
Grand Seiko. When you read that name, quite a few thoughts come to mind, no doubt. Some of you may be thinking, “Aren’t those just budget Rolex’s?” or, “Oh yeah, I picked up a Grand Seiko because I don’t have a Rolex store near me.”
Needless to say, Grand Seiko is a brand that flies under the radar of a casual watch fan whose only exposure to the watch world has been through the “Rolex lens,” as I like to call it.
I’ve read countless articles of people going to buy a watch, seeing a “Seiko” instead of a Rolex, and either abandoning their purchase altogether or settling for a watch of “lesser quality.”
Grand Seiko is a brand that has been pumping out gorgeous, breathtaking pieces since 1960 and has only improved with every year they have been producing.
Their rich Japanese history has been the primary influence they translate into their art, with pieces often being embodiments of Japanese seasons or cultural ideas. In this brief historical analysis, we will discover whether or not Grand Seiko is worth it and, if they are, why they are so esteemed.
Grand Seiko Watches in the Past

Grand Seiko was founded in 1960 with the single goal of excelling in the watch market and providing unique pieces that demonstrate precision, durability, and undeniable beauty.
The first Grand Seiko was a major advancement. With the all-new caliber 3180 at the center of the piece, the watch was able to hold an accuracy of +12 to -3 seconds a day and offered a power reserve of 45 hours.
In 1964, the Grand Seiko Self-Dater was introduced. This watch was crafted with the aim of being as practical as possible. Equipped with a calendar function and improved water resistance of up to 50 meters, Grand Seiko combined practicality and style, which they would go on to become masters of.
Throughout the ’60s, as the Grand Seiko collection grew, many new calibers were introduced. In 1967, Grand Seiko released the 62GS, the first automatic Grand Seiko, followed in 1968 by the automatic 10 beat 61GS and the manual 10 beat 4SGS.
The age demanded new possibilities, and the evolution of technology provided them, making watch accuracy an obsession among enthusiasts. This allowed Grand Seiko to set the stage and become one of the most influential brands when it came to designing new movements. In 1968, they won the prize as the best mechanical watches in the Geneva Observatory competition, communicating to the world that Grand Seiko was not a brand to be taken lightly.
In 1988, the first Grand Seiko quartz watch, the 95GS, was released, exceeding the performance of regular quartz watches. Manufacturing every component in-house, using quartz crystals grown in its own facilities, the Grand Seiko team was able to select only the best oscillators that were tested and proved to be the most superior performing engines, ensuring that they could produce movements with the highest possible accuracy.
Then, in 1993, they produced the “idea” quartz watch. The Caliber 9F83 was completed, incorporating four key innovations: the Backlash Auto-Adjust Mechanism, the Twin Pulse Control System, the Instant Date Change Mechanism, and the protective shield construction. Each of these ingredients embodied Grand Seiko’s primary goal, which was to create a piece that captured the essential qualities of a wristwatch.
Grand Seiko Watches Today

In 2020, Grand Seiko embarked on a new journey, thrusting itself into an all-new era. Kicking off this expedition, two new movements were released.
The Caliber 9SA5 is a new 10-beat movement delivering high precision and high power reserve, with three key innovations serving as the foundation. The Grand Seiko free-sprung balance, a Dual Impulse Escapement, and an over-coil all work in unison to give us that coherent precision Grand Seiko had familiarized us with.
Then, the second movement was the Caliber 9RA5, which took the Spring Drive into a new age, enhancing its accuracy and extending the power reserve.
Both of these movements are slimmer, fitting more comfortably inside the watches, and both have been refined to perfection, dubbing Grand Seiko as one of the most innovative movement designers on the market.
In 2023, Grand Seiko released an automatic-winding chronograph operating at a three-day power reserve with timekeeping precision at 10 beats per second.
They named it the Tentagraph, making it the brand’s first form of chronograph movement. The SLGC001 is powered by the Tentagraph movement, making it Grand Seiko’s first mechanical chronograph model.
Then, in 2024, Grand Seiko’s new Caliber 9SA4 was released, making it the first manually wound, 10-beat mechanical movement that the company has produced in over 50 years.
It powers the new line of dress watches in the Evolution 9 style, which are engineered for the most satisfying sound while winding, ensuring that the watch moves with extraordinary efficiency, all while maintaining a power reserve of 80 hours.
What Makes Grand Seiko Watches Stand Out?
Looking back at its history, we can see that Grand Seiko is a brand that prides itself on designing its pieces with the most precision possible. They have maintained their flawless reputation over the years by delivering time and time again on promises they have made, not only impressing their audience but exceeding their expectations.
Gorgeous pieces are one thing. Any run-of-the-mill watch company can produce a semi-decent-looking piece. But where Grand Seiko stands out is what’s on the inside of their watches.
Ever since the company was born in 1960, they have always been pushing the limits on what is truly possible with the technology they are given, but the most impressive part is once they have reached their limit with what they have, they will go above and beyond to create a new limit, new technology, and a new line to be surpassed.
The greatest praise I can give Grand Seiko is that they are original. Often unapologetic in the way they design watches, Grand Seiko delivers us truly unique pieces that are impossible to find elsewhere.
Let’s not gloss over the aesthetic importance, either. While the brand’s highlight is the original movements, their casing and dial designs are also virtually flawless. Often incorporating cultural themes, the Japanese designers at Grand Seiko engulf their pieces in rich history and stoic symbolism that embody Japan’s very nature.
For example, the GMT Twenty-Four Seasons collection gives us a unique perspective on how Japanese society views its seasons, with Grand Seiko giving us a beautiful piece to represent each stage of the year.
While Grand Seiko might not be as recognized as a brand like Rolex, that doesn’t mean that their pieces are any less unique. Some are often of much higher quality than Rolex (though you didn’t hear that from me), and most importantly, Rolex is much more expensive. So there’s that.
Should you get a Grand Seiko Watch?

In short, absolutely. For these kinds of watches with this kind of quality, Grand Seiko is priced relatively well. But let’s assume the budget is not an issue. Grand Seiko designs each piece with impeccable character.
Seriously, it’s hard to find something like this anywhere else. From an outside perspective, pieces from the Evolution 9 and the Elegance collections (in my opinion) are the most aesthetically pleasing, but pieces like the SBGJ237 and the SBGE277 from the sports collection catch my eye as well, while offering more utility and durability, being that they are made of stronger materials and are classified as sports watches.
It’s safe to assume that any Grand Seiko piece you choose will have a flawless interior because, looking back on their innovative history, they have proven to pride themselves on movement and precision above all else.
I can imagine any luxury watch enthusiast being a fan of Grand Seiko, as well as someone who is just getting into the watch game and simply wants an admirable piece. Of course, if you are new, start cheap and shop for what you know.
Grand Seiko provides a very accessible entry point into the watch game and their collection. Browse their website and do adequate research to ensure you aren’t getting anything that will cause you to become overwhelmed.
I think the sports collection is a good place to start because these kinds of pieces are specifically engineered to withstand any potential damage, and they also look exquisite.
The sports collection consists of more traditional pieces designed to be worn on the go, so you wouldn’t need to worry about where and where it would not be appropriate to have on.
Grand Seiko comes highly recommended. There has yet to be a piece I have been disappointed with, and it only seems that with each passing year, their repertoire grows wider, and their quality improves. I trust a company that is in it for the love of the craft.
Taking the extra time to ensure that what you are providing to the market is the best it can be will always earn you a resounding recommendation because you respect your buyers more than you respect the dollar.
That’s something that will gravitate consumers anywhere you go, but to an industry that revolves so much around precision and attention to detail, that is an unmistakable quality that is necessary for anyone you buy from.
Conclusion
Grand Seiko is one of the only companies that I will recommend more and more as the years pass. Not because I know any future plans or have the inside scoop on any record-breaking ideas, but because I can look back at where they came from and tremendously respect where they are now.
History alludes to the inevitable improvement of their brand because of the choices they make and the respect they have for the art of watchmaking.
I say this all the time, but I am excited about the direction that Grand Seiko is going and listen every day for the announcement of something new because I know that whatever they produce will undoubtedly be one of the best things the industry sees all year.
So, those of you on the fence about pulling the trigger, I say do it. It’s not every day a brand like Grand Seiko comes along. I promise, if you know what you want, Grand Seiko can provide.