windows.

The water resistance is the component which comes next. Although the versions from each company will differ, they all have a typical water resistance of roughly 100 meters.

Nevertheless, Rolex does offer versions with a maximum water resistance of 1220 meters.

Final Verdict On Build Quality

There may be some that debate this, but a fact is a fact. Rolex is superior to Cartier in terms of build quality. The stainless steel frame and rigid water resistance of its timepieces are unrivaled. On the other hand, Cartier isn’t too far behind in terms of build quality, but Rolex has the slight edge.

Rolex vs. Cartier – Style

Cartier watches typically adhere to the rules of fashion in terms of style. Cartier’s background as a jeweler before a watchmaker still has some merit despite having a few more products in other categories. The fact that Cartier watches come in a range of case designs is an advantage that many never overlook. 

Cases for Cartier watches come in a few varieties and can be round, square, or even tonneau-shaped. But Rolex tends to remain with a more rounded case style for most of its watches. Cartier’s variety of case forms is undoubtedly a bonus, but it doesn’t guarantee victory in this contest.

Most of the time, Cartier watches are more of a dress accessory. On the other hand, Rolex continues to uphold more excellent standards despite being a well-known premium brand.

They can fit various themes and styles, including athletic, casual, and formal. Their stylistic adaptability partially offsets their lack of variation in case forms.

Final Verdict On Style

Both watch brands seem to have advantages and disadvantages in terms of style. Cartier will be the ideal choice if you’re seeking a genuine luxury dress watch with a selection of case shapes.

However, despite the lack of choice in case forms, Rolex might be a better option if you’re searching for a premium watch that can go with various outfit styles. Therefore, we would like to call it a draw in style.

Rolex vs. Cartier – Pricing

Cartier watches are often more affordable than Rolex watches in terms of price. Cartier would be the preferable choice to consider first if you are starting in the luxury watch market, even though they are by no means inexpensive.

Many consumers that are just beginning their journey into the luxury watch game may choose one over the other and refuse to change their minds on which one should be the first to add to their coterie, but for those that are strictly going by price, then the Rolex brand offers more affordable options. 

On the other hand – and a fact that should not be forgotten or overlooked – Rolex has a higher resale value.

Therefore, a Rolex can be a better choice if you don’t want to keep your fancy watch forever because you’ll receive more cash back if you decide to sell it.

Final Verdict on Pricing

Once more, there is a situation when the two watches are somewhat comparable. A Cartier will cost less upfront, but a Rolex could be a superior investment over time.

The Rolex will cost more, but you can get your money back when you sell the watch in the future.

Best Rolex Watches

Rolex Datejust 16233

The Rolex 16223 was initially made public in the late 1980s. It was the first two-tone Datejust 36 watch to have a sapphire crystal.

The Datejust 16233, the most remarkable men’s Rolex watch, was the final 36mm model to provide the collection’s traditional case quality and dimensions before Rolex redesigned the Datejust to include thicker lugs with an entirely perfect look. 

The Rolex Datejust 16233, less flashy than its six-digit predecessor, has recently become popular because it combines traditional style with contemporary worry-free comforts like scratch-resistant sapphire glass and the dependable Caliber 3135 movement.

Rolex Daytona 116500LN

Rolex launched this masterpiece back in 2016, and it took the whole luxury watches market by storm.

The Daytona 116500LN, made of stainless steel and features a black Cerachrom bezel, has been entirely out of stock at shops worldwide for over six years and continues to be one of the most well-liked Rolex models, both on the secondary market and at retail. 

The Rolex Daytona 116500LN is available with a black or white dial, and the white variants are frequently the most popular with consumers today.

Nevertheless, each has multi-year store queues, which may be found for more than their selling value on the used watch market. 

Rolex Submariner 16610

Perhaps one of Rolex’s most iconic and well-liked timepieces is the Submariner. The Submariner is sturdy and very powerful, with an Oyster casing for maximum water resistance up to 300 meters. 

It was first created with deep-sea explorers in mind. The most excellent Rolex watch, the stainless steel Rolex Submariner model 16610, has a stylish black dial with luminous hour markers visible in dim or adverse lighting. 

This specific Submariner model was produced until 2010, when Rolex stopped making it and unveiled an improved version of their renowned diver’s watch with noticeably bigger lugs, more comprehensive hands, more extensive hour markings, and a Cerachrom ceramic bezel.

Best Cartier Watches

Cartier Tank MC

The Cartier Tank is a must-have on any list of Cartier watches, whether for men or women. The Tank, as its name implies, was inspired by tanks, particularly the powerful ones that swept through Europe during World War One.

Today, it is considered a classic example of fine craftsmanship and is an isntant status symbol and indicator of elegance for anyone wearing one. 

Even though many of its characteristics have altered since the legendary watch originally appeared on Parisian streets in 1919, it still retains the square case that caught people’s eye immediately.

Several items from the Tank line look great on both male and female wrists, and the Tank MC, however, has a very macho feel.

Drive De Cartier Extra-Flat

This iconic watch has a distinctive cushion-shaped casing that stands out in the Driveshaft. We’re discussing 6.6mm thin.

Even though it is so thin, it has enough weight never to feel delicate. It is an excellent choice for men that lead active lifestyles and desire a sleeker appearance that is versatile enough to be worn to a variety of functions. 

The casing is shaped unusually, and conventional Roman numerals on its front contrast it and give it a more vintage appearance.

This lovely watch dresses up nicely for formal excursions on a blue alligator strap when a satin-brushed sunburst dial is added.

This watch looks great on female wrists, much like many others in the Cartier collection. With dimensions of 39 mm broad and 38 mm high, the slightly bulky casing yells masculinity but bolder women can definitely pull off the look!

Santos De Cartier Chronograph

A prominent Brazilian pilot, Alberto Santos-Dumont, collaborated with Cartier to design the company’s first wristwatch.

The Santos de Cartier Chronograph, a replica of the initial watch in design and functionality, carries on its history. 

First, the well-known square casing is now a substantial 43.3mm x 51.4mm. It has a similarly substantial 12.5mm thickness for a masculine feel. Roman numerals that are distinctive to Cartier make the dial easy to identify.

This one has a bolder, diagonal design that resembles a sports watch.  This watch seems sensible to incorporate Cartier’s recognizable quick Switch band technology. The adaptable watch can easily switch between a belt clip, an alligator skin, and a steel band.

Conclusion

Thus, according to the research, Rolex is the superior watch overall. But in the end, since each person is unique, it depends on personal preferences. It all comes down to your financial capacity and the goals you have for the watch when you purchase it.

But in the end, both Rolex and Cartier are excellent options for luxury watches! If the prices for these brands are out of your price range, you could want to check into other high-end alternatives that have the same design as a luxury watch but are less expensive!

Do Rolex Watches Hold Their Value

Rolex has built a reputation of being one of the most reliable watch brands to invest in. From their inception in 1905, Rolex has consistently crafted high quality timepieces for all occasions.

We’ve seen the Rolex crown on the wrist of many influential leaders throughout history from famous athletes like Tiger Woods and Roger Federer to various US Presidents who influenced the coining of the Day-Date’s nickname, the “President.”

We can all agree that Rolex has done an outstanding job at building and maintaining such a highly revered presence in the watch market, which in turn has made them a great brand to invest in.

Do Rolexes Appreciate in Value as They Age?

In general, Rolexes are great investment pieces but that doesn’t mean yours will automatically increase in value as soon as you unbox it.

The strongest indicator of value with a Rolex is rarity. Throughout the rich history of Rolex, there have been many references that have experienced major appreciation due to their limited number or elusiveness in the market.

A great example of this would be the rising popularity of vintage Submariners. We have seen a noticeable increase in desire for various vintage Submariner references as they become harder to find in better conditions.

The principle of scarcity increases the value of certain Rolexes. Some of these references sell in the gray market online or through dealers for 3x their retail value and some of them make it to the auction block of Sothebys or Phillips and sell for millions of dollars. 

Today, modern Rolexes are in just as high demand. The demand is so high that Rolex has had to create waitlists for brand new Rolex models.

Those on the waitlist may have to wait a couple of years before receiving a brand new watch. Because of this, the preowned Rolex market is booming.

Many sought after models are circulating the market and trading at amounts a lot higher than their retail price.

Whether you acquire a vintage Rolex or opt for a modern timepiece, what matters is the quality of the watch, inside and out.

Rolexes that achieve investment status are those that are serviced regularly and kept in good condition. These two factors will improve the longevity of your watch and quite possibly increase the value as well. 

Top 5 Rolexes That Hold Their Value

Paul Newman Daytona

This Daytona made its way to fame on the wrist of Paul Newman the actor, director, and race car driver. Whether he was shooting for a movie or racing around the track, the Daytona he wore on his wrist gained a lot of attention.

Over time collectors and enthusiasts of Rolex sport models have given this watch more attention, making it become more sought after.

There are only about 2,000-3,000 of these vintage models from the 1960’s-1970’s circulating the world and a couple of them have made it to auction selling for millions of dollars.

Paul Newman’s actual Daytona (Ref. 6239) sold at Phillips Auction house for $17.8 million in 2017 and earned the title of the most expensive watch ever sold.

Cosmograph Daytona

The Daytona gained a ton of popularity from Paul Newman and Rolex decided to run with it. Created in honor of one of America’s racing capitals, the Daytona is a prime example of the unparalleled performance, design, and luxury that Rolex offers with their sport models.

The Cosmograph Daytona has been produced with a wide variety of dials, case materials, and colors, making each of them exciting watches to collect and invest in.

More accessible than the Paul Newman Daytona, there are many Cosmopgraphs circulating the market.

Although there are plenty of these Daytonas in the market, they are in high demand and are still trading between 2 and 3 times retail value. The Cosmograph Daytona is a great Rolex to invest in

Milgauss

The Milgauss is somewhat of an elusive Rolex. Launched in 1956, this watch was built with the scientist in mind.

The Milgauss has a really strong resistance to magnetic fields, made for someone who may be working in a lab or in the field around areas of high magnetism.

Although this was an incredible feat of innovation for Rolex, the main attraction to this watch is the orange lightning bolt seconds hand.

The Milgauss was discontinued in 1988 and wasn’t seen for almost 20 years. In 2007 Rolex picked up production on the new and improved Milgauss.

This one features the same orange lightning bolt but now also features a green tinted sapphire crystal which helps legibility.

With the large gap in production, the pre 2007 models are becoming more rare and coveted amongst the many new models hitting the market. 

GMT Master II

One of the most popular models from Rolex, the GMT Master II is a fantastic example of a watch that holds value.

Originally made for pilots and travelers, the GMT featured a separate hand on the dial to display another time zone.

Those traveling across time zones would be able to simultaneously track the time of where they’re coming from and where they’re going.

This watch became an instant classic. The most noticeable characteristic of the GMT is the multicolored 24 hour bezel.

The terms “Pepsi”, “Coke”, and “Batman” became nicknames for these models based on the two colors on the GMT bezel.

Vintage models that have a “patina” or faded dial have become highly sought after due to their rare condition.

Vintage GMT’s are in high demand but the modern GMT’s are also a hot commodity on today’s market.

A combination of updated designs and even a “left handed” model with the crown on the left side of the watch, keeps the GMT high on the list of Rolexes worth investing in. 

Oyster Perpetual

Usually poised as Rolexes entry level watch, the Oyster Perpetual has always been slightly overlooked.

The simple design has proven to be a Rolex classic but had never garnered much attention compared to the popular Submariners and Datejusts.

2020 was a monumental year for the Oyster Perpetual as Rolex released new models that immediately hit the spotlight.

Rolex introduced a new movement and larger case size with the new OP’s but the crowd pleaser was the variety of dial colors that were released.

Oyster Perpetuals are now available in vibrant colors like teal, light pink, yellow, and green. These new models are now trading well over retail price.

Do Submariners Hold Their Value?

Rolex Submariner

Within the variety of sport models Rolex offers, there are a couple that have been known to steadily hold or increase their value over time.

The Submariner is one of Rolexes most iconic watches and has been placed on a pedestal of inspiration with many other watch brands riffing off the unmistakable dive watch design.

Its durability, water resistance, in-house movement, and impeccable design make it a fantastic tool watch worth investing in.

The Submariner was first introduced in 1953 as a dive watch water resistant to 100 meters. The rotating 60-minute bezel is to aid divers in timing their dives.

With plenty of lume throughout the dial, these watches were made to be highly legible. Over time, enthusiasts have started cult followings over specific models.

Two green submariners known as the “Hulk” and “Kermit” are popular models that have become increasingly hard to find.

Aside from their sleek colorways, they’re also both discontinued making them even more rare. Vintage Submariner enthusiasts love to compare the details from reference to reference in order to identify the most rare references.

The critical details on these vintage Rolexes ranged from the font, size of logo, and colors used for the words on the dial.

In 1959 and 2020 Rolex increased the case size of the Submariner. In 1969 the first gold Sub was introduced and in 1984 the first two-tone was launched.

As collectors began to pay attention to the little changes from reference to reference, the excitement began. All of these factors can come into play and dramatically increase the value of the watch. 

Submariners are great watches and have a lot of potential in today’s market. Historically they have done a fantastic job at holding their value over time and in many cases becoming more valuable.

Submariners can be great opportunities for investment and a chance to be a part of Rolex history.

Do Datejusts Hold Their Value?

Rolex Datejust 36

The Datejust is one of Rolexes most timeless models. First developed in 1945 this watch was featured for Rolexes’ 40th anniversary. It grew in popularity because of its Oyster case which was a waterproof design first introduced in 1926.

The Datejust, a 36mm sized watch made it versatile for both men and women. It wasn’t until 2009 Rolex introduced a 41mm Datejust for those who wanted the same design in a larger case.

With each new release from Rolex, the Datejust continues to evolve and modernize both aesthetically and mechanically. Modern Datejusts also come with a COSC-certified chronometer movement that has 50 hours of power reserve. 

The Datejust 36 is also a highly customizable watch. There are plenty of options for different bracelets, dial colors, bezels, and metals to choose from.

If you’re looking at your Datejust as an investment piece it will be important to consider the quality and originality of your watch before making any aftermarket customizations.

When it comes to the preowned or vintage markets, a custom Rolex does not guarantee an increase in value as much as originality might. The value of a Datejust can also range based on the materials used, the reference number, and age.

In today’s market, the value of a Datejust can vary from under to over retail price depending on the factors above.

Unlike a vintage Sub or rare GMT, this watch most likely won’t see any drastic price changes in the near future but that doesn’t exclude the opportunity for it to gain value over time.

Although a Datejust may not seem like the most sure fire investment piece compared to other Rolex models, they have still followed the same trajectory of Rolex pricing over the last 100 years and have incrementally increased in value. 

Best Rolex to Buy for Investment

When it comes to investing in Rolex, the stainless steel sports models are a no brainer. They are known for holding their value very well and on many occasions, increasing in value tremendously.

The GMT Master II, Cosmograph Daytona, and Submariner are splendid options for investment. The models that come in a variety of colors tend to have potential to gain value depending on how the market shifts.

As Rolex continues to gain popularity around the world it has become easier for various models to gain a cult following and quickly become rare.

The Submariner “Hulk” and GMT “Batman” are examples of watches that have gained a cult following and are now worth a lot more than they were just a couple years ago.  

The GMT Master II is another solid option for a Rolex investment piece. The GMT has been in demand since its inception and will most likely remain a sought after design as long as they are being made.

The ability to display multiple time zones simultaneously makes it a valuable tool for those who travel or work internationally.

The GMT is also equipped with a Rolex in house movement, ensuring precision and durability backed by Rolex.

Although created to be a tool watch for pilots, the uniquely bold design has attracted many enthusiasts outside of the aviation community.

Lovers of design appreciate the bi-colored bezels that pop with color and the high contrast dials that draw the eye inwards.

The GMT has since shifted to more of a statement watch, adorning the wrist ofs sartorialists and rakish enthusiasts. 

The Day Date is another Rolex well worth investing in. The Day Date was designed with luxury and status in mind.

It was the first waterproof, self-winding watch to display a date and day window, a window spelling out the day of the week near the top of the dial.

This new layout became a favorite to many and instantly became a coveted watch.

Rolex refers to the Day Date as “the ultimate status watch.” They are made with 18k gold or platinum which is usually reflected strongly in the retail price but also promises for great resale value as well.

The timeless design of the Day Date will allow you to wear it for years on end without having concern about depreciating value. 

A Rolex we haven’t mentioned in this article yet but shouldn’t go unrecognized is the Explorer II. The Explorer II is known for the cyclops above the date window, a 24 hour bezel, and 100 meter water resistance.

Built with Rolexes most expensive and rugged stainless steel and featuring a bright lume on the indices, the Explorer II is truly built to be put to the test.

The new “Polar Dial” Explorers feature a large orange GMT hand standing out amongst the crisp black or white dial adding both an intriguing aesthetic and multiple timezone tracking capabilities.

The Explorer, hence the name, was built for the modern adventurer who might find themselves in challenging or extreme conditions.

Today the Explorer holds its value at a consistent rate. Don’t expect the value of your watch to randomly spike but instead slowly appreciate over time just as Rolexes do. 

The watches listed above cover some of Rolexes most sought after models in today’s market. Rolex has many other models like the Sea-Dweller, Yacht-Master, and Air-King that all have their own value props as great investment pieces.

As we discussed earlier, the value of your Rolex will always depend on a combination of the condition, features, and materials but also the market and what Rolex enthusiasts are demanding at the moment.

It seems there will always be the Rolex “classics” which we as collectors and enthusiasts can rely on when navigating the market and collecting Rolexes of our own but we also have no way of telling which models will have their moment in the future.

As we’ve seen in the last few years, models like the Submariner “Hulk”, GMT “Batman”, or Oyster Perpetual “Turquoise” dial, have all dramatically increased in value due to market demand. 

When investing in a Rolex it is highly important to learn about the history of the Rolex catalog and what models will be wise investment pieces.

By understanding the brand’s history and catalog of models you’ll be able to make a better decision around which model will be best for you.

We encourage you to empower yourself and do your own research into Rolex based on your values, taste, and priorities.

The history of Rolex is rich and has many facets that will undoubtedly capture the attention of any budding enthusiast.  

Do Rolexes Ever Depreciate?

Rolex has built such a strong brand and reputation in the market that it’s rare for a Rolex to drastically decrease in value over time.

If your Rolex is kept in great condition over the course of time it’s on your wrist, it will most likely maintain its value fairly well and sometimes noticeably increase in value.

Your Datejust might dip slightly below retail value overtime or you might see your GMT increase in value as ages, it will always depend on the model and condition of your watch.

In the vintage Rolex market, a well kept and rare Submariner or GMT reference is worth a tremendous amount compared to how much it was sold for at retail price.

A worn in unserviced Datejust might not be as desired as a pristine vintage model from the same year in great condition.

There are no guarantees on which Rolex will give you the highest ROI but we can guarantee that you won’t regret taking care of your watch to ensure the longevity and durability the Rolex is known for. 

Rolex Yachtmaster vs Submariner

The Rolex Submariner and Yacht-Master are two of the brand’s most well-known sports watches that are intimately linked to the company’s seafaring endeavors.

One takes the adventure to the depths of the ocean while the other sails above.

We know that is difficult choosing between the two. This post has comprehensive information about the two collections including materials, functions, history and more.

Let’s see how they stack up against one another in comparison.

History of Yacht-Master

The Yacht-Master is a representation of the privileged connections between Rolex and the sailing industry that traces its origins back to 1950s.

One of the newest pieces of the Rolex catalogue, it was the first new design since the Sea-Dweller in 1967, 25 years before.

Nevertheless, it wouldn’t release its first high-end sports watch intended for maritime operations until 1992. 

Released with a white or yellow gold case and white dial, the reference 16682 was a trendy and ultra-luxury sport watch is created with several sturdy attributes like waterproofness, accuracy, and dependability, among others.

Since then, it has become one of their most diversified watch families, with two independent models and numerous of dial, bezel, and bracelet configurations from which to choose.

The Yacht-Master is a popular choice amongst celebrities such as Ellen DeGeneres, Brad Pitt and Bruce Willis.

Our Choices

Rolex Yacht-Master 16622

A bidirectional platinum bezel with refined edges, gleaming platinum dial, and complementing red seconds hand give this watch a sophisticated and dashing presence on your wrist.

It has an automatic in-house movement with Nivarox hairspring and KIF anti-shock system.

It beats 28,000 vibrations per hour and has a 48 hour power reserve.

History of Submariner

A timepiece that has stood the test of time, highly sought-after, and become an icon in the watch world. Precise and simple and timeless design. The superlative chronometer. 

Engineered specifically for underwater diving and exploration, the Rolex Submariner has come a far way since 1953. Waterproofing, durability, and overall performance.

It was tailored to the needs of diving and underwater exploration, but since then it has become a versatile and all-round watch.

Great for everyday wear or as business attire, it can be worn out of water for various hobbies and sports. 

Although it wasn’t the first official dive watch, the Submariner was the first to enable divers to descend up to 100 meters.

Dubbed the “reference among divers’ watches” by Rolex, the Submariner established a clear criterion for others with its rotating bezel, water proof crown, flip lock clasp, extension link, etc.

The Institute for Deep-Sea Research in Cannes tested it for five months. The submariner also made use of the cutting-edge technologies required to produce Rolex Deep Sea.

“In the early 1950s, Rolex developed professional watches that served as tools and whose functions went far beyond simply telling the time.

These watches were intended for professional activities, such as deep-sea diving, aviation, mountain climbing and scientific exploration.

The watches generated lasting enthusiasm and became known as the watches of achievers.” – Official statement from Rolex

In the late 1960s, Rolex debuted Submariner models with date windows, expanding the collection.

In addition, Rolex eventually extended its collection to also include two-tone and full gold variants.

Unsurprisingly, Rolex upgraded the Submariner’s water resistance over the course of history to 300 meters.

The Submariner has been seen in movies on the wrist of Sean Connery in Dr. No and Goldfinger. Other wearers include Che Guevara, Steve McQueen, Russell Wilson, and Tom Hardy.

Our Choices

Rolex Submariner Date 2022 126610LN

  • New 41mm case
  • Larger bracelet, narrower crown guards
  • Slimmer lugs
  • Updated movement – either in-house Rolex caliber 3230 (no date), Caliber 3235 (with the date)

Rolex Submariner Date Ceramic “Kermit” 126610LV

  • New 41mm case
  • Slimmer lugs
  • Matte black dial to match ceramic green bezel
  • Updated movement – Caliber 3235

Rolex Submariner Date 16610

The brand’s iconic dive watch, the Rolex Submarine 16610 is a favorite among collectors. This date version features the classic features found in the production years 1987-2010.

The Bezels

Submariner Bezels

The unidirectional diving bezel is also black and features Rolex’s Cerachrom ceramic inlay as opposed to the traditional aluminum.

Cerachrom is a particularly scratch-resistant material that will not fade in sunlight, which was the case with earlier models.

The numbers and markings on the 60-minute scale are engraved in the bezel and coated with a platinum PVD layer.

These graduations help the wearer to monitor their time underwater. The original models featured a bi-direction, but since then are now using unidirectional

Available in green, blue and black, these bezels match their respective dial colors.

Yacht-Master Bezels

Bi-directional bezel graduated to 60 minutes has raised numerals and available in. Depends on metal or alloy used for case, but available in Matte Cerachrom, 18k Gold, and 950 Platinum

The Cases

Both models feature Oyster casing. Developed by Rolex in 1926, it was the first waterproof wristwatch case to be made.

The case is made from 904L steel known as “Oystersteel”, which is highly resistant to a number of different forms of corrosion.

It is produced in-house and is comprised of a low-carbon stainless steel that has nickel, chromium, copper, and molybdenum.

Also, it has higher corrosion resistance vs 316L steel, which is the standard go-to material for the majority of the watch cases.

It consists of screwing down the winding crown, bezel, and case back. It also has a Rolex designed triplock waterproof system, which means it has three sealed zones for superlative water protection up to 300 meters. It also is shock-resistant and protects it from dust and pressure.

Today’s Rolex Oyster case comes in a variety of metals, including stainless steel, steel and yellow gold (Rolesor), 18k yellow gold, and 18k white gold.

Submarine Case

  • Sizes include: 37mm (discontinued), 40mm, 41mm
  • 400 meters of water resistance
  • On the top of the watch has an anti-reflect sapphire crystal.
  • There is a coast of AR on the bottom side of the sapphire crystal so it doesn’t lose its luster. There is a satin brushed finish on the lugs and polished sides of the case.
  • There is a Rolex Laser Etched Crystal, which is basically a minute laser-engraved Rolex hologram at the 6 o’clock position.

Yatch-Master Case

  • Sizes include: 29mm (discontinued), 35mm (discontinued), 37mm, 40mm, 42mm
  • 100 meters of water resistance
  • Sapphire crystal with a Cyclops lens for ostensible reading of the date.
  • Rolesium, special metal combination only featured on the Rolex Yacht Master

The Bracelets

Submariner Bracelet

Submariners come with an Oyster bracelet (comes in 18k yellow gold or white gold) that has a Oysterlock safety clasp and Glidelock extension.

Yatch-Master Bracelet

Depending on the model, wearers can choose between an Oyster bracelet or Oysterflex bracelet. The Oysterflex bracelet is a rubber bracelet that has an internal flexible metal blade.

A wearer can secure the watch around the wrist with an Oysterlock safety clasp and Glidelock extension.

The Movements

Both feature certified Swiss chronometers tested movements and have power reserves from 48 hours to 72. This means they have passed several tests under extreme conditions.

Submarine Calibers

  • 3130 – Automatic in-house movement with Parachrom hairspring and KIF anti-shock system to support the wheel. It beats 28,800 vibrations per hour and has a 48 hour power reserve.
  • 3135 – Automatic in-house movement with Nivarox hairspring and KIF anti-shock system. It beats 28,800 vibrations per hour and has 48 hour power reserve.

Yacht-Master Calibers

  • Caliber 2236 – Automatic in-house movement with Syloxi (silicon) hairspring and Paraflex anti-shock system. It beats 28,800 vibrations per hour and has a 55 hour power reserve.
  • 3135 – Automatic in-house movement with Nivarox hairpsring and KIF anti-shock system. It beats 28,000 vibrations per hour and has a 48 hour power reserve.
  • 3235 – Automatic in-house movement with Parachrom Blue hairspring and Paraflex anti-shock system. It beats 28,800 vibrations per hour and has a 70 hour power reserve. It contains technology protected by 14 patents and one example is the Paramagnetic Oscillator that has a new balance staff for enhanced resistance to magnetism. Rolex considers this to be a “Superlative Chronometer” and two times as precise than officially certified chronometers.

The Dials

The Gilt Dial

Produced from 1950s to 1967.

The initial edition of Submariners were manufactured with glossy gilt dials, which have gold text and detailing against a glossy black background.

Unlike the majority of other manufacturers that painted over inscription and dial indicators, Rolex employed the highly technical galvanization technique to paint over the dial’s lettering and markings.

These dials reflected light in a way that is unique and unmatched by paint or ink cans.

Luminous markers that were coated in an illuminating radioactive chemical (like tritium or radium) have since grown old and developed a golden hue.

Due to it’s limited and short production, these vintage dials are the most valuable and sought after.

The Matte Dial

Produced in the 1960s

With adorned tritium markers and white writing on a flat, grayish-black surface, Rolex’s new matte dial was shown. These plots are displayed against a flat, somewhat textured (non-glossy) background.

Although vintage, they have a more modern and functional look. Furthermore, they are more valuable, accessible, and affordable in the secondhand market.

The Gloss Dial

Produced in the 1980s

Rolex Submariners with gloss dials that accentuated a glossy black surface with white text and hour markings were the first “modern” Submariners.

It featured a white gold border around their stunning plots. A more opulent and modern aesthetic was produced by the glossy finish and applied 18k white gold markings.

Gloss dials dominate the secondary market.

The Maxi Dial

Produced in 1992 to present.

The most recent Maxi has a traditional appearance with larger, easier-to-read hands and more prominent hour markings.

The “Super Case,” which has thicker lugs and a broader bezel for a bulkier appearance, is coupled with a new bracelet.

It first appeared with the unveiling of the 50th anniversary edition reference number 16610LV “Kermit.” It is still being made for all current Rolex Submariner timepieces.

Yacht-Master Dials

The Yacht-Master’s dials have been available in various of colors and materials over the years, including the stunning blue dial on the ref. 116622 and the opulent platinum dial on the now-discontinued version.

The Yacht-Master was the first model to use Rolex’s Maxi dial and was the final component that appeared with this watch.

There’s no doubting that the face is more legible thanks to the wider indexes and fatter hands, which have generated just as much controversy as the Super Case.

There are two dial choices available for the ref. 126622: dark rhodium and sunburst blue.

The rhodium dial provides a monochrome look, broken up only by the vibrant turquoise on the seconds hand and a single line of text because the platinum and steel used to construct the watch are both white metals.

As an alternative, the blue is becoming popular because of its sparingly applied vibrant red accent on the seconds hand and the “Yacht-Master” writing.

Sunray Dials

The sunray dial is produced usually using a base coat of silver plating followed by the addition of extra color to achieve the desirable effect.

Pure metallic colors like ruthenium, champagne, and silver can be manufactured with this method.

The dial’s rays travel out from its center in ultra-thin lines, creating a delicate texture and shift in light. It is primarily made up of metal filaments and is applied with a brush.

The platinum bezel and blue dial form a striking combination.

Yacht-master has sunray dials available in silver, blue, champagne, rose gold, and rhodium.

Mother of Pearl

Mother of pearl is appreciated for the gorgeous iridescence it generates, which gives it a sophisticated look.

When viewed from various angles, these dials appear to change color.  Every dial is different and special since it is made from natural materials.

The origin of the pearl, the environment in which the mollusk lived, and the portion of the shell from which it was removed all affect color and intensity variations.

In Yacht-master models, the two most prevalent colors are the iridescent white mother of pearl and the black mother of pearl, which changes from pink to gray and even green.

Rolesium Dials

The Yacht-Master is made of the Rolex-developed material called rolesium, which is an alloy of platinum and 904L stainless steel.

It is not available on other models. The bezel is constructed entirely of 950 platinum and rotates in both directions.

It has a notched ring with 120 gradations. Except for the polished raised numbers and indexes, it has a smooth, sandblasted surface.

Because of its silvery whiteness, platinum shines brightly and vibrantly, conveying a sense of elegance and opulence.

‘Inverted dials’

Black baton and dot hour markers are highlighted in gold and placed on top of a crisp white dial. The dial’s white background stands out against the stark contrast.

Rolex added tiny, inward-pointing bright triangles to the inside of the black-filled hour markers, which they paired with the lume-coated hands to create instead of glowing hour markers.

However, they are hardly recognizable against the white dial during the day.

Serti Dials

Yacht-Master has serti dials, which are set with priceless stones like diamonds, sapphires, and rubies.

The word “sertissage” is a French term that meaning “gem-setting.”

Typically, these dials have markers constructed entirely of rubies and combine diamonds and sapphires.

The Mother of pearl dial is frequently used to give an opulent and sophisticated look.

Conclusion

A casual glance might suggest that both items are similar. Their dial designs, Mercedes handsets, case shapes, and 60-minute time bezels are identical.

Yatch-Master Differences

  • In contrast, the bezel numerals on the Yatch-Master are raised rather than etched, and bezel inserts are offered in matte black Cerachrom, Everose gold, or platinum.
  • A bidirectional rotating bezel with distinguishable indicators.
  • Some models house “Superlative Chronometer”, the 3235.
  • Owners have the option to wear the sportier Oysterflex bracelet.
  • Exclusive Rolesium dial design.
  • The case back is flatter and smaller, but it only boasts 100 meters of water resistance.

Submariner Differences

  • The Submariner is more suited for scuba diving. It has a unidirectional rotating bezel that makes it possible to monitor your dive time.
  • It has 300 meters of water resistance and shorter power reserve.

Overall

  • The YachtMaster is a more sporty aesthetic and is sleek and showy. It’s slimmer lines with polished lugs make it a great dress option.
  • While the Submariner is a low key choice and its brushed surfaces aren’t overly loud, but will still be noticed.

You can’t go wrong with either one and both are great watches!

In the modern day, professionals are looking to purchase the best watch that their money can get. Less often, Ulysse Nardin and Rolex are compared and considered for the best option. Rolex and Ulysse Nardin have been sprinkled with Hollywood stardust. Ulysse Nardin is less popular than Rolex, Omega, and Audemars Piguet, but it is a work of art with exceptional qualities. In this comparison guide, we will compare Rolex vs Ulysse Nardin.

Both Ulysse Nardin and Rolex brands have achieved great things in innovation, technology, and the art of watchmaking. It is not common to compare these two brands since Rolex is usually compared to its rival Omega and other popular brands, like Patek Phillipe.

Both brands are Swiss models, but before we continue comparing them, let’s look at a brief introduction of these two brands.

To some extent, Ulysse Nardin flies under the radar in the world of watchmaking and is a lesser brand than Rolex. It is still among the best brands and is loved by celebrities and corporate figures. It is a company named after Ulysse Nardin, who formed this company at the tender age of 23 years. His father was also a watchmaker. Ulysse Nardin and his partner initially focused on making marine chronometers and supplying them to shipping companies and navies.

Ulysse Nardin no longer produces tool watches for organizations and navies. They produce one of the best luxury watches in the market today. Even though they are not as popular as some other brands, they are still well-respected.

On the other hand, Rolex is the best Swiss watchmaker and among the world’s top brands. It is a subsidiary of Montres Tudor SA. Rolex makes some of the most exceptional and fantastic watches in the world popular among celebrities and geeks.

Rolex makes luxury tool watches that fall under many different categories. Generally, you can divide them into classic models and sports watches. Rolex manufactures sturdy and durable watches that have perfect accuracy no matter what model you choose. Most of these models are very popular. Rolex watches are the most reliable watches on the planet.

 This comparison guide will be centered around the following criteria:

  •   Craftsmanship and quality
  •   Accuracy
  •   Brand popularity
  •   Affordability
  •   Water resistance
  •   Second-hand value
  •   Magnetic resistance
  •   Horology
  •   Warranty

 

Rolex vs Ulysse Nardin: Craftsmanship and Quality

You might wonder which among the two is more durable, Rolex or Ulysse Nardin. Ulysse Nardin makes good watches, but how can it stand up against Rolex? Rolex has patented Paraflex shock absorbers present in most of their models. Rolex has scratch-resistant Cerachrom bezel insertions, which are also resistant to discoloration caused by UV light exposure.

Ulysse Nardin has excellent movements, and a lot of work has been put into the aesthetics and craftsmanship of their movements. The appearance of Ulysse Nardin is majorly pleasing to the eye. Ulysse Nardin uses precious metals in the internal mechanics for efficiency. It is also the most sophisticated watch compared to Rolex.

 

Accuracy

The chronometer designation is a third-party accuracy designation issued by the COSC. This ensures that your mechanical movement ranges within -4/+6 seconds per day precision. Ulysse Nardin made marine chronometers used to navigate the sea with high accuracy since the captains used charts. The chronometers had to be timed to precision. Most Ulysse Nardin men’s watches are COSC certified. And if accuracy is a concern for you, it is better to ensure that the watch you buy is COSC certified.

Rolex has taken its accuracy testing a notch higher. After receiving a certification from COSC, they take their watches through the second series of tests for higher accuracy regulation of -2/+2 seconds per day.

 

Water Resistance

Both watches are equipped with water resistance for diving enthusiasts. The Ulysse Nardin Marine Diver has a 300 m/1,000 ft resistance, which is great for sports like scuba diving, swimming, board diving, and snorkeling.

However, for deep-sea diving, the crown is unbeatable. With a Rolex, you can touch the deepest point known to man in the sea, and your watch will still be intact.

So, between Rolex and Ulysse Nardin, the best water-resistant watch brand is Rolex. The Ulysse Nardin Deep Dive 46mm has a water resistance of 1,000 m/3,300 ft. However, Rolex Deepsea has a 3,900 m/12,800 ft water resistance. This is almost four times the water resistance of the Ulysse Nardin Deep Dive watch.

 

Magnetic Resistance

Every electronic device emits electromagnetic frequencies that normally tamper with mechanical watches. This is a significant problem for watchmakers who try very hard to keep them as accurate as possible.

Rolex makes anti-magnetic watches. The Milgauss has a magnetic resistance of 1,000 gausses. Ulysse Nardin has also come up with different approaches to solving this issue. The Sport manufacture timepiece has inbuilt Silicium with an anti-magnetic technology.

 

Horology

Both brands are very skilled in watchmaking. Rolex falls short when it comes to highly complicated watches as compared to Ulysse Nardin. This brand has many highly complicated watches like Perpetual Calendar, tourbillion, and a complicated mechanical alarm.

 

Warranty

The Rolex brand has an impressive five-year warranty from the date of purchase. The warrant excludes thefts, damage due to carelessness, or wear and tear of the straps. Most watch manufacturers have a two-year warranty. Ulysse Nardin falls under this category. Their warrant period lasts two years if purchased new from an authorized Ulysse Nardin shop. This warranty does not cover wear and tear or damage to the watch due to accidents, knocks, or carelessness.

 

Rolex vs Ulysse Nardin: Brand Popularity

According to Interbrand, Rolex’s brand value is approximately 7387 million Swiss Francs and is the third most popular brand in the world. According to the Swiss watch brand report, Rolex leads in the most popular watch brand, but Ulysse Nardin does not show up in the top 20 even though it is a master-watchmaker. The falling short in the brand’s popularity must be due to its advertising and marketing strategies.

Despite Ulysse Nadin being older than Rolex, Rolex has the upper hand in brand popularity. This is not a disadvantage, though. You might like the little recognition of the Ulysse Nardin watch from the average customer. This makes your watch unique and makes you stand out from the rest of your peers.

 

Rolex vs Ulysse Nardin: Affordability

As far as affordability is concerned, the cheapest Rolex (Oyster Perpetual 39mm) costs $5,700. It also comes with a stainless steel strap. The Lady Classico is the most affordable Ulysse Nardin and goes for $6,800, and for men, the Marine Chronometer Torpilleur sells at $6,900. Ulysse Nardin manufactures some of its watches with precious metals and diamonds and has incredibly sophisticated mechanics. This means that their prices can reach up to 50K.

Each brand has some expensive watches on the higher end, like the Ulysse Nardin Tourbillion that is diamond-encrusted and costs $1,000,000. Rolex, on the other hand, has the Diamond Bezel Platinum Rolexes with a six-figure price tag.

 

Rolex vs Ulysse Nardin: Second-Hand Value

A Rolex has the highest resale value of any brand in the world. Rolex is in high demand since it is a popular brand. Rolex also produces many watches each year, releasing an estimate of 2,000 watches per day.

The things considered for the valuation of a second-hand watch include:

  •   Demand for a particular model
  •   The condition of the watch
  •   The straps’ wear and tear
  •   If it includes the warranty cards and original papers
  •   The kind of model, i.e., rare production model, limited edition
  •   If the warrant still covers the watch or has expired.
  •   If the watch was serviced and who serviced it

 

Ulysse Nardin vs Rolex: Conclusion

In conclusion, we come to the final verdict. Both brands manufacture exceptionally decent mechanical watches, but which is the best? I leave that to you. As for me, I would go for Ulysse Nadin. It’s older than Rolex and has complex mechanical makeup. It is also not a famous watch. You expect to find almost every elite wearing a Rolex. I prefer a high-quality watch brand that makes me stand out. Ulysse Nardin is an exceptional brand that makes fantastic products, and it is a unique purchase.

grand seiko vs rolex

Grand Seiko and Rolex are both big names in the global watchmaking industry. The two brands compete in the luxurious watchmaking segment. However, this is not enough to make a comprehensive comparison between the two brands. Grand Seiko and Rolex both offer different value propositions to their buyers. Rolex rules when it comes to brand awareness, while Grand Seiko takes the crown in craftsmanship, so the Grand Seiko vs Rolex debate becomes difficult to crown a winner.

Having a Rolex watch goes beyond just wearing a luxurious watch. The brand represents a celebration of professional achievement and a declaration of one’s social status. Owning a Rolex watch goes just beyond having an elegant timepiece, but it is more related to what the brand describes as “living an experience.” The brand has several partnerships, which support challenging scientific innovations and endeavors. These scientific innovations have been significant milestones in watchmaking history. The brand describes their collections as “Every Rolex tells a story.

When looking at Grand Seiko, you see a different approach. This Japanese watchmaking brand focuses more on confidence attributed to offering the best craftsmanship in the watchmaking industry. Grand Seiko hasn’t hired any brand ambassadors or influencers. Instead, the brand has been primarily focusing on coming up with the best watch for its buyers. The Grand Seiko uses a specification sheet as its number strategy when marketing its collections. With a foundation dating back to the 1960s, the brand has worked hard at coming up with great innovations and creations in watchmaking craftsmanship.

Grand Seiko vs Rolex: History

What is the history behind Grand Seiko and Rolex?

Grand Seiko

Grand Seiko Brand

Grand Seiko made its debut in 1960. The Japanese brand had a determination to excel in all segments of the watchmaking craftsmanship. Seiko, the parent company, had already gained much popularity at the end of the quartz crisis. With the ability to specialize in quartz movements, Seiko was able to achieve affordability to most of their models. When coming up with watch models for the Grand Seiko collection, Seiko focused on easy to wear models, durability, and values of precision. The Grand Seiko Caliber 3180 movement used in the first Grand Seiko model was the first to meet the standards of excellence and be compliant with the Bureaux Officiels de Contrôle de la Marche des Montres. Since 1960 the brand has shown ever-improving mechanical skills in watchmaking, winning awards in Geneva and the Grand Seiko calibers, becoming some of the world’s best watch movements.

Rolex

Rolex Logo

At the young age of 24, Hans Wilsdorf had a vision for the Rolex Company, founded in 1905. Hans Wilsdorf wanted to prove to the global watchmaking industry and watch connoisseurs that his watches were elegant in style and promised reliability. Wilsdorf equipped his models with innovative movements, which were manufactured by a Switzerland Bienne-based watchmaking company. In 1910, Rolex got the Swiss Certificate of Chronometric Precision. Nine years later, the company was based in Geneva, and its dials were encrypted with the brand’s iconic crown logo. Rolex created its first waterproof watch in 1926. Shortly after, it created the first timepiece to have an automatic date on the dial. Rolex has continued to set the standards of excellence high for other Swiss luxurious watchmaking brands.

Grand Seiko vs Rolex: Style & Design

It’s crucial to have a detailed analysis when looking at the two brands’ styles and designs. Grand Seiko has a classic looking luxurious timepiece, but when you look at Rolex, the brand screams of luxury and elegance in every essence. However, a closer look at the Grand Seiko Hi-Beat and the Rolex Datejust, you will notice varied aesthetic and technical differences, making the Grand Seiko Hi-Beat superior in craftsmanship. Both of these brands produce very high-end and exquisite watches.

Grand Seiko 9S86 Hi Beat Movement
Grand Seiko 9S86 Hi Beat Movement

Grand Seiko has been exploring new designs and styles. Recent models come in new styles and are introduced with fantastic new dials. The brand has been fully utilizing the Shizukuishi Watch Studio, which has a savoire-faire in watchmaking craftsmanship, far superior to Rolex’s. The Grand Seiko production stage can be described to be at the stage of a boutique level. The brand enjoys tens of thousands in production.

The models produced by Grand Seiko offer the highest refinement when it comes to mechanical performance and case finish. The Grand Seiko Spring Drive technology and Zaratsu polishing are just some of the top tier design and styling hallmarks, making the Japanese brand stand out as a luxurious watchmaker. This has shown the brand’s long-term commitment to offering watches that target the finest watch connoisseurs.  Grand Seiko models’ build quality exceeds many luxurious watchmaking Swiss brands and is at par with some of the top Swiss high-end luxury watches.

Grand Seiko Spring Drive Movement
Grand Seiko Spring Drive Movement

Over the years, Rolex has upgraded and updated its models. They communicate even minor product changes to continue being the best at making luxurious watches. Omega seems to be the other brand that has followed this strategy of revolutionized communication. Rolex is a large scale high-end manufacturer with in-house calibers that are not only aesthetically less refined but technically competent as well.

Grand Seiko vs Rolex: Pricing

With as little as $5,300, one can buy a Grand Seiko watch mode like the Grand Seiko ref: SBGR055, which has automatic movement. Grand Seiko also has mid-ranged luxurious models like the Grand Seiko Snowflake, which costs around $5,000. The top-end models from Grand Seiko have higher price tags, like the Grand Seiko Spring Drive watch ref: SBGC221 priced around $9,300 and a more costly Grand Seiko Hi-Beat 36,000 Professional 600m Diver’s watch ref: SBGH255 priced at around $12,000.

Grand Seiko Snowflake SBGA211
Grand Seiko Snowflake SBGA211

Compared to the Japanese brand, Rolex has more expensive watches. Most of the models from Rolex cost double or triple the price of top-end Grand Seiko models. In the 1960s, Rolex became a status symbol, and it was when the Grand Seiko sub-line was being born. Lower end models from Rolex like the Air-King and Explorer (ref: 214270), have a much higher price tag when compared to the Grand Seiko’s Sport watch collection, which has durable cases and rugged aesthetics. The most expensive Rolex watch retails at close to $30,000. 

Rolex Explorer 214270
Rolex Explorer 214270

Indeed, the two brands are priced differently depending on their buyers’ various value propositions. The Rolex vintage models have a higher demand compared to the Grand Seiko vintage models. This has caused the Rolex vintage models to have very high prices, both new and pre-owned, unlike their Japanese counterparts. This immense popularity and demand for vintage Rolex models have increased the Rolex brand’s desirability in the global market. Grand Seiko is a young brand. It’s hard to predict which of their first collections will be highly sought after in the future. This will be greatly determined by how much the Grand Seiko brand is willing to invest in this watch collection sector.

Grand Seiko vs Rolex: Conclusion

Grand Seiko has worked hard to attain its current status as a top global luxurious watchmaking brand. This can be attributed to the fact that Seiko (the parent company) had created an extensive portfolio of affordable watches since it was founded in 1881. Seiko models have varied price range, spanning from simple models priced at just a few hundred dollars to prestigious designs found in the Grand Seiko collections, which cost thousands of dollars. Therefore, it’s evident that Grand Seiko, a luxurious brand of Seiko, would be compared to a bigger luxurious global brand, the Rolex.

Grand Seiko and its Swiss counterpart, Rolex, have both specified in refining their art of manufacturing their in-house mechanical movements. These two brands have very popular models, which offer very impressive features to buyers: Grand Seiko Hi-Beat 36,000 Professional 600m Diver’s watch, Grand Seiko Snowflake, Grand Seiko Black Ceramic Spring Drive Chronograph GMT, Rolex Daytona, Rolex Submariner, and Rolex Datejust. You can buy all these watches at Exquisite Timepieces. You can buy both new and pre-owned models of Grand Seiko and Rolex watches at Exquisite Timepieces.

Rolex Daytonas

Depending on a buyer’s preference for style and functionality, the two luxurious brands stand out. It narrows down to what you prefer as a collector, if you are more inclined to the refined state of the art in-house movements presented by Grand Seiko or if you like the prestigious and luxurious status brought about by owning a timepiece like the Rolex Paul Newman Daytona. Whether you prefer Grand Seiko or Rolex, you can purchase both new or pre-owned models of your preferred brand at Exquisite Timepieces.

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