Rolex timepieces are known for their excellent craftsmanship, timeless designs and durability. Founded in 1905 by Hans Wilsdorf, the brand has established itself as a pioneer in the world of horology. Over the years, Rolex has become renowned for producing timepieces that combine exceptional craftsmanship with innovative technology.
Key selling points of Rolex include its unparalleled craftsmanship, cutting-edge innovations, and global recognition. Each Rolex watch is hand-assembled with meticulous attention to detail. Some of the brand’s popular collections include the Rolex Submariner, the Rolex Datejust and the Rolex Daytona.
Rolex watches are highly sought-after due to their value and precision. Coveted by collectors and enthusiasts worldwide, Rolex timepieces are often seen as a symbol of success and achievement.
Overview of Rolex’s Affiliate and Influencer Programs
The Rolex affiliate program is crafted for individuals who share a genuine passion for luxury timepieces. This initiative allows affiliates to earn commission by promoting Rolex watches through personalized referral links. Participants receive a competitive commission rate, making this program an appealing opportunity for those who admire high-quality watches and are interested in making an income by sharing that interest with their audience.
By joining the Rolex Affiliate Program, marketers and content creators can monetize their platforms by featuring Rolex products. Affiliates earn a percentage of the sales generated through their unique referral links, offering the potential for significant income, especially given the high price point of luxury watches.
Affiliates enjoy a generous 30-day cookie duration, meaning that any sales occurring within this period will be credited to their account. The earning potential for affiliates is excellent and payouts are processed monthly. This provides affiliates with a reliable and consistent income stream.
Rolex also supports its affiliates with a dedicated dashboard that enables them to track their sales and commissions easily. This platform not only offers access to vital marketing materials but also serves as an essential tool for monitoring performance and optimizing promotional strategies to enhance earnings.
Benefits of Partnering with Exquisite Timepieces for Rolex Watches
Exquisite Timepieces offers a compelling alternative for those looking to promote Rolex watches. As a leading online retailer of luxury watches and an authorized dealer for over 60 prestigious brands, Exquisite Timepieces provides affiliates with access to an extensive selection of Rolex models along with exclusive deals.
By partnering with Exquisite Timepieces, affiliates can enjoy a flat 4% commission on all eligible sales, with an additional 2% bonus on watches priced at $5,000 or more. Given Exquisite Timepieces’ high average order value and competitive pricing, this presents a lucrative opportunity for affiliates seeking to boost their income.
Exquisite Timepieces offers extended cookie durations, allowing affiliates to earn commissions even after the initial customer visit. Exquisite Timepieces is also dedicated to providing exceptional customer support, ensuring affiliates have the resources they need to succeed. With a trusted reputation built over decades, Exquisite Timepieces has proven to be a reliable partner for those interested in the luxury watch market.
Joining the Exquisite Timepieces affiliate program also grants affiliates access to comprehensive tracking tools, enabling you to monitor sales and commissions in real-time through an intuitive affiliate dashboard. Plus, you will receive regular tips and insights designed to enhance your sales and marketing strategies.
How to Join the Exquisite Timepieces Affiliate Program
Joining the Exquisite Timepieces affiliate program is a seamless and straightforward process. To get started, simply visit our affiliate program page and fill out the registration form. Once you’ve signed up, you will gain access to an extensive array of marketing materials designed to enhance your promotional efforts. Our dedicated team is ready to assist you every step of the way.
Conclusion: Why Promoting Rolex Affiliate Program through Exquisite Timepieces is a Great Opportunity
Whether you’re an experienced affiliate or just beginning your journey, promoting Rolex watches through the Exquisite Timepieces affiliate program presents a fantastic opportunity to boost your earnings. With our exclusive access to sought-after luxury timepieces and generous commission rates, there’s never been a better time to get involved. Don’t miss out on the chance to align yourself with a prestigious brand and unlock your earning potential. Join us today and start capitalizing on this lucrative market.
FAQs
What is the Exquisite Timepieces Affiliate Program?
The Exquisite Timepieces Affiliate Program allows individuals to earn commission by promoting luxury watches, including prestigious brands like Rolex. Affiliates earn a percentage of the sales generated through their unique referral links.
How do I join the Exquisite Timepieces affiliate program?
Joining is simple. Visit our affiliate program page, fill out the application form, and submit it for review. Once approved, you will gain access to a range of marketing materials and your unique referral links to start promoting.
What kind of commissions can I earn?
Affiliates earn a flat commission of 4% on all eligible sales, with an additional 2% on watches priced at $5,000 or more. With high average order values, your earning potential can be significant.
What resources does Exquisite Timepieces provide to affiliates?
Once you join, you will receive a variety of marketing materials. You will also have access to real-time tracking of your sales and commissions through our user-friendly affiliate dashboard.
Is there any support available for affiliates?
Absolutely. Exquisite Timepieces offers dedicated support to help you succeed. If you have questions or need assistance, our team is here to provide guidance and share tips on how to maximize your earning potential.
You wouldn’t walk around in shoes two sizes too big nor a hat so small it gives you a headache, so why would you wear a watch that isn’t properly sized to your wrist? If you’re here, you’re likely thinking about getting a new watch, or maybe you’ve just picked one up, and now you’re wondering if it’s the right size for your frame.
The right-sized watch can make all the difference. Sure, comfort is essential because, at the end of the day, you’re likely going to be wearing this timepiece for days at a time – so it needs to feel good. But it’s also about balance and aesthetics.
A watch that looks obviously too big for you will look out of place and most likely be uncomfortable. Equally, a watch too small will feel awkward and might get lost on your wrist, making it look less like a statement piece and more like an afterthought.
If you’re spending your hard-earned money on a luxury timepiece, it deserves to look right, giving you that sharp and stylish vibe you’re after. So, how do you find the perfect-sized watch for your wrist? And what’s the best way to measure your wrist for a watch? Join us as we walk you through everything you need to know to become a wrist-sizing pro.
Why is a Proper Watch Size Important?
At the end of the day, I truly believe you should wear whatever watch you want. If someone says a particular timepiece looks too big on you, but you love the look of it – go for it. It’s the same if you’re someone with a big frame but adore the vibe of a small, vintage-inspired timepiece.
If you like it, then the rest doesn’t matter. That said, your watch does deserve to be comfortable, and we’d hate for you to shop online and spend money on a watch that ultimately doesn’t look right in person.
For starters, the size of your watch will largely dictate how comfortable it sits on your skin. If the watch is too big, it might feel bulky, slide around, and even get in the way. It also won’t look great, making your wrist look like it’s drowning in a sea of metal and leather. On the other hand, if it’s too small, it might pinch, look out of place, and generally feel awkward.
My biggest piece of advice when trying a watch on for size is to think like this: your watch should feel like an extension of your arm and not something that is constantly making you aware of its presence.
Don’t get me wrong, it’s fine to have a watch that stands out in other ways, whether that’s with a unique case design or a bright-colored dial, but when it comes to size, it’s best to wear something that fits properly so you can enjoy it as you go about your day.
Plus, wearing the right watch size means your timepiece will last longer because it won’t be constantly slipping, knocking, or getting caught on things. If you’re spending good money on a luxury timepiece, it deserves to be well taken care of, and one of the best ways to do that is to ensure it sits snugly and safely on your wrist.
How to Determine Your Wrist Size
Before you start shopping for a watch or making adjustments to a timepiece you already own, you need to know your wrist size. It’s super easy to figure out, and there are plenty of options in case you’re limited with the tools you have at hand. Here are the three most common methods for figuring out your wrist size.
Using a Piece of String
Using a piece of string to figure out your wrist size is probably one of the easiest methods. You don’t need any fancy tools, just a piece of string or a thin piece of paper and a ruler.
Step 1: Start by grabbing your string or paper strip and wrapping it around your wrist where you’d normally wear your watch. Make sure the string is snug but not too tight. You want to simulate how the watch will sit.
Step 2: Use a pencil to mark where the string or paper overlaps to get your wrist circumference.
Step 3: Lay the string or paper flat on a table and measure the length with a rule.
This method is great for getting a quick measurement and is super easy to do. However, just be careful, as it’s not always the most accurate since strings can stretch or twist. Still, if you’re in a pinch, it can work just fine!
Using a Measuring Tape
For a more accurate reading, use a soft measuring tape. No, not the metal kind you use in construction, but the soft, ribbon-like version that is used by tailors. This way, it’ll mold effortlessly around your wrist and give you a quick and easy reading of your wrist size.
Step 1: Grab a flexible measuring tape and wrap it around your wrist at the point where you would wear your watch.
Step 2: Note the measurement where the tape meets the zero point.
This option is great for getting your wrist size down to the millimeter. It’s precise, and there’s no need to worry about guesstimating or accidentally stretching anything.
Using an Online Watch Size Guide
Thanks to the magic of the internet, there are also plenty of watch size guides and tools available online. These guides often let you print out a ruler or a wrist measuring guide that you can wrap around your wrist for an accurate measurement.
Some websites even offer calculators where you can enter your wrist size, and they’ll recommend the perfect watch diameter for your wrist. But remember, tools like this are just guidelines, and they shouldn’t stop you from wearing oversized or undersized watches if that’s the look you like.
Step 1: Find an online watch size guide and print it out. Just make sure it’s printed to scale!
Step 2: Cut out the wrist-sizing strip and wrap it around your wrist, following the instructions.
Step 3: Record the measurement and compare it to their watch size recommendations.
The advantage of using an online guide is that they often provide not just wrist circumference but also suggest the ideal watch case diameter for your wrist size. This way, you get both the fit and the look that works for you.
How to Size Your Watch Bands
Just as the diameter and thickness of your watch’s case are important, the sizing of your watch band is essential to make sure your timepiece sits comfortably and looks the part. Watch straps come in different styles and materials and require a different approach to sizing depending on which one you choose. Here’s how to get the right fit for a few of the most popular watch band styles:
Leather and Fabric Straps
Leather and fabric straps usually come with a series of holes punched in the strap. To size these, simply adjust the buckle to a hole that feels snug but not tight.
You should be able to fit a finger between your wrist and the band, but the watch shouldn’t be sliding around. If you find that none of the pre-punched holes give you the perfect fit, don’t worry. Many watch stores and jewelers can punch additional holes to customize the fit for you.
Metal Bracelets
Sizing metal bracelets is generally a little trickier than simply adjusting the buckle into the next hole on a leather or fabric strap. They often need to be resized by adding or removing links.
If you’re not comfortable doing this yourself, you can always drop your watch off with a local jeweler who will be able to do it for you. Alternatively, you can try it yourself. It’s a good skill to learn, especially if you’re into your watches!
To resize your metal bracelet, try on your watch as it comes to see how it fits with all the links intact. If it’s too loose, you’ll need to remove some of the links. If it’s too tight, you’ll need to add in some extras. Every metal bracelet is different, so before you begin resizing, be sure to read the manufacturer’s instructions.
Typically, the bracelet’s links will be held together using small pins. These can be removed using a clever tool called a pin pusher. We recommend removing links evenly on both sides of the clasp to keep the watch balanced. The same goes for adding extra links.
The goal is to have the watch snug enough that it doesn’t spin on your wrist but not so tight that it pinches or leaves marks when you take it off again. Again, a good rule of thumb is to be able to slip one finger comfortably between the band and your wrist.
Rubber or Silicone Straps
Rubber and silicone straps are popular watch bands for sports watches, and many of them come with the same hole-and-buckle system as leather straps.
Some even allow you to trim the excess strap for a customized fit. Like leather straps, you want a snug but comfortable fit. And again, you should be able to slip a finger under the strap without it feeling too loose or too tight.
What Does a “Good Fit” Feel Like?
At the end of the day, finding the right fit is all about personal preference and personal comfort. But as with everything, there are a few key things to keep in mind to ensure your watch fits right.
First, you want the watch to feel snug but never too tight. It should sit securely on your wrist without leaving deep marks or causing discomfort after wearing it for a while. A well-fitted watch should almost feel like it’s not even there. It should be secure but unobtrusive. If you take it off and find red indentations, that’s a sign the band is too tight and needs to be adjusted.
Another important factor to consider is to make sure there’s no slipping. The worst thing that can happen is your watch slides off entirely so that it becomes lost or damaged. Even having it slide upside down could lead the watch to hit something hard and become scratched or marked.
A properly fitted watch should stay in place as you go about your day rather than spinning around your wrist or sliding up and down your arm. This is particularly true for heavier watches, where too much movement can be distracting and uncomfortable. You want the watch to feel stable, resting comfortably on the wrist but without any restrictive tightness.
Lastly, when it comes to watches with metal bracelets, balance is key. The weight of the watch should be evenly distributed across your wrist. If too many links are removed from one side of the bracelet, the watch can feel off-kilter, which not only looks awkward but can also affect comfort. Achieving that perfect balance will make the watch feel lighter and more natural on your wrist.
Getting the fit just right isn’t only about comfort, but it also prolongs the life of your watch. A band that’s too tight will wear down faster, and a loose watch is more prone to getting knocked or scratched. Sizing your watch correctly ensures you get the best possible wearing experience while keeping your timepiece in great shape for the long haul.
Conclusion
Your wrist size is one of those things you don’t think of first when shopping for watches. And rightly so! It’s much more fun to focus on things like the case material, dial color, and even the mesmerizing movement of working hard inside. But trust me, watch size also makes a difference, and it’s a detail you’ll have to consider at some point.
Wearing a watch that fits well is the difference between feeling polished and professional and constantly fiddling with your timepiece.
We recommend starting your watch-collecting journey by measuring your wrist, whether that’s by using a piece of string, a measuring tape, or an online guide, so you can get a good idea of the kind of watch that will best suit your frame. Once you’ve got all that information and you know how to adjust the watch strap when it arrives with you, you have everything you need to enjoy your watch to its full potential.
What do you think of when you combine Japan’s reverence of nature with its unique culture, technical proficiency, and pride? What comes to my mind is Grand Seiko. Accurate, reliable, beautiful timepieces are works of art, and they are incredible pieces of mechanical engineering.
The brand’s catalog is filled with an array of incredible watches. You could build a pretty nice collection just with Grand Seikos. The watchmaker has a long and distinguished history and has released references that are modern tributes to timepieces of the past.
One of the most recent and most beautiful is the SBGH341 Sakura-Kakushi. Pink dials may or may not be your thing. It’s a color that is not in my palette for most things I wear. But the SBGH341 got my attention, and I could see myself wearing it in a regular rotation. Let’s take a good look at yet another GS masterpiece.
History
Grand Seiko has 140+ years of watchmaking experience in the bank. That’s a long time to do anything, and a company that lasts that long is definitely doing something right. One of the brand’s great triumphs was the 1967 release of the 62GS, the first automatic watch in the catalog.
The case featured Grand Seiko’s now signature Zaratsu polished and brushed surfaces. It is such an iconic timepiece that Grand Seiko paid tribute to it by releasing several watches over the years as homage to the 62GS. Most of them were 40 mm cases, which is more in line with current popular sizes.
In 2023, Grand Seiko went back to the smaller case sizes with the release of 38 mm 62GS tributes, one of which is the SBGH341. This reflects the desire many watch aficionados have for smaller cases more in line with the classics of the past.
Case
In addition to the smaller size, the SBGH341 case has several other features that make it special. The material used is high-intensity titanium rather than stainless steel. This makes the watch significantly lighter than a stainless steel model.
The beauty of it is that Grand Seiko can use the same Zaratsu polishing and brushing methods to create a titanium case that is just as stunning as one in steel. The 38 mm size and polishing give it elegance, but the titanium adds a bit of ruggedness. This is something you might see James Bond wear.
The lug-to-lug distance is small at 44.7 mm, meaning this is a good watch for smaller wrists. If you have a big wrist, it’s probably too small for you. I will say that it looks just fine on my average 7.25-inch wrist.
The scratch-resistant sapphire crystal is box-shaped, which gives the watch a thickness of 12.9 mm, the same as that of the 40 mm watches. This might seem a bit on the chunky side for a dress watch, but the box shape gives it a vintage and classy look that more than makes up for it.
The exhibition case back is also a sapphire crystal and gives a nice peek at the movement that looks almost as good as it functions.
The crown sits at 3 o’clock, and there are no crown guards, which adds to the smaller and cleaner appearance of the case. It’s a screw-down crown which is always nice, and the SBGH341 has a water resistance of 100 meters. You won’t have to worry about getting caught in the rain, but keep in mind that it’s not a diver.
Dial
The first thing that attracts most people to a watch is the dial. In my opinion, dials are what put the “Grand” in Grand Seiko. The colors, textures, and attention to detail are legendary in horological circles, and you can add the SBGH341 to that long list.
In Japan, nature is loved, respected, and revered. The sakura, or cherry blossoms, are among the nation’s favorite plants, and festivals are held each year as the pink leaves blossom. The Sakura-Kakushi is named after the cherry blossoms, and the dial color and texture are designed to mimic the sakura leaves that are lightly covered in snow in the early spring. Sounds like quite a challenge, but Grand Seiko pulled it off nicely.
Of course, with a dial, the color is only one part of the appeal. Texture can turn a decent-looking watch into an awesome piece of wrist candy. To get the snow-on-sakura effect, Grand Seiko created a dial that looks like the delicate pink brush strokes of Japanese watercolors on fine linen. The SBGH341 looks like something you would see in an art museum.
The elements of the dial are a silver color, precision cut by experts with a diamond edge. The Zaratsu polishing is applied to the baton indices, hands, and the frame around the 3 o’clock date window. The silver nicely complements the pink dial without overpowering it.
The same silver color is used for the Grand Seiko logo at 12 o’clock with the brand name in black underneath. The numeral on the date complication is a simple black font, but the white background has the same linen texture as the dial. These are the kinds of details that put Grand Seiko ahead of so much of the competition.
Simple black ticks mark the minutes around the outer edge of the dial with slightly larger squares at three, six, nine, and 12. Subtle and elegant, yet easy to see.
Movement
The watch is powered by Grand Seiko’s in-house caliber 9S85 Hi-Beat automatic 37-jewel movement. With a frequency of 36,000 vph, the movement is accurate at +5 to -3 seconds/day, which is a bit better than COSC standards.
The power reserve is a respectable 55 hours, which is enough to get you through the weekend and back on Monday morning. One of the nice features of the Hi-Beat movement is the silky smooth sweep of the second hand. Just another example of Grand Seiko’s attention to detail.
Thanks to the exhibition case back, you can see the movement looks as good as it functions. Alternating polished and brushed surfaces creates a stripe pattern, and the Grand Seiko name and movement specs are engraved in gold.
Straps
The SBGH341 comes on a titanium three-link bracelet to match the case. The surfaces are brushed with the exception of the polished sides of the center links. This adds some contrast and interest to what is already a very nice bracelet.
The bracelet sits comfortably around the wrist, but the push pins and lack of micro adjustments make it tricky to size. There are half links that help. The lug width is a pretty standard 20 mm, and the lugs are drilled, making it a snap to switch out the stock bracelet for another option. Just make sure not to draw attention away from the gorgeous dial.
On-Wrist Experience
When it comes to wearing the SBGH341, the first thing you’ll notice is how light it is. If you’ve never worn a titanium watch, you might be surprised at how different it feels to stainless steel or precious metals. You feel the difference as soon as you pick it up.
Once you get the bracelet properly adjusted, it wraps nicely around the wrist and feels secure yet comfortable. I can honestly say it feels as good as any of the favorites in my collection.
The 38 mm case is smaller than most watches out there today.
For people with smaller wrists, that’s a nice feature. I typically prefer cases in the 40-42 mm range, but the SBGH341 suits me just fine. If your wrist approaches 8 inches, you will likely find this watch a bit too small for your taste.
As to styling the watch, it’s dressy. You’re not going to be wearing it with shorts and a T-shirt hanging around the beach. Because of the titanium adding a bit of ruggedness, you’re not locked into suits either.
The SBGH341 works well with a suit, blazer, or sport jacket with or without a tie. Pairing it with chinos or a nice pair of dark wash jeans with a button-up shirt is a look I particularly enjoy. There is definitely some versatility, and depending on how you typically dress, this could be an everyday watch. It’s a bit thick for a dress watch but will still slide under a shirt sleeve.
On to the color. If you are anything like me, you’re wondering, what colors can I wear with a pink watch? Fortunately, this is not the over-the-top hot pink dial that every microbrand seems to have in their catalog. It’s a soft pink, and the texture helps tone it down. It adds a pop of color in a subtle and elegant way.
I typically wear neutral-color suits and jackets; greys, black, and navy blue. The SBGH341 looks great with any of these colors. It’s subtle enough to add a nice contrast to lighter blue shirts or even some greens.
Because of it’s subdued nature, it will work with reds as well and looks especially nice with burgundy. I wouldn’t wear it with earth tones like browns or tans. It just doesn’t look right to me. But your style may be different.
Dressing better than the next guy often comes down to details and that means accessories such as watches. I find that wearing a stunning watch like this one gives me an extra boost of confidence in knowing that I am putting out the appearance of a guy who knows how to make an impression.
Price & Availability
If you’ve read this far, there is a good chance you are interested in trying on an SBGH341 and perhaps making a purchase. The watch is available in Grand Seiko boutiques or from their website.
You can also pick one up from a Grand Seiko authorized dealer, such as Exquisite Timepieces. If you’re in the neighborhood, stop by our Naples, FL, store to try on an SBGH341 and chat with our friendly and helpful staff. You can also order one from our website. We offer free domestic shipping, and as an AD, we offer Grand Seiko’s 5-year warranty.
As to the price, it doesn’t cost as much as you may think. The SBGH341 retails for $7300. You get a lot of value for under 10 grand.
If you want to go the preowned route, you can pick up one of these beauties for between $5,500 and $7,000.
Conclusion
Grand Seiko is a brand that honors its history as it innovates its watches. Nowhere is this more evident than with the SBGH341 Sakura-Kakushi. An elegant watch with a bit of sporty flair, the textured pink dial and smaller titanium case may be just what you’re looking for. Versatile, reliable, accurate, and beautiful. What more could a watch lover ask?
Taking inspiration from the vast blue skies above Mountain Iwate, the Grand Seiko SBGM253 offers pristine beauty with a unisex approach to design. It’s a celebratory release for the 25th anniversary of the unique Calibre 9S mechanical movement.
Considering it’s a limited edition Grand Seiko, you can assume it’s an automatic staple in the brand’s history. You can rely on the consistent craftsmanship of the brand, and the watch’s vibrant dial speaks to me more than many others.
Once I discovered that only 1,700 of these GS models had ever been made, I definitely started viewing them through rose-colored glasses. This review will highlight the ins and outs of the Grand Seiko SBGM253 and what makes it such a special addition to the GS Elegance collection.
Historical Significance of Grand Seiko SBGM253
The historical relevance of this watch is the fact that it’s the 25th-anniversary limited edition of the Grand Seiko 9S mechanical movement. It’s also found in the Elegance collection, meaning it will come with recognizable design choices.
More specifically, the GS SBGM253 is powered by the Calibre 9S66 movement. This can also be found in many other popular Grand Seiko watches. The SBGM253 doesn’t have a long history, as it was released back in October of 2023. However, I’d say it’s safe to assume that many enthusiasts have already got their hands on quite a few of them.
The watch’s overall design is inspired by the clear blue skies over Mt. Iwate, which can be seen from the GS Studio Shizukuishi. Once again, the watchmaker has blended significant moments in their history into a beautiful, timeless design.
Like anyone else, I like the idea of having a limited edition in my collection, but I have to know it’ll be a good fit. I was initially worried about the bright colorway, but the historical relevance to one of my favorite mechanical movements is what kept me interested.
Considering the role it plays in GS history, I’d figure that the SBGM253 will only become more valuable with time. Even with its significance as a limited edition, the Grand Seiko SBGM253 is still relatively available if you know where to look. With my first interaction, the case and dial were two aspects that I couldn’t stop looking at from every angle.
The SBGM253 Case
Starting with the case material, you get the quality of stainless steel. Although this is great for looks and durability, I’m not a fan of the weight that comes with it. Refined appearance nonetheless, it’s 39.5mm in diameter and 13.7mm thick. For me, this works just fine, but I can see where I’d make some adjustments for my thinner wrists.
When you add on the lug-to-lug length of 46.9mm, it offers a relatively compact look and feel. It also takes inspiration from the 62GS case without being a carbon copy. I always love Grand Seiko’s approach to Zaratsu-polished surfaces, as it’s always well-balanced.
Couple this with the brushed surfaces for contrast, and it creates a dimensional look that heightens its overall appearance. I’m happy they decided to give it a mirror polish on the fixed bezel, as this really supports a professional look.
The box-shaped domed sapphire crystal provides ample durability, and I’m always appreciative of the anti-reflective coating on the underside. Vintage aesthetic aside, I enjoy these small design choices that add to the whole experience for the wearer.
Better yet, all you need to sell me on this GS watch is its open caseback. It might be hidden most of the time, but I get a thrill out of seeing the mechanical movement function without error. You’ll also find the crown blends well with the case, as it’s almost unnoticeable with the distracting beauty of the dial.
Not to be confused with a diver’s watch, the SBGM253 still offers minimal water resistance up to 30m. Great for everyday wear, and shines to make a statement in any environment. I’m not really a fan of bulky watch cases, so the sleek sizing on the SBGM253 blends perfectly with my existing collection.
A Multi-Layered Look at the Dial
Easily the eye-catcher of the entire watch, the dial comes with a light blue colorway with a glint of a sunray finish. These specific colors embody the skies over Mt. Iwate and do an amazing job of capturing the look of a clear midday sky.
When rotating the watch, you’ll notice a light glimmer that comes off the surface of the dial. I truly appreciate how the color bounces off surrounding components for full-fledged vibrancy. The GMT hand offers a noticeable contrast due to its deep blue color, which is matched by the 24-hour time scale as well.
Although it’s hard to tell, the indices feature that same deep blue to contrast the surrounding stainless steel polish. I feel their choice of baton-style markers gives it a classic yet easily readable look.
I’m a little bummed there isn’t any lume on these markers, but it’s not something I would consider to be a deal breaker. Placed at 3 o’clock, you’ll find a date window that blends seamlessly with the dial. It’s done so well that I didn’t even notice it at first until I saw it in the watch description.
A nice touch of contrasting color can also be found in the yellow-gold GS logo under the 12-hour mark. It’s a hint of luxury meant to draw the eye, and I appreciate it doesn’t muddy the beauty of the light blue in the background.
The fact that the sunray pattern on this watch is always visible brings me a simple kind of joy. Together, the light sky blue and sunray shine on the dial does an amazing job of representing beautiful open skies. Overall, the dial features the standard GMT 4 season collection look, with a limited editing approach to the finer details.
Celebrating the 9S66 Mechanical Movement
You can’t marvel at the SBGM253 without talking about the mechanical 9S66 movement, the star of the show. This is an in-house movement from Grand Seiko that includes automatic and manual winding capabilities. It’s built with a standard 72-hour power reserve, and I’m a fan of their inclusion of dual time-zone tracking.
I don’t travel all the time, but it’s a small detail they didn’t have to include, which makes it all the more special for me. You also won’t have an issue with accuracy. The SBGM253 promises +5 to -3 seconds per day when static and +10 to -1 seconds per day with normal use.
Smooth precision with time and functionality are big selling points for the overall quality of this watch. I really enjoy the firm feel of the watch crown, as it feels sturdy and doesn’t come with an overly jarring tick.
When you get down to the mechanical details, this movement only gets more amazing. Promising 28,000 vibrations per hour and the inclusion of 35 vibrant jewels, the movement matches its surrounding beauty just fine. That’s why I love an open caseback. It’s more than just functionality, and I find it to be one of the most beautiful components of any watch.
You might not notice just by looking at it, but the design of Grand Seiko movements comes with many considerations. They come with a mix of tradition and innovative technology to ensure we get the best quality without forgetting their roots.
From the limited edition watch to the included movement and choices in color and design, I find it amazing they hide pieces of their history in every layer. In short, the functionality of this movement adds to the everyday wear of the watch. It guarantees minimal need for manual adjustments, although you’re perfectly free to do so.
What About the Straps?
The case, dial, and GS movement are all focal points for obvious reasons, but I have the same meticulous interest in the strap. While stainless steel may offer a heavier feel compared to titanium, there is nothing wrong with its durable wear. It matches the case with a blend of brushed and polished finishes, which I found to be much more seamless than I expected.
I felt like my first experience with the SBGM253 was a lucky one, as it felt like a pretty snug fit. The strap does lack micro-adjustments, which was a slight disappointment for me but not a deal breaker by any means.
However, you do get the benefit of half links and screw links, which helps with slight sizing adjustments. I understand why everyone leans toward straps with micro-adjustments, but I don’t feel like that should be a significant deciding factor.
Don’t forget that you can swap out the strap if you’d like, but I’d be careful about this choice. The 19mm lug width makes the swap pretty simple, but I think the original strap’s design is flawless with the rest of the components. One slight difference in polish or design in a new strap and could throw off the entire ensemble.
This watch also doesn’t come with any additional straps included. The aesthetic of the strap on its own is gorgeous in its own right. Of course, it really shines as a compliment to the luxury and GS history the watch stands for. With the watch sitting on my wrist in all its glory, I find myself critiquing how it looks and feels in all regards.
The On-Wrist Experience
Similarly to many other Grand Seiko watches, the SBGM253 was crafted to be fitting for many common wrist sizes. The stock strap is best for wrist sizes ranging from 6 to 7.5 inches. This also explains why it felt so fitting for me, as my wrist size is somewhere in the middle here.
I really like the somewhat thick side profile of the watch and the fact that it looks sleek with a thin overhead. A lot of that comes from their choice to use a domed sapphire crystal. One thing I noticed about this watch is that it does catch on some of my long sleeves.
It’ll hide just fine in baggier clothes, but it might stick out more with professional wear. The SBGM253 is definitely one of the lighter-profile watches in my lineup, but it’s hard to ignore. Aside from the color and functionality, its significance to GS craftsmanship makes it look even better.
There’s no doubt I love this watch for many reasons, but it isn’t something I would wear every day. Merely from a styling perspective, it isn’t all that suitable for my daily wear. I’d also find myself sporting this watch in some seasons over others.
Due to the theme behind the watch’s colorway, I’d be more inclined to wear this during spring and summer. However, that doesn’t mean it won’t look flawless at any time of year. It’s evident that it’s built for everyday wear, but it wouldn’t be my first choice every day of the week. The well-balanced and sporty aesthetic of the watch doesn’t go unnoticed with the SBGM253.
Pricing and Availability
Luckily, it isn’t too hard to source pricing for this limited edition GS. At this time, the Grand Seiko SBGM253 retails for $8,350. If you happen to find a used one, you can expect the watch to still be in the $5,000 to $7,000 range.
The watch isn’t that old, and considering it’s a limited edition, there are many people who are looking to let go of theirs. Thankfully, the watch isn’t hard to find yet, but it’s important to work alongside reputable retailers.
With only 1,700 of these ever made, you should always question where you’re able to source an SBGM253. Once again, they’re still widely available on the market, but their popularity is bound to garner some false promises.
This can easily be avoided by speaking with those who have been in the industry for years. Retailers like Exquisite Timepieces on the ins and outs from an industry and product standpoint. You never want to rush your decision with a luxury watch, but it doesn’t hurt to seek some guidance.
Final Thoughts
Grand Seiko is a name that most people know about, but few are aware of how many unique designs they actually create. Something like the SBGM253 could slip under the radar due to its limited run.
Make sure you try it on first, if possible. The vibrancy of this watch may not be for everyone, but it’s easily been my favorite blue ever since I put it on. Consider diving into the Grand Seiko SBGM253 and grab a piece of watchmaking history.
Definition of ‘worldie’; worldie in British English – someone or something that is of the highest possible quality.
I’m tired of hearing people say that 18k gold cases scratch up too easily and that they can’t sustain the wear and tear of daily rigors. “Gold watches are soft as butter,” they say. “You only need to look at one and it marks up!”.
At the risk of getting immediately shot down by gold watch naysayers and those who swear by the rugged steel sports watch, I’m going out on a limb here to say that every collection deserves a gold watch. More specifically – a Grand Seiko SBGY002 – a “golden worldie”.
An In-Depth Review of the Grand Seiko Elegance SBGY002
Just as Coco Chanel would say, you can never go wrong with a little black number. I happen to think the same about gold watches. There is a reason why this alchemy has reigned supreme throughout the ages of watch collecting.
Patek Philippe put gold watches well and truly on the horological map with a design for Countess Koscowicz of Hungary back in 1868. That watch made its way into the Guinness World Book of Records.
Some gold watches signify first-class refinement. Of course, brand reputation, build quality, price, and accuracy all matter too. Some can look downright tacky. But as true as the earth is round, Grand Seiko watches tick all those boxes as a given. Whether small, large, sporty or dressy, Spring Drive-powered or quartz-driven – Grand Seiko watches are some of the sturdiest you can own.
Special hand finishes and exquisite case executions really give every GS competitor a run for their money. Oh, and then there’s the story element to each watch – many of which take inspiration from natural elements and the beauty that blankets the surrounding areas of the company’s prestigious Shizukuishi studio.
In this case, it’s the snow-capped Japanese Alps of the Shinshu region, hence its Snowflake name, or in terms of the reference SGBY002, the yellow gold Snowflake.
The History of the SBGY002 – 20 Years of Spring Drive Heaven
You may remember the launch of the Grand Seiko SBGY002 in 2019. Back then, the world was a different place. We’re talking pre-pandemic times before the watch industry boomed. During lockdown, consumers flush with cash were no longer spending money on lavish vacations.
They were investing in collectible timepieces like loaves of bread. Faded bronze cases were the new black. Green dials proved to the world they weren’t just a fad, and the integrated steel sports watch just hit different back then. Still, staples like the Grand Seiko Elegance were keeping the classic dress watch in the game with designs like the SBGY002.
The SBGY002 was a moment of genius that punctuated the brand’s history with a celebratory ode to one of its finest innovations of all time – the bionic man of all watch movements – the manual Spring Drive caliber.
The beginnings of the Spring Drive movement twenty years prior were not so much a sporadic culmination of technologies but more a symbol of the brand’s unwavering strength at a time when digital technology dominated the industry.
Indeed, it took a total of twenty years to incubate the Spring Drive. The brand’s Elegance watches stood as friendly, stoic reminders that not all was lost by way of mechanical engineering. Instead, what watchmakers needed to do was innovate something and ride it out.
Moreover, GS watches, with their textured snow-clad landscape-inspired dials and sweeping second hands, were still waiting for us on the other side. When quartz simmered down, a love for mechanical was once more reignited.
While quartz watches will always offer an affordable, reliable alternative to manual wind watches and automatics, all three have learned to co-exist in equilibrium together including that of the Spring Drive, which kind of sits within its own bracket.
The Movement
Even if I do favor slightly edgier, off-the-wall designs than most, the majority of the timepieces I love are powered by automatic movements. That is, with the exception of the Spring Drive. The endearing thing about the SBGY002 is that it celebrates a timekeeping technology that not only took two decades to materialize but one that is now two decades old itself.
And while quartz is a word seldom found on the lips of many horophiles, the fact that the Grand Seiko Spring Drive uses a quartz regulator without actually being battery-powered instantly makes things a little different.
It’s a hybrid movement that mixes the old with the new. GS decided that quartz didn’t have to be low-end. In fact, 80% of the genetic makeup of the Spring Drive points to mechanical, and the other 20% comprises a non-traditional escapement. Allow me to explain how it works in the best way possible without using too much horological jargon.
The coveted Spring Drive is just as fascinating inside as it is to watch perform. When you see it in action, you can quickly understand how it has won so many accolades. On the surface, that sweeping second hand is liquid smooth and one reason why collectors become so hypnotized by its performance. Even better, it keeps near-perfect time.
Mechanical watches use a balance wheel that oscillates back and forth to halt a set of gears and intermittently control the timekeeping pace of the mainspring. It’s a technology that has proven effective for years and years. But Seiko wanted to go one better.
Instead, Spring Drive technology combines a magnet with an electromagnet that works against one another. On the one hand, the conventional magnet attaches to the rotor, and the electromagnetic counteracts by pulling away from it, thus acting as a brake.
The movement is slowed to the perfect graceful speed, giving the hand its recognizable butter-smooth sweeping motion. This lack of friction preserves the parts of the movement for longer than a conventional mechanical movement. All of this and no battery, you say? That’s correct.
The parts of the Spring Drive movement form what is called the Tri-Synchro Regulator. Compared to a traditional movement, this masterful engineering uses 200 more components and they’re all arranged meticulously by the hands of Grand Seiko artisans. The Calibre 9R31 is a manually winding movement and was new for the 2019 release, offering a 72-hour power reserve and comprising 30 jewels.
Through the exhibition caseback of the Grand Seiko Elegance SBGY002, you can see the power reserve indicator in the top left, alongside a satin-finished mono bridge, blued screws, and handsome chamfers that are deep and easily visible.
The Case
The 38mm Grand Seiko SBGY002 watch is thin, so much so that it has a natural affinity towards those with slender wrists, measuring a height of 10mm. The watch is graced with a beautifully sloped case line and endowed with lugs that sit 43mm apart from one another.
This is king in delivering an overall compact and ergonomic fit for the wrist. Back in 2019, big watches were the order of the day. So, the fact that the profile of the SBGY002 honors the style and size of golden-era 1940s and 1950s dress watches is pretty special and unusual for its time.
In response to those who say a gold watch is simply too fragile and that you can’t wear one daily, I would have to say that you’re wrong and that you can.
And I have physically seen the condition of a worn Grand Seiko SBGY002 in the flesh, having been enjoyed on the wrist by a collector for years (sometimes for months at a time as said collector’s only watch). Its worn, aged look detracts nothing from the watch’s character and charm. In fact, it further adds to it.
The watch strikes a natural rapport with the wrist and wears exceptionally well. I have seen it paired with black tie attire, with tuxedos and lapels, and with a casual jeans-and-jumper combo.
In all three examples, the watch looks stellar, and it’s all down to the exceptional finish of a Zaratsu-polished 18k yellow case. The technique harnesses the naturally slim, vintage-infused dress watch style of the SBGY002 with fluidly reaching lugs and a supple leather strap.
Handsome satin finishes run along the caseband, enhancing the watch’s slightly vintage-esque character. I’d say the longitudinal grain does go a long way towards enhancing the Zaratsu polishing on the lughood, too.
The technique uses a spinning tin plate to achieve the mirror-polished finish known as the Zaratsu effect. Both Grand Seiko and Seiko watches showcase this type of finish, which requires the hand precision of an artisan to run the surface of the case along the spinning plate at just the right level of pressure and a precise angle.
The result is an optically smooth and distortion-free effect (in other words, the equivalent of what the Swiss would call a “black polish).
The case of the Grand Seiko Elegance SBGY002 watch also features a screw-down crown at 3 o’clock, emblazoned with the GS logo, along with a conical bezel that gives way to a rather enticing dial effect. Grand Seiko equips the watch with a scratch-resistant and anti-reflective sapphire crystal glass front and caseback, along with a 30-meter water resistance.
The Dial
The non-uniform arrangement of the Snowflake dial is insanely artistic. Without even having to try, it evokes the snow-capped mountains of the Shinshu region surrounding Grand Seiko’s workshops.
There are 80 steps involved in the making of this dial effect. Grand Seiko experts choose pieces of silver to achieve the flake effect of the snow rather than merely painting the display white and calling it “snow-inspired”. What this dial lacks in luminous material, it makes up for with its iridescent, shimmering, and highly textured nuances that entice the light to dip in and out of each crevice.
Together with the polished indexes that are razor-sharp in cut, the dial shines in low light conditions, enabling it to bounce off uneven surfaces with ease.
This, of course, is the same famous dial of the SBGA211, sharing a similar light and lively randomness and accurately echoing the snow drifts of the Shinshu landscape. The fired blue lancet seconds hand complements a set of crisp dauphine-shaped hour and minute hands that are brought into existence with a diamond-like polish.
Grand Seiko craftsmen use micro-metric diamond-tipped milling tools to capture a clean and contemporary profile of these hands. Meanwhile, the Grand Seiko lettering in golden tones adds the only other detail to the dial (save for the crisp black minute track), since the display is also void of a date aperture.
The Strap
The strap on a Grand Seiko watch is something that never seems to disappoint. No matter who I talk to about watches from this Japanese maison, people share the same view. Whether leather or bracelet form, every Grand Seiko strap feels strong, solid, and well-built. The SBGY002 is fitted on a very dark brown large-rectangular-scale crocodile leather band.
The company’s crocodile straps are all made in-house using traditional Japanese techniques and comprise three layers of natural leather. The top layer is made from crocodile leather, while both the middle layer and the inner lining are manufactured from cow leather for a smoother and more comfortable finish.
Grand Seiko experts use a special cutting die to stamp out the leather before evening out the thickness of the skin for a refined finish. The monotone stitching is another really nice touch, as it gives you more options when pairing the watch with different attire. The folded edge profile, once flipped over, leads to the “Made in Japan” and “Grand Seiko” lettering, which is embossed neatly into the soft lining.
The buckle is an Italian-made component, crafted from solid 18k yellow gold and finished with a nice polishing. The twin-trigger, spring-loaded release, enabling you to securely lock it into place before you leave the house, is quick, easy to operate, and matches the high quality of the leather band perfectly.
On The Wrist
I took some time to experience the Grand Seiko SGBY002 a couple of years back and was lucky enough to play about with a brand-new one. Here’s what I found.
Unusually, the leather band is what I want to talk about first and foremost. As I mentioned earlier, Grand Seiko has always impressed with its strap and bracelet designs. This leather band has an incredible buttery and worn-in feel, despite being a brand-new strap.
Unlike the breaking-in stage required of most brand-new leather bands, getting acquainted with the SBGY002 is made easier with the incredibly soft, supple feel of its leather strap.
Because the strap already feels broken in, you don’t have to flex it back at all to secure the clasp into place. It molds to the shape of the wrist like a glove to the hand.
As you thread the tail-end of the strap through the keepers, it snaps into place, taking a lot of wear and tear out of the strap. I have to say that a strap that feels this worn-in from the get-go is almost certain to preserve the quality of the material for much longer than average.
The dimensions of the case are similarly pleasing. Sitting low, the SGBY002 will slink under the cuff of a shirt without a fuss, making it an ideal companion for office wear. I also believe that its slim proportions and its ability to sit under a sleeve will make it a great option for those with smaller wrists too.
At 38mm in diameter, it’s not going to swamp the wrist, but the fact that the lug width is the less popular 19mm size means that finding alternative straps for the SBGY002 isn’t going to be trickier than shopping for the more common 20mm strap.
The Price
This timepiece is not cheap. At $25k, it’s not an overnight purchase for most. Justifying the price of the watch is not so hard, however, when you consider what you do get rather than focussing on what you don’t.
Grand Seiko may not be able to compete with the likes of Patek Philippe and Audemars Piguet on a status level, that much is true. But while many have tried to develop a revelation as impressive as the Spring Drive, none have succeeded. Why is this, you ask?
Well, the movement is an engineering marvel, and experts at the Japanese ateliers took years to research and develop the concept. That stands for a lot when investing in a mechanical watch. In-house manufacture sells.
Lastly, the Spring Drive hand doesn’t tick, it glides. And for avid mechanical watch connoisseurs, this is a very desirable feature. Add to the mix a +15 seconds-per-moth accuracy, an 18k yellow gold case, and a hand-finished dial, and all of a sudden, the price of the SBGY002 seems pretty reasonable.
Still, there are more affordable Grand Seikos available, so it’s really about weighing up what you want in a watch. If dressy aesthetics and unparalleled accuracy are important to you, the SBGY002 is definitely worth it.
But if you need a watch that can sustain the knocks and bumps of a busy working environment, you may want to prioritize a watch with better scratch-proof properties and reserve your GS watch for the more special occasions in life.
Wrapping Up
I’m not disputing that gold watches don’t scratch. But rarely will another case material imbue the same rich, indulgent flavor as a real gold timepiece. Perhaps life is too short to look past that gold watch you’ve always toyed with the idea of owning. Perhaps it’s time to take a risk and enjoy the allure and the flurries of nostalgia that a gold Grand Seiko watch can bring to the wrist.
For me, it would be a watch like the SBGY002. It can smarten up practically everything you own in your wardrobe and bucks the trend, putting that stigma of the gaudy gold watch to bed. It is, in other words, the “Golden Worldie”, and a watch that I would say ticks everything box needed in a classic, timeless dress watch.
