BLANCPAIN WOMEN
A first for the brand and a treat for its feminine devotees
While Blancpain has been a pioneer in the history of mechanical ladies' watches, the latest launches from
the Manufacture in Le Brassus focus more specifically on finesse and elegance. Conceived, devised and
developed in a resolutely feminine spirit, the new BLANCPAIN WOMEN collection unveils new timepieces
dedicated to beauty, subtlety and grace.
Ever since 1930, Blancpain has been firmly convinced that women are well able to appreciate the know-how and
the magic of mechanical horology. The Blancpain tradition of feminine Haute Horlogerie timepieces is thus no
recent development, but instead boasts a rich and diverse history. Over the past 75 years, Blancpain's numerous
achievements in this field have included the first ladies' self-winding wristwatch, the smallest round movement
and more recently the world's thinnest perpetual calendar. For the past few years, Blancpain has also regularly
made its mark on lovers' calendars by designing exclusive limited edition Valentine's Day timepieces. From an
initial role as a purely functional object, the wristwatch has become a piece of jewellery or an accessory
accompanying a particular clothing style. This graceful transformation has proved fundamental to contemporary
watchmaking. And it is obviously not by chance that many women's hearts have for decades been beating to the
gentle rhythms of mechanical Blancpain movements.
While the Blancpain ladies' models created in the past can lay claim to many world firsts, the Manufacture had
never yet dedicated an entire collection to women. For the very first time and coinciding with the arrival of spring,
Blancpain is revealing how it has imagined and developed its approach to feminine mechanical timepieces. Far
from being mere reductions or adaptations of existing men's watches, the three first models making up this
collection were specifically developed to meet the expectations and desires of contemporary women. The hours
of the BLANCPAIN WOMEN collection are exclusively feminine. Remaining steadfastly faithful to its roots in
the Valle de Joux, Blancpain has endowed each of its women's watches with a meticulously hand-finished and
decorated mechanical self-winding movement. Nonetheless, the Manufacture is now exploring an entirely new
path by creating a collection that is completely innovative in terms of its aesthetics.
Meeting a broad range of aspirations
Entirely certain of women's deep-felt attachment to these marvels of mechanical miniaturisation, Blancpain has
expended a good deal of energy in developing this new collection. While undeniably unique, BLANCPAIN
WOMEN seeks to capture the diversity of modern women's daily lives through the variety of its expressions. In
defining this array of different spirits and characters, Blancpain almost instinctively looked to nature for
inspiration. The wondrous perfection and diversity of the floral universe fired its imagination and determined the
themes for the collection dedicated to femininity. Several flowers thus became the expression of a symbolic design
within the collection. Convinced that women will appreciate the hand-crafted finishing and fine decoration that
Blancpain lavishes upon its movements, Blancpain has outfitted all models in the BLANCPAIN WOMEN
collection with a sapphire crystal case-back. As on all Blancpain movements, decorative operations such as "Cotes
de Geneve" circular graining, bevelling, polishing and engraving are all performed entirely by hand, in keeping
with the noblest traditions of horological excellence.
