In 2012, ArtyA’s CEO and designer Yvan Arpa created the Son of Earth collection –and endowed it with the most beautiful and living things the Earth has to offer. One of the first designs in the line was the Butterfly. In January 2016 Yvan Arpa created ArtyA Complications. Today, ArtyA is bringing some change and combines his butterfly dials, with one of watchmaking’s most traditional complications, it’s own high end flying tourbillon.
Butterfly dials: ArtyA’s dial artist Dominique Arpa-Cirpka offers a new creative take each time; for this magnificent watch, the result is a high-flying artistic composition –featuring a whole real little butterfly. These miniature works of art draw your gaze into a dream world in which beauty reigns supreme. These watches don’t simply reproduce the design, style and colour of a butterfly. Under the strict control of the relevant authorities, and with their full consent, since 2010artist D. Arpa-Cirpka successfully incorporated genuine butterfly wings within the dial. All of ArtyA’s DNA is distilled in these timepieces: unique, tailor-made watches that are highly creative –and completely unprecedented in the field of watchmaking.
“Our tagline says ‘Unique Pieces’, and we mean it,” says Yvan Arpa with a smile. “Our collections used to be very much focused on a man’s world; the Butterfly line brings a gentle breeze of something new, enabling us to engage a whole new gamut of sensibilities”