Hublot is one of the youngest and most easily recognized brands in the prestigious watch making world! Hublot was established in 1980 in the renown watch making city of Geneve, Switzerland. Hublot’s founder, Carlos Crocco, burst into the elite watch making world with traditionally fine Swiss workmanship, but combined his modern and sporty designs with very untraditional materials. Mr. Crocco’s "Hublot" created the very first luxury gent’s wristwatch, pairing 18k gold with wrist-forming natural black rubber! This innovative, exciting new look quickly grabbed the attention of high profile royal families and celebrities throughout the world.

In the late 1970's gold watches were always fitted with a matching bracelet, it was this that allowed Crocco his idea which would set the Hublot apart from other watches of it's time. At the time watches were designed by hand, without the help of computers, and when the case was designed a black strip was placed where the bracelet would normally be. It occurred to Crocco to leave the black strip, but he did not wish to use the usual leather strap. He thought that, perhaps, it could be a strip of rubber. Everyone from his family, and even the suppliers, thought Crocco was crazy, but today the rubber strap, now cleverly scented with vanilla, is still a defining trait of the Hublot line today.

Pleasantly, Hublot’s revolutionary design idea would go out of fashion; rather, it has been the starting point that has inspired further "material fusion" -not only from within Hublot- but the entire watch making industry! Each year, Hublot singlehandedly pushes the frontiers of fine watch making and sets the direction for the entire watch making world through its excited use of "alternative materials".

Hublot watches have a handmade quality and their attention to every detail continues to thrill luxury buyers all over the world. Hublot watches have vast, international appeal as they excite everyone from "Watch Newbies" to knowledgeable fine collectors.